Automatic data serves app updates, remembering you, customized ads, campaign measurement, usage metrics and promotions
Twitch gives six examples of how it uses automatically collected information: to update the Twitch application on your system automatically; to remember your information so you need not re-enter it during a visit or next time; to provide customized advertisements, content and information; to monitor the effectiveness of marketing campaigns; to monitor and store aggregate site usage metrics such as total visitors and pages accessed; and to track your entries, submissions and status in promotions or other activities.
Supporting quotations
Examples of how Twitch uses automatically collected information include to: (a) automatically update the Twitch application on your system; (b) remember your information so that you will not have to re-enter it during your visit or the next time you access the Twitch Services; (c) provide customized advertisements, content, and information; (d) monitor the effectiveness of marketing campaigns; (e) monitor and store aggregate site usage metrics such as total number of visitors and pages accessed; and (f) track your entries, submissions, and status in any promotions or other activities.
Qualifications & exceptions
These are stated as examples of uses, so other uses described elsewhere in the notice are not excluded.
Use & Processing · Company practice
Collected data runs the service, security, payments, recommendations, ads, fraud prevention, analytics and AI testing
Twitch uses the information described in the collection section (user-provided, automatically collected, event and other-source information) to operate, maintain, enhance, provide, create and develop all features and services, new or existing; to provide security for its websites, products, software, applications and live events; to manage relationships with account holders such as Partners and Affiliates, including making or receiving payment; to improve your experience with content recommendations and content Twitch hopes you find relevant, including advertising and marketing messages; to let you comment and take part in online games, contests or rewards programs; to prevent fraud and abuse; to understand usage trends; and to test and improve technology, including machine learning and artificial intelligence, across Amazon’s and Twitch’s products and services.
Supporting quotations
How Twitch Uses Personal Information
Twitch uses such information to operate, maintain, enhance, provide, create, and develop all of the features, functionality, and services (new or existing) found on the Twitch Services; provide security for our websites, products, software, applications, or live (in-person) events; manage relationships with Twitch account holders (for example, Partners, Affiliates), including making or receiving payment; improve users’ experience with Twitch by providing content recommendations and by delivering content that we hope users will find relevant and interesting, including advertising and marketing messages; allow you to comment on content, and participate in online games, contests, or rewards programs; prevent fraud and abuse; understand the usage trends of our users; and to test and improve technology, including machine learning and artificial intelligence, to support and enhance the customer experience across our products and services.
User-provided Information:
Information from Other Sources:
Qualifications & exceptions
The technology-improvement purpose reaches “across our products and services”, not only Twitch.
Advertising and marketing messages are included within the “relevant and interesting” content purpose.
Use & Processing · Company practice
Your data may be used to develop or deploy Twitch’s generative AI models and services
Within the technology-improvement purpose, Twitch states that this includes using data to develop or deploy its generative AI models and services. It points to Amazon’s Generative AI Development Disclosure for more information; that disclosure is a separate document and is not supplied here, so any limits or choices it describes are not established by this text.
Supporting quotations
This includes using data to develop or deploy our generative AI models and services.
for more information.
Qualifications & exceptions
Stated as part of testing and improving technology, including machine learning and artificial intelligence, across Amazon’s and Twitch’s products and services.
Not stated here
Amazon’s Generative AI Development Disclosure is linked but not supplied; whether any data types are excluded or any opt-out exists is not stated in this notice.
Use & Processing · Company practice
Twitch uses your email or phone number for service updates, customer service and questions about your content
Twitch uses your email address and/or telephone number to communicate with you. The stated purposes are notifying you of Twitch Services updates, customer service, and contacting you about any content you have posted to or downloaded from the Twitch Services.
Supporting quotations
We use your email address and/or telephone number to communicate with you, including to notify you of Twitch Services updates, for customer service, or to contact you regarding any content that you have posted or downloaded from the Twitch Services.
Qualifications & exceptions
Promotional messages and text notifications have their own rules in the following paragraphs.
