Rider and order-recipient privacy notice, last updated September 17, 2026
This is Uber's privacy notice for riders and order recipients, marked last updated September 17, 2026. It says it describes the personal data ("data") Uber collects, how that data is used and shared, and the choices you have about it. Uber recommends reading it together with a separate privacy overview page that highlights key points.
Supporting quotations
Last updated: September 17, 2026
Uber Privacy Notice: Riders and Order Recipients
This notice describes the personal data (“data”) we collect, how it’s used and shared, and your choices regarding this data.
Qualifications & exceptions
The privacy overview is recommended reading alongside this notice; the notice does not say the overview changes its terms.
Not stated here
The linked privacy overview page is not supplied with this source, so its contents are not analyzed here.
Legal Rights & Agreement Rules · Context
Drivers and delivery people have a separate notice; an earlier version of this notice is linked
The top of the notice links to a separate Uber privacy notice for drivers and delivery people and to a previous version of this privacy notice. Neither linked document is reproduced in this text, so this analysis covers only the rider and order-recipient notice dated September 17, 2026.
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Uber Privacy Notice: Drivers and Delivery People
Previous version of the Privacy Notice
Not stated here
The drivers and delivery people notice and the previous version are not supplied; any differences from this notice are not analyzed.
Legal Rights & Agreement Rules · Context
Covers using Uber apps or websites to request or receive services, except Uber Freight, TrendyolGo and Careem Rides
The notice applies when you use Uber's apps or websites to request or receive products or services, such as rides or deliveries. It expressly does not cover use of Uber Freight, the TrendyolGo app or website, or Careem Rides; those are linked to their own privacy pages.
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This notice applies when you use Uber’s apps or websites to request or receive products or services, including rides or deliveries.
This notice describes how we collect and use your data if you request or receive products or services through Uber’s apps or websites, except when you use
Uber Freight
TrendyolGo App/website
Careem Rides
Not stated here
The Uber Freight, TrendyolGo and Careem Rides privacy pages are linked but not supplied, so how those services handle data is not analyzed here.
Account & Service Control · Context
"Riders" use an Uber account; "Order Recipients" include guest checkout users without one
The notice defines two of the groups it covers. A "Rider" requests or receives mobility services, including rides, through an Uber account. An "Order Recipient" requests or receives food, packages or other products and services for delivery, pickup or return, including through Uber Courier, an Uber Eats or Postmates account, or guest checkout features that work without creating or signing into an account.
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This notice specifically applies if you:
Request or receive mobility services, including rides, via your
account (a “Rider”).
Request or receive food, packages or other products and services for delivery, pickup or return, including via
or through the guest checkout features that allow you to access delivery or pickup services without creating and/or signing into your account (an “Order Recipient”).
Account & Service Control · Context
People who receive rides, deliveries or gift cards ordered by others are covered as "Guest Users"
The notice also covers "Guest Users": people who receive services through Uber's apps or websites that someone else requested. That includes rides or deliveries ordered by business customers using Uber Health, Central, Uber Direct or Uber for Business (together called "Enterprise Customers"), or by friends, family members or other individual account owners, including through Uber Connect. People who receive Uber gift cards are also Guest Users.
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Receive services through Uber’s apps or websites requested by others (a “Guest User”).
customers (collectively, “Enterprise Customers”), or by friends, family members or other individual account owners, including via
This also includes those who receive Uber gift cards.
Legal Rights & Agreement Rules · Context
Drivers and delivery people providing services are covered by a different notice
This notice does not describe how Uber collects and uses data about people who use Uber to provide services, such as drivers and delivery people; a separate linked notice covers them. In this notice, "users" means everyone who uses Uber to request, receive or provide services.
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This notice does not describe Uber’s collection and use of your data if you use Uber to provide (instead of request or receive) services through Uber’s app or websites, including as a driver or delivery person.
Those who use Uber to either request, receive or provide services are referred to as “users” in this notice.
Not stated here
The drivers and delivery people notice is linked but not supplied.
Use & Processing · Context
Uber's data practices may differ when you travel outside your home country or territory
Uber says its privacy practices are subject to the laws where it operates, and those laws require, allow or prohibit different kinds of data processing. As a result, if you cross national, state or other borders, the practices described in this notice may differ from those in your home country or territory.
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Our privacy practices are subject to applicable laws in the places in which we operate.
Therefore, if you travel across national, state or other geographic borders, Uber's data processing practices described in this notice may differ from those in your home country or territory.
Not stated here
The notice does not list which practices change in which places, apart from the regional notes and asterisked items.
Legal Rights & Agreement Rules · User right or choice
Argentina: the Agency of Access to Public Information takes data protection complaints
For use in Argentina, the notice says the Agency of Access to Public Information, as the regulating body of Law 25.326, receives complaints and reports from people who believe a violation of the local data protection rules has affected their rights.
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In addition, please note the following if you use Uber in:
Argentina
The Agency of Access to Public Information, in its role of Regulating Body of Law 25.326, is responsible for receiving complaints and reports presented by any data subjects who believe their rights have been impacted by a violation of the local data protection regulation.
Qualifications & exceptions
Law 25.326 is named but its contents are not supplied in this notice.
Legal Rights & Agreement Rules · User right or choice
Australia: you can raise privacy compliance concerns with Uber or the Information Commissioner
If you use Uber in Australia, you may contact Uber through a linked inquiry page about its compliance with the Australian Privacy Principles. Uber says its customer service and/or privacy teams will address these contacts within a reasonable timeframe, without stating a specific deadline. You may also contact the Office of the Australian Information Commissioner with concerns about that compliance.
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Australia
regarding our compliance with the Australian Privacy Principles. Such contacts will be addressed by Uber’s customer service and/or relevant privacy teams within a reasonable timeframe.
You may also contact the Office of the Australian Information Commissioner
with concerns regarding such compliance.
Qualifications & exceptions
"A reasonable timeframe" is not defined in the notice.
Legal Rights & Agreement Rules · Context
Brazil: LGPD-specific privacy information is in a separate linked document
For Brazil, the notice points to a separate linked document for information on Uber's privacy practices under Brazil's General Data Protection Law (LGPD). That document is not part of this text.
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Brazil
for information regarding Uber’s privacy practices as relates to Brazil’s General Data Protection Law (Lei Geral de Proteção de Dados - LGPD).
Not stated here
The linked Brazil LGPD document is not supplied, so any Brazil-specific practices or rights are not analyzed here.
Legal Rights & Agreement Rules · Context
Colombia, Honduras and Jamaica: riders are called "lessees" and drivers "lessors"
In Colombia, Honduras and Jamaica, the people this notice calls "riders" and "drivers" are known as "lessees" and "lessors" respectively. The notice gives the naming difference only; it does not say any practice changes.
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Colombia, Honduras and Jamaica
“Riders” and “drivers” as used in this notice are known respectively as “lessees” and “lessors.”
Use & Processing · Restriction or exception
Collections and uses marked with an asterisk (*) are not performed in the EEA, UK or Switzerland
Because of data protection and other laws, including the EU General Data Protection Regulation (GDPR), Uber does not perform some of the data collections and uses described in the notice in the European Economic Area, the United Kingdom or Switzerland. Those items are marked with an asterisk (*). If you use Uber outside those regions, your data may be collected and used for the asterisked purposes.
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In addition, please note the following if you use Uber in:
European Economic Area (“EEA”), United Kingdom (“UK”), and Switzerland
Uber does not perform some of the data collections and uses described in this notice in the EEA, UK or Switzerland. Such data collections and uses are indicated with an asterisk (*). If you use Uber outside of these regions, your data may be collected and used for the purposes indicated with an asterisk.
Due to data protection and other laws in these regions, including the European Union’s General Data Protection Regulation (“GDPR”),
Qualifications & exceptions
The exclusion applies only to the asterisked items; unmarked practices are not excluded by this statement.
Outside the EEA, UK and Switzerland the asterisked uses are stated as possible ("may"), not certain.
Switzerland: Uber Switzerland GmbH is Uber's representative under the Federal Act on Data Protection
For users in Switzerland, Uber Switzerland GmbH (Stockerstrasse 33, 8002 Zürich) is Uber's appointed representative for purposes of the Swiss Federal Act on Data Protection. It can be contacted through a linked inquiry page or by mail about matters under that act.
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In addition, for users in Switzerland, Uber Switzerland GmbH (Stockerstrasse 33 8002 Zürich, Switzerland) is Uber’s appointed representative for purposes of the Federal Act on Data Protection and may be contacted
or by mail as relates to that act.
Legal Rights & Agreement Rules · User right or choice
EEA, UK and Switzerland: you may contact your country's data protection authority about Uber
Under the note for the European Economic Area, United Kingdom and Switzerland, the notice says you also have the right to contact the data protection authority ("DPA") in your country, using a linked list of contact details, if you have concerns about how Uber handles your data.
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You also have the right to contact the data protection authority (“DPA”) in your country via the contact information listed
if you have concerns regarding our handling of your data.
Legal Rights & Agreement Rules · User right or choice
Kenya: contact Uber or the Data Protection Commissioner about rights under the Data Protection Act 2019
If you use Uber in Kenya, you may contact Uber through a linked inquiry page with questions about its compliance with Kenya's Data Protection Act of 2019, or to ask to exercise your rights under that act. You may also contact the Office of the Data Protection Commissioner with concerns about that compliance or the exercise of your rights.
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Kenya
with questions regarding Uber’s compliance with, or to request exercise of your rights under, Kenya’s Data Protection Act of 2019. You may also contact the Office of the Data Protection Commissioner
with concerns regarding such compliance or exercise of your rights.
Qualifications & exceptions
The rights under Kenya's Data Protection Act are referred to but not listed in this notice.
Legal Rights & Agreement Rules · Context
Saudi Arabia: the PDPL applies, and Uber Saudi Limited represents controller Uber Technologies Inc.
For processing within the Kingdom of Saudi Arabia, the notice says the Saudi Personal Data Protection Law (PDPL) applies. Under the PDPL, Uber Saudi Limited acts as the local representative of the data controller, Uber Technologies Inc.
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Kingdom of Saudi Arabia
The Saudi Personal Data Protection Law (PDPL) applies to our processing of personal data within the Kingdom of Saudi Arabia. In accordance with the PDPL, Uber Saudi Limited acts as the local representative of the data controller i.e. Uber Technologies Inc.
Legal Rights & Agreement Rules · User right or choice
Saudi Arabia: rights to be informed, access, correct or destroy data, and to withdraw consent where applicable
For Saudi Arabia, the notice lists rights to be informed about, access, correct, or request destruction of your personal data, and to withdraw consent where applicable. You can exercise these rights or contact Uber's Data Protection Officer through a linked inquiry page. Questions, comments and requests about the notice can also be mailed to Uber Saudi Limited in Riyadh or to Uber Technologies, Inc. in San Francisco.
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You have the right to be informed, access, correct, or request the destruction of your personal data. You may also withdraw consent where applicable.
To exercise these rights or contact Uber’s Data Protection Officer (DPO), please click
Please refer to our Privacy Notice for further information about your rights.
If you have any questions, comments and requests related to the Privacy Notice, you may also contact Uber by mail to:
Local Office: Uber Saudi Limited, Building No. 6247, Al Olaya St., Al Muruj Dist., Riyadh 12281 - 2783, Kingdom of Saudi Arabia (Short Address: RHGA6247).
Global HQ: Uber Technologies, Inc., 1725 3rd Street, San Francisco, CA 94158.
Qualifications & exceptions
Withdrawal of consent is available only "where applicable"; the notice does not say here which processing relies on consent.
Legal Rights & Agreement Rules · User right or choice
Saudi Arabia: you may complain to SDAIA if you believe the PDPL was violated
If you believe your data was handled in violation of the Saudi PDPL, the notice says you have the right to lodge a complaint with the Saudi Data & Artificial Intelligence Authority (SDAIA) through a linked contact page.
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If you believe your data has been handled in violation of the PDPL, you have the right to lodge a complaint with the Saudi Data & Artificial Intelligence Authority (SDAIA)
Legal Rights & Agreement Rules · Context
Mexico: privacy practices under Mexican law and Uber Money processing are in separate linked documents
For Mexico, the notice links to a separate document about Uber's privacy practices under Mexico's Personal Data Protection Law and another about how Uber Money processes personal data. Neither document is part of this text.
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Mexico
for information regarding Uber’s privacy practices as relates to Mexico’s Personal Data Protection Law (Ley Federal de Protección de Datos Personales en Posesión de los Particulares), and
for information regarding Uber Money's processing of personal data.
Not stated here
The linked Mexico privacy document and the Uber Money processing document are not supplied and are not analyzed here.
Legal Rights & Agreement Rules · User right or choice
Nigeria: contact Uber or the Data Protection Commission about rights under the Data Protection Act 2023
If you use Uber in Nigeria, you may contact Uber through a linked inquiry page about its compliance with Nigeria's Data Protection Act of 2023 or to ask to exercise your rights under it. You may also contact the Nigeria Data Protection Commission with concerns about that compliance.
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Nigeria
regarding Uber’s compliance with, or to request exercise of your rights under Nigeria’s Data Protection Act of 2023. You may also contact the Nigeria Data Protection Commission
with concerns regarding such compliance.
Qualifications & exceptions
The rights under Nigeria's Data Protection Act are referred to but not listed in this notice.
Legal Rights & Agreement Rules · User right or choice
Peru: exercise rights under Peruvian data protection law or reach the DPO online or by mail
If you use Uber in Peru, you may use a linked inquiry page to exercise your rights under Peruvian data protection law or to contact Uber's Data Protection Officer. You may also write to the data controller, Uber Technologies, Inc., 1725 3rd Street, San Francisco, CA 94158, United States.
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Peru
to exercise your rights under Peruvian Data Protection Law or contact Uber's Data Protection Officer (DPO). You may also contact the data controller by mail at: Uber Technologies, Inc., 1725 3rd Street, San Francisco, CA 94158, United States.
