Privacy Policy

Inference & Profiling · Company practice

EA may build probabilistic identifiers from your device to analyze which services players use across devices

EA may collect and store data from your device to create probabilistic identifiers, for the purpose of analyzing the services its players access across devices.

Supporting quotations

We may also collect and store data from your device to create probabilistic identifiers for the purposes of analyzing the services accessed by our players across devices.

Qualifications & exceptions

• The stated purpose is analyzing services accessed across devices.

Not stated here

• The policy does not say which device data feeds these identifiers.

Inference & Profiling · Company practice

Some ad technologies connect your behavior across websites, apps and devices to tailor ads to your interests

Some of the ad technologies EA uses can sync or connect your behavior across different websites, mobile apps and devices in order to tailor offers and advertising to your interests.

Supporting quotations

Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers and advertising to your interests.

Qualifications & exceptions

• Stated for "some" of these technologies.

Not stated here

• The policy does not say which technologies or partners do this.

Inference & Profiling · Company practice

EA uses your information to personalize your game experience and follow your preferences

EA uses your information to provide game experiences it thinks you may like, including personalizing your game experience, and to adhere to your preferences and deliver content.

Supporting quotations

Provide game experiences that you may like, including personalizing your game experience;

Adhere to your preferences and to deliver content;