Global Privacy Notice (with US Privacy Addendum and California Privacy Notice)

Inference & Profiling · Company practice

Mastercard collects what you view and do to tailor content and ads

Mastercard, its service providers and partners may also collect information to provide content and advertising tailored to your individual interests based on inferences drawn from Personal Information. The information may include internet or other electronic network activity information, such as the pages or ads you view on Mastercard's websites and apps and the actions you take there.

Supporting quotations

We, our service providers and partners may also collect information about you to provide you with content and advertising tailored to your individual interests based on inferences drawn from Personal Information.

such as details about things like the particular pages or ads you view on our websites and apps and the actions you take on our websites and apps.

Qualifications & exceptions

• The tailoring described is based on activity on Mastercard's own websites and apps; cross-site ad choices are described in the rights and choices section.

Inference & Profiling · Company practice

Mastercard may infer your preferences and other characteristics

Mastercard says it may use Personal Information to learn more about you, including your preferences or other characteristics, and that it treats these inferences as Personal Information where required under applicable law.

Supporting quotations

Learn more about you, including your preferences or other characteristics.

We treat these inferences as Personal Information where required under applicable law.

Qualifications & exceptions

• Inferences are treated as Personal Information only "where required under applicable law", so elsewhere the notice does not promise that treatment.

Not stated here

• The notice does not say which laws require this treatment or which inferences are made.

Inference & Profiling · Company practice

Personalized offers: Mastercard may analyze your email address and site activity

In the legal-basis table, providing personalized services and recommendations is explained with an example: Mastercard may use Personal Information such as your email address and your interaction with its website to analyze your preferences, interests and behavior, in order to decide to give you tailored content and the most relevant offers, recommendations and email communications about a specific product from Mastercard, financial institutions, merchants and partners. The grounds listed are your consent; necessity for entering into or performing a contract with you; or Mastercard's or a third party's legitimate interest in providing personalized services and recommendations.

Supporting quotations

Provide you with personalized services and recommendations.

we may use your Personal Information such as your email address and your interaction with our website to analyze your preferences, interests and behavior in order to decide to provide you with tailored content and the most relevant offers, recommendations and email communications about a specific product from Mastercard, financial institutions, merchants and partners.

You consented to the use of your Personal Information; or

The processing is necessary for entering into, or performance of a contract to which you are party; or

We, or a third party, have a legitimate interest in using your Personal Information for the purposes of providing you personalized services and recommendations.

Qualifications & exceptions

• Grounds apply "where required under applicable law" per the table column heading; they are listed as alternatives ("or").
• The example uses "such as" email address and website interaction, so other data may also be used.

Inference & Profiling · Company practice

California category K: inferences about characteristics, habits and interests

Category K, inferences drawn from Personal Information, lists personal characteristics, life habits, consumption habits and interests as examples.

Supporting quotations

K. Inferences Drawn from Personal Information. Examples: Personal characteristics, life habits, consumption habits, and interests.

Qualifications & exceptions

• Examples only; the lettered list has no category J before this one.

Inference & Profiling · User right or choice

Mastercard says it does not make profiling decisions with significant effects, but lists rights if it did

The U.S. section says Mastercard does not engage in profiling in furtherance of decisions that produce legal or similarly significant effects. It adds that, where applicable, you have the right to question the result of any profiling, to be informed of the reason it resulted in the decision and, if feasible, what actions might have secured a different decision; to review the data used in the profiling and, if the decision was based on inaccurate information, to have it corrected and the decision reevaluated; and to appeal a decision Mastercard makes about your privacy rights.

Supporting quotations

While we do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects, where applicable, you have the right to question the result of any profiling, to be informed of the reason the profiling resulted in the decision

the right to review the data used in the profiling, and if the decision is determined to have been based on inaccurate Personal Information

the right to appeal a decision we make with respect to your privacy rights.

Qualifications & exceptions

• The rights apply "where applicable" and mostly matter if profiling decisions with legal or similarly significant effects occurred, which Mastercard says it does not engage in.

Not stated here

• The "Your Privacy Choices" link in this paragraph points to a linked page that is not supplied here.