Use & Processing · User right or choice
Reply STOP to end text notifications, but Twitch may still send informational or transactional texts
You may sign up to receive text message notifications. To stop receiving notifications by telephone, reply STOP to any text message from Twitch. The notice adds that Twitch may still send additional informational or transactional notifications after you stop, so STOP ends the opted-in notifications rather than all texts.
Supporting quotations
You may sign up to receive text message notifications. If you wish to stop receiving notifications by telephone, reply STOP to any text message from us. Note that we may still send you additional informational or transactional notifications.
Qualifications & exceptions
Text notifications are opt-in (“You may sign up”).
After STOP, informational or transactional notifications may still be sent.
Not stated here
The notice does not define which messages count as informational or transactional.
Use & Processing · User right or choice
Stop promotional emails in account settings or by unsubscribing; stop push notifications on your device or in the app
Twitch may periodically send you promotional materials or notifications related to the Twitch Services. To stop promotional materials, you can use your account settings after logging in or follow the unsubscribe instructions at the bottom of any Twitch email. If you have a Twitch mobile app installed and want to stop push notifications, you can change the settings on your mobile device or within the app.
Supporting quotations
Twitch may periodically send promotional materials or notifications to you related to the Twitch Services. If you want to stop receiving promotional materials, you can go to your account settings once you have logged in to the Twitch Services or follow the ‘unsubscribe’ instructions at the bottom of any email from us.
If you have installed a mobile app and you wish to stop receiving push notifications, you can change the settings either on your mobile device or through the app.
Qualifications & exceptions
The opt-out covers promotional materials; service communications under the preceding paragraph are described separately.
Use & Processing · User right or choice
When Twitch asks your consent for a specific purpose, you can withdraw it at any time and that processing stops
Twitch may ask for your consent to process your personal information for a specific purpose that it communicates to you. When you have consented to processing for a specified purpose, you may withdraw that consent at any time, and Twitch will stop processing your data for that purpose. The withdrawal is purpose-specific: it ends the consent-based processing, not processing that rests on other legal grounds in the next paragraph.
Supporting quotations
We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop the processing of your data for that purpose.
Qualifications & exceptions
Applies to processing based on a consent Twitch requested for a specified purpose.
Stopping is limited to “the processing of your data for that purpose”.
Not stated here
The notice does not say how to withdraw consent here; the rights section points to the Privacy Choices page, which is not supplied.
Where processing rests on consent, Twitch will not knowingly process data of users under the local age of consent
For residents of countries and regions where processing of personal information is based on consent, Twitch will not knowingly engage in that processing for users under the age of consent set by applicable data protection law. If it learns that it is doing so, it will halt the processing and take reasonable measures to promptly remove the applicable information from its records.
Supporting quotations
For residents of countries and regions where the processing of personal information is based on consent, Twitch will not knowingly engage in that processing for users under the age of consent established by applicable data protection law. If we learn that we are engaged in that processing with such users, we will halt such processing and will take reasonable measures to promptly remove applicable information from our records.
Qualifications & exceptions
Limited to regions where processing is based on consent and to the consent-based processing itself.
The commitment is “not knowingly”; removal follows Twitch learning of the processing.
Not stated here
The applicable ages of consent are not listed.
Use & Processing · Company practice
Your data may be stored and processed in your region, the United States or any country where Twitch or partners operate
Information collected by Twitch may be stored and processed in your region, in the United States, for instance in Twitch’s major data centers, or in any other country where Twitch or its affiliates, subsidiaries, partners or service providers are located or maintain facilities. If Twitch provides information about you to any of those entities, it will take appropriate measures to ensure they protect it adequately in accordance with this notice and applicable law.
Supporting quotations
International Data Transfers
Information collected by Twitch may be stored and processed in your region, in the United States (for instance in our major data centers), or in any other country where Twitch or its affiliates, subsidiaries, partners, or service providers are located or maintain facilities. If we provide any information about you to any such entities, we will take appropriate measures to ensure such companies protect your information adequately in accordance with this Privacy Notice and applicable law.
Qualifications & exceptions
The safeguard is “appropriate measures” to ensure adequate protection under this notice and applicable law; no specific transfer mechanism is named.
Not stated here
The countries involved beyond the United States are not listed.