Terms of Service

Pinterest · Official agreement

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2 of 48 cards in Inference & Profiling

Inference & Profiling · Company practice

Pinterest personalizes content and ads using your onsite and offsite activity

Pinterest says it shows you things it thinks are relevant, interesting and personal to you based on your onsite and offsite activity. To provide the Service it needs to identify you and your interests, and it uses your personal data to do this. Some content is promoted by advertisers; Pinterest says it tries to make promoted content relevant to you and that promoted content is clearly labeled. The plain-language summary says interests are used to show content and ads on and off Pinterest.

Supporting quotations

we show you things we think will be relevant, interesting and personal to you based on your onsite and offsite activity
To provide the Service, we need to be able to identify you and your interests, and we use your personal data to do this.
Some of the things we show you are promoted by advertisers. As part of the Service we try to ensure that even promoted content is relevant and interesting to you. You can identify promoted content because it will be clearly labeled.
We'll use your interests to show you content and ads on and off Pinterest that are relevant to you.

data: browsing · data: identifiers · purpose: personalization · purpose: advertising

Not stated here

  • Which offsite activity is used and how it is obtained is not described here; the Privacy Policy was not supplied.

Inference & Profiling · Company practice

Recommendations combine your engagement, inferred interests and similar users

Content recommendations are based on a combination of factors, mainly your engagement with the Service, the topics Pinterest thinks you are interested in and how interested you are, and what other users who share similar characteristics and interests like. The relative importance of these criteria is influenced by how you engage, including how often, your saves and your hides. You can adjust how recommendations are made in your Privacy and Data Settings and through your Home Feed Tuner.

Supporting quotations

Your recommendations are mainly influenced by how you engage with our Service, the topics we think you’re interested in and how interested you are in them, and what other users who share your similar characteristics and interests like.
including how often you engage, your saves, and your hides
You can adjust how recommendations are made in your Privacy and Data Settings, and through your Home Feed Tuner.

Qualifications & exceptions

  • “Mainly influenced by” lists principal factors; the text does not say these are the only factors.

data: browsing · data: demographics · purpose: personalization

Not stated here

  • What characteristics are used to identify similar users is not stated.

Cross-references