Inference & Profiling · Company practice
Personalizing offers from your preferences and spending: consent or direction, contract, or legitimate interest
For analyzing your preferences, spending patterns, interests, and your use of and interaction with the Programs in order to give you relevant offers, personalized content and personalized recommendations in connection with a Program (for example offers in your geographic range or based on your purchase history), the table lists three legal bases: you consented to or directed the use of your Personal Information; the processing is necessary for entering into or performing a contract to which you are party; or Mastercard or a third party has a legitimate interest in using your Personal Information for providing you with personalized content and recommendations.
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Supporting quotations
Analyze your preferences, spending patterns, interests, use of and interaction with the Programs to provide you with relevant offers, personalized content and personalized recommendations in connection with a Program (e.g., we may present you offers that are in your geographic range or based on your purchase history).
You consented to or directed the use of your Personal Information; or
The processing is necessary for entering into, or performance of a contract to which you are party; or
We, or a third party, have a legitimate interest in using your Personal Information for the purposes of providing you with personalized content and recommendations.
Qualifications & exceptions
- Legal bases depend on the country in which you are located.
- The geographic-range and purchase-history examples are given as illustrations ("e.g.").