Terms of Service

Sharing & Disclosure · Company commitment

Meta says it does not sell personal data to advertisers or share identifying details without permission

Meta states that it does not sell the user's personal data to advertisers and does not share information that directly identifies the user, such as name, email address or other contact information, with advertisers unless the user gives specific permission. Instead, advertisers describe the audience they want, Meta shows ads to people who may be interested, and Meta gives advertisers reports on ad performance. Section 2 adds that those reports can include general demographic and interest information about audiences.

Supporting quotations

We don’t sell your personal data to advertisers, and we don’t share information that directly identifies you (such as your name, email address or other contact information) with advertisers unless you give us specific permission. Instead, advertisers can tell us things like the kind of audience they want to see their ads, and we show those ads to people who may be interested. We provide advertisers with reports about the performance of their ads that help them understand how people are interacting with their content.

We don’t share information that directly identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us specific permission.

Qualifications & exceptions

• Both statements are about advertisers.
• The exception is specific permission from the user for directly identifying information.
• Section 2 describes directly identifying information as information, such as a name or email address, that by itself can be used to contact the user or identifies who the user is.

Not stated here

• These sentences do not describe sharing with parties other than advertisers; other sharing is described elsewhere in the Terms and in the linked Privacy Policy, which is not supplied here.

Cross-references

• contrast (model-proposed): You permit use of your name, profile picture and actions next to ads, without compensation — Meta says it does not share directly identifying information such as a name with advertisers without specific permission, while the user also permits use of name and profile picture next to ads shown to people allowed to see the user's actions; the text does not say whether that permission is the specific permission.

Sharing & Disclosure · Company practice

Meta shares data across Meta Companies on misuse and with Meta Companies providing financial products

Meta says it shares data across Meta Companies when it detects misuse or harmful conduct by someone using one of its Products, or to help keep Meta Products, users and the community safe. As an example, it shares information with Meta Companies that provide financial products and services to help them promote safety, security and integrity and comply with applicable law.

Supporting quotations

We share data across Meta Companies when we detect misuse or harmful conduct by someone using one of our Products or to help keep Meta Products, users and the community safe.

For example, we share information with Meta Companies that provide financial products and services to help them promote safety, security and integrity and comply with applicable law.

Qualifications & exceptions

• Stated purposes are safety, security and integrity and, for the financial-services example, also legal compliance.
• The financial-products sentence is an example ("For example").

Not stated here

• Which companies are Meta Companies is explained on a linked page that is not supplied; the Privacy Policy is referred to for more information but is not supplied.

Sharing & Disclosure · Company commitment

Advertisers choose audiences by goal and type; Meta says it does not sell personal data or reveal identity

Meta says its personalized ads system is designed so it can show relevant ads without telling advertisers who the user is, and that it does not sell personal data. Advertisers tell Meta their business goal and the kind of audience they want, for example people aged 18 to 35 who like cycling, and Meta then shows the ad to people it thinks might be interested.

Supporting quotations

This means that we can show you relevant and useful ads without telling advertisers who you are. We don't sell your personal data.

We allow advertisers to tell us things like their business goal, and the kind of audience they want to see their ads (for example, people between the age of 18-35 who like cycling). We then show their ad to people who we think might be interested.

Qualifications & exceptions

• Audience example (people between 18 and 35 who like cycling) is illustrative.
• The statement is made in the context of the advertising system; Section 2 does not define "sell".

Not stated here

• What counts as selling personal data is not defined in this source.

Sharing & Disclosure · Company practice

Advertisers get ad performance reports with general demographic and interest information

Meta says it gives advertisers reports about how their ads performed, on and off Meta Products, to help them understand how people interact with their content. The reports include general demographic and interest information, for example that women aged 25 to 34 in Madrid who like software engineering saw an ad. Meta says it does not share directly identifying information, such as a name or email address that by itself can be used to contact the user or identify them, unless the user gives specific permission.

Supporting quotations

We also provide advertisers with reports about the performance of their ads to help them understand how people are interacting with their content on and off Meta Products.

we provide general demographic and interest information to advertisers to help them better understand their audience

We don’t share information that directly identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us specific permission.

Qualifications & exceptions

• Reports cover interaction both on and off Meta Products.
• Directly identifying information is not shared unless the user gives specific permission.

Not stated here

• How granular the demographic and interest information can be is not stated beyond the example.