Qualifications & exceptions
The rights under Peruvian law are referred to but not listed in this notice.
Use & Processing · User right or choice
Quebec: ask about, correct data for, and request human review of automated decisions
If you use Uber in Quebec, Canada, you may contact Uber through a linked inquiry page with questions about its use of your data for automated decision-making, including the factors considered in a decision. You may also ask Uber to correct personal data relating to such decisions and to have Uber personnel review those decisions.
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Quebec, Canada
with questions about Uber’s use of your data for purposes of automated decision making, including regarding the factors considered in connection with such decision, to request correction of any personal data relating to such decisions, and to request review of any such decisions by Uber personnel.
South Korea: some collections and uses in this notice are not performed; a separate addendum applies
Uber says it does not perform some of the data collections and uses described in this notice in South Korea. It links to a separate addendum about its privacy practices under South Korea's Personal Information Protection Act. This notice does not say which practices are excluded there.
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South Korea
Uber does not perform some of the data collections and uses described in this notice in South Korea.
for information regarding Uber’s privacy practices as relates to South Korea’s Personal Information Protection Act.
Not stated here
Which collections and uses are not performed in South Korea is not stated here; the linked Korea addendum is not supplied.
Legal Rights & Agreement Rules · Context
Taiwan: cross-border transfer measures and a payment data privacy notice are in separate linked documents
For Taiwan, the notice links to a document on the measures Uber adopts for cross-border data transfers under Taiwan's Personal Data Protection Act and its regulations, and to a separate Taiwan Payment Data Privacy Notice describing how Uber collects, uses and shares payment-related personal data. Neither document is part of this text.
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Taiwan
for information on the measures adopted by Uber when conducting cross-border data transfers in accordance with Taiwan’s Personal Data Protection Act and its relevant regulations, as well as other related information.
for information on the Taiwan Payment Data Privacy Notice, which describes how we collect, use and share your payments related personal data.
Not stated here
The Taiwan cross-border transfer document and the Taiwan Payment Data Privacy Notice are not supplied and are not analyzed here.
Legal Rights & Agreement Rules · Context
Türkiye: additional information under Turkish data protection law (KVKK) is in a linked document
For Türkiye, the notice links to a document with additional information about Uber's privacy practices and its processing of personal data under the Turkish Law on the Protection of Personal Data No. 6698 ("KVKK"). That document is not part of this text.
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Türkiye
for additional information regarding Uber's privacy practices in Türkiye and the processing of personal data under the Turkish Law on the Protection of Personal Data No. 6698 ("KVKK").
Not stated here
The linked Türkiye document is not supplied and is not analyzed here.
Legal Rights & Agreement Rules · Context
United States: state privacy law (including CCPA) and consumer health data information are on separate pages
For the United States, the notice points to a separate page about Uber's privacy practices under US state privacy laws, including the California Consumer Privacy Act. If you use Uber in Nevada or Washington, it points to another document about Uber's collection and use of consumer health data under those states' privacy laws. Neither page is part of this text, so US state-law rights are not described here.
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United States
for information regarding Uber’s privacy practices as relates to US state privacy laws, including the California Consumer Privacy Act. If you use Uber in Nevada or Washington, please go
for information regarding Uber’s practices as relates to collection and use of consumer health data under those states’ privacy laws.
Not stated here
The US state privacy law page and the Nevada/Washington consumer health data document are not supplied; any state-specific rights or practices they describe are not analyzed here.
Legal Rights & Agreement Rules · Procedure
Questions about Uber's practices in a particular country or region go through its privacy inquiry page
After the country and region notes, the notice invites you to contact Uber through a linked inquiry page with any questions about its practices in a particular country or region.
Supporting quotations
with any questions regarding our practices in a particular country or region.
Data Access & Collection · Company practice
Uber collects data you provide, data from your use of its services, and data from other sources
Uber says it collects three kinds of data: data you provide, data collected when you use its services, and data from other sources. Each kind is broken down into categories and data types in the tables that follow. A separate linked overview page summarizes the data collected and how it is used.
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Uber collects data:
That you provide
When you use our services
From other sources
for a summary of the data we collect and how we use it.
Uber collects the following data:
Not stated here
The linked summary page is not supplied.
Data Access & Collection · Company practice
Account data: name, contact details, login and password, payment method, photo, settings and loyalty info
When you create or update your Uber account, Uber collects account information you provide: address, contact information (email or phone number), first and last name, login name and password, phone number, payment method (including related payment verification information), profile photo, settings (including accessibility settings) and preferences, and Uber partner loyalty program information.
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Data you provide: This includes:
a. Account information. We collect data when you create or update your Uber account.
Address
Contact info (i.e., email or phone number)
First and last name
Login name and password
Phone number
Payment method (including related payment verification information)
Profile photo
Settings (including accessibility settings) and preferences
Uber partner loyalty program information
Data Access & Collection · Company practice
Uber collects date of birth or age when needed for age-restricted products such as teen accounts or alcohol
Uber collects demographic data when necessary to enable certain features. As an example, it collects your date of birth and/or age to verify that you are eligible for age-restricted products or services, such as Uber for teens, or when you buy alcohol, tobacco or cannabis products.
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b. Demographic data. We collect demographic data if necessary to enable certain features. For example:
We collect your date of birth and/or age to verify your eligibility to use age-restricted products or services, such as
or if you purchase alcohol, tobacco or cannabis products.
Age or date of birth
Qualifications & exceptions
The listed uses are examples ("For example"), so demographic data may be collected for other features that need it.
Inference & Profiling · Company practice
Uber collects or infers your gender, including from your first name, for Women Rider Preference and ads
Uber collects your gender, or infers it from your first name, to enable the Women Rider Preference feature and for marketing and advertising.
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We collect or infer your gender to enable
, and for marketing and advertising.
Gender or inferred gender (using first name)
Qualifications & exceptions
Gender may be inferred from your first name rather than provided by you.
Data Access & Collection · Company practice
Identity checks may use government IDs, selfies and facial verification that generates biometric data
Uber collects identity verification information to verify your account or identity. This may include biometric data that identifies you by physical or biological characteristics; for example, biometric data is generated when Uber uses facial verification to confirm that no one else is using your account, to confirm your age, or to prevent fraudulent accounts. The listed data types are government-issued identification documents such as driver's licenses or passports (which may contain ID photos and numbers, expiration date and demographics), selfies you submit, and facial verification information.
Supporting quotations
c. Identity verification information. This refers to the data that we collect to verify your account or identity. This may include biometric data that allows you to be identified based on your physical or biological characteristics.
For example, biometric data is generated when we use facial verification technology to confirm that your account is not being used by anyone other than you, your age, or to prevent creation of fraudulent accounts.
Government-issued identification documents, such as driver’s licenses or passports (which may contain identification photos and numbers, expiration date, and demographics)
User-submitted selfies
Facial verification information
Qualifications & exceptions
Biometric data is described as something identity verification "may include", not as collected in every case.
Data Access & Collection · Company practice
User content includes reviews, uploads and recordings, ratings you give and feedback others give about you
Uber collects user content when you create Lists or reviews of restaurants or merchants, upload photos and recordings (including for customer support), rate or give feedback on drivers, delivery people, restaurants or merchants, or respond to surveys. It also covers feedback that drivers, delivery people, restaurants or merchants provide about you. The listed data types are ratings or feedback, Lists or reviews you create, uploaded photos and audio or video recordings (including in-app audio recordings and user generated content), and survey responses.
Supporting quotations
d. User content. This refers to the data that we collect when you:
or reviews of restaurants or merchants.
Upload photos and recordings (including those submitted for purposes of customer support).
Provide ratings or feedback for drivers, delivery people, restaurants or merchants, or they provide feedback regarding you.
for more information about how ratings provided by other users are determined and used.
Respond to a survey.
Ratings or feedback
or reviews of restaurants or merchants
Uploaded photos and audio or video recordings, including
Survey responses
Not stated here
How ratings from other users are determined and used is described on a linked help page that is not supplied.
Linking & Identification · Company practice
During a ride, Uber tracks your driver's location and links it to your account
If you request a ride, Uber tracks your driver's location during the trip and links that data to your account, which lets Uber show where you are on your trip.
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a. Location data. If you request a ride, we track your driver’s location during your trip and link that data to your account. This allows us to display where you are on your trip.
Data Access & Collection · Company practice
Uber determines approximate location; precise location is collected only if you allow it in phone settings
Uber determines your approximate location. It can determine your precise location if you allow it through your phone's settings. If you do, Uber collects your precise location from when you request a ride or order until the ride ends or the order is delivered, and also whenever the Uber app is open on your phone's screen.
Supporting quotations
We also determine your approximate location and can determine your precise location if you allow us to do so through the settings on your phone. If you do, we will collect your precise location from the time you request a ride or order until the ride is finished or your order is delivered. We also collect such data when you have the Uber app open on your phone’s screen.
Approximate location
Precise location
Qualifications & exceptions
Precise location collection depends on your phone-settings permission; the notice states no such condition for approximate location.
Data Access & Collection · User right or choice
You can use Uber without sharing precise location, though it may be less convenient
You can use Uber without letting it collect your precise location, but Uber says it may be less convenient, for example because you will have to type in your location instead of having it detected. The notice's Choice and transparency section explains how to control whether Uber may collect precise location data.
Supporting quotations
You can use Uber without letting us collect your precise location. However, it may be less convenient for you, including because you will have to type your location into your phone instead of allowing us to detect it for you.
section below for information on how to control whether Uber may collect your precise location data.
Data Access & Collection · Company practice
Trip and order data, including guest checkout, covers payments, delivery proof, allergies and trip statistics
Uber collects details about your trips and orders, including orders placed through guest checkout. The listed data types include payment information (amount charged and payment method), proof of delivery (photo or signature), special instructions, allergies or food preferences, and statistics derived from past trips or orders, such as average order size, cancellation rates and total trips or orders. The list continues with trip or order details.
Supporting quotations
Data collected when you use our services: This includes:
b. Trip/order information. This refers to the details we collect about your trip or order, including orders placed via guest checkout features.
Payment information (including amount charged and payment method)
Proof of delivery (including photo or signature)
Special instructions, allergies or food preferences
Statistics derived from past trip/order information, such as
Averages, such as average order size
Cancellation rates
Total trips/orders
Data Access & Collection · Company practice
Trip and order details: times, pickup and dropoff addresses, distance, merchant, items, value and tax ID
The trip/order details Uber collects include the date and time, requested pickup and dropoff addresses, distance traveled, restaurant or merchant name and location, items ordered, order value, and a tax ID where local regulations require one.
Supporting quotations
Trip or order details, including
Date and time
Requested pickup and dropoff addresses
Distance traveled
Restaurant or merchant name and location
Items ordered
Order value
Tax ID (where required by local regulations)
Qualifications & exceptions
A tax ID is collected only where local regulations require it.
Data Access & Collection · Company practice
Usage data: crashes, access times, features viewed, Uber search history and ad campaign interactions
Uber collects usage data about how you interact with its apps and websites: app crashes and other system activity, access dates and times, app features or pages viewed, your Uber search history, and data about your interactions with marketing and advertising campaigns.
Supporting quotations
c. Usage data. This refers to data about how you interact with Uber’s apps and websites.
App crashes and other system activity
Access dates and times
App features or pages viewed
Uber search history
Data regarding your interactions with marketing and advertising campaigns
Data Access & Collection · Company practice
Device data: advertising IDs, IP address, device identifiers, motion data, hardware, network and language
Uber collects data about the devices you use to access Uber: advertising identifiers, browser type, device motion data, device IP address or other unique device identifiers, hardware models, mobile network data, operating systems and versions, and preferred languages.
Supporting quotations
d. Device data. This refers to data about the device(s) you use to access Uber.
Advertising identifiers
Browser type
Device motion data
Device IP address or other unique device identifiers
Hardware models
Mobile network data
Operating systems and versions
Preferred languages
Data Access & Collection · Company practice
Support contacts and in-app messages with drivers are collected, including call recordings and chat logs
When you contact Uber for customer support, to report a safety concern or with other inquiries, and when you communicate with drivers and delivery people through Uber's apps, Uber collects communications data: the type of communication (phone or text message), its content (including audio recordings, recordings of phone calls, call transcripts and chat logs), and the date and time.
Supporting quotations
e. Communications data. This refers to the data we collect when you (i) contact Uber for customer support, to report a safety concern, or other inquiries and (ii) communicate with drivers and delivery people through Uber’s apps.
Communication type (phone or text message)
Content (including audio recordings, recordings of phone calls, call transcripts, and chat logs)
Date and time
Data Access & Collection · Company practice
Autonomous vehicle rides: in-cabin cameras record video of you; audio may also be recorded
If you take a ride in an autonomous vehicle, Uber will collect videos of you taken by in-cabin cameras. Uber may also collect audio recordings, for example when you contact Uber for customer support during a trip.
Supporting quotations
f. In-Vehicle Recordings. If you take a ride in an autonomous vehicle, we will collect videos of you taken by in-cabin cameras. We may also collect audio recordings, such as when you contact Uber during a trip for customer support purposes.
Visual and/or audio recordings
Qualifications & exceptions
Video collection in autonomous vehicles is stated as certain ("will"); audio collection is stated as possible ("may").
Data Access & Collection · Company practice
Uber receives data from law enforcement, public health officials and other government authorities
Among other sources, Uber receives data about you from law enforcement officials, public health officials and other government authorities: your name, contact information, and information relating to law enforcement, health or other investigations.
Supporting quotations
Data from other sources: These include:
a. Law enforcement officials, public health officials and other government authorities.
Name
Contact info
Information relating to law enforcement, health or other investigations
Data Access & Collection · Company practice
Marketing partners, advertisers, cash-back banks and data resellers supply usage, device and enrichment data
Uber receives data from marketing partners, advertisers and service providers, including banks in connection with cash back programs and data resellers. The data includes usage data (including your engagement with marketing and advertising campaigns), contact and device data, and enrichment data such as demographics (age range, household income range, gender), general interests and lifestyle, general purchasing behavior, viewing preferences and streaming habits. The banks, data resellers and enrichment data are marked with an asterisk, which the notice uses for collections and uses it does not perform in the EEA, UK or Switzerland.
