Information is processed alone or combined for listed purposes
Epic processes the information it collects, either individually or in combination with other information as described in this Policy, for the purposes outlined in this section. Readers located in the European Economic Area, the United Kingdom, or Switzerland get the relevant lawful bases identified in parentheses below; further information on lawful bases is pointed to Section 11.
Details
Where
lawful bases identified for readers in the EEA, UK, or Switzerland
Supporting quotations
4. WHY DO WE PROCESS INFORMATION?
We process the information we collect, either individually or in combination with other information as described in this Policy, for the purposes outlined below. If you are located in the European Economic Area, the United Kingdom, or Switzerland, the relevant lawful bases are identified in parentheses below. For more information on lawful bases, please see Section 11 (Additional Notice for Individuals Located in the European Economic Area, the United Kingdom, or Switzerland).
Qualifications & exceptions
Lawful bases in parentheses apply to readers in the EEA, UK, or Switzerland.
Use & Processing · Company practice
Operating the Services: accounts, access, transactions, messages
To provide and operate the Epic Services (contractual necessity or legitimate interests): Epic may use reader information to create and maintain the Epic account, grant access to the Services including verifying identity, enable features including cross-progression across platforms and AI-powered features, complete and manage transactions, save preferences, enforce terms and policies, notify about changes to terms and policies, and contact readers about their account, transactions, and other service-related messages necessary for operating the Services.
Details
Why
provide and operate the Epic Services (contractual necessity or legitimate interests)
Supporting quotations
To provide and operate the Epic Services (contractual necessity or legitimate interests): For example, we may use your information to create and maintain your Epic account, grant you access to the Epic Services, including verifying your identity, enable features of the Epic Services, including cross-progression features that allow gameplay across platforms and AI-powered features, complete and manage your transactions, save your preferences, enforce our terms and policies, notify you about changes to our terms and policies, and contact you about your Epic account, transactions, and other service-related messages necessary for the operation of the Epic Services.
Use & Processing · Company practice
Moderation, development, and improvement including ML training
To moderate the Epic Services (legitimate interests, legal obligations, or contractual necessity): Epic may use reader information to detect, moderate, and respond to reported illegal, harmful, toxic, and fraudulent content and conduct that violates applicable laws or terms and policies. To develop the Services (legitimate interests): Epic may use reader information to manage alpha, beta, and early access tests and gather feedback. To understand and improve the Services (legitimate interests): Epic may use reader information to analyze use, support auditing, and improve features, technologies, and processes, including by training machine learning technologies to detect and moderate illegal, harmful, toxic, and fraudulent conduct and content that violates applicable laws or terms and policies.
Details
Why
moderate; develop; understand and improve, including training ML to detect and moderate violating content and conduct
Supporting quotations
To moderate the Epic Services (legitimate interests, legal obligations, or contractual necessity): For example, we may use your information to detect, moderate, and respond to reported illegal, harmful, toxic, and fraudulent content and conduct that violates applicable laws or our terms and policies.
To develop the Epic Services (legitimate interests): For example, we may use your information to manage alpha, beta, and early access tests and gather feedback.
To understand and improve the Epic Services (legitimate interests): For example, we may use your information to analyze your use of the Epic Services, support auditing, and improve features, technologies, and processes, including by training machine learning technologies to detect and moderate illegal, harmful, toxic, and fraudulent conduct and content that violates applicable laws or our terms and policies.
Use & Processing · Company practice
Personalization and promotion on consent or legitimate interests
To personalize the Epic Services (consent or legitimate interests): Epic may use reader information to present tailored content, features, and recommendations, including suggesting games, Islands, items, and game levels, and to improve the machine learning technologies behind personalized recommendations. To promote the Epic Services (consent or legitimate interests): Epic may use reader information to manage, customize, and measure the effectiveness of advertisements, promotional offers, surveys, and events.
Details
Why
personalize content and recommendations; promote via ads, offers, surveys, and events (each on consent or legitimate interests)
Supporting quotations
To personalize the Epic Services (consent or legitimate interests): For example, we may use your information to present content, features, and recommendations tailored to you, or inferred from your activity, including by suggesting games, Islands, items, and game levels, and to improve the machine learning technologies that help deliver these personalized recommendations. For more information on these recommendations, please read here.
To promote the Epic Services (consent or legitimate interests): For example, we may use your information to manage, customize, and measure the effectiveness of our advertisements, promotional offers, surveys, and events.
Not stated here
The linked recommendations notice is not supplied in this source.
Use & Processing · Company practice
Consented marketing, future compatible purposes, de-identified use
For purposes readers have consented to (consent): with consent, Epic may use reader information to send marketing communications. Consent is not required and may be withdrawn at any time. Epic may also process reader information for additional future purposes compatible with those described above, and may explain the purpose at the time of collection. In addition, Epic may use information that does not identify the reader individually, such as de-identified or aggregated information, for business, operational, or other purposes permitted under applicable law.
Details
Why
consented purposes such as marketing; compatible future purposes; de-identified or aggregated business and operational uses
Condition
marketing on consent, which is optional and withdrawable
Supporting quotations
To purposes you’ve consented to (consent): For example, with your consent, we may use your information to send you marketing communications. You are not required to provide your consent, and you may withdraw your consent at any time.
We may also process your information for additional purposes in the future, compatible with those described above, and we may explain the purpose to you at the time of collection. In addition, we may use information that does not identify you individually, such as de-identified or aggregated information, for business, operational, or other purposes permitted under applicable law.
Qualifications & exceptions
Consent is optional and withdrawable at any time.
Future purposes are limited to compatible ones, explained at collection.