Mobile advertising ID settings and privacy tools can limit tracking
Beyond browser settings, WHOOP says your mobile device may offer settings to make choices about the collection, use or transfer of the advertising ID tied to your device for interest-based advertising. You can also block WHOOP's websites from setting cookies used for interest-based ads by using a browser with privacy features (Brave is named) or by installing and configuring browser plugins such as Privacy Badger, Ghostery or uBlock Origin to block third-party cookies and trackers. To opt out of Google Analytics, WHOOP points to a Google browser plug-in available at a Google address. These are choices you make with tools outside WHOOP.
Supporting quotations
Your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of your advertising ID associated with your mobile device for interest-based advertising purposes.
You can block our websites from setting Cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party Cookies/trackers.
You can also opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.
Most browsers let you remove or reject Cookies, including Cookies used for interest-based advertising.
Qualifications & exceptions
The mobile settings are described as something devices "may offer," not a WHOOP control.
The privacy-tool route blocks cookies used for interest-based ads; the Google Analytics opt-out is a separate Google plug-in.
Not stated here
What each named tool blocks is not described.
The Google Analytics opt-out page is not supplied here, so this card cannot say what that plug-in does.
Data Access & Collection · User right or choice
Platform and advertising-industry opt-out tools
WHOOP lists platform opt-out pages for Google (AdWords), Microsoft (Bing) and Facebook, and advertising industry opt-out tools: the Digital Advertising Alliance for websites and for mobile apps, and the Network Advertising Initiative. It says you can use these options to limit use of your information for interest-based advertising by participating companies. The tools reach companies that take part in them.
Supporting quotations
Platform opt-out.
Google (AdWords): adsettings.google.com;
Microsoft (Bing): about.ads.microsoft.com/en-us/resources/policies/personalized-ads; and
Facebook: www.facebook.com/about/ads.
Advertising industry opt-out tools.
Digital Advertising Alliance for Websites: https://optout.aboutads.info;
Digital Advertising Alliance for Mobile Apps: https://youradchoices.com/appchoices; and
You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
Qualifications & exceptions
The industry opt-outs apply to participating companies only.
Not stated here
Which advertising partners participate in these programs is not listed.
The linked opt-out pages (Google, Microsoft, Facebook, the Digital Advertising Alliance and the Network Advertising Initiative) are not supplied here, so this card cannot say what each tool does.
Data Access & Collection · Restriction or exception
Opt-outs are cookie-based and do not stop all ads
Some opt-out features are cookie-based: using them places an "opt-out" cookie on your device saying you do not want interest-based advertising from certain companies. If you delete your cookies, use a different browser or use a different device, you will need to renew your opt-out. Opting out of interest-based advertising does not mean you will stop receiving online ads; it only means the ads will no longer be tailored to your viewing habits or interests, and you may continue to see ads on and about the Services.
Supporting quotations
If you delete your Cookies, use a different browser, or use a different device, you will need to renew your opt-out choice.
Opting out of interest-based advertising does not mean that you will no longer receive online ads. It only means that such ads will no longer be tailored to your specific viewing habits or interests.
Qualifications & exceptions
Cookie-based opt-outs apply per browser and device and must be renewed after cookies are deleted.
Opting out changes ad tailoring, not whether ads appear.
Data Access & Collection · User right or choice
Device settings: notifications, location and unpairing your WHOOP device
You can change push notification and device permission settings through your mobile device settings. You may allow or disallow location collection by turning location services on or off on your device; if you decline, WHOOP says it cannot provide certain Services, capabilities or features. You can disable collection of "certain wellness data" by un-pairing your WHOOP device from your mobile device; if you unpair, WHOOP says it cannot provide certain Services, capabilities or features.
Supporting quotations
You can change your settings related to push notifications and device permissions through the settings on your mobile device.
You may allow or disallow WHOOP to collect geolocation data by enabling or disabling location services on your mobile device. If you decline to grant WHOOP access to this data, we will not be able to provide certain Services, capabilities, or features to you.