Supporting quotations
b. Marketing partners, advertisers, and service providers. This includes banks in connection with cash back programs,* and data resellers.*
Usage data, including your engagement with marketing and advertising campaigns
Contact
Device
Enrichment data such as demographics (age range, household income range, gender), general interests and lifestyle, general purchasing behavior, viewing preferences and streaming habits.*
Qualifications & exceptions
Asterisked items (banks for cash back programs, data resellers, enrichment data) are not performed in the EEA, UK or Switzerland, per the notice's asterisk rule.
Security & Safeguards · Company practice
Identity and fraud-check providers supply ID documents, birth date, carrier data and known-person matches
Service providers that help Uber verify your identity or detect fraud supply confirmation of whether your account information relates to known persons, your name, contact information, date of birth, information about your phone's wireless carrier (such as carrier name and network type), and government-issued identification documents such as driver's licenses or passports with related information (such as ID numbers, expiration date and demographics).
Supporting quotations
c. Service providers who help us verify your identity or detect fraud.
Confirmation of whether your account information relates to known persons
Name
Contact info
Date of birth
Information relating to the wireless carrier associated with your phone, such as carrier name and network type
Government-issued identification documents such as driver’s licenses or passports, and related information (such as identification numbers, expiration date, and demographics)
Data Access & Collection · Company practice
Account owners who order for you, such as family or Enterprise Customers, give Uber your name, contact and trip data
Uber receives data from Uber account owners who request services for you (such as friends or family members) or who let you request services through their accounts (such as Enterprise Customers). That data includes your name, contact information, location and trip/order information.
Supporting quotations
d. Uber account owners. This refers to Uber account owners who request services for you (such as friends or family members), or who enable you to request services through their accounts (such as Enterprise Customers).
Name
Contact info
Location
Trip/order info
Data Access & Collection · Company practice
Partners you use to create or access your account, and API partners, may send Uber varying data
Uber may receive your data from business partners through which you create or access your Uber account, such as payment providers, social media services, loyalty program partners, or apps and websites that use Uber's APIs or whose APIs Uber uses. The data types vary depending on the partner or API used.
Supporting quotations
e. Uber business partners (account creation and access, and APIs). Uber may receive your data from business partners through which you create or access your Uber account, such as payment providers, social media services, loyalty program partners, or apps or websites that use Uber’s APIs or whose APIs Uber uses.
Varies depending on the business partner you use to create or access your Uber account, or the API used.
Not stated here
The specific data received varies by partner or API and is not listed in the notice.
Charges & Financial Obligations · Company practice
Uber may receive activity data from Uber co-branded debit or credit cards, as the card terms disclose
If you have a debit or credit card issued by a financial institution in partnership with Uber, Uber may receive debit or credit card activity information from its business partners, to the extent disclosed in that card's terms and conditions.
Supporting quotations
f. Uber business partners (debit or credit cards). Uber may receive your data from business partners in connection with debit or credit cards issued by a financial institution in partnership with Uber to the extent disclosed in the terms and conditions for the card.
Debit or credit card activity information
Not stated here
The card terms and conditions that set the extent of this data are not supplied.
Data Access & Collection · Company practice
Others in support issues, claims or disputes may supply evidence, including dashcam or ride videos of you
Users or others who provide information in connection with customer support issues, claims or disputes can supply your name and evidence relating to accidents, conflicts, claims or disputes. That evidence may include photos or recordings of you, including dashcam footage, videos that drivers submit through the Record My Ride feature, and video recordings shared by fleet partners.
Supporting quotations
g. Users or others providing information in connection with customer support issues, claims or disputes.
Name
Evidence relating to accidents, conflicts, claims or disputes (which may include photos or recordings of you, including dashcam footage and videos that Drivers submit via the
feature or video recordings shared by fleet partners)
Data Access & Collection · Company practice
If another user refers you to Uber, Uber receives your name and contact details from that user
Uber receives data from users participating in its referral programs. For example, if another user refers you to Uber, Uber receives your contact information and first and last name from that user.
Supporting quotations
h. Users participating in Uber’s referral programs. For example, if you are referred to Uber by another user, we receive your data from that user.
Contact info
First and last name
Use & Processing · Company practice
Uber uses data to provide services and for safety, fraud, marketing, support, research and legal proceedings
Uber uses data to enable reliable and convenient transportation, delivery and other products and services. It also uses data to enhance the safety and security of users and services and to prevent and detect fraud; for marketing and advertising; to enable communications between users; for customer support; for research and development; to send non-marketing communications; and in connection with legal proceedings.
Supporting quotations
Uber uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use data:
To enhance the safety and security of our users and services, and to prevent and detect fraud
For marketing and advertising
To enable communications between users
For customer support
For research and development
To send non-marketing communications to users
In connection with legal proceedings
Legal Rights & Agreement Rules · Context
Legal proceedings close the list of purposes for which Uber uses data
The list of purposes for using data ends with use in connection with legal proceedings. The notice describes that purpose in more detail later in this section, where it is carded separately.
Supporting quotations
In connection with legal proceedings
Use & Processing · Company practice
Uber uses data to provide, personalize, maintain and improve its products and services
The first purpose the notice details is providing Uber's services: Uber uses data to provide, personalize, maintain and improve its products and services. The table under this purpose lists the specific uses and the data categories each one relies on.
Supporting quotations
To provide our services. Uber uses data to provide, personalize, maintain, and improve our products and services.
Account & Service Control · Company practice
Creating and updating your account uses account, demographic and location data
To create and update your account, Uber uses data including your account information, demographics and location.
Supporting quotations
a. Creating and updating your account
Account
Demographics
Location
Use & Processing · Company practice
Navigation, ETAs, driver matching, ETA sharing, fare splitting, loyalty linking and Uber Rent use your data
To enable services and features, Uber uses data to navigate to pickups and dropoffs, calculate ETAs and track rides or deliveries; match you with available drivers or delivery people; enable data-sharing features such as ETA sharing and fare splitting; enable accessibility features; enable account linking such as Uber partners' loyalty programs; and facilitate rental car reservations, pickup and dropoff through Uber Rent. The data used includes account data, data from other sources, demographics, device data and ratings.
Supporting quotations
b. Enabling services and features. This includes:
Enabling navigation to pickups and dropoffs, calculating ETAs and tracking the progress of rides or deliveries
Matching you with available drivers or delivery people when you request transportation or deliveries
Enabling features that involve data sharing, such as ETA sharing and fare splitting
accessibility features
Enabling features that involve account linking, such as linking with Uber partners’ loyalty programs
Facilitating and optimizing rental car reservations, pickup and dropoff through Uber Rent
Account
Data from other sources
Demographics
Device
Ratings
Charges & Financial Obligations · Company practice
Your location and trip or order data are used to calculate prices and driver or delivery fares
Uber uses your location and trip/order data to calculate rider and recipient prices and driver and delivery person fares.
Supporting quotations
c. Calculating rider/recipient
prices and driver/delivery person fares
Location
Trip/order
Not stated here
The linked page about how prices and fares are calculated is not supplied.
Charges & Financial Obligations · Company practice
Payments and e-money products such as Uber Money use account, demographic, other-source and trip data
To process payments and enable payment and e-money products such as Uber Money, Uber uses account data, data from other sources, demographics and trip/order data.
Supporting quotations
d. Processing payments and enabling payment and e-money products such as Uber Money.
Account
Data from other sources
Demographics
Trip/order
Use & Processing · Company practice
Uber may personalize food and trip suggestions using your past orders, trips, delivery location and usage
Uber uses data to personalize your account. For example, it may show you personalized restaurant or food recommendations or trip suggestions based on your prior orders, trips and delivery location. The data used includes account, device, location, trip/order and usage data.
Supporting quotations
e. Personalizing your account. For example, we may present you with personalized restaurant or food recommendations, or trip suggestions, based on your prior orders, trips and delivery location.
Account
Device
Location
Trip/order
Usage
Use & Processing · Company practice
Account and trip data are used for trip updates, receipts and notices of changes to terms or policies
Uber uses your account and trip/order data to send trip or delivery updates and generate receipts, and to inform you of changes to its terms, services or policies.
Supporting quotations
f. Providing you with trip or delivery updates and generating receipts.
Account
Trip/order
g. Informing you of changes to our terms, services, or policies.
Account
Trip/order
Use & Processing · Company practice
Account, device and usage data are used to maintain services and troubleshoot bugs
Uber uses account, device and usage data to perform necessary operations to maintain its services, including troubleshooting software bugs and operational problems.
Supporting quotations
h. Performing necessary operations to maintain our services, including to troubleshoot software bugs and operational problems.
Account
Device
Usage
Security & Safeguards · Company practice
Signup details are checked against third-party identity and fraud databases to verify who you are
For safety, security and fraud prevention, Uber verifies your account, identity or compliance with safety requirements. This includes verifying that you are who you say you are by using the account information you give at signup (such as name, contact information, date of birth or payment information) alongside insights from third-party identity and fraud prevention databases, and verifying your eligibility for an Uber One for Students membership. Data used for verification includes account data, third-party database data, demographics, identity verification data, in-vehicle recordings and user content.
Supporting quotations
For safety, security, and fraud prevention and detection. We use data to help maintain the safety and security of our services and users.
a. Verifying your account, identity or compliance with safety requirements. This includes:
that you are who you say you are by using the account information you provide during signup (such as name, contact information, date of birth or payment information) alongside insights from identity and fraud prevention third-party databases
Verifying your eligibility to subscribe to an
Account
Data from other sources (third-party databases)
Demographics
Identity verification
In-vehicle recordings
User content
Security & Safeguards · Company practice
ID checks and real-time selfie matching confirm your age and that you are the account holder (not in EEA/UK/CH)
To verify your age and that your account is used by you and not someone else, Uber collects your ID number and/or a photo of your ID and completes a verification that the ID is valid, unaltered and not associated with another account, and collects a real-time selfie that it compares against your ID photo or profile photo. Both methods are marked with an asterisk, which the notice uses for collections and uses it does not perform in the EEA, UK or Switzerland.
Supporting quotations
your age and that your account is being used by you and not someone else by:
Collecting your ID number and/or a photo of your ID, and completing a verification to confirm that the ID is valid, unaltered and that no other account is associated with that document*
Collecting a real-time selfie that we compare against the photo on your ID or your profile photo to confirm that the photos are of the the same person*
Qualifications & exceptions
Asterisked: per the notice, not performed in the EEA, UK or Switzerland.
Security & Safeguards · Company practice
An ID photo is collected for bike or scooter rentals, age-restricted deliveries, Uber Rent and Uber Connect
Uber verifies your identity and/or age by collecting a photo of your ID when you rent a bike or scooter, receive delivery of age-restricted items such as alcohol, tobacco or cannabis, or use products such as Uber Rent and Uber Connect.
Supporting quotations
Verifying your identity and/or age by collecting a photo of your ID when you rent a bike or scooter, receive delivery of age-restricted items like alcohol, tobacco or cannabis, or use products like Uber Rent and Uber Connect
Security & Safeguards · Company practice
Bike or scooter rentals: a real-time selfie and object verification check that you wear a helmet or safety gear
When you rent a bike or scooter through Uber, Uber verifies that you are wearing a helmet or other mandatory safety gear by collecting a real-time selfie and using object verification technology.
Supporting quotations
Verifying, when you rent a bike or scooter through Uber, that you are wearing a helmet, or other mandatory safety gear, by collecting a real-time selfie and using object verification technology
Security & Safeguards · Company practice
Fraud prevention, including by Guest Users, draws on messages between users, driver data, location and usage
Uber uses data to prevent, detect and combat fraud, including fraud by Guest Users. The data used includes account data, communications between users, data from other sources (driver data), demographics, device data, identity verification data, location, trip/order and usage data.
Supporting quotations
b. Preventing, detecting, and combating fraud, including by Guest Users.
Account
Communications between users
Data from other sources (driver data)
Demographics
Device
Identity verification
Location
Trip/order
Usage
Inference & Profiling · Company practice
Uber helps avoid pairings after a low rating and predicts conflict-risk pairings (conflict part not in EEA/UK/CH)
Uber uses data to predict and help avoid pairings of users that may result in increased risk of conflict, and pairings where one user previously gave the other a low (for instance, one-star) rating. Only the conflict-risk prediction is marked with an asterisk, meaning the notice says it is not performed in the EEA, UK or Switzerland. The data used includes account data, trip/order data (including cancellation rates), usage data and user content (ratings and reported incidents).
Supporting quotations
c. Predicting and helping avoid pairings of users that may result in increased risk of conflict,* or where one user has previously given the other a low (for instance, one star) rating.
Account
Trip/order (including cancellation rates)
Usage
User content (ratings and reported incidents)
Qualifications & exceptions
The asterisk follows only the conflict-risk clause; avoiding pairings after a low rating is not marked.
Security & Safeguards · Company practice
Safety experts can give live support during trips using your phone, name, vehicle, location and trip data
Uber uses data to provide live support from safety experts during trips or deliveries. The data used includes account data (phone, user name, vehicle details), location, trip/order data and user content.
Supporting quotations
from safety experts during trips or deliveries.
Account (phone, user name, vehicle details)
Location
Trip/order
User content
Legal Rights & Agreement Rules · Company practice
Uber uses data, including in-vehicle recordings and messages, to enforce its terms and community guidelines
Uber uses data to enforce its Terms and Conditions, Community Guidelines and other policies and standards communicated to you. The data used includes account data, communications, data from other sources (driver data), device data, identity verification data, in-vehicle recordings, location, trip/order and usage data.
Supporting quotations
e. Enforcing Uber’s Terms and Conditions, Community Guidelines, and other policies and standards that are communicated to you.
