This is Visa's cookie notice, effective August 18, 2025
The page is titled “Visa Cookie Notice” and gives August 18, 2025 as its effective date. Its wording is about Visa's own cookies and online data collection tools. The notice does not mention Chime, so the notice itself does not say whether or how it applies to anything Chime operates.
Details not recorded for this card
Supporting quotations
Visa Cookie Notice
Effective date: August 18, 2025
Qualifications & exceptions
The text of the notice never mentions Chime.
Not stated here
Whether or how this notice applies to Chime's website, app or products is not stated in the notice.
Data Access & Collection · Context
Cookies identify your browser and let Visa recognize you when you return
Visa explains that cookies are small text files that websites send to a computer or other Internet-connected device to uniquely identify the browser or to store information or settings in it. Cookies let Visa recognize a returning visitor, help provide a customized experience, and can help detect certain kinds of fraud.
Details not recorded for this card
Supporting quotations
Cookies are small text files that websites send to your computer or other Internet-connected devices to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and can enable us to detect certain kinds of fraud.
Qualifications & exceptions
Fraud detection is described as something cookies “can enable,” not as a guarantee.
Not stated here
The page also links the word “cookies” to an external cookie report page (policy.cookiereports.com); that page's contents are not part of this document.
First-party cookies include all of Visa's strictly necessary cookies
Visa defines first-party cookies as cookies placed by Visa or otherwise generated by a domain that is visited directly, and gives a social media platform as an example. It says these cookies are used by Visa and include all the strictly necessary cookies that support the basic operations of its websites and apps.
Details not recorded for this card
Supporting quotations
First-party cookies are those cookies that are placed by Visa or otherwise generated by a domain that is visited directly, such as a social media platform. These cookies are used by Visa and include all the strictly necessary cookies that support the basic operations of our websites and apps.
Qualifications & exceptions
The definition also covers cookies “otherwise generated by a domain that is visited directly, such as a social media platform,” so not every first-party cookie is placed by Visa.
Not stated here
The wording does not explain how Visa uses a cookie generated by a social media platform's own domain; it only places such cookies inside the first-party definition.
Third-party cookies can be read across the advertising network that placed them
Third-party cookies are placed by another company: service providers, social media platforms or third-party advertising companies. The notice says those third parties can read the cookies they place when you visit other sites in the advertising network, which lets a profile of your online behavior be created so the third party can deliver targeted ads from all its customers.
Details not recorded for this card
Supporting quotations
Third-party cookies are placed by another company, including service providers, social media platforms, and third-party advertising companies. Cookies placed by third parties can be read by these third parties when you visit other sites in the advertising network, allowing a profile of your online behavior to be created so that the third party can deliver targeted ads from all its customers.
Qualifications & exceptions
The reading across sites is described for sites in the same advertising network.
Not stated here
The notice does not name the third parties or the advertising networks.
Some sites may use Google reCAPTCHA, which uses necessary security cookies
Visa says some of its sites may use Google reCAPTCHA, a security service provided by Google, to protect the website and verify that actions such as form submissions are made by humans and not bots. It says reCAPTCHA uses necessary security cookies for this purpose and points to Google's Privacy Notice for more information.
Details not recorded for this card
Supporting quotations
Some of our sites may use Google reCAPTCHA, a security service provided by Google, to protect our website and verify that actions (such as form submissions) are made by humans and not bots. reCAPTCHA uses necessary security cookies for this purpose. For more information about reCAPTCHA, please visit Google's Privacy Notice.
Qualifications & exceptions
Only “some” Visa sites, and the notice says they “may” use it.
Not stated here
Which sites use reCAPTCHA is not stated, and Google's Privacy Notice is not part of this document.
Pixel tags tell Visa when you view a page or open an email
Pixel tags (also called web beacons) are tiny graphic images and small blocks of code placed on website pages, ads or emails. When you access the page or open the email, the tag lets Visa know. Visa says it uses these tools to measure the response to its communications and to improve its web pages and promotions.
Details not recorded for this card
Supporting quotations
Pixel tags (also called web beacons) are tiny graphic images and small blocks of code placed on website pages, ads, or in emails that allow us to determine whether you have performed a specific action. When you access the pages or you open an email, the tag lets us know you have accessed the web page or opened the email. These tools allow us to measure response to our communications and improve our web pages and promotions.
Qualifications & exceptions
Placed on website pages, ads or emails.
