YouTube's contest policies and guidelines

YouTube · Official agreement

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13 of 17 cards in Legal Rights & Agreement Rules

Legal Rights & Agreement Rules · Restriction or exception

Contests on or using YouTube must follow these rules and not conflict with YouTube policies

Any contest run on YouTube, or that uses YouTube, is subject to these contest rules. The contest may not be run or conducted in a way that conflicts with YouTube's Privacy Policy, and the contest content may not conflict with YouTube's Terms of Service or Community Guidelines. The rules speak to the person or organization running the contest ("your contest"), not to people who enter it.

Supporting quotations

All contests run on YouTube or that use YouTube are subject to the below rules.
your contest cannot be run or conducted in a way that conflicts with our Privacy Policy.
The content also cannot conflict with YouTube's Terms of Service or Community Guidelines.

Qualifications & exceptions

  • Applies to contests "run on YouTube or that use YouTube".
  • The Privacy Policy limit concerns how the contest is run or conducted; the Terms of Service and Community Guidelines limit concerns the content.

Not stated here

  • The text of the linked Privacy Policy, Terms of Service and Community Guidelines is not part of this document, so what counts as a conflict with them is not stated here.
  • The source says "The content" without saying whether it means the contest content or content used in the contest.

Legal Rights & Agreement Rules · Restriction or exception

Contests may not be run through ad units, but may be run through content

YouTube does not allow contests to be run through ad units. A contest that conforms to these rules can be run through the contest runner's own content on the platform.

Supporting quotations

YouTube does not allow contests to be run through ad units.
If the contest conforms with the below rules, you can use contests through your content on the platform.

Qualifications & exceptions

  • The permission to use content depends on the contest conforming to the rules below.

Not stated here

  • The text does not define "ad units" or say how a contest would be told apart from other advertising.

Legal Rights & Agreement Rules · Restriction or exception

The contest runner is solely responsible for the contest, its rules and its administration

The person running the contest is solely responsible for the contest, and is also responsible for the contest's rules and all aspects of administering it. The text puts this responsibility on the contest runner and does not describe any YouTube role in running the contest.

Supporting quotations

You're solely responsible for your contest.
You're responsible for your rules and all aspects of your contest administration.

Not stated here

  • The text does not say what responsibility means in practice, such as who bears the cost of a dispute with entrants.

Legal Rights & Agreement Rules · Restriction or exception

The contest must comply with applicable laws, including U.S. sanctions

A contest on YouTube must comply with all relevant federal, state and local laws, rules and regulations, including U.S. sanctions.

Supporting quotations

Your contest on YouTube must comply with all relevant federal, state, and local laws, rules, and regulations, including U.S. sanctions.

Qualifications & exceptions

  • The listed levels of law are federal, state and local; U.S. sanctions are named as included.

Not stated here

  • The text does not say which laws apply to a particular contest or where it is run; it does not list them.

Legal Rights & Agreement Rules · Restriction or exception

Neither the contest runner nor any third party may manipulate YouTube metrics

The contest runner and any third party may not manipulate metrics on the YouTube service to misrepresent genuine viewer engagement. The metrics named are numbers of views, likes, dislikes and subscribers; the word "include" means the list is not stated as complete.

Supporting quotations

You and any third-party may not manipulate metrics on the YouTube service to misrepresent genuine viewer engagement with the YouTube service.
These metrics include numbers of views, likes, dislikes, or subscribers.

Qualifications & exceptions

  • Applies to "you and any third-party".
  • The prohibition is tied to misrepresenting genuine viewer engagement.

Not stated here

  • The text does not list every metric covered or say how manipulation is detected.

Legal Rights & Agreement Rules · Restriction or exception

The contest runner must have Official Rules

A contest runner must have a set of "Official Rules". The source describes what those rules must contain in the list that follows (links to the Community Guidelines with a disqualification statement, legally required disclosures, consistency with the Terms of Service) and in the points on sponsorship and privacy.

Supporting quotations

You must have a set of "Official Rules" which:

Not stated here

  • The text does not say whether or how YouTube checks the Official Rules.
  • The linked Community Guidelines and Terms of Service, which the list items below refer to, are not supplied here.

Legal Rights & Agreement Rules · Restriction or exception

Official Rules must link to the Community Guidelines and say non-compliant entries are disqualified

The Official Rules must include links to YouTube's Community Guidelines and indicate that entries that do not comply will be disqualified.

Supporting quotations

a. include links to the YouTube Community Guidelines and indicate entries that don’t comply will be disqualified.

Qualifications & exceptions

  • This is one of three listed requirements (a, b, c) for the Official Rules.

Not stated here

  • The Community Guidelines text is not part of this document.

Cross-references

Legal Rights & Agreement Rules · Restriction or exception

Official Rules must state all disclosures required by law, including U.S. sanctions

The Official Rules must state all disclosures that applicable federal, state and local laws, rules and regulations require, including U.S. sanctions.

Supporting quotations

b. state all disclosures required by all applicable federal, state and local laws, rules and regulations, including U.S. sanctions.

Qualifications & exceptions

  • This is one of three listed requirements (a, b, c) for the Official Rules.

Not stated here

  • The text does not list the disclosures that applicable laws require.

Cross-references

Legal Rights & Agreement Rules · Restriction or exception

Official Rules must be wholly compliant and consistent with the YouTube Terms of Service

The Official Rules must be wholly compliant and consistent with YouTube's Terms of Service.

Supporting quotations

c. are wholly compliant and consistent with the YouTube Terms of Service.

Qualifications & exceptions

  • This is one of three listed requirements (a, b, c) for the Official Rules.

Not stated here

  • The Terms of Service text is not part of this document.

Legal Rights & Agreement Rules · Restriction or exception

The contest must run and prizes be awarded as the Official Rules say

The contest must be conducted, and all prizes awarded, as outlined in the contest runner's Official Rules.

Supporting quotations

Your contest must be conducted, and all prizes awarded as outlined in your Official Rules.

Not stated here

  • The text does not say what happens if a contest runner departs from its Official Rules.

Legal Rights & Agreement Rules · Restriction or exception

Official Rules must say YouTube is not a sponsor and require viewers to release YouTube from liability

The contest runner's rules must clearly state that YouTube is not a sponsor of the contest, and must require viewers to release YouTube from any liability related to the contest.

Supporting quotations

Your rules must clearly state that YouTube is not a sponsor of your contest and require viewers to release YouTube from any liability related to your contest.

Qualifications & exceptions

  • Two separate requirements: a clear non-sponsorship statement and a viewer release of YouTube.

Not stated here

  • The text does not give wording for the release or say how a viewer gives it.

Cross-references