Google uses the information it collects from all its services for the listed purposes
Google introduces a list of purposes and says it uses the information it collects from all its services for them: providing its services, maintaining and improving them, developing new services, providing personalized services including content and ads, measuring performance, communicating with you, and protecting Google, its users and the public. The sections below carry each purpose and what Google says about it.
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Supporting quotations
We use the information we collect from all our services for the following purposes:
Qualifications & exceptions
Stated to cover information from "all" Google services.
Use & Processing · Company practice
Google uses your information to deliver its services, such as processing search terms
Google says it uses your information to deliver its services, for example processing the terms you search for in order to return results, or helping you share content by suggesting recipients from your contacts.
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Supporting quotations
We use your information to
like processing the terms you search for in order to return results or helping you share content by suggesting recipients from your contacts.
Not stated here
The linked explanation of "deliver our services" is not supplied here.
Use & Processing · Company practice
Google uses your information to keep services working and to make improvements, such as tracking outages and spell-check
Google says it uses your information to ensure its services are working as intended, such as tracking outages or troubleshooting issues that you report to it. It also uses your information to make improvements to its services; for example, understanding which search terms are most frequently misspelled helps it improve spell-check features used across its services.
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Supporting quotations
We also use your information to
such as tracking outages or troubleshooting issues that you report to us.
to our services — for example, understanding which search terms are most frequently misspelled helps us improve spell-check features used across our services.
Not stated here
The linked explanations of "ensure our services are working as intended" and "make improvements" are not supplied here.
Use & Processing · Company practice
Google uses information from existing services to help develop new ones
Google says it uses the information it collects in existing services to help it develop new ones. As an example, it says understanding how people organized their photos in Picasa, Google’s first photos app, helped it design and launch Google Photos.
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Supporting quotations
We use the information we collect in existing services to help us develop new ones.
understanding how people organized their photos in Picasa, Google’s first photos app, helped us design and launch Google Photos.
Use & Processing · Company practice
Google uses your information to personalize services and recommendations, including across services you allow
Google says it uses the information it collects to tailor its services for you, including customized and personalized experiences and recommendations such as content and search results. Its examples are Security Checkup tips adapted to how you use Google products and, depending on your available settings, Google Play suggesting new apps based on apps you have installed and videos you have watched on YouTube. You may choose to allow certain Google services, including Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive, for a more personalized experience, subject to the policies and settings of the accessing service. Search may process some of the data you allow it to access to personalize content, including ads.
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Supporting quotations
We use the information we collect to tailor our services for you, including providing customized and personalized experiences and recommendations, including things like content, and
provides security tips adapted to how you use Google products.
depending on your available settings, Google Play could use information like apps you’ve already installed and videos you’ve watched on YouTube to suggest new apps you might like.
You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive, in order to provide you with a more personalized experience, subject to the policies and settings of the accessing service.
Search may process some of the data that you allow Search to access to
Qualifications & exceptions
Some personalization depends on your available settings.
Access to data from other Google services is something you may choose to allow, subject to the policies and settings of the accessing service.
Not stated here
The policies and settings of the accessing services (such as Search or Gemini Apps) are not supplied here.
The linked explanations of "search results" and "personalize content" are not supplied here.
Depending on your settings, Google may show personalized ads; ad settings are in My Ad Center
Google says that, depending on your settings, it may show you personalized ads based on your interests, activity, or personalized content from Google services. For example, if you search for "mountain bikes" in Search you may see ads for sports equipment on YouTube. You can control what information Google uses to show you ads by visiting your ad settings in My Ad Center.
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Supporting quotations
Depending on your settings, we may also show you
based on your interests, activity, or personalized content from Google services.
if you search for “mountain bikes,” in Search you may see ads for sports equipment on YouTube.
You can control what information we use to show you ads by visiting your ad settings in
Qualifications & exceptions
Depending on your settings.
Not stated here
The linked explanation of "personalized ads" and the My Ad Center settings are not supplied here.
Use & Processing · Company commitment
Google does not show personalized ads based on sensitive categories such as race, religion or health
Google states that it does not show you personalized ads based on sensitive categories, giving race, religion, sexual orientation and health as examples. The passage states no condition or exception on this commitment.