You can disable collection of certain wellness data by un-pairing your WHOOP device from your mobile device. If you unpair your WHOOP device from your mobile device, we will not be able to provide certain Services, capabilities, or features to you.
Qualifications & exceptions
Unpairing disables collection of "certain" wellness data, not necessarily all data.
Declining location access or unpairing means certain Services, capabilities or features may be unavailable.
Not stated here
Which wellness data continues to be collected after unpairing, and which features are lost, is not specified.
Data Access & Collection · Company practice
Do Not Track signals are not supported
Some browsers can send "Do Not Track" signals, but WHOOP says the Services do not currently support Do Not Track requests or similar signals. For opting out of certain interest-based advertising and other online tracking, the policy points back to its "Online tracking opt-outs" section, which describes ways to opt out of certain interest-based advertising and tracking activities.
Supporting quotations
The Services do not currently support “Do Not Track” requests or similar signals.
There are a number of ways you can opt-out of certain interest-based advertising and other online tracking activities
There are a number of ways you can opt out of certain interest-based advertising and other online tracking activities, which we have summarized below.
Qualifications & exceptions
The statement is made in the present tense ("do not currently support").
The opt-outs referred to cover "certain" interest-based advertising and tracking.
Data Access & Collection · Company commitment
Children: no registration under the age to consent; deletion if WHOOP learns of it
If you are under the age to consent to data sharing in your jurisdiction, WHOOP asks you not to register for the Services or send it Personal Data about yourself. If WHOOP learns it has collected Personal Data from a child under that age, it says it will delete the information as quickly as possible. If you believe a child may have provided WHOOP Personal Data, you can contact privacy@whoop.com. The policy does not state a specific age.
Supporting quotations
If you are under the age to consent to data sharing, as applicable based on your jurisdiction, please do not attempt to register for the Services or send any Personal Data about yourself to us.
If we learn that we have collected Personal Data from a child under the age to consent to data sharing, as applicable based on jurisdiction, we will delete that information as quickly as possible.
please contact us at privacy@whoop.com
Qualifications & exceptions
The age threshold is "the age to consent to data sharing, as applicable based on your jurisdiction."
Deletion is triggered when WHOOP "learns" it has collected data from a child.
Not stated here
No specific age is stated in this section.
Data Access & Collection · Company commitment
Brazil: minors under 18
In the Brazil notice, if you are under 18, WHOOP asks you not to register for the Services or send it Personal Data about yourself. If WHOOP learns it has collected Personal Data from an unauthorized minor, it says it will promptly delete that information from its platform. If you believe an unauthorized minor may have provided Personal Data, you can contact privacy@whoop.com.
Supporting quotations
If you are under the age of 18, please do not attempt to register for the Services or send any Personal Data about yourself to WHOOP.
If we learn that we have collected Personal Data from an unauthorized minor, we will promptly delete that information from our platform.
Qualifications & exceptions
The age stated in this notice is 18; the term used is "unauthorized minor."
Not stated here
"Unauthorized minor" is not defined.
Data Access & Collection · Company commitment
India: minors under 18
In the India notice, if you are under 18, WHOOP asks you not to register for the Services or send it Personal Data about yourself. If WHOOP learns it has collected Personal Data from an unauthorized minor, it says it will promptly delete that information from its platform. If you believe an unauthorized minor may have provided Personal Data, you can contact privacy@whoop.com.
Supporting quotations
If you are under the age of 18, please do not attempt to register for the Services or send any Personal Data about yourself to WHOOP.
If we learn that we have collected Personal Data from an unauthorized minor, we will promptly delete that information from our platform.
Not stated here
"Unauthorized minor" is not defined.
Data Access & Collection · Company practice
Israel: providing data is voluntary and consent may be implied
For residents of Israel, WHOOP says you are not obligated by law to provide Personal Data, and that any collection of Personal Data is subject to your consent, which may be implied from your interaction with WHOOP or your use of the Services.