Account
Communications
Data from other sources (driver data)
Device
Identity verification
In-vehicle recordings
Location
Trip/order
Usage
Use & Processing · Company practice
Uber markets its own and partners' services using your data, but not Guest Users' data
For marketing and advertising, Uber uses data to market its services and those of Uber partners. This use expressly excludes Guest Users' data.
Supporting quotations
For marketing and advertising. Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
Marketing and advertising uses exclude Guest Users' data.
Inference & Profiling · Company practice
Uber may profile your interests and group you into audiences for ads on Uber and other companies' apps
Uber personalizes marketing and ads for its own products and services and for those offered by other companies. For example, it may use your personal data to understand your interests, preferences or characteristics and personalize the ads it shows you, and it may display personalized ads on Uber or on other companies' apps or websites. To do this, Uber builds groups, or audiences, based on your interests, preferences or characteristics and prioritizes which ad to show you based on the audience its advertisers want to reach. The data used includes account data, data from other sources, demographics (including inferred gender), device, location, trip/order and usage data. Guest Users' data is excluded from marketing and advertising uses.
Supporting quotations
a. Personalizing marketing and ads relating to Uber products and services, and those offered by other companies. For example, Uber may:
Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you.
Display personalized ads on Uber or other companies’ apps or websites. To do this, Uber builds groups, or audiences, based on your interests, preferences, or characteristics, and prioritizes what ad to show you based on what audience our advertisers want to reach.
Account
Data from other sources
Demographics (including inferred gender)
Device
Location
Trip/order
Usage
Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
Marketing and advertising uses exclude Guest Users' data.
The listed activities are examples of what Uber "may" do.
Use & Processing · Company practice
Push notifications, in-app offers and sponsored listings may be personalized; Uber marketing personalization is a choice
As part of personalized marketing, Uber may send push notifications suggesting your favorite destinations or merchants, or in-app messages offering discounts or promotions for products or merchants similar to ones you ordered before, and may personalize sponsored listings, discounts or promotions for restaurants and merchants on Uber. The notice says you can choose whether Uber personalizes marketing communications (such as emails, push notifications and in-app messages) about Uber products and services, through a linked setting or the Ads and Data menu in Uber's Privacy Center. Guest Users' data is excluded from marketing and advertising uses.
Supporting quotations
Send push notifications suggesting your favorite destinations or merchants, or in-app messages offering discounts or promotions for products or merchants similar to those you’ve previously ordered.
Personalize sponsored listings, discounts or promotions for restaurants and merchants available on Uber.
For example, Uber may:
You can choose whether Uber may personalize marketing communications (such as emails, push notifications and in-app messages) about Uber products and services
or in the Ads and Data menu in Uber’s
Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
Marketing and advertising uses exclude Guest Users' data.
The choice described covers personalized marketing communications about Uber products and services.
Use & Processing · Company practice
Ads may be targeted to your current trip or order, such as products available at your destination
Uber displays ads targeted based on your current trip or delivery request, including the time of the request and the services requested. For example, if you request a trip to a supermarket, Uber may show in-app ads for third-party products that may be available there. The data used includes account data, data from other sources, demographics (including inferred gender), device, location, trip/order info and usage data. Guest Users' data is excluded from marketing and advertising uses.
Supporting quotations
b. Displaying ads that are targeted based on data about your current trip or delivery request, including time of request and services requested. For example, if you request a trip to a supermarket, we may display in-app ads for third-party products that may be available at that supermarket.
Account
Data from other sources
Demographics (including inferred gender)
Device
Location
Trip/order info
Usage
Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
Marketing and advertising uses exclude Guest Users' data.
Use & Processing · Company practice
Your app use and ad interactions are used to measure campaigns, including for Uber's advertisers
Uber uses data to measure the effectiveness of marketing and ads and optimize its campaigns. For example, it may use your data to determine whether your use of its apps and websites can be attributed to specific Uber marketing campaigns, and use data about your interaction with ads to help its advertisers understand how their ad campaigns served by Uber perform. The data used includes account, device and usage data.
Supporting quotations
c. Measuring the effectiveness of marketing and ads, and optimizing our advertising and marketing campaigns. For example, Uber may:
Use your data to determine whether your usage of our apps and websites can be attributed to specific marketing campaigns about Uber products and services.
Use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by Uber.
Account
Device
Usage
Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
Marketing and advertising uses exclude Guest Users' data.
Use & Processing · Company practice
Uber uses data to let drivers, restaurants and delivery people contact you and you contact them
Uber uses account, device and usage data to enable communications between users. For example, a driver may message or call you to confirm a pickup location, you may call a driver to retrieve a lost item, or a restaurant or delivery person may contact you about your order.
Supporting quotations
To enable communications between users.
For example, a driver may message or call you to confirm a pickup location, you may call a driver to retrieve a lost item, or a restaurant or delivery person may contact you with information about your order.
Account
Device
Usage
Use & Processing · Company practice
Customer support investigates complaints and misconduct and may use generative AI tools
For customer support, Uber uses data to investigate and address user concerns, including user-reported misconduct such as inappropriate messages or fraud; to monitor and improve its customer support responses and processes; and to identify potential participants in research studies about customer support issues. Uber may use generative AI (GenAI) tools for these purposes. The data used includes account data, communications, device data, identity verification info, data from other sources, location, usage, user content, trip/order data and in-vehicle recordings.
Supporting quotations
For customer support.
This includes investigating and addressing user concerns, including investigating user reported misconduct (such as inappropriate messages or fraud), monitoring and improving our customer support responses and processes, and identifying potential participants in research studies relating to customer support issues. Uber may use [GenAI tools](https://www.uber.com/legal/en/document/?name=generative-ai-features-at-uber&country=united-states&lang=en) for these purposes.
Account
Communications
Device
Identity verification info
Data from other sources
Location
Usage
User content
Trip/order
In-vehicle recordings
Not stated here
The linked page describing Uber's GenAI features is not supplied.
Use & Processing · Company practice
Data, including communications and in-vehicle recordings, is used for research and machine learning training
Uber uses data for analysis, research and product development, including training machine learning models, to make its services more convenient and easy to use, enhance safety and security, and develop new services and features. The data used includes account data, communications, data from other sources, demographics, device data, identity verification data, location, usage, user content, trip/order data and in-vehicle recordings.
Supporting quotations
For research and development.
We use data for analysis, research and product development, including training machine learning models. This helps us make our services more convenient and easy to use, enhance the safety and security of our services, and develop new services and features.
Account
Communications
Data from other sources
Demographics
Device
Identity verification
Location
Usage
User content
Trip/order
In-vehicle recordings
Use & Processing · Company practice
Non-marketing messages can include surveys and notices about elections, ballot measures or legislation
Uber uses your account and location data for non-marketing communications. These include surveys and communications about elections, ballots, referenda and other political processes that relate to Uber's services. For example, Uber may notify you of ballot measures or pending legislation relating to its services where you live.
Supporting quotations
For non-marketing communications.
This includes surveys and communications regarding elections, ballots, referenda and other political processes that relate to our services. For example, we may notify you of ballot measures or pending legislation relating to Uber’s services where you live.
Account
Location
Legal Rights & Agreement Rules · Company practice
Data is used for claims and disputes, legal and insurance compliance, and legal or government requests
Uber uses data to investigate or address claims or disputes relating to use of its services; to meet requirements under, or comply with, applicable laws, regulations, operating licenses, agreements or insurance policies; and in response to legal process or governmental requests, including from law enforcement. The data categories used are listed after this paragraph.
Supporting quotations
For legal proceedings and requirements.
We use data to investigate or address claims or disputes relating to use of Uber’s services; to satisfy requirements under and/or for purposes of compliance with, applicable laws, regulations, operating licenses, agreements or insurance policies; or pursuant to legal process or governmental request, including from law enforcement.
Legal Rights & Agreement Rules · Company practice
Claims, legal compliance and government requests can use account, communications, location, recordings and more
For investigating claims and disputes, legal and insurance compliance, and legal process or governmental requests (including from law enforcement), the data Uber uses includes account data, communications, data from other sources, demographics, device data, identity verification data, location, usage, user content, trip/order data and in-vehicle recordings.
Supporting quotations
We use data to investigate or address claims or disputes relating to use of Uber’s services; to satisfy requirements under and/or for purposes of compliance with, applicable laws, regulations, operating licenses, agreements or insurance policies; or pursuant to legal process or governmental request, including from law enforcement.
Account
Communications
Data from other sources
Demographics
Device
Identity verification
Location
Usage
User content
Trip/order
In-vehicle recordings
Use & Processing · Company practice
Matching, pricing and fraud detection rely on automated processes that use personal and non-personal data
Uber uses automated processes for essential parts of its services: matching (pairing people requesting and providing rides or deliveries), pricing (calculating the amount owed) and fraud detection and prevention. The notice says this section explains how these processes work, how they affect your Uber experience, and the personal and non-personal data they use. You may contact Uber through a linked inquiry page with questions or concerns about these processes.
Supporting quotations
Uber uses automated processes to enable certain parts of our products and services, including functions essential for service delivery and user safety such as matching, pricing and fraud prevention and detection.
Uber relies on automated processes to enable essential parts of our services, including matching (pairing users requesting and providing transportation and/or delivery services), pricing (calculating the amount owed for such services) and fraud detection and prevention. These processes allow Uber to provide a seamless, and safe, experience to millions of users globally every day.
This section describes how automated matching, pricing, and fraud prevention and detection processes work, including how they impact your Uber experience and the personal and non-personal data used to enable these processes.
if you have questions or concerns regarding these processes.
Use & Processing · Company practice
Matching weighs location, destination, nearby drivers, traffic and, in some markets, past negative-experience reports
When you request a ride or delivery, Uber's algorithms match you with a driver or delivery person to minimize wait times and keep drivers efficient. Factors include your location, requested destination, the proximity and availability of drivers or delivery people, traffic conditions and historical data, which in some markets includes whether you and a driver previously reported negative experiences with each other. The request goes to the matched driver or delivery person, and once accepted, both of you receive confirmation. Uber says it constantly refines matching and may consider different factors depending on where you use Uber.
Supporting quotations
Matching
Uber uses algorithms to efficiently match you with drivers or delivery people. This helps us minimize wait times for you and enable efficiency for drivers and delivery people.
The matching process is triggered when you request transportation or deliveries. Our algorithms then evaluate various factors to determine the best match, including your location, requested destination, the proximity and availability of drivers or delivery people, traffic conditions, and historical data (including, in some markets, whether you and a driver have previously reported having negative experiences with each other).
The trip or delivery request is then communicated to the driver/delivery person matched through this process. Once a trip or order is accepted, we send confirmation of the match to you and the driver/delivery person.
We are constantly refining our matching process to provide the best experience to all users on our platform and may consider different factors depending on the location where you use Uber.
Additional information on Uber’s matching process is available
Qualifications & exceptions
Use of prior negative-experience reports applies only "in some markets".
Factors may differ by location.
Not stated here
The linked matching information page is not supplied.
Charges & Financial Obligations · Company practice
Prices are set by algorithms using trip details, location, time, distance, driver supply, traffic and history
When you request a ride or delivery, Uber's algorithms set your price using factors including trip/order information (such as the type of service, restaurant or merchant name and location, and order value), your location, estimated time and distance to the destination, availability and proximity of drivers or delivery people, time of day, traffic conditions, and historical data such as traffic patterns and seasonal trends. Your price may also vary with tolls or surcharges, tips, discounts, promotions and subscriptions, and route-based adjustments.
Supporting quotations
Pricing
When you request transportation or a delivery, Uber uses algorithms to determine the price you pay based on a variety of factors, including:
Trip/order Information, including the type of service you request (for instance, UberX, UberXL, Uber Black), restaurant or merchant name and location, and order value
Your location
Estimated time and distance to destination
Availability and proximity of drivers or delivery people
Time of day
Traffic conditions
Historical data such as traffic patterns and seasonal trends
Your price may also vary depending on tolls or surcharges incurred, tips, discounts, promotions and subscriptions, and route-based adjustments.
Additional information on Uber’s pricing process is available
Not stated here
The linked pricing information page is not supplied.
Charges & Financial Obligations · Company practice
Surge pricing raises prices automatically when riders outnumber available drivers in an area
Your price may also vary because of surge pricing, which automatically takes effect when there are more Riders in an area than available drivers. Uber says this encourages more drivers to serve the busy area over time and shifts rider demand, to maintain reliability and restore balance.
Supporting quotations
The price may also vary depending on surge pricing, which automatically goes into effect when there are more Riders in a given area than available drivers. This encourages more drivers to serve the busy area over time and shifts Rider demand, to maintain reliability and restore balance.
Security & Safeguards · Company practice
Fraud algorithms monitor your location, payments and usage in real time against historical patterns
Uber uses algorithms to prevent and detect fraud against Uber or its users, including monitoring for account takeovers, suspicious user behavior and unauthorized access attempts, including by third-party aggregators. The tools look for patterns that may indicate fraud, such as behavior that differs significantly from typical user behavior. To do this, Uber monitors in real time information collected from or generated by users, including location data, payment information and Uber usage, and compares historical data against real-time data.
Supporting quotations
Fraud prevention and detection
Uber uses algorithms to prevent and detect fraud against Uber or our users. This includes efforts to monitor for account takeovers, suspicious user behaviors, and unauthorized access attempts, including by third-party aggregators.
These tools look for patterns that may indicate fraudulent behavior, such as those that vary significantly from typical user behavior. To do this, Uber performs real-time monitoring of information collected from or generated by users, including location data, payment information, and Uber usage. We also examine historical data and compare it against real-time data to help detect suspicious behavior.
Account & Service Control · Restriction or exception
If potential fraud is detected, Uber may limit your access or require identity verification first
If Uber detects potential fraudulent activity, it may limit your access to its services or require you to take a particular action, such as verifying your identity, before allowing access. You may contact Uber customer support with questions or concerns about these processes.