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Supporting quotations
We don’t show you personalized ads based on
such as race, religion, sexual orientation, or health.
Not stated here
The linked definition of "sensitive categories" is not supplied here, so the card cannot say which categories beyond the four examples are covered.
Google does not show personalized ads based on Drive, Gmail or Google Photos content unless you make that data available
Google states that it does not show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to other Google services that support personalized ads.
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Supporting quotations
We don’t show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to other Google services that support personalized ads.
Qualifications & exceptions
Unless you choose to make data from these services available to other Google services that support personalized ads.
Google uses information such as your email address to contact you and keeps a record of your requests to Google
Google says it uses information it collects, like your email address, to interact with you directly. Examples are a notification if it detects suspicious activity, such as a sign-in attempt to your Google Account from an unusual location, or letting you know about upcoming changes or improvements to its services. If you contact Google, it will keep a record of your request in order to help solve any issues you might be facing.
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We use information we collect, like your email address, to interact with you directly.
we may send you a notification if we detect suspicious activity, like an attempt to sign in to your Google Account from an unusual location.
And if you contact Google, we’ll keep a record of your request in order to help solve any issues you might be facing.
Use & Processing · Company practice
Google uses automated systems and algorithms that analyze your content to tailor results and ads and to detect abuse
Google says it uses different technologies to process your information for the purposes described above. It uses automated systems that analyze your content to provide things like tailored search results, personalized ads, or other features tailored to how you use its services, and it analyzes your content to help detect abuse such as spam, malware, and illegal content. It also uses algorithms to recognize patterns in data; for example, Google Translate detects common language patterns in phrases you ask it to translate.
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We use automated systems that analyze your content to provide you with things like tailored search results, personalized ads, or other features tailored to how you use our services.
And we analyze your content to help us
such as spam, malware, and illegal content.
to recognize patterns in data.
Not stated here
The linked explanations of "detect abuse" and "algorithms" are not supplied here.
Use & Processing · Company commitment
Google says it will ask for your consent before using your information for a purpose not covered in the policy
Google states that it will ask for your consent before using your information for a purpose that is not covered in this Privacy Policy.
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Supporting quotations
We’ll ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.
Qualifications & exceptions
Applies to purposes not covered in this Privacy Policy.
Use & Processing · User right or choice
Search Services History and Personalized Recommendations in Search control saved activity and personalized results
Google says that saving activity from services like Search, Maps, and Shopping to your Search Services History lets you do things like resume an AI Mode interaction where you left off or see past searches as Autocomplete suggestions. When Personalized Recommendations in Search services is on, these services can provide results, curated feeds, and AI responses personalized to you based on information in your Google Account, including Search Services History.
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Supporting quotations
Saving activity from services like Search, Maps, and Shopping to your Search Services History lets you do things like resume an AI Mode interaction where you left off or see past searches as Autocomplete suggestions.
When Personalized Recommendations in Search services is on, these services can provide results, curated feeds, and AI responses that are personalized to you based on info in your Google Account, including Search Services History.
Qualifications & exceptions
Personalized results apply when Personalized Recommendations in Search services is on.
Ad settings let you manage ad preferences and choose whether personal information makes ads more relevant
Google says you can manage your preferences about the ads shown to you on Google and on sites and apps that partner with Google to show ads. You can modify your interests, choose whether your personal information is used to make ads more relevant to you, and turn on or off certain advertising services.
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Manage your preferences about the ads shown to you on Google and on sites and apps that
to show ads. You can modify your interests, choose whether your personal information is used to make ads more relevant to you, and turn on or off certain advertising services.
Not stated here
The linked pages for these tools and settings are not supplied here, so the card cannot say what they offer beyond this description.
Use & Processing · User right or choice
When signed out, you can also manage your preferences about ads shown on Google and on partner sites and apps
Google lists Ad Settings among the controls you can use when signed out to manage information associated with your browser or device: you can manage your preferences about the ads shown to you on Google and on sites and apps that partner with Google to show ads.
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Supporting quotations
Ad Settings:
your preferences about the ads shown to you on Google and on sites and apps that partner with Google to show ads.
Qualifications & exceptions
Listed among the controls for managing browser or device information when signed out.
Not stated here
The linked pages for these tools are not supplied here, so the card cannot say what they offer beyond this description.