Supporting quotations
you are not obligated by law to provide us with your Personal Data, and any collection of Personal Data is subject to your consent that may be implied from your interaction with us or your use of the Services
Qualifications & exceptions
Consent "may be implied" from interaction or use, not necessarily expressly given.
Data Access & Collection · Company commitment
Mexico: controller and express written consent for sensitive wellness data
In the Mexico notice, WHOOP, Inc. is the controller of Personal Data processed in connection with the Services. For residents of Mexico, WHOOP says it will obtain express written consent to collect and process wellness data, which it says is considered "sensitive personal data," including physiological metrics, workout and sleep metadata, activity type and duration, strain and recovery data, physiological profile, and details you choose to submit about diet, medications and female health tracking. It adds that it may use certain of this information to customize your experience as part of the Services.
Supporting quotations
Whoop, Inc. located at One Kenmore Square, #601 Boston, MA 02215, privacy@whoop.com will be the controller of your Personal Data processed in connection with the Services.
If you are a resident of Mexico, WHOOP will obtain your express written consent to collect and process wellness data, which is considered "sensitive personal data"
We may use certain of this information to customize your experience with us as part of our Services.
Qualifications & exceptions
The express written consent commitment is for residents of Mexico and for wellness data described as "sensitive personal data."
Data Access & Collection · Company commitment
Qatar: sensitive Personal Data needs explicit consent and the authority's permission
For Qatar, sensitive Personal Data is said to include data relating to ethnic origin, children, health, physical or mental condition, religious beliefs, marital relationships and felonies. WHOOP says it will only collect sensitive Personal Data where strictly required to provide the Services or where it has another lawful basis. Before collecting or using any sensitive Personal Data, it says it will only use the information with your explicit consent and after having obtained the permission of the supervisory authority named earlier.
Supporting quotations
In Qatar, sensitive Personal Data includes data relating to ethnic origin, children, health, physical or mental condition, religious beliefs, marital relationships, and felonies.
WHOOP will only collect sensitive Personal Data where this is strictly required for the provision of the Services or where it has another lawful basis to do so.
Before collecting or using any sensitive Personal Data, we will only use that information with your explicit consent and after having obtained the permission of the supervisory authority set out above.
Qualifications & exceptions
Collection is limited to where "strictly required" for the Services or where another lawful basis exists.
Use requires both your explicit consent and the supervisory authority's permission.
Not stated here
The text does not say which of the data WHOOP collects, such as wellness data, counts as sensitive Personal Data in Qatar beyond listing health among the categories.
Data Access & Collection · Company commitment
Qatar: WHOOP says it does not collect children's Personal Data
In the Qatar notice, WHOOP says it does not collect Personal Data of children. If you are under 18, it asks you not to register or send Personal Data. If WHOOP learns it has collected Personal Data from an unauthorized minor, it says it will promptly delete that information from its platform, and you can contact privacy@whoop.com if you believe an unauthorized minor provided data.
Supporting quotations
WHOOP does not collect Personal Data of children. If you are under the age of 18, please do not attempt to register for the Services or send any Personal Data about yourself to WHOOP.
If we learn that we have collected Personal Data from an unauthorized minor, we will promptly delete that information from our platform.
Not stated here
"Unauthorized minor" is not defined.
Data Access & Collection · Company practice
WHOOP Coach conversations are collected
The Personal Data WHOOP may collect includes the conversations you take part in with the WHOOP Coach. The policy points to a section it calls "Section 8 below" for the description of the WHOOP Coach.
Supporting quotations
Conversations that you participate in with the WHOOP Coach, as described in Section 8 below;
Qualifications & exceptions
The detail of how the WHOOP Coach works is in the referenced section, not in this item.
Not stated here
"Section 8 below" is a numbered reference; the number is resolved by reference decision.