Not stated here
Which pages, ads or emails carry pixel tags is not specified.
Data Access & Collection · Company practice
Server logs record device, browser, location and IP address details
Server logs on Visa's websites record activity, and the notice says other types of logs collect similar information from its apps. The logs record information about the device used to access the site (operating system type, browser type, domain and other system settings), the system language, and the country and time zone where the device is located. They also record the IP address of the device. Visa may also collect the website you were visiting before you came to Visa and the website you visit after you leave.
Details not recorded for this card
Supporting quotations
Server logs record activities on our websites. Other types of logs collect similar information from our apps. These logs record information about the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our logs also record the IP address of the device you use to connect to the Internet. An IP address is a unique identifier that devices require to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to Visa and the website you visit after you leave our site.
Qualifications & exceptions
Collecting the websites visited before and after is stated with “may”; the other items are stated as recorded.
Not stated here
The notice does not say how long log data is kept.
Visa uses cookies and other online data collection tools for many purposes
The notice introduces its list of cookie and tag categories by saying Visa uses cookies and other online data collection tools for “several many different purposes.” The wording “several many” is reproduced as written and gives no number.
Details not recorded for this card
Supporting quotations
We use cookies and other online data collection tools for several many different purposes.
Qualifications & exceptions
The sentence covers “cookies and other online data collection tools,” not only cookies.
Not stated here
The number of purposes is not given; the wording “several many” is unclear.
Data Access & Collection · Company practice
Strictly necessary cookies and tags support core site functions
Visa uses strictly necessary cookies and tags to support the basic operations of its websites and apps, such as authentication, security, network management and accessibility. The notice says you may be able to disable these by changing your browser settings, but that this may affect how the website functions. The banner and Cookie Preferences choice described under Your choices is described as being for cookies “that are not strictly necessary to display our website.”
Details not recorded for this card
Supporting quotations
Strictly necessary cookies and tags are used by Visa to support the basic operations of our websites and apps. They enable core website functions, such as authentication, security, network management, and accessibility. You may be able to disable these by changing your browser settings, but this may affect how the website functions.
manage cookies that are not strictly necessary to display our website, by clicking on the banner that appears upon first accessing the site or accessing the Cookie Preferences link at the bottom of the Visa website you are interacting with. Many Visa websites only place marketing, personalization, and advertising cookies if you explicitly accept these cookies by clicking “Accept All Cookies” when you first visit the website. If you have accepted cookies, you may adjust your preferences by accessing the Cookie Preferences link at the bottom of the Visa website you are interacting with.
Qualifications & exceptions
You “may be able to” disable them in browser settings, which “may affect how the website functions.”
The banner and Cookie Preferences choice is described for websites in certain countries.
Not stated here
The notice does not say whether any control other than browser settings exists for strictly necessary cookies.
Analytics cookies: on by default in some countries, off by default where required
Analytics cookies and tags measure aggregate website visitor activity so Visa can optimize content. The notice says they are treated as a separate category only in certain countries where they may be “on” by default, and that you can turn them off at your option. Otherwise they fall under the “performance and operation” category and will be “off” by default where required, such as in the UK/EU.
Details not recorded for this card
Supporting quotations
Analytics cookies and tags are used to measure aggregate website visitor activity, allowing Visa to optimize content. These are only treated as a separate category of cookies in certain countries where these cookies may be “on” by default (allowing you to turn them off at your option). Otherwise these cookies are categorized under the “performance and operation” category listed below and will be “off” by default where required (such as in the UK/EU).
Qualifications & exceptions
A separate category only in certain countries where they may be on by default.
Off by default “where required (such as in the UK/EU).”
Not stated here
The countries where analytics cookies are on by default, and the places where off-by-default is required beyond the UK/EU example, are not listed.
Performance and operation cookies manage the site and gather usage data
Visa and its service providers use performance and operation cookies and tags to manage Visa's websites. These activities may include collecting analytics about visitors and information about website usage. Visa uses the information to compile reports and help improve the website.
Details not recorded for this card
Supporting quotations
Performance and operation cookies and tags are used by us and our service providers to manage our websites. These activities may include collecting analytics about visitors to our website and collecting information about website usage. We use the information to compile reports and to help us improve the website. These cookies help us gather data to optimize our website’s performance.
Qualifications & exceptions
Used by Visa and its service providers.
The activities “may include” analytics and usage information; the list is not stated as complete.
