Entrust presents this Notice as transparent information about the Identity Verification AI system it provides, covering the system’s capabilities, limitations, biases, data usage practices and safety measures so readers can make informed decisions about interacting with the technology. The notice describes the AI generally; it does not itself grant rights or promise particular outcomes.
Details
Who
Entrust
What it covers
Identity Verification AI system
Why
inform readers about AI capabilities, limitations, biases, data use and safety measures
Supporting quotations
AI Transparency Notice
This Notice provides transparent information about the AI system you are using, outlining the system’s capabilities, limitations, biases, data usage practices, and safety measures.
Qualifications & exceptions
Descriptive transparency notice, not a contractual commitment or a guarantee of AI performance.
Not stated here
The supplied text does not state separate regional versions or a different effective version.
Legal Rights & Agreement Rules · Procedure
AI output does not replace expert judgment
The notice tells readers to double-check important information produced by the AI. It says the technology is designed to assist rather than replace expert judgment, and recommends consulting appropriately qualified professionals, or obtaining independent legal counsel, before acting on decisions with health, financial or legal implications. The recommendation is about relying on AI output; the notice does not state which decisions are automated.
Details
Who
readers/end users
What it does
double-check AI information and consult qualified professionals
Why
avoid relying on AI output for consequential decisions
Supporting quotations
Our technology is designed to assist, not replace expert judgment.
For decisions that may have health, financial, or legal implications, we strongly recommend consulting appropriately qualified professionals or obtain independent legal counsel before taking action.
Qualifications & exceptions
Recommendation addressed to readers; it does not allocate liability or create a contractual obligation.
Not stated here
The notice does not say which decisions, if any, are solely automated for a particular client.
Use & Processing · Company practice
IDV inputs and accept/consider signal
Entrust’s IDV product lets clients remotely process, verify and onboard users. Its inputs are a photo or video of an identity document and a photo or video of the applicant. The decision engine returns an accept/consider signal with context and a detailed breakdown of how the result was produced.
Details
Who
Entrust
What it covers
photo/video of an identity document and photo/video of the applicant
What it does
return an accept/consider signal with context and detailed breakdowns
Why
remote processing, verification and onboarding of users
Supporting quotations
Entrust’s IDV (Identity Verification) product enables clients to remotely process, verify and onboard users.
The inputs to this system are a photo/video of an identity document and a photo/video of the applicant.
Entrust’s decision engine uses these inputs to return an accept/consider signal, together with appropriate context and detailed breakdowns on how that result was produced.
Qualifications & exceptions
The notice describes a product used by client organizations; it does not state their decision rules or outcomes.
Not stated here
Accept/consider thresholds and the review path for a “consider” result are not stated in this section.
Use & Processing · Company practice
Four AI-driven IDV technology segments
Entrust says the IDV product is driven by four core technology segments that each rely on AI systems: facial similarity, biometric anti-spoofing and liveness detection on facial images, automated data extraction from documents, and anti-fraud technology on identity documents. Together these perform data extraction, biometric matching, document validation and biometric validation.
Details
Who
Entrust
What it covers
facial similarity, liveness/anti-spoofing, document data extraction and document anti-fraud segments
Supporting quotations
The IDV product is driven by four core technology segments, each of which relies on AI systems.
The four segments are (1) facial similarity; (2) biometric anti-spoofing and liveness detection (facial images); (3) automated data extraction from documents; and (4) anti-fraud technology on identity documents.
Qualifications & exceptions
The notice does not map each output to a single model or disclose model versions.
Cross-references
qualified by (model-proposed): IDV combines AI systems with non-AI algorithms — The four AI-driven segments operate within an application that also contains a substantial amount of non-AI algorithms.
Every validation step must pass for an accept signal
The notice says data extraction, biometric matching, document validation and biometric validation all require a positive result for the decision engine to return an accept signal. Under the described flow, a non-positive result in any of those tasks prevents an accept signal.
Details
Who
Entrust IDV decision engine
What it does
require a positive result across the validation tasks
What it covers
accept signal
Supporting quotations
all requiring a positive result for an accept signal to be returned
Qualifications & exceptions
This describes the composition of the accept signal; thresholds, error rates and any manual override are not stated.