Data Access & Collection · Company practice
Marketing, device and online activity data
WHOOP may also collect marketing data (your marketing communication preferences and your engagement, such as which marketing emails you open and which links you click); device data (operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type, IP address, unique identifiers including identifiers used for advertising, language settings, mobile carrier, network information, and general location such as city, state or geographic area); and online activity data (pages or screens viewed, time spent, the previous website visited, navigation paths, activity on a page or screen, access times and duration).
Supporting quotations
Marketing data, such as your preferences for receiving our marketing communications, and details about your engagement with them (e.g., the marketing emails that you open and the links within them that you click);
unique identifiers (including identifiers used for advertising purposes)
general location information such as city, state, or geographic area;
Online activity data, such as pages or screens you view, how long you spent on a page or screen, the website you visited before visiting our website, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.
Qualifications & exceptions
Device location here is general (city, state or geographic area); precise geolocation is described separately.
Data Access & Collection · Company practice
Geolocation data includes precise GPS and exercise movement
Geolocation data WHOOP may collect is described as GPS (precise geolocation), IP address, and movement on certain exercise types, "if you give permission for WHOOP to do so." The sentence puts the permission condition at the end of the list, so it is not clear from this text whether the permission applies to every item or only to the exercise movement data.
Supporting quotations
Geolocation data, such as GPS (precise geolocation), IP Address, and movement on certain exercise types if you give permission for WHOOP to do so; and
Qualifications & exceptions
Collection is tied to your permission ("if you give permission for WHOOP to do so").
Not stated here
It is not stated whether permission is required for IP address-based location.
Which exercise types are covered is not stated.
Data Access & Collection · Company practice
Cookies and similar technologies: what WHOOP uses them for
WHOOP uses cookies and similar technologies (pixel tags, web beacons, clear GIFs and JavaScript, together called "Cookies") so its servers can recognize your web browser and tell WHOOP how and when you visit and use the Services, and to analyze trends, learn about its user base, and operate and improve the Services. If you live in Europe, WHOOP says it will obtain your opt-in consent before deploying any cookies other than those regarded under European laws as strictly necessary (Essential Cookies). This paragraph does not state the same opt-in rule for people outside Europe. The California paragraph adds that WHOOP uses cookies and other tracking technologies to analyze website and application traffic and use, and to facilitate advertising.
Supporting quotations
WHOOP uses cookies and similar technologies such as pixel tags, web beacons, clear GIFs, and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser and tell us how and when you visit and use our Services, as well as to analyze trends, learn about our user base, and operate and improve our Services.
If you live in Europe, we will obtain your (opt-in) consent prior to deploying any cookies other than cookies which are regarded under European laws as being “strictly necessary”
we use Cookies and other tracking technologies to analyze website and application traffic and use, and to facilitate advertising.
Qualifications & exceptions
The opt-in consent promise for non-essential cookies is stated for people who live in Europe; other regions are not addressed in this paragraph.
Cookies are used both to analyze traffic and to facilitate advertising.
Not stated here
How consent is handled outside Europe is not stated in this paragraph.
Data Access & Collection · Company practice
Essential and functionality cookies
Essential Cookies are described as required to provide features or Services you have requested, for example letting you log into secure areas; disabling them may make certain features and Services unavailable. Functionality Cookies record your choices and settings, maintain your preferences over time and recognize you when you return, and help WHOOP personalize content, greet you by name and remember preferences such as your region.
Supporting quotations
Essential Cookies are required for providing you with features or Services that you have requested.
Disabling these Cookies may make certain features and Services unavailable.
Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time, and recognize you when you return to our Services.
Qualifications & exceptions
Disabling Essential Cookies may make features unavailable.