Not stated here
Which service providers are involved is not stated.
Site experience cookies support user-selected options and navigation aids
Visa uses site experience cookies and tags to support your experience on the site, including user-selected options and site navigation aids.
Details not recorded for this card
Supporting quotations
Site experience cookies and tags are used to support your experience and include user-selected options and site navigation aids.
Use & Processing · Company practice
Marketing and personalization cookies enable social sharing and interest-based ads
Marketing and personalization cookies are used to enable social sharing and to deliver interest-based ads to you online. The notice also says many Visa websites place marketing, personalization and advertising cookies only if you explicitly accept them by clicking “Accept All Cookies” when you first visit the website.
Details not recorded for this card
Supporting quotations
Marketing and personalization cookies are used to enable social sharing and to deliver interest-based ads to you online.
Many Visa websites only place marketing, personalization, and advertising cookies if you explicitly accept these cookies by clicking “Accept All Cookies” when you first visit the website.
Qualifications & exceptions
Explicit acceptance before placement is stated for “many” Visa websites, not for every website.
Not stated here
Which websites place these cookies without first asking for acceptance is not stated.
Social media cookies enable sharing; platforms target ads under their own terms
Visa and social media platforms use social media cookies and tags so that platform users can share content across Visa's sites. Visa also works with social media platforms to deliver ads to you when you use those platforms. The notice says this targeting is done by the platform under its own terms of use.
Details not recorded for this card
Supporting quotations
Social media cookies and tags are used by us and social media platforms to enable users of the platforms to share content across our sites. We also work with social media platforms to deliver ads to you when you use these platforms. This targeting is done by the platform under its own terms of use.
Qualifications & exceptions
Ad targeting on the platforms is done by the platform under its own terms of use.
Not stated here
The platforms' terms of use are not part of this document.
Advertising cookies personalize ads on Visa and other sites and record what you saw
Visa, its service providers and third parties use advertising cookies and tags to personalize the ads delivered to you on Visa's site and on other sites. These cookies collect data about your online activity, allow ads that may be of relevant interest to you to be shown, and record which ads you have seen and whether you engaged with the ad. The notice also says many Visa websites place advertising cookies only if you explicitly accept them.
Details not recorded for this card
Supporting quotations
Advertising cookies and tags are used by us, our service providers, and third parties to personalize the ads delivered to you on our site and on other sites. These cookies collect data about your online activity and allow ads to be displayed that may be of relevant interest to you. These cookies also record which ads you have seen and whether you engaged with the ad. These cookies help make sure that the ads you see are valuable to you and not repetitive.
Many Visa websites only place marketing, personalization, and advertising cookies if you explicitly accept these cookies by clicking “Accept All Cookies” when you first visit the website.
Qualifications & exceptions
Used by Visa, its service providers and third parties.
Explicit acceptance before placement is stated for “many” Visa websites, not for every website.
Not stated here
Which third parties receive this data is not stated.
Third parties may place their own cookies on Visa websites
Visa may also place third parties' cookies and tags when you visit a Visa website, which lets those third parties collect information from you using these technologies on Visa's websites. The notice says the information they collect is subject to their own privacy policies.
Details not recorded for this card
Supporting quotations
We may also place third parties’ cookies and tags when you visit a Visa website. This practice allows these third parties to collect information from you using these technologies on our websites. The information they collect is subject to their own privacy policies.
Qualifications & exceptions
The information the third parties collect is subject to their own privacy policies.
Not stated here
Who the third parties are, and what their privacy policies say, is not in this document.
Server logs may be used for site administration, security, fraud protection and advertising
Visa's server logs record information about users of its websites. Visa may use the logs for internal purposes such as website administration, optimization and security, and may also use the data for fraud-protection, personalization and advertising. The items the logs record, including device, browser, language, country, time zone and IP address details, are described in the cookie guide.
Details not recorded for this card
Supporting quotations
Our server logs record information about users to our websites. We may use these logs for internal purposes, such as website administration, optimization, and security. We may also use the data for fraud-protection, personalization, and advertising.
These logs record information about the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located.
Qualifications & exceptions
Administration, optimization and security are given as examples (“such as”); fraud-protection, personalization and advertising are stated with “may.”
Not stated here
The notice does not say how long server log data is kept.
Cookie uses vary by country or state; supplemental notices give more information
The notice says uses of cookies can vary by country or state, and that more information is provided in the supplemental privacy notices posted in the Privacy Center or in the relevant website or app.