Use & Processing · Company practice
Your information may be processed outside your country; Google says it applies the same protections everywhere
Google says it maintains servers around the world and your information may be processed on servers located outside of the country where you live. It acknowledges that data protection laws vary among countries, with some providing more protection than others, and states that regardless of where your information is processed, it applies the same protections described in this policy. It also says it complies with certain legal frameworks relating to the transfer of data.
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Supporting quotations
and your information may be processed on servers located outside of the country where you live.
Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy.
We also comply with certain
Not stated here
The linked pages on servers and legal frameworks for data transfers are not supplied here, so the card cannot say which frameworks Google relies on.
Use & Processing · Company practice
Google uses information to ensure services work as intended, such as tracking outages and troubleshooting bugs
In the business-purposes table, Google says it uses information to ensure its services are working as intended, such as tracking outages or troubleshooting bugs and other issues that you report to it.
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Supporting quotations
Google uses information to ensure our services are working as intended, such as tracking outages or troubleshooting bugs and other issues that you report to us.
Use & Processing · Company practice
Google uses information for research and development, including publicly available information to train its AI models
In the business-purposes table, Google says it uses information to improve its services and to develop new products, features and technologies that benefit its users and the public. As an example, it says it uses publicly available information to help train Google’s AI models and build products and features like Google Translate, Gemini Apps, and Cloud AI capabilities. The example names publicly available information; this passage does not say whether other information is used for AI training.
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Supporting quotations
Google uses information to improve our services and to develop new products, features and technologies that benefit our users and the public.
we use publicly available information to help train Google’s AI models and build products and features like Google Translate, Gemini Apps, and Cloud AI capabilities.
Qualifications & exceptions
The AI-training example is stated for publicly available information.
Not stated here
Whether information other than publicly available information is used to train AI models is not stated in this passage.
Google processes online identifiers, browsing and search activity, location and ad interactions to provide advertising
In the business-purposes table, Google says it processes information to provide advertising, including online identifiers, browsing and search activity, and information about your location and interactions with advertisements. It says this keeps Google’s services and many of the websites and services you use free of charge, and that you can control what information it uses to show you ads through your ad settings in My Ad Center.
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Supporting quotations
Google processes information to provide advertising, including online identifiers, browsing and search activity, and information about your location and interactions with advertisements.
This keeps Google’s services and many of the websites and services you use free of charge.
You can control what information we use to show you ads by visiting your ad settings in
Not stated here
The linked pages for this category are not supplied here, so the card cannot say more than the category description.
Use & Processing · Company practice
Ads can follow your interests across the web, and your IP address may be used to estimate location for nearby ads
As an example of ads you will find most useful, Google says that if you watch videos about baking on YouTube, you may see more ads that relate to baking as you browse the web. It also says it may use your IP address to determine your approximate location so that it can serve you ads for a nearby pizza delivery service if you search for "pizza".
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Supporting quotations
if you watch videos about baking on YouTube, you may see more ads that relate to baking as you browse the web.
We also may use your IP address to determine your approximate location, so that we can serve you ads for a nearby pizza delivery service if you search for “pizza.”
Qualifications & exceptions
Stated as examples ("may see", "may use").
Not stated here
The linked pages are not supplied here, so the card cannot say what they contain.
Use & Processing · Company practice
Google uses your IP address to send requested data and cookie identifiers to authenticate you to your account
Examples Google gives of delivering its services: it uses the IP address assigned to your device to send you the data you requested, such as loading a YouTube video, and it uses unique identifiers stored in cookies on your device to help authenticate you as the person who should have access to your Google Account.
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Supporting quotations
Examples of how we use your information to deliver our services include:
We use the IP address assigned to your device to send you the data you requested, such as loading a YouTube video
We use unique identifiers stored in cookies on your device to help us authenticate you as the person who should have access to your Google Account
Qualifications & exceptions
Stated as examples of using your information to deliver services.
Use & Processing · Company practice
Uploaded photos and videos, and email content such as flight confirmations, are used to create features for you
Examples Google gives of delivering its services with your content: photos and videos you upload to Google Photos are used to help you create albums, collages, and other creations that you can share, and a flight confirmation email you receive may be used to create a "check-in" button that appears in your Gmail.