Data Access & Collection · Company practice
Performance/analytical cookies and marketing cookies
Performance/Analytical Cookies let WHOOP understand how users use the Services by collecting information on how often a user engages with a particular feature; WHOOP says it uses these aggregated statistics internally to improve the Services. They also help WHOOP measure the performance of its advertising campaigns. Google's Google Analytics is given as an example, with a link to Google's own explanation. Marketing Cookies collect data about your online activity and identify your interests so that WHOOP and its advertising partners can provide marketing WHOOP believes is relevant to you; the policy refers to its "Interest-based advertisements" section.
Supporting quotations
Performance/Analytical Cookies allow us to understand how users use our Services by collecting information on how often a user engages with a particular feature of the Services.
Performance/Analytical Cookies also help us measure the performance of our advertising campaigns
Google, Inc. (“Google”) uses Cookies in connection with its Google Analytics services.
Marketing Cookies collect data about your online activity and identify your interests so that we and our advertising partners can provide marketing that we believe is relevant to you.
Qualifications & exceptions
Statistics from performance cookies are described as aggregated and used internally to improve the Services.
Marketing Cookies serve WHOOP and its advertising partners.
Not stated here
Google's use of the information is described on a linked Google page that is not supplied here.
Data Access & Collection · User right or choice
Browser settings can block cookies, including interest-based advertising cookies
WHOOP lists several ways to opt out of certain interest-based advertising and other online tracking. One is blocking cookies in your browser: most browsers let you remove or reject cookies, including cookies used for interest-based advertising, by following the browser's settings. WHOOP notes that many browsers accept cookies by default until you change your settings. A related option for mobile devices is to change your device's advertising ID settings. The summary covers "certain" interest-based advertising and tracking, not necessarily all of it.
Supporting quotations
There are a number of ways you can opt out of certain interest-based advertising and other online tracking activities, which we have summarized below.
Most browsers let you remove or reject Cookies, including Cookies used for interest-based advertising.
Many browsers accept Cookies by default until you change your settings.
Your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of your advertising ID associated with your mobile device for interest-based advertising purposes.
Qualifications & exceptions
The opt-outs are described as ways to opt out of "certain" interest-based advertising and tracking.
Data Access & Collection · Context
Personal Data means anything that identifies you or can be linked to you
"Personal Data" is defined broadly as any information that identifies you or can reasonably be linked to you, or that counts as "personal information" or "personal data" under applicable laws. "WHOOP" in the policy means Whoop, Inc. together with its wholly-owned subsidiaries. The introduction also states a mission and says WHOOP takes privacy seriously; those statements describe intent and are not specific commitments.
Supporting quotations
Last Updated: August 3, 2026
“Personal Data” means any information that identifies you or can be reasonably linked to you, or information which is otherwise considered to be “personal information” or “personal data” under applicable laws.
Whoop, Inc., including its wholly-owned subsidiaries, (collectively “WHOOP,” “us,” “we,” or “our”)
Qualifications & exceptions
The definition follows applicable law, so what counts can vary by place.
Data Access & Collection · Company practice
Where WHOOP collects Personal Data from directly and automatically
WHOOP says it collects Personal Data from you when you give it to WHOOP directly (for example completing your profile, answering a questionnaire or contacting customer support), from the WHOOP Strap or another device you wear, from the WHOOP Coach when you interact with it and receive responses (the policy points to Section 8 for details), and through automatic collection such as cookies, local storage objects, web beacons and similar technologies when you use the Services. The cookies section adds that WHOOP may supplement what it collects from you with information from third parties, including third parties that have placed their own cookies on your device.
Supporting quotations
You, when you provide such information directly to us, such as when completing your profile, responding to a questionnaire, or communicating with us directly through customer support;
WHOOP Strap or another device that you wear;
WHOOP Coach when you interact with and receive responses from the WHOOP Coach as described in Section 8 below;
Automatic data collection, such as Cookies, local storage objects, web beacons, and other similar technologies in connection with your use of the Services;
We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s).
Qualifications & exceptions
The cookies paragraph says WHOOP may supplement information it collects from you with information received from third parties, including those that placed their own cookies.