Details not recorded for this card
Supporting quotations
Uses of cookies can vary by country or state. More information is provided in the supplemental privacy notices posted in the Privacy Center or in the relevant website or app.
Qualifications & exceptions
The variation is by country or state.
Not stated here
The supplemental privacy notices are not part of this document, so the country or state differences are not known from it.
A banner and Cookie Preferences link let you manage non-essential cookies in some countries
For websites in certain countries, Visa lets you manage cookies that are not strictly necessary to display its website, using the banner shown when you first access the site or the Cookie Preferences link at the bottom of the Visa website. If you have accepted cookies, you may adjust your preferences through that Cookie Preferences link.
Details not recorded for this card
Supporting quotations
For websites in certain countries, Visa provides you with the ability to manage cookies that are not strictly necessary to display our website, by clicking on the banner that appears upon first accessing the site or accessing the Cookie Preferences link at the bottom of the Visa website you are interacting with.
If you have accepted cookies, you may adjust your preferences by accessing the Cookie Preferences link at the bottom of the Visa website you are interacting with.
Qualifications & exceptions
Only for websites in certain countries.
Covers cookies that are not strictly necessary to display the website.
Adjusting preferences through the link is described for people who have accepted cookies.
Not stated here
The countries and websites where the banner or link is offered are not listed.
Many Visa websites place marketing and advertising cookies only after you accept
The notice says many Visa websites place marketing, personalization and advertising cookies only if you explicitly accept them by clicking “Accept All Cookies” when you first visit the website.
Details not recorded for this card
Supporting quotations
Many Visa websites only place marketing, personalization, and advertising cookies if you explicitly accept these cookies by clicking “Accept All Cookies” when you first visit the website.
Qualifications & exceptions
Stated for “many” Visa websites, and tied to clicking “Accept All Cookies” on the first visit.
Not stated here
Which websites do not wait for acceptance is not stated.
Browser settings can manage or delete cookies, but not Flash or Silverlight cookies
You can manage and delete cookies from Visa and other companies using your browser settings. The notice says browsers such as Chrome, Internet Explorer, Firefox and Safari let you accept, reject or delete cookies, and refers you to each browser's help center. It adds that browser settings are not used to manage Flash or Silverlight cookies, which are handled through the Flash Player help page and Microsoft's privacy statement.
Details not recorded for this card
Supporting quotations
You can manage cookies and delete cookies from Visa and other companies using your browser settings. Browsers such as Chrome, Internet Explorer, Firefox, and Safari give you the ability to accept, reject, or delete cookies. Visit the “help center” for your browser to learn more. Please note that your browser settings are not used to manage Flash or Silverlight cookies. To manage Adobe Flash Cookies, visit the Flash Player help page. To manage Microsoft Silverlight Cookies, visit the Silverlight section of Microsoft’s privacy statement.
Qualifications & exceptions
Browser settings do not manage Flash or Silverlight cookies.
Not stated here
The browser help centers, the Flash Player help page and Microsoft's privacy statement are not part of this document.
Industry-sponsored opt-out programs include the Network Advertising Initiative
Visa says you can use industry-sponsored programs that let you control the way companies advertise to you. It says the Network Advertising Initiative (NAI) manages an opt-out program for many third-party advertising companies, and that you can opt out of being targeted by NAI members by visiting an address that the page shows as https://thenai.org/opt-out/.
Details not recorded for this card
Supporting quotations
You can also take advantage of industry-sponsored programs that allow you to control the way companies advertise to you.
The Network Advertising Initiative (NAI) manages an opt-out program for many third-party advertising companies. You can opt out of being targeted by NAI members by visiting
The NAI program covers “many” third-party advertising companies, and opting out is described as applying to targeting by NAI members.
Not stated here
The address appears in a separate block after the next sentence, so the notice text does not itself tie it to the “by visiting” sentence beyond layout; what the address leads to is not part of this document.
AdChoices icon and further advertising-choice information
On some websites you may see an AdChoices icon, which may appear on certain targeted ads. Visa says you may click it to learn more about the collection and use of your information or to opt out of such collection in the future, and points to the Digital Advertising Alliance Consumer Choice tool. It also says additional information on cookies and online advertising choices is offered by a site whose address the page shows as https://optout.aboutads.info.
