Google uses data for analytics and ad measurement; its ad and analytics services may link your activity across sites
Google says it uses data for analytics and measurement to understand how its services are used, for example analyzing data about visits to its sites to optimize product design. It also uses data about the ads you interact with, including related Google Search activity, to help advertisers understand the performance of their ad campaigns, using a variety of tools including ad and analytics services. When you visit sites or use apps that use Google’s ad or analytics services, those services may link information about your activity from that site or app with activity from other sites or apps that use Google’s services.
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Supporting quotations
We use data for analytics and measurement to understand how our services are used.
we analyze data about your visits to our sites to do things like optimize product design.
And we also use data about the ads you interact with, including your related Google Search activity, to help advertisers understand the
When you visit sites or use apps that use Google’s ad or analytics services, those services may
about your activity from that site or app with activity from other sites or apps that use our services.
Qualifications & exceptions
The cross-site linking is stated as something those services "may" do.
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The linked explanations of "performance of their ad campaigns" and "link information" are not supplied here.
Google may use information across its services and devices; account settings affect linking of other-site activity
Google says it may use the information it collects across its services and across your devices for the purposes described above. For example, depending on your available settings, watching videos of guitar players on YouTube might lead to an ad for guitar lessons on a site that uses Google’s ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.
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Supporting quotations
across our services and across your devices for the purposes described above.
depending on your available settings, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our ad products.
Depending on your account settings,
may be associated with your personal information in order to improve Google’s services and the ads delivered by Google.
Qualifications & exceptions
Depending on your available settings and account settings.
Not stated here
The linked explanations of "use the information we collect" and "your activity on other sites and apps" are not supplied here.
Linking & Identification · Context
Non-personally identifiable information is recorded so that it no longer reflects or references an individual user
In its key terms, Google defines non-personally identifiable information as information that is recorded about users so that it no longer reflects or references an individually-identifiable user.
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Supporting quotations
This is information that is recorded about users so that it no longer reflects or references an individually-identifiable user.
Linking & Identification · Context
Personal information is what you provide that identifies you, plus data Google can reasonably link to it
In its key terms, Google defines personal information as information that you provide to Google which personally identifies you, such as your name, email address, or billing information, or other data that can be reasonably linked to such information by Google, such as information Google associates with your Google Account. This defines the term wherever the policy uses it, including in the statements about sharing personal information outside Google.
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Supporting quotations
This is information that you provide to us which personally identifies you, such as your name, email address, or billing information, or other data that can be reasonably linked to such information by Google, such as information we associate with your Google Account.
Qualifications & exceptions
Includes other data that Google can reasonably link to the identifying information, such as information associated with your Google Account.
Google Analytics data can be linked by the customer and by Google to cookies related to visits to other sites and apps
As an example of how ad or analytics services may link information, Google says a customer may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic. Using Google’s systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to cookies and other technologies that are related to visits to other websites and apps.
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Supporting quotations
a customer may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic. Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to cookies and other technologies that are related to visits to other websites and apps.
Qualifications & exceptions
Stated as what the data "can be" linked to; applies to data generated through Google Analytics.
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The linked pages are not supplied here, so the card cannot say what they contain.
Linking & Identification · Context
Google says over 2 million non-Google websites and apps partner with it to show ads
Google states there are over 2 million non-Google websites and apps that partner with Google to show ads.
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Supporting quotations
There are over 2 million non-Google websites and apps that partner with Google to show ads.
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The linked pages are not supplied here, so the card cannot say what they contain.
Linking & Identification · Company practice
When signed in, Search can show relevant information from content in other Google products like Gmail and Calendar
As examples of using information across its services, depending on your available settings, Google says that when you are signed in to your Google Account and search on Google, you can see search results from the public web along with relevant information from the content you have in other Google products, like Gmail or Google Calendar. This can include things like the status of your upcoming flights, restaurant and hotel reservations, or your photos.
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Supporting quotations
Depending on your available settings, some examples of how we use the information we collect across our services include:
When you’re signed in to your Google Account and search on Google, you can see search results from the public web, along with relevant information from the content you have in other Google products, like Gmail or Google Calendar. This can include things like the status of your upcoming flights, restaurant, and hotel reservations, or your photos.