Supporting quotations
Uber may limit your access to its services, or require that you undertake a particular action such as verifying your identity before allowing such access, if it detects potential fraudulent activity.
if you have questions or concerns about these processes.
Data Access & Collection · Company practice
Uber and its partners use cookies and online identifiers in apps, sites, emails and ads, including for ads
Uber and its partners use cookies and other online identifiers on Uber's apps, websites, emails and online ads, for purposes described in this notice and in Uber's separate Cookie Notice. Cookies are small text files stored on browsers or devices by websites, apps, online media and ads. Purposes include authenticating users, remembering preferences and settings, determining content popularity, and delivering and measuring the effectiveness of advertising campaigns.
Supporting quotations
Uber and its partners use cookies and other online identifiers on our apps, websites, emails and online ads for purposes described in this notice and
Uber’s Cookie Notice
Cookies are small text files that are stored on browsers or devices by websites, apps, online media and ads. Uber uses cookies and similar technologies for purposes such as:
Authenticating users
Remembering user preferences and settings
Determining the popularity of content
Delivering and measuring the effectiveness of advertising campaigns
Qualifications & exceptions
The purposes are listed as examples ("such as"); the list continues in the next part of the cookies section.
Not stated here
Uber's Cookie Notice is linked but not supplied, so specific cookies, partners and retention periods are not analyzed here.
Data Access & Collection · Company practice
Cookies are also used to analyze traffic and understand the online behavior and interests of people using Uber
Another listed purpose for Uber's cookies and similar technologies is analyzing site traffic and trends and generally understanding the online behaviors and interests of people who interact with Uber's services. The notice refers to its separate Cookie Notice for more information on the cookies and technologies described in this section.
Supporting quotations
Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services
Please see our [Cookie Notice](https://www.uber.com/legal/privacy/cookies/en/) for more information regarding the use of cookies and other technologies described in this section.
Not stated here
The Cookie Notice is linked but not supplied.
Sharing & Disclosure · Permission or license
Third parties may run analytics and ads for Uber and use cookies, beacons and SDKs to recognize your device elsewhere
Uber may allow other companies to provide audience measurement and analytics services for it, to serve ads on Uber's behalf across the internet or for other companies' products and services on Uber's apps, and to track and report on how those ads perform. These companies may use cookies, web beacons, SDKs and other technologies to identify the devices used by visitors to Uber's websites and to recognize when those devices visit other online sites and services.
Supporting quotations
We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the internet or for other companies’ products and services on our apps, and to track and report on the performance of those ads. These entities may use cookies, web beacons, SDKs and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.
Sharing & Disclosure · Company practice
Uber shares data with other users, at your request or consent, with affiliates and partners, and for legal reasons
Uber shares your data with other users where necessary to provide its services or features, at your request, or with your consent. It also shares data with its affiliates, subsidiaries, service providers and partners, for legal reasons, and in connection with claims or disputes. The following tables describe each kind of recipient.
Supporting quotations
We share your data with other users where necessary to provide our services or features, at your request, or with your consent. We also share data with our affiliates, subsidiaries, service providers and partners, for legal reasons, or in connection with claims or disputes.
Uber may share data:
Sharing & Disclosure · Company practice
Your driver may get your first name, rating, pickup and dropoff locations and settings, including accessibility
Uber may share data with your driver, including your account data: your first name, rating, pickup and/or dropoff locations, and your settings (including accessibility settings) and preferences.
Supporting quotations
With other users
This may include sharing data with:
Your driver
Account
First name
Rating
Pickup and/or dropoff locations
Settings (including accessibility settings) and preferences
Sharing & Disclosure · Company practice
Other riders on a shared ride, and gift recipients, may see your first name
Uber may share your account data, specifically your first name, with other riders during shared rides or with people who receive a gift from you.
Supporting quotations
With other users
This may include sharing data with:
Other Riders during [shared](https://www.uber.com/us/en/ride/uberx-share/) rides or gift recipients
Account
First name
Sharing & Disclosure · Company practice
Merchants and couriers may get your name, address, order items (possibly prescriptions), allergies and feedback
Uber may share data with the restaurants or merchants you order from and with your delivery person: your account data and name, order information, delivery address (including to restaurants or merchants that use their own delivery people), items ordered (which may include drug prescriptions), special instructions, allergies or food preferences, and user content such as feedback, photos submitted for customer support, and ratings.
Supporting quotations
With other users
This may include sharing data with:
Restaurants/merchants you order from, and your delivery person
Account
Name
Order info
Delivery address (including with restaurants/merchants that use their own delivery people to fulfill your order)
Items ordered (which may include drug prescriptions)
Special instructions, allergies or food preferences
User content
Feedback
Photos submitted for purposes of customer support
Ratings
Qualifications & exceptions
Items ordered may include drug prescriptions.
Sharing & Disclosure · Company practice
The owner of an account you use, including family, teen, senior or guest arrangements, may get your trip data
Uber may share your account and trip/order data with the owner of any Uber account you use. That includes Senior accounts, Uber for teens accounts, accounts linked to a Family profile, and rides or deliveries you request or receive as a Guest User.
Supporting quotations
With other users
This may include sharing data with:
The owner of any Uber account you use. This includes if you use a [Senior account](https://www.uber.com/us/en/ride/seniors/), an [Uber for teens](https://www.uber.com/de/en/ride/teens/) account, or any account linked to a [Family](https://www.uber.com/us/en/ride/how-it-works/family-profiles/) profile. This also includes if you request or receive a ride or delivery service as a Guest User.
Account
Trip/order
Sharing & Disclosure · Company practice
An employer's Uber for Business account may get your name and email (not in EEA/UK/CH) and trip safety issues
If you create an account with an email address affiliated with an Uber for Business account owner, such as your employer, Uber may share your account data (such as name and email address) with that account owner to help you expense trips or orders to its account. This sharing is marked with an asterisk, which the notice uses for practices it does not perform in the EEA, UK or Switzerland. Uber may also share information with that account owner about issues involving your trip, such as safety incidents or complaints; that second sentence is not marked with an asterisk.
Supporting quotations
With other users
This may include sharing data with:
In addition, if you create an account using an email address affiliated with an Uber for Business account owner (i.e., your employer), we may share your account data (such as name and email address) with such account owner, to help you expense trips or orders to that Uber for Business account.* We may also share information with that account owner about issues involving your trip, such as safety incidents or complaints.
Qualifications & exceptions
The asterisk follows only the account-data sharing for expensing; sharing trip issues such as safety incidents or complaints is not marked.
Sharing & Disclosure · Company practice
Others in your group order may see your first name, items and any special instructions or allergy information
Uber may share with other recipients in your group order your account data: first name, order information, items ordered, and special instructions or allergies information.
Supporting quotations
With other users
This may include sharing data with:
Other recipients in your group order
Account
First name
Order info
Items ordered
Special instructions or allergies information
Sharing & Disclosure · Company practice
People who referred you may see trip data and trip count as needed for their referral bonus
Uber may share your trip/order data and trip count with people who referred you to Uber, as necessary to determine their referral bonus.
Supporting quotations
With other users
This may include sharing data with:
People who refer you to Uber. We may share your data as necessary to determine their referral bonus
Trip/order
Trip count
Sharing & Disclosure · Company practice
Restaurant reviews and Lists you set to "Public" are shared with other Uber Eats users with your first name
If you post a restaurant review or create a List of favorite restaurants on Uber Eats and set the List's sharing to "Public", Uber shares your account data (first name) and user content, including those Lists or reviews, with other Uber Eats users.
Supporting quotations
With other users
This may include sharing data with:
Other Uber Eats users. We share your data if you post a review of a restaurant or create a [List](https://help.uber.com/ubereats/restaurants/article/uber-eats-lists-faq?nodeId=9c47060c-1499-47f4-af74-9d876be15119&_csid=n9sjlRLS9sMmDu_uUjU3ig&state=YQMqzyfEFd0xZkr0mVBH4C82IrgD6lxFzaiFzBQJ3Ac%3D&effect=) of your favorite restaurants on Uber Eats and set sharing of the List to “Public.”
Account
First name
User content
User created [Lists](https://help.uber.com/ubereats/restaurants/article/uber-eats-lists-faq?nodeId=9c47060c-1499-47f4-af74-9d876be15119&_csid=n9sjlRLS9sMmDu_uUjU3ig&state=YQMqzyfEFd0xZkr0mVBH4C82IrgD6lxFzaiFzBQJ3Ac%3D&effect=) or reviews
Sharing & Disclosure · Company practice
When you share your ETA or location or split a fare, the other users can get account, location and trip data
Upon your request or with your consent, Uber may share data with users you interact with through data-sharing features, such as sharing your ETA and location or splitting your fare. Depending on the feature, the data shared may include account, location and trip/order data.
Supporting quotations
Upon request or with your consent
This may include sharing data with:
Users with whom you use data-sharing features. This includes features that allow you to share your ETA and location, or split your fare.
Depending on the feature used, may include:
Account
Location
Trip/order
Sharing & Disclosure · Company practice
Apps or websites you access through Uber get account, device and trip data, including for promotions and contests
Upon your request or with your consent, Uber shares data with companies whose apps or websites you access through Uber, including for promotions, contests or specialized services. Depending on the app or website and the purpose, this may include account, device and trip/order data.
Supporting quotations
Upon request or with your consent
Uber business partners. We share data with companies whose apps or websites you access through Uber, including for purposes of promotions, contests or specialized services.
Depending on the app or website you access through Uber, and for what purpose, may include:
Account
Device
Trip/order
Sharing & Disclosure · User right or choice
You can share your name, phone, location and trip details with police, fire or ambulance services
Upon your request or with your consent, Uber enables you to share your data with police, fire and ambulance services in an emergency or after certain incidents. The data can include your account data, name, phone number, location, trip/order data and requested pickup/dropoff. The notice points to its Choice and transparency and Emergency data sharing sections for more detail.
Supporting quotations
Upon request or with your consent
Emergency services. We enable you to share your data with police, fire, and ambulance services in the event of an emergency or after certain incidents.
For more information, please go to the “[Choice and transparency](https://www.uber.com/global/en/privacy-notice-riders-order-recipients/#choice-transparency)” and “[Emergency data sharing](https://www.uber.com/global/en/privacy-notice-riders-order-recipients/#emergency-data-sharing)” sections below.
If you are in an incident or file a claim, Uber will share the data needed with the insurance company
If you are involved in an incident, or report or submit a claim to an insurance company relating to Uber's services, Uber will share data with that insurer to adjust or handle the claim. The data is what is necessary for the claim and may include account data, communications, device data, location, trip/order data, usage and user content.
Supporting quotations
Insurance companies. If you are involved in an incident, or report or submit a claim to an insurance company relating to Uber’s services, Uber will share data with that insurance company for the purpose of adjusting or handling that claim.
Data necessary to adjust or handle the claim, which may include:
Account
Communications
Device
Location
Trip/order
Usage
User content
Sharing & Disclosure · Company practice
Merchant loyalty numbers go to that merchant when you order; you can also share details to get merchant marketing
If you create or add a restaurant or merchant loyalty membership number to your account, Uber shares it with that restaurant or merchant when you order from them. Uber also lets you choose to share your name, contact details and order information with restaurants or merchants so you can receive their marketing communications. The data shared can include account and contact data, delivery address, first and last name, loyalty membership information and order data.
Supporting quotations
Merchants or restaurants. If you create or add a restaurant or merchant loyalty membership number to your user account, we share that data with the restaurant/merchant when you place an order with them.
We also enable you to share your name, contact details and order info with restaurants or merchants to receive marketing communications from them.
Account
Contact
Delivery address
First and last name
Restaurant/merchant loyalty membership info
Order
Sharing & Disclosure · Company practice
Service providers include lawyers, cloud, support, Google Maps, ID checks, payments, research, safety and AI vendors
Uber shares data with service providers and business partners, including: accountants, consultants, lawyers and other professional service providers; cloud storage providers; customer support platforms and providers; Google, in connection with Google Maps in Uber's apps; identity verification and risk solutions providers; payment processors and facilitators such as PayPal and Hyperwallet; research partners performing surveys or research with or for Uber; social media companies such as Meta and TikTok, in connection with Uber's use of their tools in its apps and websites; safety and security service providers; and providers of artificial intelligence and machine learning tools and services.
Supporting quotations
With Uber service providers and business partners
These include the third parties, or categories of third parties, listed below.
Accountants, consultants, lawyers, and other professional service providers.
Cloud storage providers.
Customer support platform and service providers.
in connection with the use of Google Maps in Uber’s apps.
Identity verification and risk solutions providers.
Payment processors and facilitators, including
Research partners, including those performing surveys or research projects in partnership with Uber or on Uber’s behalf.
Social media companies, including [Meta](https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0) and [TikTok](https://www.tiktok.com/legal/privacy-policy-us?lang=en), in connection with Uber’s use of their tools in Uber’s apps and websites.
Service providers that assist Uber to enhance the safety and security of Uber apps and services.
Service providers that provide us with artificial intelligence and machine learning tools and services.
Not stated here
The notice does not specify which data each provider category receives.
Sharing & Disclosure · Company practice
Integrated partners, fleets, loyalty programs and autonomous vehicle partners and depots also receive data
Uber also shares data with third-party providers and partners that integrate with its apps (including bike and scooter providers such as Lime and Tembici, delivery providers such as iFood, and third-party mobile apps); third-party vehicle suppliers (fleet and rental partners) and fleet depot operators; loyalty program partners that give points or rewards on eligible rides and Uber Eats orders under their own terms; autonomous vehicle partners that provide rides or deliveries on Uber apps; and autonomous vehicle fleet depot operators, which help with maintenance and fleet operations by accessing vehicles' location and status data.
Supporting quotations
With Uber service providers and business partners
These include the third parties, or categories of third parties, listed below.
