On sites and apps using Google's ad or analytics services, your activity may be linked with activity on other sites
When you visit sites or use apps that use Google's ad or analytics services, those services may link information about your activity from that site or app with activity from other sites or apps that also use Google services. This is cross-site linking that happens on third-party properties, not only on Google-branded services.
Supporting quotations
When you visit sites or use apps that use Google’s ad or analytics services, those services may link information about your activity from that site or app with activity from other sites or apps that use our services.
Qualifications & exceptions
Stated as may link; applies on sites and apps that use Google's ad or analytics services.
Linking & Identification · Company practice
Google may use your information across services and devices; by settings, other-site activity may be tied to you
Google may use the information it collects across its services and across your devices for the purposes described in this section. Its example is that, depending on your available settings, watching guitar videos on YouTube might lead to an ad for guitar lessons on a site that uses Google's ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google's services and the ads Google delivers.
Supporting quotations
We may use the information we collect across our services and across your devices for the purposes described above. For example, depending on your available settings, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.
Qualifications & exceptions
Both the cross-device ad example and the association of other-site activity with your personal information depend on your settings.
Not stated here
The specific setting that governs association of other-site activity is not named in this block; the controls section describes a Web & App Activity subsetting.
Linking & Identification · Company practice
Google Analytics data can be linked, by the customer and by Google, to cookies tied to visits to other sites and apps
Explaining may link information, Google gives the example of a Google Analytics customer who wants to use its Analytics data to create more relevant ads or further analyze its traffic. Using Google's systems, data generated through Google Analytics can be linked, both by the Analytics customer and by Google, to cookies and other technologies related to visits to other websites and apps. This is the mechanism behind the cross-site linking recorded in the measurement cards.
Supporting quotations
may link information
For example, a customer may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic. Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to cookies and other technologies that are related to visits to other websites and apps.
Qualifications & exceptions
Linking is stated as can be linked, by both the Analytics customer and Google.
Not stated here
The linked Analytics help page is not supplied.
Linking & Identification · Company practice
By settings, signed-in Search shows Gmail and Calendar details, contacts autocomplete, and the Google app personalizes
Depending on your available settings, Google gives examples of using information across its services. When you are signed in and search on Google, you can see results from the public web together with relevant information from your content in other Google products like Gmail or Google Calendar, such as the status of upcoming flights, restaurant and hotel reservations, or your photos. If you have communicated with someone via Gmail, Google autocompletes their email address when you add them to a Google Doc or a Calendar event. The Google app can use data stored in other Google products to show personalized content, depending on your settings: with searches in Search Services History and Personalized Recommendations in Search services turned on, it can show news articles and information about your interests, like sports scores. If you connect your Google Account to Google Home, you can manage information and get things done through the Google Assistant, such as adding Calendar events, getting your schedule, flight status updates, or sending directions to your phone.
Supporting quotations
use the information we collect across our services
Depending on your available settings, some examples of how we use the information we collect across our services include:
When you’re signed in to your Google Account and search on Google, you can see search results from the public web, along with relevant information from the content you have in other Google products, like Gmail or Google Calendar. This can include things like the status of your upcoming flights, restaurant, and hotel reservations, or your photos.
If you have communicated with someone via Gmail and want to add them to a Google Doc or an event in Google Calendar, Google makes it easy to do so by autocompleting their email address when you start to type in their name. This feature makes it easier to share things with people you know.
The Google app can use data that you have stored in other Google products to show you personalized content, depending on your settings. For example, if you have searches stored in your Search Services History and have turned on your Personalized Recommendations in Search services setting, the Google app can show you news articles and other information about your interests, like sports scores, based on your activity.
If you connect your Google Account to your Google Home, you can manage your information and get things done through the Google Assistant. For example, you can add events to your Google Calendar or get your schedule for the day, ask for status updates on your upcoming flight, or send information like driving directions to your phone.
Qualifications & exceptions
All examples are stated as depending on your available settings; the Google app example names Search Services History and Personalized Recommendations as the governing settings.
The Google Home example applies if you connect your account to Google Home.
Not stated here
The linked autocomplete and Google Home help pages are not supplied.
Linking & Identification · User right or choice
For users in the EU, your decisions on linking services affect how Google can use data across its services
Google states that if you are a user in the EU, the decisions you make on linking services will affect how certain Google services can use data across its services. This is a region-specific choice: EU users decide whether services are linked, and the cross-service uses described in this card group depend on those decisions. The policy does not describe the linking choices themselves here.
Supporting quotations
If you’re a user in the EU, the decisions you make on linking services will affect how certain Google services can use the data across our services.
Qualifications & exceptions
Applies to users in the EU; affects certain Google services' cross-service data use.
Not stated here
How linking decisions are made and which services they cover are not described in this document.
Partner sites using AdSense, Analytics or embedded YouTube may share your activity with Google and, by settings, link it
Your activity on other sites and apps might come from your use of Google services, such as syncing your account with Chrome, or from your visits to sites and apps that partner with Google. Many websites and apps partner with Google to improve their content and services, for example by using Google's advertising services like AdSense, analytics tools like Google Analytics, or embedding content such as YouTube videos. These services may share information about your activity with Google, and, depending on your account settings and the products in use, for instance when a partner uses Google Analytics together with Google's advertising services, this data may be associated with your personal information. Google points to a page about how it uses data on partners' sites and apps; it is not supplied.
Supporting quotations
your activity on other sites and apps
This activity might come from your use of Google services, like from syncing your account with Chrome or your visits to sites and apps that partner with Google. Many websites and apps partner with Google to improve their content and services. For example, a website might use our advertising services (like AdSense) or analytics tools (like Google Analytics), or it might embed other content (such as videos from YouTube). These services may share information about your activity with Google and, depending on your
and the products in use (for instance, when a partner uses Google Analytics in conjunction with our advertising services), this data may be associated with your personal information.
Learn more about how Google uses data when you use our partners' sites or apps.
Qualifications & exceptions
Association with your personal information depends on your account settings and on the products the partner uses.
Embedded YouTube videos on other sites are one route through which activity reaches Google.
Not stated here
The referenced page on data use on partners' sites and apps is not supplied.