Inference & Profiling · Company practice
Advertising Cookies analyze your interests to show personalized ads
Advertising Cookies are used to analyze your interests and preferences so Mastercard can show you relevant ads on this Site and other Sites and provide a personalized marketing experience. They may be placed through a Mastercard Site by third-party data, social media or advertising companies that Mastercard partners with. They can also help measure and improve advertising campaigns, including by understanding how users interact with ads and by creating or using audience segments for advertising or measurement purposes.
Details
- Why
- Analyze interests and preferences to show relevant ads; measure and improve campaigns; audience segments
- Who
- Third-party data, social media or advertising companies Mastercard partners with
Supporting quotations
Advertising Cookies. These Cookies are used to analyze your interests and preferences to show you relevant ads on this Site and other Sites and provide a personalized marketing experience. They may be placed through our Site by third-party data, social media, or advertising companies that we partner with. They can also help us measure and improve advertising campaigns, including by understanding how users interact with ads and marketing content and by creating or using audience segments for advertising or measurement purposes.
Qualifications & exceptions
- Third-party data, social media or advertising companies "may" place them through the Site; only those Mastercard partners with are described.
- Ads can appear on this Site and "other Sites".
Not stated here
- The Notice does not say whether "other Sites" means only Mastercard Sites or also sites run by others.