Oura Cookie Policy

Data Access & Collection · Context

The policy covers Ōura's Site and its wider Services

This Cookie Policy explains how Ōura uses cookies and related tracking technologies when you visit or use the Site (ouraring.com) or Ōura's services, which the policy defines to include desktop applications, mobile applications, communications and any other products or services Ōura provides. Ōura here means Ōura Health Oy and Ouraring Inc. together with their subsidiaries, affiliates, agents, representatives, consultants, employees, officers and directors. "You" is not limited to account holders: it also covers other individuals whose information Ōura collects and processes.

Supporting quotations

This website (the “Site”) is operated by Ōura Health Oy and Ouraring Inc., as well as their subsidiaries, affiliates, agents, representatives, consultants, employees, officers, and directors

This Cookie Policy explains how Ōura uses cookies and related tracking technologies (collectively, "cookies") when you visit or use our Site or services, including any of our desktop applications, mobile applications, communications, and any other products or services we provide (collectively, the “Services”).

as well as any other individuals whose information we collect and process

Qualifications & exceptions

• "Cookies" is defined to include related tracking technologies, not only browser cookies.
• "You" covers users of the Site and Services and any other individuals whose information Ōura collects and processes.

Not stated here

• Section 2 applies the policy to the Site at ouraring.com; how it applies to the apps beyond the definition of Services is not detailed in this text.

Data Access & Collection · Context

Cookies and pixel tags are small files or code on your device

The policy describes a cookie as a small file placed on your device that stores information when you visit a website. It also treats pixel tags (web beacons, clear gifs or tags) as a similar technology: small images or snippets of code that let a website function and help site owners learn how you interact with websites and emails.

Supporting quotations

A cookie is a small file that is placed onto your device (e.g., computer, smartphone, or other electronic device) that stores information when you visit a website.

Pixel tags (also called web beacons, clear gifs, or tags) are a similar technology that consists of small images or snippets of code that allow the website to function and can help the website owners learn how you interact with websites and emails.

Legal Rights & Agreement Rules · Context

Read the Cookie Policy together with the Privacy Policy and Terms of Use

Ōura says it uses cookies and related technologies to operate, improve and protect the Site and Services, and asks you to read this policy carefully. It says the policy should be read together with the Privacy Policy, which explains how and why Ōura collects, stores, uses and shares personal information, and with the Terms of Use. The Privacy Policy and Terms of Use are separate documents that were not supplied with this analysis, so what they add is not covered here.

Supporting quotations

We use cookies and related technologies to operate, improve, and protect our Site and Services.

This Cookie Policy should be read together with our Privacy Policy which explains how and why we collect, store, use and share personal information, and our Terms of Use.

Qualifications & exceptions

• The linked Privacy Policy and Terms of Use are cross-references; their text is not part of this analysis.

Not stated here

• What the Privacy Policy and Terms of Use say about cookie-derived data is not shown in this document.

Sharing & Disclosure · Restriction or exception

Third-party sites and embeds use their own cookies, outside Ōura's control

The policy applies to your use of the Site at ouraring.com. The Site may link to or embed content and features from third-party websites, which may use cookies or similar technologies under their own separate privacy and cookie policies. Ōura says it does not control those third-party websites or their cookies, encourages you to read their privacy notices, and says it is not responsible for content on other websites.

Supporting quotations

This Cookie Policy applies to your use of our Site, https://ouraring.com.

we may link to or embed content and features from other websites owned and operated by third parties who may also use cookies or similar technologies in accordance with their own separate privacy and cookie policies

We do not control these third-party websites and associated cookies.

Ōura is not responsible for the content on other websites.

Qualifications & exceptions

• Applies to third-party websites that Ōura links to or embeds content and features from.
• Ōura states it does not control those sites or their cookies; each third party's own policies govern.

Not stated here

• The policy does not name which third parties are embedded on the Site.

Cross-references

• referred to by (model-proposed): Marketing cookies target and measure ads and can share visit information — The marketing cookie description says all third-party cookies are subject to the third-party service's policies, which matches the earlier statement that Ōura does not control third-party sites and their cookies.

Use & Processing · Company practice

Cookies run the Site, keep you recognized, secure it and measure use

The policy lists what cookies and similar technologies are used for on the Site: delivering the Site and its features; recognizing you on return visits so you do not log in each time; supporting security and authentication; obtaining information about your preferences and use of the Site; research and statistical analysis to improve content, products and services and to understand users' requirements; improving speed and performance of the Site and Services; and keeping track of items in your shopping cart through checkout. Ōura adds that some of this data will be aggregated or statistical, meaning it will not be able to identify you individually.