Not stated here
Whether a client can override a non-accept result is not addressed in this notice.
Cross-references
qualified by (model-proposed): Results are risk indicators, not definitive determinations — The statement that every validation task must pass is qualified by the direction that results are risk indicators, not definitive determinations.
Entrust describes the IDV application as a combination of multiple AI systems and a substantial amount of non-AI algorithms, described as traditional computer code. The notice does not attribute individual outputs to AI versus conventional logic.
Details
Who
Entrust
What it covers
IDV application combining AI/ML and traditional code
Supporting quotations
the IDV application contains a substantial amount of non-AI based algorithms as well
Qualifications & exceptions
This passage does not quantify the AI/non-AI split or identify which decisions rely on conventional code.
Not stated here
The contribution of non-AI code to the accept/consider signal is not disclosed.
Cross-references
qualifies (model-proposed): Four AI-driven IDV technology segments — The four AI-driven segments operate within an application that also contains a substantial amount of non-AI algorithms.
Design aims to minimize human review of personal data
Entrust says responsible use of AI enables faster, more consistent data processing and a smoother, more secure end-user experience. It says the systems are designed to minimize human review of personal data wherever possible, helping reduce unnecessary exposure of end-user information.
Details
Who
Entrust
What it does
minimize human review of personal data
Why
reduce unnecessary exposure of end-user information
Supporting quotations
Entrust’s responsible use of AI enables faster and more consistent data processing, resulting in a smoother and more secure experience for end users.
Our systems are designed to minimize human review of personal data wherever possible, helping to reduce unnecessary exposure of end user information.
Qualifications & exceptions
Stated as a design aim (“wherever possible”); it does not promise that personal data is never reviewed by people.
The notice separately describes Human-in-the-Loop review of model outputs, analyzed later in this document.
Not stated here
The notice does not quantify how often human review occurs or which data is reviewed.
Cross-references
qualified by (model-proposed): Human-in-the-loop review of model outputs — Human-in-the-loop review of model outputs is a stated human-oversight practice that qualifies the earlier design aim to minimize human review of personal data.
Inference & Profiling · Company practice
AI flags document manipulation or fraud
One listed AI use is to indicate whether a photo or video of a government ID appears genuine or may show signs of manipulation and/or fraud.
Details
Who
Entrust IDV AI
What it does
indicate genuineness or signs of manipulation/fraud
What it covers
photo or video of a government ID
Supporting quotations
Indicate whether a photo or video of a government ID appears genuine or may show signs of manipulation and/or fraud.
Qualifications & exceptions
Framed as an indicator (“may show signs”), not a definitive finding.
Inference & Profiling · Company practice
AI classifies the identity document type
The AI classifies the document type, for example a passport or driver’s license.
Details
Who
Entrust IDV AI
What it does
classify the document type
What it covers
identity document image or video
Supporting quotations
Classify the document type, for instance a passport or driver’s license.
Not stated here
The notice does not list every supported document type.
Use & Processing · Company practice
AI extracts information from the identity document
The AI extracts relevant information from the document image or video, such as name or date of birth.
Details
Who
Entrust IDV AI
What it does
extract relevant information
What it covers
document image or video
Supporting quotations
Extract relevant information from the document image or video, such as name or date of birth
Not stated here
The full set of extracted fields is not listed.
Linking & Identification · Company practice
AI checks facial biometrics against the ID document
The AI indicates whether the facial biometrics supplied by an end user appear genuine and correspond to the individual shown on the identity document.
Details
Who
Entrust IDV AI
What it does
indicate genuineness and correspondence with the document portrait
What it covers
end-user facial biometrics
Supporting quotations
Indicate whether the facial biometrics provided by an end user appear genuine and corresponds to the individual shown on the identity document.
Qualifications & exceptions
Framed as an indicator of correspondence, not proof of identity.
Not stated here
The notice does not state the match threshold or how look-alike or presentation attacks are handled beyond liveness detection.
