Inference & Profiling · Company practice
Your feed is customized from your activity, interests and device
TikTok customizes what you see, including ads and sponsored content, based on examples such as users you follow and engage with, your interests and activity on the Platform, video popularity, content diversity, your device and account settings, and language preference.
Supporting quotations
we customize parts of your experience on the Platform to show you creators and content we think you will be interested in, including ads and other content sponsored by or in collaboration with our creators and our partners
We customize what you see on the Platform based on, for example, the users you follow and engage with, your interests and activity on the Platform, popularity of videos, diversity among content, your device and account settings, and language preference.
data: device · data: content · purpose: personalization · purpose: advertising