Supporting quotations

Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

Deliver the Site and its features;

Recognize you whenever you visit this Site (this speeds up your access so you do not have to log in each time);

Support security and authentication features on our Site;

Obtain information about your preferences and use of our Site;

Carry out research and statistical analysis to help improve our content, products, and services, and to help us better understand our users’ requirements;

Improve the speed and performance of our Site and Services;

Keep track of the items stored in your shopping cart and take you through the checkout process.

Specifically, cookies and other similar technologies are used on this Site to:

Qualifications & exceptions

• The list is introduced as what cookies are used for "on this Site".
• Only "some" of the data is described as aggregated or statistical and not identifying you individually; the policy does not say which.

Not stated here

• Which specific cookies serve each purpose is not stated in this part of the policy.

Use & Processing · Company practice

Cookies also deliver and measure ads, including personalized ads

Among the listed uses, Ōura says cookies and similar technologies are used on the Site to deliver ads, including personalized ads, and to measure ad and campaign performance, and to make your online experience more enjoyable and efficient and keep advertising relevant to your interests. In the introduction to this list Ōura says it uses cookies to deliver content and ads that are relevant to you.

Supporting quotations

to deliver content and ads that are relevant to you

Deliver ads, including personalized ads, as well as measure ad and campaign performance;

Make your online experience more enjoyable and efficient, and to keep advertising relevant to your interests; and

Qualifications & exceptions

• Described as uses of cookies on the Site; the policy's own Managing Cookies section governs your choices and is covered separately.

Not stated here

• Which advertisers or ad partners receive data is not stated in this part of the policy.

Data Access & Collection · Context

Cookies are session or persistent, and first-party or third-party

The policy says cookies are typically classified as session cookies, which do not stay on your device after you close your browser, or persistent cookies, which usually remain until you delete them from your cache or they expire. It adds that some cookies are placed by Ōura (first-party cookies) and some are placed by others (third-party cookies).

Supporting quotations

Cookies are typically classified as either “session cookies,” which do not stay on your device after you close your browser, or “persistent cookies,” which will usually remain on your device until you delete them from your cache or they expire.

Sometimes cookies are placed by us (“first-party cookies”) and sometimes they are placed by others (“third-party cookies”).

Qualifications & exceptions

• Persistent cookies "will usually remain" until deleted or expired, which is a general description rather than an absolute rule.

Not stated here

• The policy does not say which of Ōura's cookies are session or persistent, or how long persistent cookies last.

Data Access & Collection · Company practice

Necessary, performance and functional cookies

The cookies placed on your device may include three kinds described here. Necessary cookies are needed to navigate the Site and use its features, and without them the services you asked for could not be provided. Performance cookies collect information about how you use the Site, such as which pages you visit most, and Ōura says much of that information is aggregated and anonymous and only used to improve how the Site works. Functional cookies let the Site remember choices you make, such as your user name, language, last action and search preferences, and provide enhanced, more personal features.

Supporting quotations

The cookies placed on your device may include:

Necessary cookies: these cookies are necessary for you to be able to navigate our Site and use its features. Without these cookies, the services you have asked for could not be provided.

Performance cookies: these cookies collect information about how you use our Site, for example, which pages you go to most often. Much of the information collected by these cookies is aggregated and anonymous, and is only used to improve how our Site works.

Functional cookies: these cookies enhance your browsing experience, and allow our Site to remember the choices you make (such as your user name, language, last action, and search preferences) and to provide enhanced, more personal features.

Qualifications & exceptions

• The list is introduced as what cookies "may include", so it is not stated to be exhaustive.
• Only "much" of the performance data is described as aggregated and anonymous.

Not stated here

• The policy does not say which part of the performance data is not aggregated and anonymous.

Sharing & Disclosure · Company practice

Marketing cookies target and measure ads and can share visit information

Marketing (advertising) cookies are used to deliver advertisements more relevant to you and your interests, to limit how often you see an advertisement on the Site, and to help measure how effective an advertising campaign is. The policy says that in some cases Ōura's partners may use cookies to give Ōura information about your interactions with their services. It also says these cookies remember that you have visited a website and that this information is shared with other organizations such as advertisers. All third-party cookies are subject to the third-party service's own policies.

Supporting quotations

Marketing cookies: also known as advertising cookies, these cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our Site and help measure the effectiveness of the advertising campaign.

In some cases, our partners may use cookies to provide us with information about your interactions with their services.

These cookies remember that you have visited a website, and this information is shared with other organizations such as advertisers.

All third-party cookies are subject to the third-party service’s policies.