Inference & Profiling · Restriction or exception
Results are risk indicators, not definitive determinations
Entrust says its solutions identify patterns that may indicate authenticity or potential fraud to help organizations make trust and safety decisions. It directs that results be interpreted as risk indicators rather than definitive determinations and used together with other controls and verification procedures. This qualifies the accept/consider signal described earlier.
Details
Who
client organizations
What it does
interpret results as risk indicators and use other controls
What it covers
authenticity or fraud risk indicators
Supporting quotations
Our solutions are designed to identify patterns that may indicate authenticity or potential fraud, helping organizations make informed trust and safety decisions.
Results should be interpreted as risk indicators rather than definitive determinations and should be used in conjunction with other controls and verification procedures.
Qualifications & exceptions
Applies to client organizations’ use of the results and limits how much weight the output should carry.
Cross-references
qualifies (model-proposed): Every validation step must pass for an accept signal — The statement that every validation task must pass is qualified by the direction that results are risk indicators, not definitive determinations.
Data Access & Collection · Company practice
IDV AI input data types
The notice lists the data types used by the AI as a photo or video of a government ID and a photo or video of facial biometrics.
Details
Who
Entrust IDV AI
What it covers
government ID photo/video and facial biometric photo/video
Supporting quotations
Photo/video of a government ID
Photo/video of facial biometrics
Qualifications & exceptions
The notice lists these input types only; it does not enumerate metadata or device data in this section.
Not stated here
Whether additional data is collected outside these AI inputs is not stated here; the linked IDV Product Privacy Notice is not part of the supplied source.
Use & Processing · Company practice
Deep-learning models, pre-trained and fine-tuned
Entrust says all applications use deep-learning models, with specific paradigms depending on the application. The models are typically pre-trained and then fine-tuned over Entrust’s own datasets to optimize accuracy and fairness.
Details
Who
Entrust
What it does
pre-train and fine-tune deep-learning models
What it covers
deep-learning models
Why
optimize accuracy and fairness
Supporting quotations
All applications use deep learning models, with specific paradigms depending on the application.
These models are typically pre-trained then fine-tuned over our own datasets to optimize for performance (both accuracy and fairness).
Qualifications & exceptions
The notice does not identify the datasets or provide performance metrics.
Training and benchmarking practice, including human review of outputs, is described later in the notice and analyzed separately.
Not stated here
Model architectures, versions and training-data sources are not disclosed.
Inference & Profiling · Company practice
Binary classifiers for fraud and liveness detection
Document fraud detection and biometric liveness detection use binary classification models to assess the probability that an input image or video is genuine, as opposed to being altered, deepfaked or deliberately obstructed.
Details
Who
Entrust IDV AI
What it does
assess probability that an input is genuine
What it covers
document image/video and biometric liveness input
Supporting quotations
Document fraud detection and biometrics liveness detection use binary classification models to assess the probability of the input image/video if being genuine (as opposed to being altered in any fraudulent manner, e.g. being a deepfake, or tampered with some kind of deliberate obstruction).
Qualifications & exceptions
Describes probability assessment; thresholds are not stated.
The source wording reads “probability of the input image/video if being genuine”; the card paraphrases the evident meaning, and the exact wording is preserved in the anchor.
Not stated here
False-accept and false-reject rates are not given in this section.
Inference & Profiling · Company practice
Multi-class model classifies document type
Document classification uses a multi-class classification model that returns the most probable document type for an input document image.
Details
Who
Entrust IDV AI
What it does
return the most probable document type
What it covers
input document image
Supporting quotations
Document classification uses a multi-class classification model to return the most probable document type given an input document image.
Qualifications & exceptions
“Most probable” indicates a ranked prediction, not certainty.
Use & Processing · Company practice
Vision-language model for document extraction
Document extraction uses a vision-language model (VLM) for document intelligence.
Details
Who
Entrust IDV AI
What it does
extract document data using a vision-language model
What it covers
document images
Supporting quotations
Document extraction uses a vision-language model (VLM) for document intelligence
Qualifications & exceptions
The notice does not name the VLM or describe its outputs beyond extraction.