Third-party service providers and partners that integrate with Uber’s apps, including providers of bikes and scooters such as [Lime](https://www.li.me/legal/privacy-policy) and [Tembici](https://www.tembici.com.br/pt/politica-de-privacidade-brasil/), providers of delivery services, such as iFood, and providers of third-party mobile applications.
Third-party vehicle suppliers (fleet and rental partners) and fleet depot operators.
that provide points or rewards on eligible rides and Uber Eats orders according to their respective terms.
that provide rides or delivery services on Uber apps.
Autonomous vehicle fleet depot operators that assist with vehicle maintenance and fleet operations by accessing vehicles’ location and status data.
Not stated here
The notice does not specify which data each partner category receives; partner privacy policies and loyalty terms are linked but not supplied.
Sharing & Disclosure · Company practice
Uber shares audience lists (ad ID, hashed email, name) grouped by inferred interests so publishers can target ads
Uber shares data with ad and marketing partners and providers, including publishers such as social media platforms, ad networks and advertisers, third-party data providers, ad technology vendors, and measurement and analytics providers. It uses them to reach or better understand current and potential users of Uber or of its advertising partners and to measure and improve ad effectiveness. For example, Uber shares audience lists with ad and marketing publishers in which users are identified by limited data points (such as mobile advertising ID, hashed email or name) and grouped by inferred interests and characteristics, and instructs those publishers to target these audiences with ads.
Supporting quotations
With Uber service providers and business partners
These include the third parties, or categories of third parties, listed below.
Ad and marketing partners and providers, including ad and marketing publishers (such as social media platforms), ad networks and advertisers, third-party data providers, ad technology vendors, measurement and analytics providers, and other service providers. Uber uses these vendors to reach or better understand current and potential users of Uber services or of our advertising partners, and measure and improve ad effectiveness. For example, we share audience lists with ad and marketing publishers in which users are identified by limited data points (e.g., mobile advertising ID, hashed email, name) and grouped based on inferred interests and characteristics. Uber instructs ad and marketing publishers to target these groups, or audiences, with ads.
Sharing & Disclosure · Company commitment
Uber will not sell or share your phone number or text opt-in consent for third-party marketing texts
Uber commits that it will not sell or share your phone number with any third party to send you marketing or promotional text messages, and that text messaging originator opt-in data and consent will not be shared with third parties. This excludes service providers that help Uber solely to execute and deliver Uber's own text messaging services.
Supporting quotations
Uber will not sell or share your phone number with any third party to send you marketing or promotional text messages. Specifically, text messaging originator opt-in data and consent will not be shared with any third parties. This excludes service providers who assist us solely in executing and delivering our own text messaging services.
Qualifications & exceptions
Service providers that solely help deliver Uber's own text messages are excluded from this commitment.
Sharing & Disclosure · Company practice
Ad intermediaries like Google and Criteo get ad IDs, hashed email, location and trip data, also for their own purposes
Uber shares data with ad intermediaries such as Criteo, Google, Rokt, The Trade Desk, TripleLift and others. The data includes advertising or device identifiers, hashed email address, approximate location, current trip or order information and ad interaction data, shared to enable their services and for other purposes disclosed in their own privacy notices. You may opt out of ad personalization through a linked Uber privacy page. To learn about these intermediaries' practices or submit requests to them, the notice directs you to their privacy notices.
Supporting quotations
With Uber service providers and business partners
These include the third parties, or categories of third parties, listed below.
Ad intermediaries, such as [Criteo](https://www.criteo.com/privacy/), [Google](https://policies.google.com/privacy?hl=en-US), [Rokt](https://www.rokt.com/privacy-policy/), [The Trade Desk](https://www.thetradedesk.com/us/privacy), [TripleLift](https://triplelift.com/privacy/) and others. We share data - including advertising or device identifier, hashed email address, approximate location, current trip or order information, and ad interaction data - with these intermediaries to enable their services and for such other purposes as are disclosed in their privacy notices. You may opt out from ad personalization [here](https://privacy.uber.com/center). For more information regarding these intermediaries’ privacy practices, including how to submit requests to them relating to their handling of personal data, please go to their privacy notices linked above.
Qualifications & exceptions
Intermediaries may use the data for purposes disclosed in their own privacy notices, not only for Uber.
Not stated here
The intermediaries' privacy notices are not supplied, so their further uses are not analyzed here.
What the ad personalization opt-out stops sharing with these intermediaries is not stated.
Sharing & Disclosure · Company practice
Uber shares data with its subsidiaries and affiliates to provide services or process data for it
Uber shares data with its subsidiaries and affiliates to help it provide its services or to conduct data processing on its behalf.
Supporting quotations
With Uber subsidiaries and affiliates
We share data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf.
Sharing & Disclosure · Permission or license
Uber may disclose data when it believes law, legal process or safety concerns require or justify it
For legal reasons or in the event of a claim or dispute, Uber may share your data if it believes disclosure is required by applicable law, regulation, operating license or agreement, legal process or governmental request, or an insurance policy, or where disclosure is otherwise appropriate due to safety or similar concerns.
Supporting quotations
For legal reasons or in the event of a claim or dispute
Uber may share your data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, insurance policy, or where the disclosure is otherwise appropriate due to safety or similar concerns.
Qualifications & exceptions
Disclosure turns on Uber's belief that it is required or appropriate.
Sharing & Disclosure · Company practice
Legal-reason sharing reaches police, health officials, insurers and fleet partners to enforce terms or protect rights
Uber's sharing for legal reasons (when it believes the law, legal process, insurance policies or safety concerns require or justify it) includes sharing with law enforcement officials, public health officials, other government authorities, insurance companies, third-party fleet partners or other third parties as necessary to enforce its terms and conditions, user agreements or other policies; to protect Uber's rights or property or the rights, safety or property of others; or in a claim or dispute relating to use of Uber's services. The notice points to Uber's law enforcement and third-party data request guidelines for more information.
Supporting quotations
Uber may share your data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, insurance policy, or where the disclosure is otherwise appropriate due to safety or similar concerns.
This includes sharing data with law enforcement officials, public health officials, other government authorities, insurance companies, third-party fleet partners, or other third parties as necessary to enforce our
, user agreements, or other policies; to protect Uber’s rights or property or the rights, safety or property of others; or in the event of a claim or dispute relating to the use of our services.
Guidelines for United States Law Enforcement
Guidelines for Third Party Data Requests and Service of Legal Documents
Not stated here
Uber's law enforcement and third-party data request guidelines are linked but not supplied.
Sharing & Disclosure · Company practice
In a dispute over use of someone else's credit card, your trip or order data may go to the card owner
If there is a dispute about use of another person's credit card, Uber says it may be required by law to share a user's data, including trip or order information, with the owner of that credit card.
Supporting quotations
In the event of a dispute relating to use of another person’s credit card, we may be required by law to share a user’s data, including trip or order information, with the owner of that credit card.
Sharing & Disclosure · Permission or license
Data may be shared in a merger, asset sale, restructuring, financing or acquisition, including during negotiations
Uber may share data with others in connection with, or during negotiations of, a merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or part of its business by or into another company.
Supporting quotations
We may also share data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.
Retention & Deletion · Company practice
Data is kept as long as necessary for the notice's purposes, with periods varying by data type and purpose
Uber retains your data for as long as necessary for the purposes described in the notice. Those periods vary depending on the type of data and the purposes for which Uber collects and keeps it. Users may request account deletion through Uber's apps and websites.
Supporting quotations
Uber retains your data for as long as necessary for the purposes described above. Users may request account deletion through the Uber apps and websites.
Uber retains your data for as long as necessary for the purposes described above. Those periods vary depending on the type of data, and the purposes for which we collect and maintain it.
Retention & Deletion · Company practice
Account data is kept for the life of your account; some data up to 7 years for legal, tax, claims or R&D needs
As examples, Uber keeps data for as long as you maintain your account where needed to provide its service, including account information such as your name, email, phone number and payment information. It keeps data for 7 years from collection (unless you first delete your account) if necessary for tax, insurance, legal or regulatory requirements, subject to its legitimate interests in defending or asserting legal claims, or where necessary for purposes such as research and development.
Supporting quotations
For example, we retain your data:
for as long as you maintain your Uber account (i.e., the life of your account) where it is necessary in order for Uber to provide its service. This includes account information, like your first and last name, email, phone number and payment information.
for 7 years from collection (unless you first delete your Uber account) if necessary for purposes of Uber’s tax, insurance, legal or regulatory requirements; subject to Uber’s legitimate interests in defending against, or asserting, legal claims; or where necessary for purposes such as research and development.
Qualifications & exceptions
The 7-year period applies "unless you first delete your Uber account", but deletion requests have their own exceptions described in the notice.
Retention & Deletion · Company commitment
ID images submitted for legally required alcohol age checks are deleted within 48 hours unless law requires longer
Some data is kept only as long as needed for a specific service or feature. For example, if you submit an image of your ID to verify your age for alcohol delivery where the law requires it, Uber deletes the image within 48 hours unless the law requires longer retention.
Supporting quotations
for only as long as required to enable specific services or features. For example, if you submit an image of your ID to verify your age for purposes of alcohol delivery where required by law, we delete such images within 48 hours unless longer retention is required by law.
Retention & Deletion · Company practice
Retention table: account, demographic and device data for the account's life; location, trip and usage up to 7 years
Uber's retention table lists account, demographic and device data as kept for the life of the account. Communications, location, trip/order and usage data are kept for the sooner of the life of the account or 7 years. Uber may keep data longer or shorter than these periods where required by law.
Supporting quotations
The following table lists Uber’s retention practices with respect to categories of data described above. Uber may retain data for longer, or shorter, than the periods described below where required by law.
Account
Life of account
Communications
The sooner of life of account or 7 years
Demographic
Life of account
Device
Life of account
Location Data
The sooner of life of account or 7 years
Trip/Order
The sooner of life of account or 7 years
Usage Data
The sooner of life of account or 7 years
Qualifications & exceptions
Periods may be longer or shorter where required by law.
Retention & Deletion · Company practice
Government IDs are kept 1 year and user-submitted selfies 3 years
For identity verification data, Uber's retention table lists 1 year for government IDs and 3 years for user-submitted selfies. Uber may keep data longer or shorter where required by law.
Supporting quotations
Identity Verification
1 year for government IDs
3 years for user-submitted selfies
Uber may retain data for longer, or shorter, than the periods described below where required by law.
Qualifications & exceptions
Periods may be longer or shorter where required by law; ID images for alcohol age checks follow a separate 48-hour rule.
Retention & Deletion · Company commitment
Data not needed for service or legal reasons is deleted when no longer necessary; some ad data after about a year
Where Uber does not need your data to provide its services or for tax, insurance, legal or regulatory requirements, it says it will delete the data once it is no longer necessary for the purposes for which it was collected; the periods vary by data type and purpose. For example, Uber generally deletes certain information used to show you personalized marketing and advertising after about one year, if not sooner.
Supporting quotations
Where Uber does not need to retain your data in order for Uber to provide its services, or for purposes of our tax, insurance, legal or regulatory requirements, we will delete your data once no longer necessary for the purposes for which we collected it. Such periods vary depending on the type of data, and the purposes for which we collected it. For example, we generally delete certain information that we use to display personalized marketing and advertising to you after approximately one year, if not sooner.
Qualifications & exceptions
The one-year ad-data deletion is described as what Uber "generally" does for "certain information".
Account & Service Control · User right or choice
Riders, order recipients and Guest Users can request account deletion in the app or on Uber's website
You may ask Uber to delete your account through the Privacy menus in the Uber app or through Uber's website, with separate request pages for Riders and Order Recipients and for Guest Users. Deletion is subject to the exceptions the notice describes.
Supporting quotations
Users may request account deletion through the Uber apps and websites.
You may request that we delete your account through the Privacy menus in the Uber app, or through Uber’s website (Riders and Order Recipients
; Guest Users
Retention & Deletion · Restriction or exception
After a deletion request Uber keeps data needed for safety, fraud, legal duties or open credits and disputes
After an account deletion request, Uber deletes your account and data except as necessary for safety, security, fraud prevention or legal compliance, or because of issues with your account such as an outstanding credit or an unresolved claim or dispute. For example, if you are banned for serious fraudulent or unsafe behavior, Uber will keep your data after a deletion request to stop you from regaining access to its platform.
Supporting quotations
Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements, or because of issues relating to your account (such as an outstanding credit or an unresolved claim or dispute). For example, if you are banned from Uber’s services because of serious fraudulent or unsafe behavior, Uber will retain your data after an account deletion request to prevent you from re-obtaining access to Uber’s platform.
After deletion, fraud cases keep account, ID, transaction and message data; incidents keep claim-relevant data
When Uber keeps data after a deletion request (for safety, security, fraud prevention, legal compliance or open account issues), what it keeps depends on the reason. If it keeps data because of fraudulent behavior, it keeps data about that behavior and the data needed to prevent you from accessing Uber again, which may include account information, identity verification information, transaction data, and user content and communications data. If you were involved in an incident while using Uber that may lead to litigation or an insurance claim, it keeps the data potentially relevant to that litigation or claim.
Supporting quotations
The data that we retain in such situations varies depending on the purpose for the retention. For example, if we retain your data due to fraudulent behavior, we will retain the data relating to such behavior, and the data that we need to prevent you from further accessing Uber’s platform, which may include your account information, identity verification information, transaction data, and user content and communications data. Similarly, if you are involved in an incident while using Uber that may lead to litigation or an insurance claim, we will retain the data that is potentially relevant to such litigation or insurance claim.
Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements, or because of issues relating to your account (such as an outstanding credit or an unresolved claim or dispute).
Retention & Deletion · Company commitment
Uber generally deletes data within 90 days of an account deletion request, apart from the stated exceptions
Uber says it generally deletes data within 90 days of an account deletion request, except where keeping it is necessary for the reasons the notice gives, such as safety, security, fraud prevention, legal compliance, or an outstanding credit or unresolved claim or dispute.
