This policy covers KWS and information reasonably linked to you
The policy, last updated 10 September 2026, covers collection, use, sharing and storage through the KWS age verification and parent consent management platform, including its websites. Personal information includes identifying details and other information reasonably linkable to you. It also addresses information collected directly from children and rights to object to certain processing; the later sections set out those details.
Details not recorded for this card
Supporting quotations
Last updated: 10 September 2026
This Privacy Policy explains how we collect, use, share, and store (process) your personal information when you interact with our age verification and parent consent management platform known as Kids Web Services (KWS), including our websites. When we say ‘personal information’, we not only mean information that can identify you, such as your name, email or address, but also any information that could reasonably be linked back to you.
This Privacy Policy also explains how we process and safeguard any personal information we collect directly from children in the COPPA Children’s Privacy Statement.
We also explain how you can exercise your rights relating to your personal information, including the right to object to certain types of processing we carry out.
Use & Processing · Company practice
Age Gate identifies device country and whether an age threshold is met
Age Gate lets Partners identify a device’s country and whether the user is above or below that country’s age of digital consent or another age specified by the Partner. Where GDPR applies, the Partner is the controller for this service. KWS directs users to the Partner’s privacy policy and disclaims responsibility for the Partner’s privacy practices.
Details not recorded for this card
Supporting quotations
The Age Gate service enables our Partners to identify the country in which an end-user’s device is located and whether they are over/under the applicable age of digital consent in their country (i.e. the age below which permission from a child user’s parent/guardian is required for certain processing of the child user's personal information) or other age specified by the Partner.
Where the GDPR applies, our Partners act as a controller for personal information processed as part of the Age Gate services.
you should read the Partner’s privacy policy to understand how the Partner uses your personal information for these services. We are not responsible for the privacy practices of the Partner.
Qualifications & exceptions
The threshold may be the country's digital-consent age or another age chosen by the Partner.
The controller statement applies where GDPR applies.
Use & Processing · Company practice
Service delivery uses specified adult and child information
For services to you and Partners, the table lists your account, verification, device/usage and support information, plus your child’s age, unique ID, permissions, preferences, country and language. The stated basis is contract performance or pre-contract steps for Partner-App access; below contractual capacity, it is KWS’s legitimate interest in operating and supplying requested or accessed services, subject to the policy’s overriding-rights limit. Method-specific consent and AgeGraph have additional bases described separately.
Details not recorded for this card
Supporting quotations
Purpose: To provide our services to you
We use your information to provide our services to you and our Partners.
Account information
Verification information
Device and usage information
Customer support information
Age information
Unique ID
Permissions
Preferences
Country and Language
Performance of the contract you are party to which requires our services or for pre-contractual steps to enable you to access the relevant Partner Apps, or if you are under the age of contractual capacity, our legitimate interest to operate and provide you with services you access or request.
where it is necessary for our legitimate interests provided that your interests and fundamental rights and freedoms do not override those interests;
Qualifications & exceptions
The legitimate-interest alternative applies to users below contractual capacity and remains subject to overriding rights.
Verification methods and AgeGraph have further specified legal bases.
Age data supports access checks and tells Partners when consent is no longer needed
KWS uses verification information to let you consent to a child’s App features or access a Partner App or age-restricted feature yourself. It also uses verified status in AgeGraph. It stores a child’s age information to notify the Partner when the child reaches an age at which parental consent is no longer required for processing their information.
Details not recorded for this card
Supporting quotations
We use your Verification information to verify your age so that you can: (i) consent to your child accessing features of our Partners' Apps, or (ii) access a Partner App or age-restricted feature of a Partner App. We also use your verified status for the purposes of AgeGraph .
We store your child's Age information to notify our Partner when they have reached an age where they no longer require your consent to the processing of their personal information.
Use & Processing · Company practice
KWS uses listed data to maintain services, troubleshoot and provide support
The maintenance row lists your account, verification, device/usage and support data and your child’s age, unique ID, permissions, preferences, country and language. KWS uses these for proper operation, troubleshooting and support. Its basis is contract performance or pre-contract access steps, or, below contractual capacity, legitimate interests in operating, maintaining and providing requested or accessed services, subject to overriding rights.
Details not recorded for this card
Supporting quotations
Purpose: To maintain our services
We use your information to ensure our services are operating properly, to troubleshoot and provide customer support.
Account information
Verification information
Device and usage information
Customer support information
Age information
Unique ID
Permissions
Preferences
Country and Language
Performance of the contract you are party to which requires our services or for pre-contractual steps to enable you to access the relevant Partner Apps, or if you are under the age of contractual capacity, our legitimate interest to operate, maintain and provide you with services you access or request.
where it is necessary for our legitimate interests provided that your interests and fundamental rights and freedoms do not override those interests;
Qualifications & exceptions
The legitimate-interest alternative applies below contractual capacity and remains subject to overriding interests and rights.