Linking & Identification · Company practice
Embedding-based 1:1 or 1:N face comparison
Entrust uses supervised deep-learning face-recognition models to compare a live-captured selfie or video with an image from a government-issued ID, or with other previously captured selfies or videos. The model produces an embedding for each face image and measures similarity to estimate the likelihood that both images belong to the same person; the notice calls this embedding-based, 1:1 or 1:N biometric verification.
Details
Who
Entrust IDV face-recognition models
What it does
compare face embeddings and estimate whether images show the same person
What it covers
live selfie/video, ID portrait and previously captured selfies/videos
Supporting quotations
Our application employs supervised deep learning models to perform facial comparisons between live-captured selfie or video and an image sourced from a government-issued identity document, or other previously captured selfies or videos.
The model produces a numerical representation (“embedding”) of each face image and measures the similarity between embeddings to determine the likelihood that both images belong to the same individual, otherwise known as an embedding-based, 1:1 or 1:N biometric verification.
Qualifications & exceptions
The notice describes a likelihood estimate; it does not state match thresholds or error rates.
Not stated here
What stored images or gallery support 1:N comparisons, and how long they are retained, is not explained in this notice.
Use & Processing · Company practice
Training and benchmarking on end-user datasets
Entrust says its AI models are optimized for accuracy and fairness through a systematic benchmarking protocol. The models are trained and fine-tuned, then benchmarked against datasets collected from end-user data.
Details
Who
Entrust
What it does
train, fine-tune and benchmark models
What it covers
datasets collected from end-user data
Why
optimize accuracy and fairness
Supporting quotations
Our AI models are optimized towards performance (both accuracy and fairness) using a systematic benchmarking protocol.
They are trained and fine-tuned, then thoroughly benchmarked against datasets collected from end user data.
Qualifications & exceptions
The notice does not give dataset sizes, performance metrics or the specific training objective.
Not stated here
Whether all models follow the same protocol is not stated.
Entrust uses Quality Check (QC) data uniformly sampled from production to estimate the true false acceptance and false rejection rates of a model. It also runs a Human in the Loop (HITL) feedback process in which human analysts evaluate rate outputs to improve model performance under its responsible AI principles.
Details
Who
Entrust
What it does
sample production QC data and have analysts evaluate rate outputs
What it covers
model false acceptance/rejection rates
Why
unbiased performance estimates and continuous improvement
Supporting quotations
We use Quality Check (QC) data uniformly sampled from production to obtain unbiased estimates of the true false acceptance/rejection rates of a given model.
Additionally, we employ a feedback process called Human in the Loop (HITL), whereby human analysts evaluate rate outputs to continuously improve model performance in accordance with Entrust’s responsible AI principles.
Qualifications & exceptions
The QC sampling rate and the measured error rates are not disclosed.
Not stated here
How analysts' evaluations translate into model changes is not described.
Personal data processed only with a valid legal basis
Entrust says its use of AI involves processing end-user personal data, which it processes only where it has a valid legal basis. It directs readers to a separate IDV Product Privacy Notice for more detail on its use of personal data.
Details
Who
Entrust
What it does
process personal data only with a valid legal basis
What it covers
end-user personal data
Condition
valid legal basis
Supporting quotations
Our use of AI involves the processing of end user personal data.
We process such personal data only where we have a valid legal basis for doing so.
The notice does not identify the legal bases or the controller/processor roles; the linked privacy notice is not part of the supplied source.
Not stated here
Which legal basis applies to each processing purpose is not stated here.
The linked IDV Product Privacy Notice’s text is not supplied here, so this card cannot describe its legal-basis details or data-handling terms.
Security & Safeguards · Company commitment
Access limited to job-required personnel
Entrust restricts access to its AI models and related data to individuals who require that access for their specific job responsibilities.
Details
Who
Entrust
What it does
restrict access to AI models and related data
What it covers
AI models and related data
Condition
job responsibilities require access
Supporting quotations
We restrict access to our AI models and related data to only those individuals who require it for their specific job responsibilities.