Qualifications & exceptions
Depending on your available settings; applies when you are signed in.
Linking & Identification · Company practice
Google may autocomplete email addresses of people you have emailed in Gmail when you add them to a Doc or event
As an example of using information across its services, Google says that if you have communicated with someone via Gmail and want to add them to a Google Doc or an event in Google Calendar, it makes this easy by autocompleting their email address when you start to type their name. It says this makes it easier to share things with people you know.
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Supporting quotations
If you have communicated with someone via Gmail and want to add them to a Google Doc or an event in Google Calendar, Google makes it easy to do so by autocompleting their email address when you start to type in their name. This feature makes it easier to share things with people you know.
Qualifications & exceptions
Applies if you have communicated with the person via Gmail.
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The linked pages are not supplied here, so the card cannot say what they contain.
Linking & Identification · Company practice
The Google app can use data stored in other Google products to show personalized content, depending on your settings
As an example of using information across its services, Google says the Google app can use data you have stored in other Google products to show you personalized content, depending on your settings. For example, if you have searches stored in your Search Services History and have turned on your Personalized Recommendations in Search services setting, the Google app can show you news articles and other information about your interests, like sports scores, based on your activity.
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Supporting quotations
The Google app can use data that you have stored in other Google products to show you personalized content, depending on your settings. For example, if you have searches stored in your Search Services History and have turned on your Personalized Recommendations in Search services setting, the Google app can show you news articles and other information about your interests, like sports scores, based on your activity.
Qualifications & exceptions
Depending on your settings; the example requires Search Services History and Personalized Recommendations in Search services to be on.
Linking & Identification · Company practice
If you connect your Google Account to Google Home, the Assistant can use account information such as Calendar events
As an example of using information across its services, Google says that if you connect your Google Account to your Google Home, you can manage your information and get things done through the Google Assistant. For example, you can add events to your Google Calendar or get your schedule for the day, ask for status updates on your upcoming flight, or send information like driving directions to your phone.
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Supporting quotations
If you connect your Google Account to your Google Home, you can manage your information and get things done through the Google Assistant. For example, you can add events to your Google Calendar or get your schedule for the day, ask for status updates on your upcoming flight, or send information like driving directions to your phone.
Qualifications & exceptions
Applies if you connect your Google Account to your Google Home.
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The linked pages are not supplied here, so the card cannot say what they contain.
Linking & Identification · User right or choice
For EU users, your choices on linking services affect how certain Google services use data across services
Google says that if you are a user in the EU, the decisions you make on linking services will affect how certain Google services can use the data across its services.
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Supporting quotations
If you’re a user in the EU, the decisions you make on linking services will affect how certain Google services can use the data across our services.
Qualifications & exceptions
Applies to users in the EU; affects "certain" Google services.
Not stated here
The passage does not say which services are affected or what the linking choices are.
Linking & Identification · Company practice
Partner sites and apps may share your activity with Google; depending on settings it may be tied to you
Google explains that activity on other sites and apps might come from your use of Google services, like syncing your account with Chrome or your visits to sites and apps that partner with Google. Many websites and apps partner with Google to improve their content and services; for example, a website might use Google advertising services (like AdSense) or analytics tools (like Google Analytics), or embed other content such as videos from YouTube. These services may share information about your activity with Google and, depending on your account settings and the products in use (for instance, when a partner uses Google Analytics in conjunction with Google advertising services), this data may be associated with your personal information.
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Supporting quotations
This activity might come from your use of Google services, like from syncing your account with Chrome or your visits to sites and apps that partner with Google. Many websites and apps partner with Google to improve their content and services. For example, a website might use our advertising services (like AdSense) or analytics tools (like Google Analytics), or it might embed other content (such as videos from YouTube). These services may share information about your activity with Google and, depending on your
and the products in use (for instance, when a partner uses Google Analytics in conjunction with our advertising services), this data may be associated with your personal information.
Qualifications & exceptions
Association with your personal information depends on your account settings and the products in use.
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The linked pages are not supplied here, so the card cannot say what they contain.