Supporting quotations
We generally delete data within 90 days of an account deletion request, except where retention is necessary for the above reasons.
Following an account deletion request, we delete your account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements, or because of issues relating to your account (such as an outstanding credit or an unresolved claim or dispute).
Qualifications & exceptions
"Generally" means the 90-day period is not stated as absolute.
You can control data through settings, device permissions, ratings pages and ad choices, and make data requests
Uber lets you access and/or control the data it collects through privacy settings, device permissions, in-app ratings pages, and marketing and advertising choices. You may also request access to or copies of your data, make changes or updates to your account, request account deletion, or ask Uber to restrict its processing of your data.
Supporting quotations
Uber enables you to access and/or control data that Uber collects, including through:
Privacy settings
Device permissions
In-app ratings pages
Marketing and advertising choices
You may also request access to or copies of your data, make changes or updates to your account, request account deletion, or request that Uber restrict its processing of your data.
Account & Service Control · User right or choice
Set location, emergency sharing and notification preferences in the Privacy Center (Account > Settings > Privacy)
You can set or update your preferences for location data collection and sharing, emergency data sharing and notifications in Uber's Privacy Center, reached through Account > Settings > Privacy in the Uber apps.
Supporting quotations
Privacy settings
You can set or update your preferences regarding location data collection and sharing, emergency data sharing, and notifications in Uber’s [Privacy Center](https://privacy.uber.com/privacy/center), which is accessible via Account > Settings > Privacy in the Uber apps.
Data Access & Collection · User right or choice
You can turn off location collection, or live location sharing with drivers, in your device settings
You can enable or disable Uber's collection of your mobile device location data through your device settings, reachable from the Location sharing menu in Uber's Privacy Center. You can likewise enable or disable Uber's sharing of your real-time location with your drivers or delivery people.
Supporting quotations
Location data collection
You can enable/disable Uber’s collection of your mobile device location data through your device settings, which are accessible via the Location sharing menu in Uber’s
Share live location
You can enable/disable Uber’s sharing of your mobile device real-time location data with your drivers or delivery people through your device settings, which are accessible via the Location sharing menu in Uber’s
With emergency sharing on, police, fire or ambulance services get your name, phone, location and vehicle details
You may enable Uber to share your data with emergency police, fire and ambulance services if necessary during a trip. If you do, Uber will share your name and phone number, your approximate location when the emergency call was placed, the car's make, model, color and license plate, pickup and dropoff locations, and your driver's name. You can turn this feature on or off in the Location sharing menu of Uber's Privacy Center.
Supporting quotations
Emergency data sharing
You may enable Uber to share your data with emergency police, fire and ambulance services if necessary during a trip. If you do, we will share data including your name and phone number; approximate location at the time the emergency call was placed; the car’s make, model, color, and license plate information; pickup and dropoff locations; and your driver’s name.
You can enable/disable this feature via the Location sharing menu in Uber’s
Account & Service Control · User right or choice
Push notifications about Uber discounts and news are something you may enable
You may enable Uber to send push notifications about discounts and news from Uber, through a linked communications page or the Ads and Data menu in Uber's Privacy Center.
Supporting quotations
Notifications: discounts and news
You may enable Uber to send push notifications about discounts and news from Uber
or in the Ads and Data menu in Uber's
Sharing & Disclosure · User right or choice
Third-party apps you authorize can access your Uber account data; you can review or withdraw access
You may authorize third-party applications to access your Uber account data to enable additional features, and you can review or withdraw that access through a linked Uber privacy page.
Supporting quotations
Third-party app access
You may authorize third-party applications to access your Uber account data to enable additional features. You can review/withdraw access by third-party applications
Data Access & Collection · Context
iOS, Android and other platforms require your permission before apps access certain device data
Most mobile platforms, such as iOS and Android, define certain types of device data that apps cannot access without the device owner's permission, and each platform has its own way of obtaining that permission.
Supporting quotations
Device permissions
Most mobile device platforms (such as iOS and Android) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained.
Sharing & Disclosure · Company practice
You and your driver can rate each other after every trip; drivers see your average rating
After every trip, you and your driver can rate each other from 1 to 5, and the average of the ratings you receive is shown to your drivers. You can see your average rating in the Account section of the Uber app and a breakdown of it in Uber's Privacy Center.
Supporting quotations
In-app ratings pages
After every trip, you and your driver can rate each other on a scale from 1 to 5. An average of the ratings you receive is displayed to your drivers.
You can find your average rating in the Account section of the Uber app, and also access a breakdown of your average rating in Uber’s
Account & Service Control · User right or choice
You can turn off personalized Uber marketing and choose whether to get any marketing emails or push notifications
You can choose whether Uber personalizes its marketing communications about Uber products and services (such as emails, push notifications and in-app messages), through a linked page or the Ads and Data menu in Uber's Privacy Center. You may also choose, through a linked page, whether to receive any marketing emails or push notifications from Uber at all.
Supporting quotations
Marketing and advertising choices
Personalized marketing communications from Uber
You can choose whether Uber may personalize marketing communications (such as emails, push notifications and in-app messages) about Uber products and services
You may also choose
whether to receive any marketing emails or push notifications from Uber.
Use & Processing · User right or choice
You can stop Uber using your trip, order or search history to personalize ads on Uber, Uber Eats and Postmates
You can choose whether Uber uses your Uber trip, order or search history to personalize the ads you see on Uber, or on Uber Eats and Postmates, through linked settings pages.
Supporting quotations
Personalized ads
You can choose whether Uber uses your Uber trip, order or search history to personalize the ads you see on
Uber Eats and Postmates
Qualifications & exceptions
The choice as described covers use of trip, order or search history for ads you see on Uber, Uber Eats and Postmates.
Cookie controls, including for personalized ads, are explained in the separate Cookie Notice
For how to control Uber's use of cookies and related technologies, including for displaying personalized ads, the notice refers you to Uber's Cookie Notice.
Supporting quotations
Cookies and related technologies
For information on how to control Uber’s use of cookies and related technologies, including for purposes of displaying personalized ads, please see our
Not stated here
The Cookie Notice is linked but not supplied, so the cookie controls themselves are not analyzed here.
Account & Service Control · User right or choice
Anyone, including Guest Users without an account, can submit data requests through the Privacy Inquiry Form
Besides the methods described in this section, you may submit data requests through Uber's Privacy Inquiry Form, including if you are a Guest User or do not have an Uber account. You may also have additional rights depending on where you live; the notice refers to its Overview section for those regional details.
Supporting quotations
User data requests
Uber provides a variety of ways to learn about, control, and submit questions and comments about Uber’s handling of your data. In addition to the methods indicated below, you may also submit data requests via our Privacy Inquiry Form [here](https://help.uber.com/riders/article/submit-a-privacy-inquiry?nodeId=489292a2-27ce-42f5-9a47-d4dd017559fd), including if you are a Guest User or do not have an Uber account. You may also have additional rights regarding your data based on where you live. Please see the [Overview](https://www.uber.com/global/en/privacy-notice-riders-order-recipients/#overview) section above for more information.
Account & Service Control · User right or choice
Everyone can see their profile and trip or order history in the app; access and portability rights vary by location
Depending on where you are located, you may have the right to access your data and to data portability. Regardless of location, you can access your data, including your profile data and trip or order history, through the Uber apps or website.
Supporting quotations
Data access and portability
Depending on where you are located, you may have the right to access your data and to portability of your data.
Regardless of your location, you can access your data, including your profile data and trip or order history, through the Uber apps or website.
Account & Service Control · User right or choice
Explore Your Data shows an account summary; Download Your Data gives a copy of the most requested data
You can use Uber's Explore Your Data tool to see a summary of certain account information, such as your rating, trip or order count, rewards status and how long you have used Uber. You can also use the Download Your Data feature to download a copy of the most requested data about your use of Uber, including account, usage, communications and device data.
Supporting quotations
You can also use our [Explore Your Data](http://myprivacy.uber.com/privacy/exploreyourdata) to view a summary of certain information about your account, such as your rating, trip or order count, rewards status, and how long you’ve been using Uber.
You can also use our [Download Your Data](https://myprivacy.uber.com/exploreyourdata/download) feature to download a copy of the [most requested data](https://help.uber.com/riders/article/whats-in-your-data-download?nodeId=3d476006-87a4-4404-ac1e-216825414e05) relating to use of Uber, including account, usage, communications, and device data.
Qualifications & exceptions
The download covers the "most requested data", not necessarily all data Uber holds.
Not stated here
The linked description of what the data download contains is not supplied.
Account & Service Control · User right or choice
You can edit your name, phone, email, payment method and profile photo in the app's Settings
You can change or update your name, phone number, email address, payment method and profile photo through the Settings menu in Uber's apps.
Supporting quotations
Changing or updating data
You can edit your name, phone number, email address, payment method, and profile photo through the Settings menu in Uber’s apps.
Account & Service Control · User right or choice
Account deletion can also be requested through Uber's Privacy Center
Under Deleting data, the notice says you may request that Uber delete your account through its Privacy Center. Deletion follows the retention exceptions described in the notice's retention section.
Supporting quotations
Deleting data
You may request that Uber delete your account through Uber’s
Use & Processing · User right or choice
You can ask Uber to stop or limit using your data, but it may continue where needed for services or allowed by law
You may ask Uber to stop using all or some of your data, or to limit its use, including by objecting to uses based on Uber's legitimate interests. Uber may continue to process data after such an objection or request to the extent necessary to provide its services, or as required or permitted by law.
Supporting quotations
Objections, restrictions and complaints
You may request that we stop using all or some of your data, or that we limit our use of your data. This includes objecting to our use of data that is based on Uber’s legitimate interests. Uber may continue to process data after such objection or request to the extent necessary to provide our services, or required or permitted by law.
Qualifications & exceptions
Processing may continue to the extent necessary to provide services, or where required or permitted by law.
Legal Rights & Agreement Rules · User right or choice
Depending on where you are, you may complain to your country's data protection authority
Depending on your location, you may have the right to file a complaint about Uber's handling of your data with the data protection authority in your country.
Supporting quotations
In addition, depending on your location, you may have the right to file a complaint relating to Uber’s handling of your data with the data protection authority in your country.
Legal Rights & Agreement Rules · Context
Uber Technologies, Inc. is the data controller globally, alone or jointly with affiliates, subject to listed exceptions
Uber Technologies, Inc. ("UTI") says it is the sole controller of the data Uber processes when you use its services globally, except where it is a joint controller with other Uber affiliates. The notice then lists regional exceptions.
Supporting quotations
Uber Technologies, Inc. is the sole controller of the data processed by Uber when you use Uber’s services globally, except where it is a joint controller with other Uber affiliates.
Uber Technologies, Inc. (“UTI”) is controller of the data processed by Uber when you use Uber’s services globally, except that:
Other Uber entities are controllers for Mexico and EEA/UK payments, EEA/UK/Swiss use, South Korea and Türkiye Uber Eats
The listed exceptions are: UTI and UBR Pagos Mexico, S.A. de C.V. are controllers for users of Uber's payment and e-money services in Mexico; UTI and Uber B.V., together with Uber Payments BV, are joint controllers for those services in the EEA, and with Uber Payments UK Ltd. in the UK; UTI and Uber B.V. are joint controllers for all other uses of Uber in the EEA, UK and Switzerland; UT LLC is the controller when you use Uber in South Korea; and UTI and TYG Turkey Elektronik Ticaret Hizmetleri ve Yatırımları A.Ş. are joint controllers when you use Uber Eats in Türkiye.
Supporting quotations
UTI and UBR Pagos Mexico, S.A. de C.V., are controllers of the data of users of Uber’s payment and e-money services in Mexico.
UTI and Uber B.V. are together with Uber Payments BV joint controllers of the data of users of Uber’s payment and e-money services in the EEA, and with Uber Payments UK Ltd. for users of those services in the UK.
UTI and Uber B.V. are joint controllers of the data processed in connection with all other uses of Uber’s services in the EEA, UK and Switzerland.
UT LLC is the controller of the data processed when you use Uber services in South Korea.
UTI and TYG Turkey Elektronik Ticaret Hizmetleri ve Yatırımları A.Ş. are joint controllers of the data processed when you use Uber Eats services in Türkiye.
Legal Rights & Agreement Rules · Procedure
You can contact Uber's Data Protection Officer online or by mail to Uber B.V. in Amsterdam
You may contact Uber's Data Protection Officer through uber.com/privacy-dpo, or by mail to Uber B.V. (Burgerweeshuispad 301, 1076 HR Amsterdam, the Netherlands), about issues relating to Uber's processing of your personal data and your data protection rights.
Supporting quotations
You may also contact Uber's Data Protection Officer at
or by mail to Uber B.V. (Burgerweeshuispad 301, 1076 HR Amsterdam, the Netherlands) regarding issues relating to Uber's processing of your personal data and your data protection rights.
Legal Rights & Agreement Rules · Context
Where laws like the GDPR require a legal basis, Uber relies on contract, consent, legitimate interests or legal duty
Depending on where you use Uber and the purpose, Uber relies on four legal bases for processing your data: necessity to perform its contract with you, consent, Uber's legitimate interests, and legal obligation. Data protection laws in some places, including the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria, allow Uber to use your data only when circumstances defined under those laws apply; this is called a "legal basis". Which bases apply may depend on your location. The notice's chart shows the legal bases Uber has under those laws when they apply.
Supporting quotations
Depending on where you use our services, and our purpose for using your data, Uber relies on the following legal bases for processing your data:
Necessity to perform our contract with you
Consent
Uber's legitimate interests
Legal obligation
Data protection laws in some countries and areas, including the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria, only allow Uber to use your data when certain circumstances defined under those laws apply. This is called having a “legal basis” for using your data. The applicability of these legal bases may depend on your location. The chart below indicates the legal bases that Uber has under those laws when they do apply, and it uses your data for the purposes described in this notice.
Qualifications & exceptions
The legal-basis chart applies under laws that require a legal basis (for example in the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria) when they apply.