Qualifications & exceptions
No access-control method, review cadence or exception process is stated.
Not stated here
Whether access is logged or audited is not stated.
Security & Safeguards · Company commitment
Data encrypted in transit and at rest
Entrust says it encrypts data in transit and in storage.
Details
Who
Entrust
What it does
encrypt data
What it covers
data in transit and in storage
Supporting quotations
We encrypt the data in transit and in storage.
Qualifications & exceptions
No encryption standards, key-management practices or scope limits are stated.
Not stated here
Whether all stores, backups and derived data are covered is not stated.
Inference & Profiling · Company practice
Models may inherit bias from real-world training data
Entrust says that, like most AI systems trained on real-world data, its models may reflect inherited biases from the datasets used to train and improve them. Training-data diversity varies across countries and demographic groups, which may lead to performance differences for some populations or document types. Entrust says it monitors these factors and applies data rebalancing, retraining and fairness testing to reduce unintended differences.
Details
Who
Entrust
What it does
monitor inherited bias and apply rebalancing, retraining and fairness testing
What it covers
models trained on real-world data
Condition
training-data diversity varies across countries and demographic groups
Supporting quotations
Like most AI systems trained on real-world data, our models may reflect inherited biases from the datasets used to train and improve it.
The diversity of training data varies across countries and demographic groups, which may lead to differences in performance for some populations or document types.
We actively monitor these factors and apply measures such as data rebalancing, retraining, and fairness testing to reduce unintended differences in performance across user groups.
Qualifications & exceptions
Framed as possibility (“may reflect”, “may lead”), not as a quantified finding.
Not stated here
The magnitude or direction of any performance difference is not disclosed.
Inference & Profiling · Context
Examples of inherited-bias sources
The notice lists potential sources of inherited bias: training-data composition, where public datasets used in early development may overrepresent certain regions, facial characteristics or imaging conditions; image quality and document design, including photo quality, printing standards, holograms and security features; and capture conditions such as lighting, camera devices and how images are collected.
Details
Who
Entrust
What it covers
training-data composition, image quality/document design and capture conditions
Supporting quotations
Training Data Composition: Publicly available datasets used in early model development may overrepresent certain regions, facial characteristics, or imaging conditions.
Image Quality & Document Design: Variations in photo quality, printing standards, holograms, or security features may affect performance across document types.
Capture Conditions: Differences in lighting, camera devices, or how images are collected can influence model outcomes across environments.
Qualifications & exceptions
The list is introduced as examples (“include”), not as an exhaustive or ranked account.
Not stated here
The notice does not quantify each source's effect on performance.
Use & Processing · Company commitment
Bias-mitigation methods
Entrust says its AI systems are developed and continuously refined to minimize unintended bias and promote fair outcomes across demographic and geographic groups. It lists balanced and adaptive sampling during training, regular performance evaluations across countries, continents and genders, dynamic sampling that emphasizes underrepresented groups, and fine-tuning on real-world domain-specific data such as selfie-to-document comparisons.
Details
Who
Entrust
What it does
apply sampling, evaluation and fine-tuning measures
Why
minimize unintended bias and promote fair outcomes
What it covers
training data and model evaluation
Supporting quotations
Entrust’s AI systems are developed and continuously refined to minimize unintended bias and promote fair outcomes across demographic and geographic groups.
To mitigate bias, we apply:
Balanced and adaptive sampling techniques during model training to ensure diverse regional and demographic representation.
Regular performance evaluations across countries, continents, and genders to identify and address disparities.
Dynamic sampling adjustments that increase training emphasis on underrepresented groups to improve accuracy.
Fine tuning on real-world domain specific data (such as Selfie to document comparisons) to strengthen model generalization across different image types and conditions.
Qualifications & exceptions
The methods are described without results, targets or independent validation.
Not stated here
How the methods interact and their measured effect are not disclosed.
Cross-references
qualified by (model-proposed): Measures reduce but do not eliminate bias — The mitigation methods are stated to reduce performance differentials but not to eliminate bias.
