Analytics vendors measure service use, prior sites and advertising effectiveness
DraftKings uses analytics vendors, including Google, Hulu and Roku, that may collect service-use, page-visit and prior-site information through cookies, pixels and other technologies. DraftKings uses the resulting information to improve its services and measure ad effectiveness.
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We use a number of service providers and other vendors, including, but not limited to, Google, Hulu, and Roku to help analyze and measure how consumers use our Services ("Analytics Companies"). Analytics Companies may use cookies, pixel tags, and other technologies to collect information pertaining to how people use our Services, what pages they visit, and what other sites they may have used prior to using our Services. We use the information we obtain from Analytics Companies to improve and optimize our Website, Applications, and other Services and to measure the effectiveness of our ads.
Qualifications & exceptions
For service improvement and advertising measurement.
Use & Processing · Company practice
Location records may establish eligibility and support legal or dispute handling
DraftKings may collect location information, including geolocation records, to decide eligibility for DFS, Gaming, sweepstakes, promotions and giveaways or whether other service use is permitted. It may also use the information for legal obligations, protecting rights and existing or anticipated disputes.
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We may collect your location information, including your geolocation records, for purposes of verifying whether you are eligible to participate in a DFS contest, Gaming offering, sweepstakes, promotion, or giveaway or to determine whether you are otherwise permitted to use our Services. We may also use such information to comply with our legal obligations, protect our legal rights, and address existing or anticipated disputes.
Qualifications & exceptions
For eligibility, compliance, legal rights and disputes.
Use & Processing · Permission or license
DraftKings reserves unrestricted purposes for aggregated or de-identified data
DraftKings may create aggregated, anonymized or de-identified data from personal information, defining it as not reasonably capable of association or linkage with you. It uses it to analyze patterns and improve services and navigation, and reserves the right to use it for any purpose and disclose it to third parties for any reason. That broad permission is framed for the resulting data, not all identifiable information.
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We may create aggregated, anonymized, or de-identified data (i.e., data that is not reasonably capable of being associated with or linked to you) from personal information we collect from or about you.
We use such data to analyze request and usage patterns so that we may develop, improve, optimize, and/or enhance our Services and improve our consumers' experience with and ability to navigate our Website and Applications.
We reserve the right to use aggregated, anonymized or de-identified data for any purpose and to disclose it to third parties for any reason.
Qualifications & exceptions
Limited to the described aggregated, anonymized or de-identified data.
Use & Processing · Company practice
Accepting the notice consents to one-to-one support and VIP calls and texts
DraftKings may use collected telephone numbers for one-to-one calls and texts, treating acceptance of the notice as consent, including contact by customer-support and VIP personnel. Stated purposes include answering inquiries, important service updates and personalized VIP assistance. You may opt out through instructions in communications, support@draftkings.com, website Communication Settings or app Profile Notification Preferences.
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We may use the telephone number(s) we collect from you for the purpose of one-to-one calls and text messages. By accepting this privacy notice, you consent to receive calls and text messages from us, including, but not limited to, from our customer support and VIP personnel.
Provide customer support and respond to your inquiries;
Inform you about important updates and changes to our Services; and
Offer personalized assistance and VIP Services tailored to your
interests.
You may opt out of receiving calls and text messages from us by following the instructions in the communications you receive, by contacting customer support at support@draftkings.com, or by visiting your Communication Settings at www.draftkings.com/communicationsettings or the Notification Preferences under your Profile settings in our Application(s).
Qualifications & exceptions
One-to-one calls and texts; the listed purposes are examples.
Opt-out methods are available.
Use & Processing · Company practice
Opening an account automatically enrolls you in Dynasty Rewards
DraftKings uses personal information on account opening to automatically enroll you in Dynasty Rewards to earn crowns and advance status. If you redeem crowns, it uses personal information to fulfill and ship rewards.
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When you open an Account with us, we use your personal information to automatically enroll you in our Dynasty Rewards Program to earn crowns and advance your Dynasty status. In the event you redeem your crowns for rewards, we will use your personal information to fulfill and ship your applicable rewards to you.
Qualifications & exceptions
Enrollment occurs when an account is opened; fulfillment use follows redemption.
Use & Processing · User right or choice
Marketing emails can be stopped, but service and transaction messages may continue
DraftKings periodically sends free newsletters and marketing emails. You can stop them at any time through unsubscribe instructions or privacy@draftkings.com. Despite email preferences, DraftKings may still send transaction and service communications, including updates to its terms and privacy notice.
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We will periodically send you free newsletters and emails that contain information about our various Services or other products and services we feel may be of interest to you.
At any time, you can indicate your preference to stop receiving such communications from us, and you may opt out of receiving further marketing from us by emailing us at privacy@draftkings.com or by following the unsubscribe instructions provided in the email you receive.
Despite your indicated email preferences, we may send you transactional and service-related communications, including notices of any updates to our terms of use and this privacy notice.
Qualifications & exceptions
Transactional and service messages may continue despite marketing preferences.
Use & Processing · User right or choice
Postal marketing can be disabled in settings, by mail instructions or support
You may opt out of direct mail marketing through instructions in the mailing, by switching Postal Mail off in website Communication Settings, or by contacting support@draftkings.com.