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Supporting quotations
Photos and videos you upload to Google Photos are used to help you create albums, collages, and other creations that you can share.
A flight confirmation email you receive may be used to create a “check-in” button that appears in your Gmail
Qualifications & exceptions
Stated as examples.
Use & Processing · Company practice
When you buy from Google, information such as your shipping address is used to process, fulfil and support the order
Example Google gives of delivering its services: when you purchase services or physical goods from Google, you may provide information like your shipping address or delivery instructions. Google uses this information for things like processing, fulfilling, and delivering your order, and to provide support in connection with the product or service you purchase.
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When you purchase services or physical goods from us, you may provide us information like your shipping address or delivery instructions. We use this information for things like processing, fulfilling, and delivering your order, and to provide support in connection with the product or service you purchase.
Use & Processing · Company practice
Google uses information from your devices to help you choose a device and to help protect your account
As an example of its use of device information, Google says it can use information from your devices to help you decide which device you would like to use to install an app or view a movie you buy from Google Play. It also uses this information to help protect your account.
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Supporting quotations
we can use information from your devices to help you decide which device you’d like to use to install an app or view a movie you buy from Google Play. We also use this information to help protect your account.
Use & Processing · Company practice
Google analyzes how people interact with advertising to improve the performance of its ads
As an example of using information to ensure and improve its services, Google says it analyzes how people interact with advertising to improve the performance of its ads.
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Supporting quotations
we analyze how people interact with advertising to improve the performance of our ads.
Use & Processing · Company practice
Google continuously monitors its systems and may review activity information collected before a problem started
As an example of ensuring its services work as intended, Google says it continuously monitors its systems to look for problems, and if it finds something wrong with a specific feature, reviewing activity information collected before the problem started allows it to fix things more quickly.
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Supporting quotations
we continuously monitor our systems to look for problems. And if we find something wrong with a specific feature, reviewing activity information collected before the problem started allows us to fix things more quickly.
Use & Processing · Company practice
Google uses cookies to analyze how people interact with its services and to redesign features
As an example of making improvements, Google says it uses cookies to analyze how people interact with its services, which can help it discover that it is taking people too long to complete a task or that they have trouble finishing steps. It can then redesign that feature and improve the product for everyone.
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Supporting quotations
we use cookies to analyze how people interact with our services. And that analysis can help us build better products.
it may help us discover that it’s taking people too long to complete a certain task or that they have trouble finishing steps at all. We can then redesign that feature and improve the product for everyone.
Use & Processing · Company practice
If you allow services to process data from other services, such as for Personal Intelligence, it may personalize results
Google says that if you choose to allow certain services to process data from other services, including for features such as Personal Intelligence, the same data may be used to personalize your experience. For example, if you ask Search a question about a recent hotel booking, Search may use information about booking details from an email to help suggest things to do near your hotel.
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If you choose to allow certain services to process data from other services, including for features such as Personal Intelligence, the same data may be used to personalize your experience.
if you ask Search a question about a recent hotel booking, Search may use information about booking details from an email to help suggest things to do near your hotel.
Qualifications & exceptions
Applies if you choose to allow certain services to process data from other services.
Not stated here
The linked Personal Intelligence page is not supplied here, so the card cannot say which services or data it covers.
Use & Processing · Company practice
You may also see personalized ads based on information from the advertiser, such as a visit to its website
Google says you may also see personalized ads based on information from the advertiser. For example, if you shopped on an advertiser’s website, the advertiser can use that visit information to show you ads.
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Supporting quotations
You may also see personalized ads based on information from the advertiser. If you shopped on an advertiser's website, for example, they can use that visit information to show you ads.
Not stated here
The linked pages are not supplied here, so the card cannot say what they contain.
Use & Processing · Company practice
A phone number you add can be used across Google services, depending on settings, including for more relevant ads
Google says that if you add your phone number to your account, it can be used for different purposes across Google services, depending on your settings. For example, your phone number can be used to help you access your account if you forget your password, help people find and connect with you, and make the ads you see more relevant to you.
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Supporting quotations
If you add your phone number to your account, it can be used for different purposes across Google services, depending on your settings. For example, your phone number can be used to help you access your account if you forget your password, help people find and connect with you, and make the ads you see more relevant to you.
