Inference & Profiling · Company practice
Online Information may be used to send offers, measure ads, infer interest in new products, personalize by location
Within its advertising and marketing uses, American Express may use Online Information to send or provide you with ads, promotions and offers; analyze whether its ads, promotions and offers are effective; help determine whether you may be interested in new products or services; and provide location-based content and advertising personalization.
Details
- Why
- Send ads, promotions and offers; measure effectiveness; determine possible interest in new products or services; location-based content and advertising personalization
Supporting quotations
send or provide you with ads, promotions, and offers;
analyze whether our ads, promotions, and offers are effective;
help us determine whether you may be interested in new products or services;
provide location-based content and advertising personalization;
Not stated here
- The statement does not say how interest in new products is determined, or what location data is used for location-based content and advertising personalization.
Inference & Profiling · Context
Glossary: Targeted Advertising is ads outside the Family of Companies based on inferred interests
The Glossary defines Targeted Advertising as ads that American Express, its Service Providers or its Advertising Partners display on websites or in apps outside the American Express Family of Companies, based on preferences or interests inferred from data collected from a computer or device regarding viewing behaviors or app use over time and across different websites or apps. It adds that Targeted Advertising may occur across browsers or mobile devices that have been associated together.
Details
- What it covers
- Ads displayed outside the American Express Family of Companies based on inferred preferences or interests
- Condition
- Viewing behaviors or app use over time and across different websites or apps; browsers or mobile devices associated together
Supporting quotations
Ads that we, our Service Providers, or our Advertising Partners display on websites or in apps outside the American Express Family of Companies based on the preferences or interests inferred from data collected from a computer or device regarding viewing behaviors or app use over time and across different websites or apps.
Targeted Advertising may occur across browsers or mobile devices that have been associated together.
any affiliate and subsidiary of, and any company owned or controlled by, the American Express Company.
Also annotated in the same passage (1)