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In the event you prefer not to receive direct mail marketing, you can opt out by following the opt-out instructions provided in the mailings, by visiting your Communication Settings on the Website at www.draftkings.com/communicationsettings and switching the Postal Mail toggle to "Off", or by contacting us directly at support@draftkings.com.
Advertising alliances provide opt-outs for participating advertising companies
Many companies collecting targeted-ad information belong to the Digital Advertising Alliance, its Canadian counterpart or the Network Advertising Initiative. Their sites provide member opt-out instructions in addition to browser settings. The notice points to aboutads.info, youradchoices.ca and networkadvertising.org; this is not a promise that every advertiser participates.
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In addition to adjusting the appropriate settings in your browser, many advertising companies that may collect information for targeted advertising purposes are also members of the Digital Advertising Alliance, Digital Advertising Alliance of Canada, or the Network Advertising Initiative. These organizations provide directions on how you can opt out of targeted advertising by their members.
Qualifications & exceptions
Applies to participating members.
Use & Processing · Restriction or exception
Do Not Track signals are not honored; Global Privacy Control has a separate rule
The notice says DraftKings does not currently honor browser DNT signals or other network-wide collection opt-out mechanisms because there is no response standard, and may develop future policies as standards evolve. It separately promises to respond to enabled Global Privacy Control signals where applicable law requires in certain jurisdictions. The DNT statement therefore should not be read as denial of all browser-based privacy signals.
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Please note that, at this time, we do not honor "DNT" signals or other mechanisms that may allow you to opt out of the collection of information across networks of websites and online services, as there is no standard for how online services should respond to such signals.
As standards evolve, we may develop policies for responding to DNT signals that would be described in future versions of this notice.
In certain jurisdictions, to the extent required by applicable law, we also respond to the Global Privacy Control opt-out preference signal in the event it is enabled in your web browser.
Qualifications & exceptions
GPC is separately recognized where legally required.
Other-state sensitive-data disclosure lists location, biometrics and citizenship status
Section 13 says DraftKings or its providers may process precise geolocation, biometric information, and citizenship or immigration status. This list differs from the California list and should not be substituted for it. The separate facial-scan provision remains based on consent.
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We and/or our service providers may process the following categories of sensitive personal information: precise geolocation; biometric Information; and citizenship and/or immigration status.
Any biometric identifier/information or representation of it will be processed based on your consent and collected, stored, and managed by Onfido, Socure, or the applicable biometric identity verification provider.
Canadian consumers may withdraw consent subject to restrictions and notice
Consumers located in Canada within this notice’s scope may withdraw consent to use and disclosure of personal information. Legal and contractual restrictions and reasonable notice qualify the right.
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Canadian Consumers also have the right to withdraw consent to the use and disclosure of their personal information, subject to legal and contractual restrictions and reasonable notice.
Qualifications & exceptions
Legal and contractual restrictions and reasonable notice apply; Ontario regulated Gaming is outside this notice.
Permitted location data may be stored to check eligibility, legality and fraud
If you tell DraftKings your location, allow your device to transmit it or otherwise permit geolocation, it may store and use that information to verify eligibility for certain services, comply with relevant laws, and detect and prevent fraud.
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In the event you tell us where you are (e.g., by allowing your mobile device to send us your location or by otherwise permitting us to geolocate you), we may store and use that information to verify your eligibility to use certain Services, to comply with relevant laws, and for fraud detection and prevention purposes.
Qualifications & exceptions
When you supply or permit access to location information.
For service eligibility, legal compliance and fraud detection or prevention.
Use & Processing · Company practice
Personal information may be used for postal marketing
DraftKings may use collected personal information, including name and address, for direct mail marketing. You may receive postal promotions for products, services and other marketing material it believes may interest you. You can opt out through the mailing instructions, by turning Postal Mail off in website Communication Settings, or by contacting support@draftkings.com.
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We may use the personal information we collect from you, including, but not limited to, your name and address, for purposes of direct mail marketing. This means that you may receive postal mailings from us about our products, Services, promotions, and/or other marketing materials that we believe may be of interest to you.
In the event you prefer not to receive direct mail marketing, you can opt out by following the opt-out instructions provided in the mailings, by visiting your Communication Settings on the Website at www.draftkings.com/communicationsettings and switching the Postal Mail toggle to "Off", or by contacting us directly at support@draftkings.com.
Qualifications & exceptions
You can opt out of postal marketing through the stated channels.
Sensitive data may be processed as necessary for services and permitted business purposes
DraftKings and its providers or vendors may process card and financial account numbers, government ID numbers, precise location, biometric information and usernames and passwords as necessary to provide services and for permitted business purposes. The biometric section separately conditions its facial-scan processing on consent.
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We and/or our service providers and other vendors may process the following categories of sensitive personal information as necessary to provide the Services and for permitted business purposes: credit or debit card numbers; financial account numbers; government-issued identification numbers (such as driver's license, Social Security, and passport numbers); precise geolocation; biometric information; and username and password.
Any biometric identifier/information or representation of it will be processed based on your consent and collected, stored, and managed by Onfido, Socure, or the applicable biometric identity verification provider.
Qualifications & exceptions
As necessary for services and permitted business purposes.