Inference & Profiling · Company commitment
Measures reduce but do not eliminate bias
Entrust says these measures significantly reduce performance differentials, but states that no AI model is entirely free from bias. It remains committed to transparency, continuous evaluation and ongoing improvement as part of responsible AI development.
Details
Who
Entrust
What it does
commit to transparency and ongoing evaluation
What it covers
residual model bias
Supporting quotations
These measures significantly reduce performance differentials; however, no AI model is entirely free from bias.
We remain committed to transparency, continuous evaluation, and ongoing improvements as part of our responsible AI development process.
Qualifications & exceptions
The notice acknowledges residual bias but does not quantify it.
Not stated here
Any remaining disparity by group or document type is not disclosed.
Cross-references
qualifies (model-proposed): Bias-mitigation methods — The mitigation methods are stated to reduce performance differentials but not to eliminate bias.
Use & Processing · Context
Reference to an ICO Sandbox Report
Entrust points readers to an ICO Sandbox Report for more information about its commitment to developing technology responsibly.
Details
Who
Entrust
What it covers
ICO Sandbox Report
Why
further information on responsible technology development
Supporting quotations
For more information on our commitment to developing innovative technology responsibly, you can refer to our ICO Sandbox Report.
Qualifications & exceptions
The external report is not supplied and its findings are not summarized in this notice.
Not stated here
The linked ICO Sandbox Report’s text is not supplied here, so this card cannot describe its findings or conclusions.
Inference & Profiling · Restriction or exception
Stated scope, language and context limitations
The notice states that the AI is specifically designed for fraud prevention, supports multilingual inputs based on languages that use Latin and Arabic scripts, and evaluates inputs as either fraudulent or genuine.
Details
Who
Entrust AI
What it covers
fraud-prevention scope, Latin/Arabic-script inputs and fraudulent/genuine evaluation
Supporting quotations
Scope: Our AI is specifically designed for fraud prevention
Language: Our AI supports multilingual inputs based on languages that use Latin and Arabic scripts
Context: Our AI evaluates inputs as either fraudulent or genuine
Qualifications & exceptions
These are the notice's own stated scope limits; other scripts, uses or result categories are not addressed here.
Not stated here
The notice does not list every supported language or excluded use case.
Inference & Profiling · Restriction or exception
Inconsistent results in limited cases
The notice says that in limited cases the AI may generate inconsistent results if information is inaccurately extracted from a source document.
Details
Who
Entrust AI
What it does
may generate inconsistent results
Condition
information is inaccurately extracted from a source document
Supporting quotations
Hallucinations: In limited cases, our AI may generate inconsistent results if information is inaccurately extracted from a source document.
Qualifications & exceptions
“Limited cases” is not quantified.
Not stated here
What safeguards detect or correct inconsistent results is not stated.
Use & Processing · Company practice
Human-in-the-loop review of model outputs
Entrust says it provides identity verification services using a Human in the Loop (HITL) model that is central to its AI operations. Through this process, trained analysts regularly review, validate and refine model outputs to improve performance and alignment with Entrust's responsible AI principles.
Details
Who
Entrust trained analysts
What it does
review, validate and refine model outputs
Why
improve performance and alignment with responsible AI principles
Supporting quotations
Entrust provides identity verification services for customers utilizing a Human in the Loop (HITL) model and is central to how our AI systems operate.
Through this process, trained analysts regularly review, validate, and refine model outputs to improve its performance and alignment in accordance with Entrust’s responsible AI principles.
Qualifications & exceptions
The notice describes review of model outputs; it does not say every individual check is reviewed by a person.
Not stated here
Review frequency, sample selection and whether review can change an individual decision are not stated.
Cross-references
qualifies (model-proposed): Design aims to minimize human review of personal data — Human-in-the-loop review of model outputs is a stated human-oversight practice that qualifies the earlier design aim to minimize human review of personal data.
Use & Processing · Company practice
Pre-release testing and human oversight
Before models are released to production, Entrust says experts evaluate performance using analytic dashboards and controlled A/B testing to confirm results meet its quality and fairness standards. Human reviewers also oversee data labeling and verification so training data is accurate and representative. In certain products, human specialists remain available in real time to assess results when the AI detects unusual or uncertain inputs.
