TikTok US Terms of Service

TikTok · agreement dated July 15, 2026 · Official agreement

Read the agreement

3 of 60 cards in Use & Processing

Use & Processing · Permission or license

Ads on and off TikTok may use third-party information; settings exist

TikTok may customize the ads you see on and off the Platform, and you agree it can customize ads and sponsored content based on, among other things, information it receives from third parties. The Terms say that, based on the settings offered, you may control how your information is used to inform the ads shown.

Supporting quotations

We may also customize your experience, including the ads you see on and off the Platform.
Based on the settings we offer, you may control how your information is used to inform the ads we show you.
You agree that we can customize ads and other sponsored content from creators, advertisers, and partners, that you see on and off the Platform based on, among other points, information we receive from third parties.

Qualifications & exceptions

  • Ad controls depend on 'the settings we offer'.

purpose: advertising · purpose: personalization

Not stated here

  • The specific ad settings and the third-party information sources are not described in these Terms.

Cross-references

Use & Processing · Permission or license

Content and metadata reviewed by automated tools and human moderators

You agree TikTok can use automated tools and human moderators to review Your Content and associated metadata to detect and enforce violations of the Terms, Community Guidelines and other policies, and to prevent harmful or illegal conduct. TikTok says affiliates, service providers and business partners may use technology, human moderation and user reports to identify suspected violations, and users are encouraged to report violations.

Supporting quotations

You agree that we can use automated tools and human moderators to review Your Content (as defined in Section 3.5) and associated metadata on the Platform, to identify, detect, and enforce potential or actual violations of these Terms
and to keep our community safe and prevent harmful or illegal conduct on the Platform
we work with our affiliates, service providers, and business partners who may use a mix of technology (including through automated means), human moderation, and reports from our users and others to identify suspected violations of these Terms
you are encouraged to report any suspected violations through the reporting functionalities provided on the Platform
including messages

data: content · data: messages · purpose: security · purpose: legal_compliance

Not stated here

  • Your Content is defined to include messages (Section 3.5); the Terms do not separately describe how private messages are reviewed.

Cross-references

Use & Processing · Permission or license

Your name and photo can appear with ads you interact with, unpaid

You permit TikTok to use your name, profile image and username with ads, sponsored gifts, offers and other branded content you interact with, without compensation, unless you have a separate commercial agreement for that promotion. TikTok notes it may be compensated by advertisers and partners you choose to interact with.

Supporting quotations

you give us permission to use your name, profile image and username, in connection with ads, sponsored gifts, offers, and other branded or sponsored content that you interact with, without any compensation to you, unless we have entered into a separate commercial agreement with you with respect to a specific promotion or advertisement
We may receive compensation from our advertisers and our partners with which you choose to interact.

data: identifiers · data: photos · purpose: advertising