Not stated here
"Section 8 below" is a numbered reference to the WHOOP Coach description; the list numbers are not stored as native numbering, so the target is recorded by reference decision.
Data Access & Collection · Company practice
Where WHOOP collects Personal Data from other parties
WHOOP also says it collects Personal Data from others: customers and partners such as employers, insurance companies, coaches, teams or other organizations that engage with the Services; marketing and advertising partners (including joint marketing partners and companies that help with promotion), which may give WHOOP data about how you interact with the Services, ads or communications; independently licensed third-party laboratory or healthcare business partners when you choose to take part in WHOOP Advanced Labs; social media and other third-party platforms and linked accounts, devices or features when you interact with WHOOP pages, post content using the Services, sign in through a third-party site or link accounts, devices or features to your WHOOP account; and data providers such as information services and data licensors, when WHOOP supplements your data.
Supporting quotations
Customers and partners, such as employers, insurance companies, coaches, teams, or other organizations that engage with our Services;
Marketing and advertising partners, such as companies that have entered in joint marketing relationships with us or assist us with marketing or promotional services, which may provide us with data related to how you interact with our Services, advertisements, or communications;
Independently licensed third-party laboratory or healthcare business partners, when you choose to participate in WHOOP Advanced Labs;
Social media, other third-party platforms, and linked accounts, devices, or features, if you interact with our pages on social media sites, post content to their sites using the Services, sign into the Services through a third-party site or service, or otherwise link accounts, devices, or features to your WHOOP account; and
Data providers, such as information services and data licensors, when we supplement your data.
Qualifications & exceptions
Laboratory and healthcare partner data is described as arising only when you choose to participate in WHOOP Advanced Labs.
Social and linked-account data arises from your interaction or linking; data-provider data arises when WHOOP supplements your data.
Not stated here
The list does not say what data each employer, insurer, partner or data provider supplies.
Data Access & Collection · Company practice
Account, contact, profile and communication data WHOOP may collect
WHOOP says it may collect contact details (first and last name, email and mailing address, phone number); profile data (a username and password you set to create a WHOOP account, plus any photographs or information you choose to put in your profile); and the communications you exchange with WHOOP when you write by email, web app or mobile app with questions, feedback or reviews. The lead-in says "may collect," so the list describes types WHOOP may collect, not a guarantee that every item is collected from every person.
Supporting quotations
We may collect the following types of Personal Data:
Contact details, such as your first and last name, email and mailing address, and phone number;
Profile data, such as username and password that you may establish to create a WHOOP account, as well as any photographs or information you choose to include in your WHOOP profile;
Communications that we exchange with you, including when you contact us via email, web app, or mobile app with questions, feedback, or reviews;
Qualifications & exceptions
"May collect" describes possible types, not what is collected from each person.
Data Access & Collection · Company practice
Wellness data covers body measurements, activity and details you choose to submit
WHOOP defines "wellness data" as including, but not limited to, physiological metrics (resting heart rate, heart rate variability, respiratory rate, skin temperature, blood oxygen saturation), acceleration, metadata on workouts and sleep, the type and duration of physical activity, data reflecting strain and recovery, and your physiological profile (birthday, gender identity, weight, height, fitness or athlete level), plus details you choose to submit about habits, diet, medications and female health tracking. The list is open-ended ("including but not limited to"). WHOOP says it may use some of this information to customize your experience as part of the Services.
Supporting quotations
Wellness data, including but not limited to physiological metrics such as resting heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen saturation level
your physiological profile, including birthday, gender identity, weight, height, fitness/athlete level (e.g., professional or recreational); and details you choose to submit about your habits, diet, medications, and female health tracking.
We may use some of this information to customize your experience with us as part of our Services;
Qualifications & exceptions
The list is open-ended: "including but not limited to."
Habits, diet, medications and female health tracking are described as details you choose to submit.
Customization is stated as a use of "some of this information"; other uses are in later sections.
Not stated here
The text does not say which wellness items are used for customization.