Details not recorded for this card
Supporting quotations
On some websites, you may see an AdChoices icon, which may appear on certain targeted ads. You may click on this AdChoices icon to learn more information about the collection and use of your information or to opt-out of such collection in the future. To learn more about the Digital Advertising Alliance Consumer Choice tool, please visit
Additional information on cookies and online advertising choices are offered by:
The icon appears on some websites and certain targeted ads only.
Not stated here
The AdChoices sentence ends with “please visit” and the notice does not say which address follows it; the contents of the Consumer Choice tool and the listed address are not part of this document.
Use & Processing · User right or choice
Adobe Marketing Cloud performs tracking and reporting; an opt-out page is pointed to
Visa says that if you want more information on how to remove yourself from the tracking and reporting functions Adobe Marketing Cloud performs for this website, you can visit an Opt-Out page. The page shows https://www.adobe.com/privacy/marketing-cloud.html after that sentence.
Details not recorded for this card
Supporting quotations
Adobe Marketing Cloud: If you would like more information on how to remove yourself from the tracking and reporting functions performed for this website by Adobe Marketing Cloud, please visit the Opt-Out page at
Applies to the tracking and reporting functions “performed for this website by Adobe Marketing Cloud.”
Not stated here
What the Adobe page says is not part of this document.
Use & Processing · Context
Google Analytics: Visa points to Google for how it uses data
Visa points to Google's explanation, titled “How Google uses information from sites or apps that use our services,” for information on how Google Analytics uses data. The page shows https://policies.google.com/technologies/partner-sites after that sentence.
Details not recorded for this card
Supporting quotations
Google: For information on how Google Analytics uses data, please visit “How Google uses information from sites or apps that use our services,” located at
Concerns how Google Analytics uses data, as described by Google.
Not stated here
What Google's page says, and what data Google Analytics receives from Visa's sites, is not stated in this document.
Data Access & Collection · Restriction or exception
Choices are usually tied to a browser, and opting out may not remove all ads
The notice says that in most cases the choices you make are linked to your browser, so if you use different browsers or devices you need to set your preferences on each one. It adds that even if you opt out, you may still receive ads that are not customized for you, unrelated to your browser settings.
Details not recorded for this card
Supporting quotations
In most cases, the choices you make are linked to your browser. If you use different browsers or different devices, you will need to set your preferences on each one. Even if you opt-out, you may still receive ads that are not customized for you, unrelated to your browser settings.
Qualifications & exceptions
“In most cases” the choices are tied to a browser; the notice does not say always.
Not stated here
The notice does not say which choices are not tied to a browser.
Visa websites do not currently recognize Do Not Track browser signals
Visa says its websites currently do not have a mechanism to recognize the various web browser Do Not Track signals. It says it instead offers customers choices to manage their cookie preferences as described in the notice, and points to https://www.allaboutdnt.com to learn more about browser tracking signals.
Details not recorded for this card
Supporting quotations
Although our websites currently do not have a mechanism to recognize the various web browser Do Not Track signals, we do offer our customers choices to manage their cookie preferences as described above.
Whether Visa will recognize Do Not Track signals in the future is not stated.
Legal Rights & Agreement Rules · Context
Residents of some countries and states have additional privacy rights described elsewhere
The notice says residents of some countries and states have additional privacy rights, and that information on these rights is provided in supplemental privacy notices posted in the Privacy Center. The page links the Privacy Center to https://usa.visa.com/legal/privacy-policy.html.
Details not recorded for this card
Supporting quotations
Residents of some countries and states have additional privacy rights. Information on these rights is provided in the supplemental privacy notices posted in the
Visa websites may enable social media interaction and sign-in using social media credentials
Visa's websites may let you interact with Visa and others through social media platforms, which is enabled using social media cookies and tags. Some Visa websites allow you to sign in using social media platform credentials. The notice tells you to read the platforms' privacy statements to understand how they use your information and to manage your choices.
Details not recorded for this card
Supporting quotations
Our websites may enable you to interact with us and others via social media platforms. This functionality is enabled using social media cookies and tags. For example, some Visa websites allow you to sign in using social media platform credentials. Please read the privacy statements provided by your social media platforms to understand how they use your information and to manage your choices.
Qualifications & exceptions
The interaction “may” be enabled, and only “some” Visa websites allow social sign-in.
Not stated here
The platforms' privacy statements are not part of this document, so what the platforms do with the information is not known from this notice.