Qualifications & exceptions

• Partner-provided information about your interactions is described as happening "in some cases".
• Third-party cookies are governed by the third-party service's policies, not by this Cookie Policy.

Not stated here

• The policy does not name the advertisers or partners, or say which data fields beyond "that you have visited a website" are shared.

Cross-references

• refers to (model-proposed): Third-party sites and embeds use their own cookies, outside Ōura's control — The marketing cookie description says all third-party cookies are subject to the third-party service's policies, which matches the earlier statement that Ōura does not control third-party sites and their cookies.
• qualified by (model-proposed): Marketing opt-outs via industry associations are per browser or device — Marketing cookies deliver relevant ads, but opting out through the industry associations leaves you seeing ads that are not tailored to your interests, and the opt-out applies only to the browser or device used.

Sharing & Disclosure · User right or choice

A Digital Advertising Alliance tool lets you opt out of behavioral advertising

Ōura says you can opt out of online behavioral advertising cookies and similar technologies using the Digital Advertising Alliance's Consumer Choice Tool, or, if you are located in the European Union, through the choices site it links to. It warns that you may continue to receive generic ads.

Supporting quotations

You can opt-out of online behavioral advertising cookies and similar technologies by using the Digital Advertising Alliance’s Consumer Choice Tool available here, or if located in the European Union you can make your choices here.

Please note you may continue to receive generic ads.

Qualifications & exceptions

• The opt-out is made through external tools, not by Ōura itself.
• You may continue to receive generic ads.

Legal Rights & Agreement Rules · Company practice

Continuing to use the Site after the cookie notice is treated as consent

The first time you visit the Site, a cookie notice describes Ōura's use of cookies and links to this policy. Ōura says that if you keep using the Site after that notice has been displayed, it will assume you consent to its use of cookies for the purposes described in this Cookie Policy and its Privacy Policy. The policy also says that by using the Site you agree that cookies and similar tracking technologies may be placed on your device. It points out that you can manage your cookie and tracking preferences, referring to the Managing Cookies section.

Supporting quotations

The first time you visit our Site, a cookie notice is displayed describing our use of cookies, and linking to this Cookie Policy.

if you use the Site after this notification has been displayed to you, we will assume that you consent to our use of cookies for the purposes described in this Cookie Policy and our Privacy Policy.

By using our Site, you agree that cookies and similar tracking technologies may be placed on your device.

You have the ability to manage your cookies and similar tracking technologies preference.

Qualifications & exceptions

• Consent is assumed from continued use after the notice has been displayed; the text does not describe a separate opt-in step.
• The consent is stated to cover cookies for the purposes described in this Cookie Policy and the Privacy Policy.
• You retain the ability to manage your preferences.

Not stated here

• The wording of the cookie notice itself is not part of this document.

Cross-references

• contrast (model-proposed): You can opt out of non-Necessary cookies via the banner or your browser — The policy treats continued use of the Site after the cookie notice as consent to its cookie use, while also letting you opt out of non-Necessary cookies through the banner button or your browser. Consent is assumed by default and the opt-out is a separate step you must take.

Account & Service Control · User right or choice

You can opt out of non-Necessary cookies via the banner or your browser

You can opt out of all non-Necessary cookies by clicking the "Necessary Cookies Only" button on the cookie banner at the bottom of the Site. Your browser may also let you control some types of cookies, and you can change browser settings so certain types are not accepted. The policy warns that cookie selections you make for this Site may override your browser or any adblocker settings. It also warns that if you turn off any cookies you may lose some of the Site's functionality, and points to an outside resource for how to disable cookies.

Supporting quotations

You can opt-out of all non-Necessary cookies by clicking on the “Necessary Cookies Only” button on the cookie banner at the bottom of the Site.

In addition, your browser may give you the ability to control some types of cookies.

Please be aware that the cookie selections you make for this Site may override your browser or any adblocker settings.

If you turn off any cookies, please be aware that you may lose some of the functionality of this Site.

Qualifications & exceptions

• The banner opt-out covers non-Necessary cookies; Necessary cookies remain.
• Browser controls may cover only "some types" of cookies.
• Your selections on this Site may override browser or adblocker settings.
• Turning off cookies may cost you some functionality.

Cross-references

• contrast (model-proposed): Continuing to use the Site after the cookie notice is treated as consent — The policy treats continued use of the Site after the cookie notice as consent to its cookie use, while also letting you opt out of non-Necessary cookies through the banner button or your browser. Consent is assumed by default and the opt-out is a separate step you must take.
• narrowed by (model-proposed): Privacy rights are in the Privacy Policy, and Necessary cookies cannot be opted out of — The opt-out through the banner covers non-Necessary cookies only; the privacy rights section adds that Necessary Cookies are required for the Site and cannot be opted out of.

