Instacart Privacy

Use & Processing · Company practice

Information is used to provide, administer and manage the Services

Instacart says it uses the Personal Information it collects or otherwise obtains for the purposes listed in this section, beginning with providing, administering and managing the Services, including operating its websites and mobile apps.

Supporting quotations

We use the Personal Information we collect or otherwise obtain about you for the following purposes:

We use your Personal Information in connection with the provision, administration, and management of the Services, including the operation of our websites and mobile applications.

Qualifications & exceptions

• The list that follows is the policy's statement of purposes; each entry is carded separately.

Use & Processing · Company practice

Information is used to process payment and deliver orders

If you place an order, Instacart uses your Personal Information to process your payment and facilitate delivery of your order. This may include information its payment processors and partners provide to it, as explained in the payment processors section.

Supporting quotations

If you place an order through the Services, we will use your Personal Information to process your payment and facilitate the delivery of your order.

This may include information provided to us by our payment processors and partners, as explained above.

2. Payment Processors and Partners

We may receive certain information about your payment card from our payment processors, such as the last 4 digits of your card number and its expiration month and year.

Qualifications & exceptions

• Applies if you place an order through the Services.

Use & Processing · Company practice

Information is used to answer support requests

Instacart uses your Personal Information to respond to your customer support communications and inquiries and to help you use the Services.

Supporting quotations

We use your Personal Information to respond to your customer support communications and inquiries and assist you in your use of the Services.

Use & Processing · Company practice

Information is used to send updates, feedback requests and policy-change messages

Instacart uses your Personal Information to give you relevant information about itself or the Services, including details about its community affairs efforts, to ask for information or feedback, and to send important updates from time to time. These include communications about changes to this policy or other applicable terms and policies.

Supporting quotations

We use your Personal Information to provide you with relevant information about us or our Services (including details about our community affairs efforts) or to request information or feedback.

communications about changes to this Privacy Policy or other applicable terms and policies.

Use & Processing · Company practice

Information is used for marketing and targeted, interest-based advertising

Instacart uses your Personal Information to send marketing and promotional communications, including interest-based and other advertisements, and to analyze and measure their effectiveness. It may do this using device identifiers, cookies, pixels, tags, APIs, SDKs and similar technologies. Some advertising partners may use cookies, SDKs or other trackers to collect information about your activity over time and across other websites or online services, so you may see tailored ads in the Services and Instacart ads elsewhere. The policy points to Your Privacy Choices for how to control this.

Supporting quotations

We use your Personal Information to send you marketing and promotional materials and communications, including interest-based and other advertisements, and to analyze and measure their effectiveness.

Details on how to exercise your choices with respect to marketing and interest-based advertisements can be found in Your Privacy Choices below.

Some of our advertising partners may use cookies, SDKs, or other trackers to collect information about your online activity over time and across different websites or online services.

measure, monitor, manage, display, and customize the advertisements you see.

Qualifications & exceptions

• Tracking across other websites and services is attributed to "some" advertising partners and described as something they "may" do.
• Choices are in the Your Privacy Choices section.

Not stated here

• The advertising partners are not named.

Use & Processing · Company practice

Information is used to personalize content, ads, recommendations and coupons

Instacart uses your Personal Information to understand which parts of the Services interest you and to personalize your experience. Based on how you browse, use or interact with the Services, it displays content, advertising, recommendations and digital coupons tailored to you.

Supporting quotations

We use your Personal Information to help us understand which parts of the Services are of most interest to you and customize or personalize your experience.

we display content, advertising, recommendations, digital coupons and otherwise personalize the Services to you.

Use & Processing · Company practice

Information is used for research, usage analytics and improving or testing the Services

Instacart uses your Personal Information, or lets its service providers and partners use it for Instacart, to research and analyze how the Services are used, identify usage trends, identify issues, test new features or changes and improve the Services.

Supporting quotations

We use your Personal Information to help us (or our service providers and partners) conduct research and analytics about your use of the Services and identify usage trends.

We also use your Personal Information to identify issues, test new features or changes in our features, and improve the Services.

Use & Processing · Company practice

Information may be used for community affairs efforts, except on white-label sites

Instacart may use your information in connection with its community affairs efforts. The entry is marked as not applicable to Instacart White Labels.

Supporting quotations

Community Affairs (not applicable to Instacart White Labels).

We may use your information in connection with our community affairs efforts.

Qualifications & exceptions

• Not applicable to Instacart White Labels.

Not stated here

• The policy does not describe what community affairs efforts involve or which information is used.

