Demographics data: from third-party demographics companies, linked to Hilton's own file, not shared
For demographics data, the source is third-party companies that provide demographics data. The purposes are performing analytics that provide guests with personalized offers and content, and linking with customer information that Hilton already has on file. Hilton states that it does not share demographics data with any third parties, and that the information was not sold to a third party within the past 12 months. The stated linking purpose is the significant one: externally sourced demographic attributes are matched against the customer records Hilton already holds.
Details
Who
Hilton
What it does
obtains demographics data and links it with customer information it already holds
What it covers
demographics data
Why
personalization analytics and record linkage with Hilton's existing customer file
Supporting quotations
Demographics data
We have obtained this personal information from the following sources:
From third-party companies that provide demographics data
We collected this personal information for the following business or commercial purposes:
Perform analytics in order to provide guests with personalized offers and content
Link with customer information that Hilton already has on file
We have shared this personal information with the following categories of third parties
We do not share demographics data with any third parties
This information was sold to a third party within the past 12 months
No
Qualifications & exceptions
The second purpose is record linkage, which joins data bought from a third party to Hilton's existing customer file.
The sale answer covers the 12 months before August 31, 2026.
Linking & Identification · Company practice
Türkiye: linking with customer information on file — data category and legal basis
For the purpose of linking with customer information Hilton already has on file, the Türkiye appendix states that it collected demographics data, and that consent is the legal basis relied on. Linking is the purpose; the data used for it is third-party demographics data.
Details
Who
Hilton
What it does
collected and processes demographics data to link it with customer information on file
What it covers
demographics data
Why
linking with customer information already held on file
Condition
legal basis: consent
Where
Türkiye
Supporting quotations
Link with customer information on file
We collected the following categories of personal data for this purpose:
Demographics data
We rely on the following legal bases to process personal data:
Consent
Qualifications & exceptions
Consent is the only legal basis listed for this purpose.
Linking & Identification · Company practice
China: linking Hilton Honors and partner accounts for targeted campaigns and promotions
The China appendix lists a category covering the binding relationship between Hilton Honors accounts and partners' accounts, including the Hilton Honors account number and the partners' account number. The source of that information is stated as both Hilton's and the partners' platforms; the purpose is linking the accounts to participate in targeted campaigns and promotions; and the information is shared with Hilton's Third-Party Partners. This is the only category in the China list whose stated purpose is account linking for marketing campaigns.
Details
Who
Hilton
What it does
collects and shares the account-linking information
What it covers
the binding relationship between Hilton Honors and partner accounts, with both account numbers
Why
linking the accounts to participate in targeted campaigns and promotions
Where
China
Supporting quotations
Binding relationship between Hilton Honors accounts and partners' accounts, including Hilton Honors account number and partners’ account number
We have obtained this personal information from the following sources
From both Hilton and partners’ platforms
We collected this personal information for the following business or commercial purposes
Linking the accounts to participate in targeted campaigns and promotions
We have shared this personal information with the following categories of third parties
Hilton’s Third-Party Partners
Qualifications & exceptions
The data comes from both Hilton's and the partners' platforms.
The stated purpose is limited to participation in targeted campaigns and promotions.
Linking & Identification · Company practice
Korea: linking with customer information Hilton already has on file
For the processing purpose of linking with customer information Hilton already has on file, the Korea appendix states the legal basis as Article 15(1)(1) (Consent) of the PIPA, the sources as directly from consumers, indirectly from consumers by reviewing publicly available information on their social media channels, and from publicly available online sources, and the item of personal information processed as demographics data.
Details
Who
Hilton
What it does
processes demographics data to link it with customer information on file
What it covers
demographics data
Why
linking with customer information already held on file
Condition
legal basis Article 15(1)(1) (Consent) of the PIPA
Supporting quotations
Link with customer information that Hilton already has on file
Legal Basis
Article 15(1)(1) (Consent) of the PIPA)
Source
Directly from consumers
Indirectly from consumers by reviewing publicly available information on their social media channels
From publicly available online sources
Items of Personal Information Processed
Demographics data
Qualifications & exceptions
The purpose is linkage with existing customer records, and the data used for it is demographics data.