Legal Rights & Agreement Rules · Context
Contract basis: core service uses such as pricing, accounts, support, payments and receipts rely on your contract
When you set up an Uber account or request a ride or delivery, you enter a contract defined by Uber's terms and conditions. Uber relies on this contract basis when it must use your data to provide the services you request and meet its responsibilities under that contract. The uses listed are calculating prices and fares, creating or updating your account, customer support, enabling communications with your driver or delivery person, enabling services and features, maintaining its services, personalizing your account, processing payments, and providing trip or delivery updates, receipts and notices of changes.
Supporting quotations
Contract
When you set up your Uber account and/or request a ride or delivery from Uber, we are entering into a contract defined by our
This legal basis applies when we must use your data in order to provide the services you request and meet our responsibilities under that contract.
Calculating rider/recipient prices and driver/delivery person fares
Creating or updating your account
Customer support
Enabling communications between you and your driver or delivery person
Enabling services and features
Performing necessary operations to maintain our services
Personalizing your account
Processing payments
Providing you with trip or delivery updates, generating receipts, and informing you of changes to our terms, services or policies
The chart below indicates the legal bases that Uber has under those laws when they do apply, and it uses your data for the purposes described in this notice.
Qualifications & exceptions
The legal-basis chart applies under laws that require a legal basis (for example in the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria) when they apply.
Not stated here
The linked terms and conditions are not supplied with this notice.
Legal Rights & Agreement Rules · User right or choice
Consent basis: ads for other companies' products and some sensitive or health data; you can withdraw consent anytime
Uber relies on consent when it tells you how it will collect and use your data and you voluntarily agree, in some cases by enabling the collection and use through a device or Uber setting. Where it relies on consent, you can withdraw it at any time, and Uber will stop that collection and use. The uses listed are personalizing ads for products and services offered by other companies, and processing health data or other sensitive data, depending on the region you live in.
Supporting quotations
Consent
This legal basis applies when we notify you of how we will collect and use your data, and you voluntarily agree to that use of your data (in some cases, by enabling that collection and use through a device or Uber setting).
Where we rely on consent, you have the right to withdraw your consent at any time, in which case we will cease that collection and use of your data.
Personalizing ads relating to products and services offered by other companies
Processing health data, or other sensitive data, depending on the region you live in
The chart below indicates the legal bases that Uber has under those laws when they do apply, and it uses your data for the purposes described in this notice.
Qualifications & exceptions
The legal-basis chart applies under laws that require a legal basis (for example in the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria) when they apply.
Whether sensitive or health data processing relies on consent depends on your region.
Legitimate interests cover trip-based ads, ad measurement, marketing personalization, fraud, safety and R&D
Uber relies on legitimate interests when it has a legitimate interest in using your data (such as safety, security and fraud prevention), the processing is necessary for that purpose, and the benefit is not outweighed by risks to your privacy, for example because you would not expect the use or because it would prevent you from exercising your rights. The uses listed are ads targeted on your current trip or delivery request, measuring marketing and ad effectiveness, non-marketing communications, personalizing marketing communications and ads for Uber and for other companies, predicting and helping avoid conflict-risk pairings, fraud prevention, live safety support, research and development, and verifying your account, identity or safety compliance.
Supporting quotations
Legitimate interests
This legal basis applies when Uber has a legitimate interest for using your data (such as for purposes of safety, security, and fraud prevention and detection), its processing of data is necessary for that purpose, and the benefit of such purpose is not outweighed by risks to your privacy (such as because you would not expect Uber’s use of your data, or because it would prevent you from exercising your rights).
Displaying ads that are targeted based on data about your current trip or delivery request
Measuring the effectiveness of the marketing communications and ads
Non-marketing communications
Personalizing marketing communications and ads relating to Uber products and services, and those offered by other companies
Predicting and helping avoid pairings of users that may result in increased risk of conflict
Preventing, detecting and combating fraud
Providing live support from safety experts during trips or deliveries
Research and development
Verifying your account, identity or compliance with safety requirements
The chart below indicates the legal bases that Uber has under those laws when they do apply, and it uses your data for the purposes described in this notice.
Qualifications & exceptions
The legal-basis chart applies under laws that require a legal basis (for example in the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria) when they apply.
Legal Rights & Agreement Rules · Context
Legal obligation basis covers uses required to comply with the law, such as legal requirements and proceedings
Uber relies on legal obligation when it is required to use your data to comply with the law. The use listed is legal requirements and proceedings.
Supporting quotations
Legal obligation
This legal basis applies when we are required to use your data to comply with the law.
For legal requirements and proceedings
The chart below indicates the legal bases that Uber has under those laws when they do apply, and it uses your data for the purposes described in this notice.
Qualifications & exceptions
The legal-basis chart applies under laws that require a legal basis (for example in the EEA, UK, Switzerland, Brazil, Türkiye and Nigeria) when they apply.
Use & Processing · Company practice
Your data may be processed on US servers and accessed worldwide, where laws may differ from yours
Uber operates and processes user data globally and says it complies with applicable legal frameworks on data transfers. Your personal data may be processed in countries, including the United States, whose data protection laws may differ from those where you live. This includes processing on Uber's US servers and transferring or enabling access to your data globally to provide services wherever you request them, give you access to your information (such as trip/order history) wherever you request it, provide access to and responses from customer service agents, and respond to information requests from governments or law enforcement as necessary.
Supporting quotations
Uber operates, and processes user data, globally. We comply with applicable legal frameworks relating to the transfer of data.
Uber operates, and processes user data, globally. This may result in processing of your personal data in countries, including the United States, whose data protection laws may differ from those where you live or are located.
This includes processing of your data on Uber’s servers in the United States, and transferring or enabling access to your data globally, in order to:
Provide you services wherever you request them
Provide you access to your information, such as trip/order history, wherever you request it
Provide access to and responses from Uber’s customer service agents
Respond to [requests for information](https://www.uber.com/legal/en/document/?name=guidelines-for-law-enforcement&country=united-states&lang=en) by governments or law enforcement, as necessary
Security & Safeguards · Company commitment
Uber commits to encryption, staff training, access limits and limiting government access to your data
Uber says it is committed to protecting your personal data wherever it is processed and by whomever, through global measures including securing data in transit (including through encryption) and at rest, mandatory company-wide privacy and data security training, internal policies and procedures limiting access to and use of user data, and limiting government and law enforcement access to user data except where required by law, where there are imminent threats to safety, or where users have consented.
Supporting quotations
Uber is committed to protecting your personal data regardless of where you are located or where, or by whom, your personal data is processed. This includes implementing global measures to protect users’ data, including:
Securing user data when in transit, including through encryption, and at rest.
Mandating company-wide training regarding privacy and data security.
Implementing internal policies and procedures to limit access to, and use of, users’ data.
Limiting government and law enforcement access to user data, except where required by law; there are imminent threats to safety; or users have consented to the access.
Qualifications & exceptions
Government and law enforcement access is limited except where required by law, for imminent safety threats, or with user consent.
Cross-references
contrast (model-proposed): Uber may disclose data when it believes law, legal process or safety concerns require or justify it — contrast: Uber commits to limit government and law enforcement access except where required by law, for imminent safety threats or with consent, yet the sharing section lets it disclose data where it believes disclosure is required or otherwise appropriate due to safety or similar concerns.
Legal Rights & Agreement Rules · Company practice
Transfers out of the EEA, UK and Switzerland use contract need, consent, adequacy, SCCs or the Data Privacy Framework
When Uber transfers user data from the EEA, UK and Switzerland, it relies on the necessity to fulfill its agreements with you, consent, adequacy decisions about the destination country, and transfer mechanisms such as the European Commission's Standard Contractual Clauses (and approved UK and Swiss equivalents), the EU-US Data Privacy Framework ("EU-US DPF"), the UK Extension to it, and the Swiss-US Data Privacy Framework. Uber says the data remains subject to the GDPR or equivalent laws after transfer. You can contact Uber about this or to request copies of applicable Standard Contractual Clauses.
Supporting quotations
When we transfer user data from the EEA, UK and Switzerland, we do so on the basis of the necessity to fulfill our agreements with you, consent, adequacy decisions regarding the country of transfer
Standard Contractual Clauses
adopted by the European Commission (and their approved equivalents for the UK and Switzerland), and the EU-US Data Privacy Framework (“EU-US DPF”), the UK Extension to the EU-US DPF, and the Swiss-US Data Privacy Framework (“Swiss-US DPF”), as set forth by the US Department of Commerce. Such data remains subject to the GDPR or equivalents after such transfer. Users may contact Uber regarding the above, or to request copies of applicable Standard Contractual Clauses,
Legal Rights & Agreement Rules · Company commitment
UTI is certified under the EU-US and Swiss-US Data Privacy Frameworks; their Principles govern if this notice conflicts
Uber Technologies, Inc. has certified to the US Department of Commerce that it follows the EU-US Data Privacy Framework Principles for personal data received from EEA countries and, through the UK Extension, from the UK and Gibraltar, and the Swiss-US Data Privacy Framework Principles for data received from Switzerland. If this notice conflicts with those Principles, the Principles govern. If either framework is invalidated, Uber says it will transfer the covered data under the other transfer mechanisms it describes.
Supporting quotations
UTI has certified to the United States Department of Commerce that it adheres to (1) the EU-US Data Privacy Framework Principles regarding the processing of personal data received from EEA member countries in reliance on the EU-US DPF, and from the UK (and Gibraltar) in reliance on the UK Extension to the EU-US DPF; and (2) the Swiss-US Data Privacy Framework Principles regarding the processing of personal data received from Switzerland in reliance on the Swiss-US DPF. In the event of a conflict between this notice and the Principles mentioned above, the Principles shall govern. In the event that the EU-US DPF or the Swiss-US DPF are invalidated, Uber will transfer data that is subject to these certifications in reliance on the other data transfer mechanisms described above.
Not stated here
The DPF Principles themselves are not supplied in this notice.
Legal Rights & Agreement Rules · User right or choice
EEA, UK and Swiss residents can access DPF-covered data; Uber is responsible for onward transfers and subject to the FTC
For people in the EEA, UK or Switzerland, the notice says Uber's DPF certification applies to personal data originating from those places. You have the right to access your personal data covered by the certification, using the methods in the Choice and transparency section. Uber is responsible for transfers of personal data to third parties, subject to its certification, and points to its Data sharing and disclosure section for the recipients. Uber is subject to the investigatory and enforcement powers of the US Federal Trade Commission.
Supporting quotations
If you live in the EEA, UK or Switzerland, please note the following:
Scope. Uber’s DPF certification applies to personal data originating from the EEA, UK or Switzerland.
Access. You have the right to access your personal data that is subject to Uber’s DPF certification. For information on how to exercise this right, please see “Choice and transparency” above.
Onward transfer. Uber is responsible for the transfer of personal data, subject to its certification to third parties.
Investigation and enforcement. Uber is subject to the investigatory and enforcement powers of the US Federal Trade Commission.
Sharing & Disclosure · Restriction or exception
Even DPF-covered data must be shared when legal process or government requests require it
For EEA, UK and Swiss residents, the notice states that Uber is required under applicable law to share user data, including data that may be covered by its DPF certification, in response to legal process or governmental requests, including from law enforcement.
Supporting quotations
If you live in the EEA, UK or Switzerland, please note the following:
Request from law enforcement. Uber is required under applicable law to share user data, including that which may be subject to Uber’s certification, pursuant to legal process or governmental request, including from law enforcement.
Legal Rights & Agreement Rules · User right or choice
Unresolved DPF complaints go to EU, UK or Swiss regulator panels, local DPAs or, in some cases, binding arbitration
Under the EU-US DPF, its UK Extension and the Swiss-US DPF, Uber commits to cooperate with and follow the advice of the panel set up by EU data protection authorities, the UK Information Commissioner's Office and the Swiss Federal Data Protection and Information Commissioner on unresolved complaints about its handling of personal data received under those frameworks. You may contact Uber with questions about its compliance with the Principles, and you may refer a complaint to your local data protection authority, which Uber says it will work with to resolve. In certain circumstances, the DPF gives a right to invoke binding arbitration for complaints not resolved by other means, as described in Annex I to the DPF Principles. You can learn more about the frameworks and view Uber's certification, including the scope of data it covers, on linked DPF pages.
Supporting quotations
Questions and disputes. In compliance with the EU-US DPF, the UK Extension to the EU-US DPF, and the Swiss-US DPF, Uber commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF.
with questions regarding our compliance with these Principles. You may also refer a complaint to your local data protection authority, and Uber will work with that authority to resolve that complaint. In certain circumstances, the DPF provides the right to invoke binding arbitration to resolve complaints not resolved by other means, as described in Annex I to the
You can learn more about the EU-US DPF and Swiss-US DPF
and view Uber’s certification, including the scope of data subject to our certification,
Qualifications & exceptions
Binding arbitration is available only "in certain circumstances" defined by the DPF, for complaints not resolved by other means.
Not stated here
Annex I to the DPF Principles and Uber's certification listing are linked but not supplied.
Legal Rights & Agreement Rules · Company commitment
Uber may update the notice and will notify you in advance of significant changes in the app or by email
Uber may occasionally update this notice. For significant changes, it says it will notify you in advance through the Uber apps or other means, such as email. Uber encourages you to review the notice periodically.
Supporting quotations
We may occasionally update this notice. If we make significant changes, we will notify you in advance of the changes through the Uber apps or through other means, such as email. We encourage you to periodically review this notice for the latest information on our privacy practices.
Qualifications & exceptions
Advance notice is promised only for "significant" changes, which the notice does not define.
Legal Rights & Agreement Rules · Context
Using Uber after an update counts as consent to the updated notice, to the extent the law allows
The notice says that using Uber's services after an update constitutes consent to the updated notice, to the extent permitted by law.
Supporting quotations
Use of our services after an update constitutes consent to the updated notice to the extent permitted by law.