Details
Who
Entrust experts and human reviewers
What it does
evaluate models and oversee data labeling
Condition
before production release; unusual or uncertain inputs
Supporting quotations
Before models are released to production, experts evaluate its performance using analytic dashboards and controlled A/B testing to confirm that results meet our standards for quality and fairness.
Human reviewers also oversee data labeling and verification, ensuring that the training data used to improve our systems is accurate and representative.
In certain products, human specialists remain available in real time to assess results when the AI detects unusual or uncertain inputs.
Qualifications & exceptions
Real-time specialist availability applies only “in certain products”.
Not stated here
Which products include real-time specialist review is not stated.
Use & Processing · Procedure
Feedback channel for AI inaccuracies
Entrust welcomes feedback to improve its AI systems and invites details of potential inaccuracies or user experience by email to AI@Entrust.com.
Details
Who
readers/end users
What it does
send feedback about potential inaccuracies
Why
improve Entrust's AI systems
What it covers
AI@Entrust.com
Supporting quotations
We welcome your feedback for the purpose of improving our AI systems.
To provide details on potential inaccuracies or to share your experience, email us at AI@Entrust.com.
Qualifications & exceptions
No response time, remedy or outcome is promised.
Not stated here
How feedback is used or retained is not stated.
Use & Processing · Company commitment
Customer visibility and control over data
Entrust says customers should have full visibility and control over their data, helping customers stay transparent with their end users about how their data contributes to improving Entrust’s services.
Details
Who
Entrust customers
What it covers
customer data
Why
visibility, control and transparency with end users
Supporting quotations
We believe customers should have full visibility and control over their data, helping them stay transparent with their end users about how their data contributes to improving our services.
Qualifications & exceptions
Stated as a belief or aim (“should have”); the notice does not create an enforcement mechanism.
Not stated here
How visibility and control are provided is not described here.
Use & Processing · User right or choice
Customer opt-out from machine-learning use
Entrust says its IDV systems use machine learning to enhance accuracy, detect anomalies and improve performance, but participation is entirely at the customer’s discretion: the IDV operates on an opt-out basis. When a client opts out, its checks are excluded from machine-learning activities, including model training. Customers control whether end-user data may be used to develop and refine the services and can change that setting at any time through account configuration.
Details
Who
Entrust customers/clients
What it does
opt out of machine-learning use and configure data use
What it covers
end-user data used for machine learning
Condition
customer discretion; account configuration
Supporting quotations
Our identity verification (IDV) systems use machine learning to enhance accuracy, detect anomalies, and improve overall performance.
Participation in these processes is entirely at the customer’s discretion.
Our IDV operates on an opt-out basis.
When a client opts out, their checks are excluded from any machine learning activities, including model training.
Customers have full control over whether end user data may be used to help develop and refine our services and can customize at any time through account configuration.
Qualifications & exceptions
The choice belongs to the client organization; the notice does not give individual end users a corresponding opt-out.
Not stated here
How end users are informed of the choice, or whether they can object, is not stated.
Cross-references
qualified by (model-proposed): Machine-learning opt-out also excludes checks from QC — Opting out of machine learning automatically carries exclusion from the QC process, linking the customer’s machine-learning choice to quality-control review.
has exception (model-proposed): Pseudonymized and aggregated data after opt-out — Even when a customer opts out of machine learning and QC, Entrust may still process pseudonymized and aggregated data for the stated business purposes.
Use & Processing · Company practice
Machine-learning opt-out also excludes checks from QC
Entrust says a customer that opts out of machine learning is automatically excluded from its Quality Control (QC) process. In that process, Entrust samples production data and approximately three percent of all checks are randomly reviewed each month to validate accuracy and support improvements. Opting out removes the customer’s checks from this feedback cycle.
Details
Who
Entrust
What it does
exclude opted-out checks from QC and sample approximately 3% of checks monthly
What it covers
customer checks and production QC data
Why
validate accuracy and support ongoing improvements
Supporting quotations
When a customer opts out of machine learning, they are also automatically excluded from our Quality Control (QC) process.