Qualifications & exceptions
Depends on your settings.
Not stated here
The linked pages are not supplied here, so the card cannot say what they contain.
Use & Processing · Company practice
Home and work addresses you save can be used for directions, closer results and ads; you can edit or delete them anytime
Google says you might choose to save places that are important to you, such as your home or your work, to your Google Account. If you set your home or work addresses, they can be used to help you do things more easily, such as getting directions or finding results closer to your home or work, and for ads. You can edit or delete your home or work addresses anytime in your Google Account.
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Supporting quotations
If you set your home or work addresses, they can be used to help you do things more easily, such as getting directions or finding results closer to your home or work, and for ads.
You can edit or delete your home or work addresses anytime in your
Qualifications & exceptions
Applies if you set home or work addresses.
Use & Processing · User right or choice
Signed-in search can use past activity to personalize results; signed-out customization can be turned off
Google says that when you are signed in to your Google Account and have the Personalized Recommendations in Search services control enabled, you can get more relevant search results based on your previous searches and activity from other Google services. You may also get customized search results even when you are signed out. If you do not want this level of search customization, you can search and browse privately or turn off signed-out search customization.
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Supporting quotations
when you’re signed in to your Google Account and have the Personalized Recommendations in Search services control enabled, you can get more relevant search results that are based on your previous searches and activity from other Google services.
You may also get customized search results even when you’re signed out. If you don’t want this level of search customization, you can
or turn off
Qualifications & exceptions
The first statement applies when you are signed in and have the Personalized Recommendations in Search services control enabled.
Customization when signed out can be turned off.
Not stated here
The linked pages are not supplied here, so the card cannot say what they contain.
Use & Processing · Company commitment
Personalized ads use topics from your activity, not sensitive categories; Google requires the same of advertisers
Google says that when showing personalized ads it uses topics that it thinks might be of interest to you based on your activity; for example, you may see ads for things like "Cooking and Recipes" or "Air Travel." It states it does not use topics or show personalized ads based on sensitive categories like race, religion, sexual orientation, or health, and that it requires the same from advertisers that use its services.
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Supporting quotations
When showing you personalized ads, we use topics that we think might be of interest to you based on your activity.
We don’t use topics or show personalized ads based on sensitive categories like race, religion, sexual orientation, or health. And we
that use our services.
Not stated here
The linked advertiser policy is not supplied here, so the card cannot say how the requirement on advertisers is set or enforced.
Google operates data centers around the world to keep its products continuously available
Google says it operates data centers located around the world to help keep its products continuously available for users.
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Supporting quotations
we operate data centers located
to help keep our products continuously available for users.
Not stated here
The linked pages are not supplied here, so the card cannot say what they contain.
Use & Processing · Company practice
Gmail suggests email addresses based on the people you contact most frequently
As an example of information about the people who matter most to you online, Google says that when you type an address in the To, Cc, or Bcc field of an email you are composing, Gmail will suggest addresses based on the people you contact most frequently.
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Supporting quotations
when you type an address in the To, Cc, or Bcc field of an email you're composing, Gmail will suggest addresses based on the people you
Use & Processing · Company practice
Google processes information about content-removal requests to assess them and to support transparency and prevent abuse
As an example of protecting the public, Google says it processes information about requests to remove content from its services under Google’s content removal policies or applicable law, to assess the request and to ensure transparency, improve accountability and prevent abuse and fraud in these practices.
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Supporting quotations
we process information about
from our services under Google's content removal policies or applicable law to assess the request, and to ensure transparency, improve accountability and prevent abuse and fraud in these practices.
Not stated here
The linked pages are not supplied here, so the card cannot say what they contain.
Use & Processing · Company practice
Google processes information to report use statistics to rights holders and when people search for your name
As an example of protecting third parties, Google says it processes your information to report use statistics to rights holders about how their content was used in its services. It may also process your information if people search for your name and it displays search results for sites containing publicly available information about you.
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Supporting quotations
we process your information to report use statistics to rights holders about how their content was used in our services. We may also process your information if people search for your name and we display search results for sites containing publicly available information about you.
Qualifications & exceptions
The name-search statement applies if people search for your name and Google displays results for sites with publicly available information about you.