Interest-Based Ads

Inference & Profiling · Company practice

Amazon shows interest-based (personalized or targeted) ads

Amazon shows interest-based ads, which it says are sometimes called personalized or targeted ads. Their stated purpose is to display features, products and services that might be of interest to you.

Supporting quotations

Interest-based ads are sometimes referred to as personalized or targeted ads.

We show interest-based ads to display features, products, and services that might be of interest to you.

Cross-references

• narrowed by (model-proposed): Other Amazon companies' sites and services have their own interest-based ads policies — The page sends readers to other Amazon companies own policies for their websites and services, so the practices described here do not cover those companies.

Inference & Profiling · Company practice

Ads are based on information such as your interactions with Amazon sites, content or services

To serve interest-based ads, Amazon uses information such as your interactions with Amazon sites, content or services. The list is introduced with "such as", so these are examples rather than a complete list. For the types of information Amazon gathers, the page points to the separate Privacy Notice.

Supporting quotations

To serve you interest-based ads, we use information such as your interactions with Amazon sites, content, or services.

for more information about the types of information that we gather.

Qualifications & exceptions

• The listed information is an example ("such as"), not an exhaustive list.
• Other sections say Amazon may also use pseudonymized information from some third parties.

Not stated here

• The Privacy Notice is linked but not supplied in this source, so the full set of information types is not evidenced here.

Inference & Profiling · Context

Clicking an ad may lead advertisers to assume you belong to its target group

Advertisers and other third parties may assume that people who interact with or click on an interest-based ad or content belong to the group it targets, for example people in a particular area or people who bought or browsed classical music.

Supporting quotations

Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for classical music).

Qualifications & exceptions

• Describes what third parties may assume; it is not stated as an Amazon disclosure of your information.

Inference & Profiling · User right or choice

You can opt out of interest-based ads from Amazon, but you will still see ads

Amazon lets you choose not to receive interest-based ads from Amazon. You will still see ads, but they will not be based on your interests. The page points to your Advertising Preferences page to learn how to set your preferences. This choice covers Amazon's own interest-based ads; ads from third-party networks have a separate opt-out route, and some mobile operating systems may impose more limited settings that your choice here does not override.

Supporting quotations

You can choose not to receive interest-based ads from Amazon.

You will still see ads but they will not be based on your interests.

Amazon offers you choices about receiving interest-based ads from us.

Qualifications & exceptions

• Covers interest-based ads from Amazon.
• You will still see ads that are not based on your interests.
• Some mobile operating systems may additionally limit these settings; choices here do not override those more limited settings.

Not stated here

• The Advertising Preferences page is linked but its contents are not supplied in this source.

Cross-references

• qualified by (model-proposed): More limited mobile operating system settings are not overridden by choices here — Some mobile operating systems may impose more limited settings that the Amazon advertising preference does not override.

Inference & Profiling · User right or choice

You can generally opt out of third-party personalized ads through the DAA website

In addition, you can generally opt out of receiving personalized ads from applicable third-party advertisers and ad networks through the opt-out pages on the Digital Advertising Alliance's website. The page also points to aboutidentifiers.org to learn more about advertising technologies.

Supporting quotations

you can generally opt out of receiving personalized ads from applicable third-party advertisers and ad networks by visiting the opt out pages on the

Qualifications & exceptions

• "Generally" and "applicable": not every third-party advertiser or network is necessarily covered.
• Some mobile operating systems may additionally limit these settings.

Not stated here

• Which third parties participate in the DAA opt-out is not stated in this source.

Inference & Profiling · Restriction or exception

More limited mobile operating system settings are not overridden by choices here

Some mobile operating systems may additionally limit these ad settings. Your choices on this page do not override the more limited settings on those mobile operating systems.

Details not recorded for this card

Supporting quotations

Some mobile operating systems may additionally limit these settings; your choices here do not override those more limited settings on such mobile operating systems.

Qualifications & exceptions

• Applies to some mobile operating systems.

Not stated here

• The page does not name the operating systems or say whether "these settings" means Amazon's preference, the third-party opt-outs, or both.

Cross-references

• qualifies (model-proposed): You can opt out of interest-based ads from Amazon, but you will still see ads — Some mobile operating systems may impose more limited settings that the Amazon advertising preference does not override.

Inference & Profiling · Context

Other Amazon companies' sites and services have their own interest-based ads policies

For the advertising practices of websites and services offered by other Amazon companies, the page tells you to review those companies' own interest-based ads policies and other notices. This page therefore does not describe their practices.

Details not recorded for this card

Supporting quotations

For information on the advertising practices of websites and services offered by other Amazon companies, please review their interest-based ads policies and other notices.

Not stated here

• The other Amazon companies and their policies are not identified or supplied in this source.

Cross-references

• narrows (model-proposed): Amazon shows interest-based (personalized or targeted) ads — The page sends readers to other Amazon companies own policies for their websites and services, so the practices described here do not cover those companies.