As part of our standard practice, approximately three (3%) percent of all checks are randomly reviewed each month to validate accuracy and support ongoing improvements.
These QC insights help strengthen the reliability of our models, but opting out removes the customers’ checks from this feedback cycle.
We use Quality Check (QC) data uniformly sampled from production to obtain unbiased estimates of the true false acceptance/rejection rates of a given model.
Qualifications & exceptions
The QC sample is approximate and monthly; opting out removes the checks from the QC feedback cycle.
Not stated here
Whether the three-percent sample is drawn from all checks before or after opt-outs is not stated.
The validation criteria applied in QC are not described.
Cross-references
qualifies (model-proposed): Customer opt-out from machine-learning use — Opting out of machine learning automatically carries exclusion from the QC process, linking the customer’s machine-learning choice to quality-control review.
Even when customers choose not to participate in machine learning or QC, Entrust says its systems may process pseudonymized and aggregated data for legitimate business purposes such as analytics, benchmarking and statistical reporting. It says aggregated data does not include personally identifiable information (PII).
Details
Who
Entrust
What it does
may process pseudonymized and aggregated data
What it covers
pseudonymized and aggregated data
Why
analytics, benchmarking and statistical reporting
Condition
even when customers opt out of ML/QC; no PII in aggregated data
Supporting quotations
Even when customers choose not to participate in machine learning or QC, our systems may process pseudonymized and aggregated data for legitimate business purposes such as analytics, benchmarking, and statistical reporting.
Aggregated data does not include any personally identifiable information (PII).
Qualifications & exceptions
“May” indicates a possibility, not a commitment to process; the listed purposes are examples (“such as”).
Not stated here
“Pseudonymized” is not defined and the notice does not describe re-identification safeguards.
What counts as legitimate business purposes beyond the examples is not stated.
Cross-references
exception to (model-proposed): Customer opt-out from machine-learning use — Even when a customer opts out of machine learning and QC, Entrust may still process pseudonymized and aggregated data for the stated business purposes.
Use & Processing · Company commitment
Continuous bias monitoring and model updates
Entrust treats bias monitoring and fairness evaluation as a continuous process. It says its AI models are regularly reviewed and updated, and that when disparities are identified it adjusts training data, sampling strategy or calibration parameters to improve balance and accuracy.
Details
Who
Entrust
What it does
monitor bias, review models and adjust training or calibration
Why
improve balance and accuracy
Supporting quotations
We treat bias monitoring and fairness evaluation as a continuous process.
Our AI models are regularly reviewed and updated to enhance performance and address issues.
When disparities are identified, we adjust our training data, sampling strategy, or calibration parameters to improve balance and accuracy.
Qualifications & exceptions
No review cadence, metrics or disparity thresholds are stated.
Not stated here
How disparities are detected and verified is not described.
Legal Rights & Agreement Rules · Company commitment
Notice updated annually or after significant changes
Entrust describes these efforts as part of a broader commitment to responsible AI development. It says it updates the notice annually or when significant changes occur so readers have the most current information.
Details
Who
Entrust
What it does
update the notice annually or after significant changes
What it covers
this AI Transparency Notice
Supporting quotations
These efforts are part of our broader commitment to responsible AI development, ensuring that our verification technology remains as accurate and transparent as possible across all user populations.
We update this notice annually or when significant changes occur to ensure you have the most current information.
Qualifications & exceptions
The notice does not promise advance notice of changes or define what counts as a significant change.
Not stated here
No change history or earlier versions are supplied.
Legal Rights & Agreement Rules · Context
Stated last-updated date
The notice states that it was last updated on October 28, 2025.
Details
Who
Entrust
What it covers
AI Transparency Notice version
When
October 28, 2025
Supporting quotations
Last Updated: October 28, 2025
Qualifications & exceptions
The date identifies the version shown; the notice does not state an effective date or supply a change history.
Not stated here
Whether an earlier version governs checks performed before this date is not addressed.