Sharing & Disclosure · User right or choice

Marketing opt-outs via industry associations are per browser or device

To learn about targeted advertisements or opt out of marketing cookies, Ōura points to four independent associations: the Network Advertising Initiative, the Digital Advertising Alliance, the European Interactive Digital Advertising Alliance and the Digital Advertising Alliance of Canada. It says you can use their websites to opt out of all cookies served by their members, and that these sites are not sponsored by or affiliated with Ōura. If you opt out of marketing cookies you will still see advertisements, but they will not be tailored to your interests. The opt-out is specific to the web browser or mobile device you used, so if you use multiple devices or browsers you need to opt out on each one.

Supporting quotations

You can visit these independent associations’ websites to opt out of all cookies served by their members.

These independent websites are not sponsored by or affiliated with Ōura.

Network Advertising Initiative

Digital Advertising Alliance

European Interactive Digital Advertising Alliance

Digital Advertising Alliance of Canada

If you opt out of marketing cookies, you will still see advertisements, but they will not be tailored to your interests.

If you opt-out of these marketing cookies, your opt-out will be specific to the web browser or mobile device from which you accessed the opt-out. If you use multiple devices or browsers, you will need to opt-out for each browser or device that you use.

Qualifications & exceptions

• The opt-out covers cookies served by the association's members, not necessarily every advertiser.
• Each opt-out applies only to the browser or mobile device used to make it.
• You still see ads after opting out, but not tailored ones.

Not stated here

• The policy does not say which advertisers belong to these associations.

Cross-references

• qualifies (model-proposed): Marketing cookies target and measure ads and can share visit information — Marketing cookies deliver relevant ads, but opting out through the industry associations leaves you seeing ads that are not tailored to your interests, and the opt-out applies only to the browser or device used.

Legal Rights & Agreement Rules · User right or choice

Privacy rights are in the Privacy Policy, and Necessary cookies cannot be opted out of

Ōura says certain consumer privacy laws may give residents additional rights over its use of their personal information, where applicable, and that these rights are described further in its Privacy Policy. To exercise any rights that apply to you, you are told to email Ōura at the data protection address. Ōura notes that Necessary Cookies are required for the operation of the Site and you cannot opt out of them. The Privacy Policy is a separate document that was not supplied here, so the rights themselves are not described in this analysis.

Supporting quotations

Certain consumer privacy laws may provide residents with additional rights regarding our use of their personal information, where applicable. These privacy rights are described further in the Ōura Privacy Policy.

To exercise any of the rights that apply to you, please email us at dataprotection@ouraring.com.

Please note that Necessary Cookies are required for the operation of our Site and you are not able to opt-out of Necessary Cookies.

Qualifications & exceptions

• Additional rights exist only where certain consumer privacy laws apply to the resident.
• Necessary Cookies cannot be opted out of.

Not stated here

• The text of the linked Privacy Policy is not supplied here, so this card cannot say what rights it describes or how they are handled.

Cross-references

• narrows (model-proposed): You can opt out of non-Necessary cookies via the banner or your browser — The opt-out through the banner covers non-Necessary cookies only; the privacy rights section adds that Necessary Cookies are required for the Site and cannot be opted out of.

Legal Rights & Agreement Rules · Procedure

Contact Ōura by email about the Cookie Policy

If you have questions about this Cookie Policy or the information Ōura holds about you, the policy says to contact Ōura by email at the data protection address it lists.

Supporting quotations

Please contact us if you have any questions about this Cookie Policy or the information we hold about you. You can reach us by email at dataprotection@ouraring.com.

Not stated here

• The policy gives no response time for these contacts.

Legal Rights & Agreement Rules · Company practice

Policy effective May 18, 2026; continued use after a change means acceptance

This Cookie Policy is effective from May 18, 2026. Ōura may update it from time to time. If it does, it says it will tell you about material changes, either by a notice on the Site or by email. If you keep using the Site or Services after a change, the policy says that means you accept the Cookie Policy.

Supporting quotations

This Cookie Policy is effective from May 18, 2026.

We may update this Cookie Policy from time to time. If we do, we’ll let you know about any material changes, either by notifying you on the Site or by sending you an email.

If you keep using our Site or Services after a change, that means you accept this Cookie Policy.

Qualifications & exceptions

• Notice is promised for material changes only, by notice on the Site or by email; the policy does not say which method applies or how far in advance.
• Acceptance is stated to follow from continuing to use the Site or Services after a change.

Not stated here

• The policy does not say how much notice you get before a material change takes effect.