Privacy Policy

2 of 62 cards in Inference & Profiling

Inference & Profiling · Company practice

Newsletter pixels track opens and clicks to assess readers’ interests

Wire uses embedded tracking pixels to see whether and when a newsletter is opened and which links are accessed. It uses the results to infer recipients’ interests and improve newsletter content. The newsletter processing is consent-based; users may unsubscribe and withdraw consent with future effect at any time.

Supporting quotations

We evaluate the use of the newsletter emails (e.g., opening rate, clicks) to improve the newsletter content with the help of so-called tracking pixels. Using the embedded tracking pixel, we can recognize whether and when a newsletter email has been opened and which links in the email have been accessed. By analyzing this information, we can draw conclusions about the recipients' interest in our newsletter content and improve and develop the newsletter accordingly.

The legal basis for the data processing as described above is user consent (Art. 31 sec. 1 FADP or Art. 6 sec. 1 lit. a GDPR). Users can unsubscribe at any time, i.e. users can freely withdraw their consent at any time and with effect for the future, for example by clicking on the unsubscribe link at the bottom of every newsletter email. User data is only retained while the subscription is active.

Inference & Profiling · Company commitment

Wire rules out the specified form of automated decision-making

Wire says it does not use automated decision-making under Article 22(1) and (4) GDPR: web-based systems creating user profiles and making automated decisions with legal effects or similar detriment. This is a statement about that defined form of decision-making; it should not be read as denying all analytics or advertising-related processing described elsewhere.

Supporting quotations

We do not use automated decision-making in accordance with Art. 22 sec. 1 and 4 GDPR, i.e. we do not use web-based systems to create user profiles and make automated decisions based on them with legal effect or similar detriment to you.

Cross-references

narrows (model-proposed): Wire’s no-profiling statement sits alongside consent-based marketing — narrows: The specific automated-decision commitment concerns legal or similarly detrimental effects, distinct from the broader profiling wording and later marketing practices.