Linking & Identification · Company practice
Referral links associate new users with the referrer, mainly to award bonuses
To refer people without an existing account, you must use DraftKings’ unique link, which can be shared through email, text, social media or other methods. Registration through it associates the new user with the referrer, primarily to award bonuses. Separate referral terms are linked, but their content is not supplied here.
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Supporting quotations
All options include the use of a unique URL link provided to you by us that you must use to direct people who do not have an existing Account to the Website and Applications to become a referred friend ("Link"). You may share the Link with friends via email, text, Facebook, Twitter, and other ways. When a friend uses the Link to register an Account on DraftKings, the Link enables us to associate that friend with the referrer, primarily for the purpose of awarding bonuses.
Qualifications & exceptions
- For referrals of people without an existing account.
- Association occurs when the friend registers through the link.
Also annotated in the same passage (2)
Linking & Identification · Company practice
DraftKings may combine outside data and off-site activity with your information
DraftKings may obtain data from vendors, social networks and its pages on them, data aggregators, brokers and public databases. It may associate activity on other sites or apps with your personal information to assess risk and provide, improve or customize services and ads. The data can include demographics, identifiers, preferences, interests, associations, photos, purchase histories, fraud indicators, transaction-risk scores and website or app interactions. Uses also include VIP and marketing services, verification, fraud prevention and legal compliance.
Details not recorded for this card
Supporting quotations
We may supplement the information we have about you with information received from other sources, including, but not limited to, our vendors, our pages on certain social networking sites (e.g., Discord), the social networking sites themselves, and commercially available sources (e.g., data aggregators, data brokers, and public databases).
Your activity on other websites and applications may be associated with your personal information in order to evaluate risk and to provide, improve, and customize our Services and the ads delivered on our Website and Applications.
The information we collect may include demographic data such as age, gender, and income level, email address, username, online identifiers, your preferences, interests, associations, photos, commercial information (including, but not limited to, records of products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies, fraud indicators, and risk scores assessing your ability to complete a transaction), as well as information regarding your interaction with various websites and applications, including, but not limited to, the Services.
This information is used to create and deliver advertising, provide and improve our VIP and marketing Services, perform user verification, evaluate risk, detect and prevent fraud, and comply with our legal obligations.
Qualifications & exceptions
- Sources and data categories are non-exhaustive examples.
Also annotated in the same passage (1)