Device, usage and support data may help improve or develop services
KWS may sometimes use device/usage and customer-support information to improve or develop products, updates, functionality and features based on feedback and how people use them. It relies on legitimate interests in improvement and development while applying privacy safeguards, subject to the general overriding-rights limit.
Details not recorded for this card
Supporting quotations
Purpose: To improve and develop new products and services
We may sometimes use your information to help us improve and develop products and services, including to develop updates and add new functionality, products and features based on your comments and feedback and an understanding of how you and others use them.
Device and usage information
Customer support information
Our legitimate interest in improving and developing new products and services, while applying appropriate safeguards that protect your privacy.
where it is necessary for our legitimate interests provided that your interests and fundamental rights and freedoms do not override those interests;
Qualifications & exceptions
The row specifies device/usage and support data, rather than every collected category.
Privacy safeguards and the overriding-rights limit apply.
KWS uses account, device and support information for direct communications
For direct communication, the table lists your account, device/usage and support data, plus your child’s support information. KWS may confirm verification or email ownership, notify you of a child’s permission request or use of your email for Partner-App access, respond to you or your child, or announce changes to terms, policies, products or services. The basis is contract performance; if there is no contract or you lack contractual capacity, it cites legitimate interests in providing services and/or fulfilling and answering requests. The general legitimate-interest limits elsewhere in the policy still apply.
Details not recorded for this card
Supporting quotations
Purpose: To communicate with you
We use information we collect, like your email address, to interact with you directly.
We may email you to let you know that you have been successfully verified.
We may notify you of a new permission request from your child. We may email you to confirm that the email address belongs to you.
We may email you to let you know that your email address has been submitted to access a Partner App or age-restricted feature of a Partner App.
We may also respond to inquiries or other communications from you or your child, or inform you of changes to our terms, policies, or products or services.
Account information
Device and usage information
Customer support information
Customer support information
When using, processing or sharing information for this purpose, we do so on the legal basis of performance of a contract or, if we have not entered into a contract with you or you are under the age of contractual capacity, our legitimate interest to operate and provide you with services and/or our legitimate interest in fulfilling and responding to your requests.
Qualifications & exceptions
The legitimate-interest alternatives apply when there is no contract or the user is below contractual capacity.
Use & Processing · Company commitment
KWS says it does not send marketing communications to you or child App users
The communications section expressly excludes marketing communications to you and to children using Partners’ Apps, while separately allowing the described service and support messages.
Details not recorded for this card
Supporting quotations
We do not send marketing communications to you or children using our Partners' Apps.
Use & Processing · User right or choice
You can object to legitimate-interest processing, subject to exceptions
Where KWS relies on legitimate interests, you can object if you feel processing affects fundamental rights and freedoms. KWS says it will stop unless it has compelling legitimate grounds or the processing is needed for legal reasons. Under the separate marketing-objection entry, it says it sends no marketing to its or Partners’ end-users.
Details not recorded for this card
Supporting quotations
Right to object (legitimate interest): Where we process your personal information based on legitimate interests, you can object to this processing where you feel it impacts on your fundamental rights and freedoms. Unless we have compelling legitimate grounds or where it is needed for legal reasons, we will cease processing your information when you object.
Right to object (marketing): We do not send marketing communications from KWS to our end-users or end-users of our Partners.
Qualifications & exceptions
Compelling legitimate grounds or legal reasons may allow processing to continue.
Consent withdrawal does not undo prior processing’s lawfulness
If you previously consented and KWS relies on consent for processing, you can withdraw it at any time. That withdrawal does not affect the lawfulness of processing based on consent before withdrawal.
Details not recorded for this card
Supporting quotations
Right to withdraw consent: Where you have previously provided your consent, you have the right to withdraw consent at any time where we are relying on consent as the legal basis upon which to process your personal information. However, this will not affect the lawfulness of the processing based on consent before its withdrawal.
KWS supports age checks and parents’ control over children’s data sharing
KWS is an age verification and parent consent management platform. Individuals use it to verify age or manage their child’s online information sharing. App, game and digital-service operators are its Partners: they use it to check users’ ages or verify an adult parent or guardian and obtain consent before processing certain child information where countries’ privacy laws require it.
Details not recorded for this card
Supporting quotations
KWS is an age verification and parent consent management platform.
It’s used by:
You, to verify your age and/or manage what personal information your child can share online.
Operators of apps, games and other digital services (Apps), whom we call our Partners as follows: (i) if you are an end-user of their Apps, to verify your age; or (ii) if you are a parent or guardian of a child end-user of their Apps, to verify that you are an adult and to obtain your consent before they process certain personal information of your child (required by privacy laws in certain countries).