Use & Processing · Company practice

Other uses at your direction or with your consent

Instacart says it will use your Personal Information for other purposes at your direction or with your consent. The entry's heading, "As otherwise necessary or appropriate", is broader than the sentence that follows, which mentions only direction or consent.

Supporting quotations

As otherwise necessary or appropriate.

We will use your Personal Information for other purposes at your direction or with your consent.

Qualifications & exceptions

• The stated basis is your direction or consent.

Not stated here

• The heading suggests other necessary or appropriate uses, but the sentence does not list any.

Use & Processing · Company commitment

Deidentified data is treated as non-Personal Information

In some circumstances Instacart may deidentify Personal Information under applicable laws, or receive such information from a third party, and treat it as non-Personal Information. In those cases it says it will keep and use it in deidentified form and will not try to reidentify it unless applicable laws permit.

Supporting quotations

we may deidentify Personal Information in accordance with applicable laws or receive such information from a third party and treat that deidentified data as non-Personal Information

we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable laws.

Qualifications & exceptions

• The commitment not to reidentify has an exception where applicable laws permit.
• Applies in "some circumstances" that are not specified.

Not stated here

• The policy does not say how deidentified data is used or shared.

Use & Processing · User right or choice

You can opt out of marketing messages, but not administrative or transactional messages

Instacart may send periodic marketing and promotional emails, push notifications and text messages, and says it will get your consent where the law requires. You can opt out by following the opt-out instructions in any message or by visiting your Account Settings. Even if you opt out, Instacart may still send administrative and transactional messages, which you cannot opt out of. Elsewhere the policy points to this section for controls over marketing and interest-based advertising.

Supporting quotations

Your Marketing Choices

We may send you periodic marketing and promotional emails, push notifications and/or text messages to your mobile device and, where required by law, we will obtain your consent to do so.

you may opt out of receiving them by following the opt-out instructions included in any communication that you receive from us or by visiting your Account Settings.

we may still send you administrative and transactional messages from which you cannot opt out.

Details on how to exercise your choices with respect to marketing and interest-based advertisements can be found in Your Privacy Choices below.

Qualifications & exceptions

• Consent is obtained "where required by law".
• Administrative and transactional messages are excluded from the opt-out.

Not stated here

• This entry covers messages Instacart sends; opting out of interest-based advertising is covered by the Right to Opt Out entry.

Use & Processing · Company commitment

Sensitive Personal Information is used or disclosed only for four stated purposes

Under the California supplemental disclosures, Instacart says it uses or discloses sensitive Personal Information only as necessary to provide the Services; to resist malicious, deceptive, fraudulent or illegal actions aimed at its business; to ensure the physical safety of people; and to verify, maintain and improve the quality of its Services.

Supporting quotations

We only use or disclose sensitive Personal Information as necessary to provide the Services; resist malicious, deceptive, fraudulent, or illegal actions directed at our business; ensure the physical safety of natural persons; and verify, maintain, and improve the quality of our Services.

Qualifications & exceptions

• The statement sits in the California supplemental section; the policy does not say whether it applies the same way outside California.
• The fourth purpose, verifying, maintaining and improving quality, is broad.

Not stated here

• Whether the statement applies outside California is not stated.

Cross-references

• contrast (model-proposed): Precise location is collected only if you allow it through your device or browser — The California section says sensitive Personal Information is used or disclosed only as necessary for four purposes. The location entry says precise location, which the Summary Table lists as sensitive, may also be used for analytics and to understand how to improve the Services. Whether analytics fits the fourth stated purpose, verifying, maintaining and improving quality, is not stated, and the California statement may be limited to California.

Use & Processing · Company practice

Automated tools that detect fraud can make decisions about you and may lead to account deactivation

For some of the uses described in the Information Uses section, Instacart may use technological tools that make decisions about you automatically. The policy says these include tools that detect fraud, which may lead to account deactivation. This statement is in the Canada section.

Supporting quotations

For some of the uses described in Information Uses above, we may use technological tools that render decisions about you automatically. These include tools that detect fraud, which may lead to account deactivation.

Qualifications & exceptions

• The statement appears in the Disclosures for Residents of Canada section.
• The word "include" means fraud detection is an example, not the only automated tool.

Not stated here

• The policy does not say whether the same tools are used outside Canada or what recourse you have after a deactivation.

Cross-references

• contrast (model-proposed): Inferences are drawn from other data; Instacart says they are not used for legal or significant decisions — The Summary Table says Instacart does not use inferences to make legal or other significant decisions. The Canada section says it may use tools that decide about you automatically, including fraud detection that may lead to account deactivation. They pull in different directions: one denies significant decisions from inferences, the other describes automated decisions with a significant account effect. Scope differs (inferences in the table; Canada residents' section).