Privacy Policy

Legal Rights & Agreement Rules · Context

Pinterest announces a policy update effective November 12, 2026, which this text does not contain

A banner on the page says Pinterest is updating its Privacy Policy effective November 12, 2026 and links to a preview. The text analyzed here is the version stating an effective date of April 30, 2025. The announced successor is a separate text that was not supplied, so nothing in these cards describes what the November 12, 2026 version says.

Supporting quotations

We're updating our Privacy Policy, effective November 12, 2026.

Effective date: April 30, 2025

Qualifications & exceptions

• The announced update is described only as a future effective date and a preview link.

Not stated here

• The content of the preview or the November 12, 2026 version is not in the supplied source.
• The source does not say when the April 30, 2025 version stops applying beyond the announced future date.

Legal Rights & Agreement Rules · Context

A separate state privacy notice applies only to residents of U.S. states with a state privacy law

The page points to a U.S. State Privacy Law Disclosure & Notice at Collection. Pinterest says that notice applies only if you are a resident of a U.S. state governed by a state-level privacy law, and that the same page also serves as its California Notice at Collection. That notice is a separate document and is not part of the text analyzed here.

Supporting quotations

applies only if you are a resident of a U.S. state governed by a state-level privacy law

This page also serves as our California Notice at Collection.

Qualifications & exceptions

• Applies only to residents of U.S. states governed by a state-level privacy law.

Not stated here

• The linked notice text (a preview link) was not supplied, so what it adds for U.S. state residents is not known from this source.

Legal Rights & Agreement Rules · Context

Summary of changes: more detail on AI model training, retention, and international transfers

The summary says Pinterest added more detail on how it trains the models behind its products and services, including those using generative artificial intelligence, on how long it keeps information, and on changes to its international data transfer mechanisms. It adds that, for people outside the EEA, Switzerland and the United Kingdom, it outlines how it may share data with partners so advertisers can reach them on other websites and apps.

Supporting quotations

how we train the models that support our products and services including those using generative artificial intelligence, how long we keep your information, and changes to our international data transfer mechanisms

If you are outside of the EEA, Switzerland, or the United Kingdom, we’ve outlined how we may share data with partners to allow advertisers to reach you on other websites and apps.

Qualifications & exceptions

• The ad-partner sharing description is tied to people outside the EEA, Switzerland and the United Kingdom.

Not stated here

• The summary does not state which dated version it describes, so it is not clear whether these changes are in the April 30, 2025 text or in the announced successor.

Use & Processing · Company practice

Pinterest personalizes content and ads using information it collects from you and from other parties

Pinterest says its mission is to bring inspiration, and that to do so it shows you personalized content and ads based on information it collects from you and from other parties. Later sections spell out the ad personalization (which can use offsite activity and information from ad partners) and the information received from partners and advertisers.

Supporting quotations

we show you personalized content and ads we think you’ll be interested in based on information we collect from you and other parties

Depending on your age, location and privacy settings, we customize the ads we show you by identifying your interests based on your onsite and offsite activities

Online advertisers or third parties provide information to us about you

Qualifications & exceptions

• Ad customization depends on age, location and privacy settings, as stated in the ad personalization section.

Legal Rights & Agreement Rules · Context

Global policy with sections marked by where you live; GDPR joint controllers for EEA, Swiss and UK residents

This is described as Pinterest's global Privacy Policy, with sections highlighted where they apply based on where you live. For residents of the EEA, Switzerland and the UK, Pinterest Europe Ltd. (Ireland) and Pinterest, Inc. (United States) are joint data controllers under the GDPR, and Pinterest Europe Ltd is the responsible controller for fulfilling key obligations. A Data Protection Officer contact link is given for questions about data processing.

Supporting quotations

This is Pinterest’s global Privacy Policy.

We have highlighted below where a particular section applies to you based on where you live.

Pinterest Europe Ltd. and Pinterest, Inc. are joint data controllers of your personal data.

Pinterest Europe Ltd is the responsible controller for fulfilling key obligations under the GDPR.

Qualifications & exceptions

• The joint-controller statement is limited to residents of the EEA, Switzerland and the UK, for GDPR purposes.
• Regional applicability is signaled in this text mainly through section headings and in-line phrases such as 'depending on where you live'.

Not stated here

• For residents outside the EEA, Switzerland, the UK and the U.S., this section does not name a responsible controller; the Contact us section names Pinterest, Inc. only for people who live in the United States.

Data Access & Collection · Context

What 'Pinterest' and 'Services' cover, and that the information collected first is shared voluntarily

The policy defines 'Pinterest' or the 'Services' broadly: Pinterest websites, apps, services, technologies, APIs, widgets and any other products or features Pinterest offers, with Shuffles named as an example. It frames the first group of collected information as information you voluntarily share when you use these.

Supporting quotations

When you use Pinterest websites, apps, services, technologies, APIs, widgets, or any other

you voluntarily share certain information.

Qualifications & exceptions

• The 'voluntarily share' framing applies to the first group of collected information; the next group is information created and logged automatically.

Not stated here

• The linked list of Pinterest products and services is not part of the supplied source.

Data Access & Collection · Company practice

Account information collected when you join

When you join, Pinterest collects information like your name, email address, birthday, gender, country of residence, your interests and preferred language.

Supporting quotations

When you join our Services, we collect information like your name, email address, birthday, gender, country of residence, your interests, and preferred language.

Qualifications & exceptions

• The list is introduced with 'like', so it is examples of account information rather than a closed list.

Data Access & Collection · User right or choice

Business accounts may be offered an optional field for race and ethnicity, depending on where you live

If you have a business account, depending on where you live, you may have the option to add race and ethnicity information to your profile. The later consent section says that if you choose to provide race or ethnicity information, Pinterest uses it to promote you as a Creator, and the legal-basis category lists for EEA, Swiss and UK residents carry the label 'Account information (excluding race or ethnicity)'.

Supporting quotations

If you have a business account, depending on where you live, you may also have the option to add race and ethnicity information to your profile.

If you choose to provide race or ethnicity information we will use it to promote you as a Creator

Account information (excluding race or ethnicity)

Qualifications & exceptions

• The option is for business accounts and depends on where you live.
• The consent-based Creator-promotion use appears in the section for EEA, Swiss and UK residents.

Not stated here

• The source does not list which locations are offered the option or whether the Creator-promotion use applies outside the EEA, Switzerland and the UK.

Data Access & Collection · Company practice

Content you save, upload or interact with, and your messages with other users

Pinterest collects information when you save or upload Pins, photos or other content, when you interact with Pins or other content (for example by commenting or adding a Pin), and when you send messages and interact with other users.

Supporting quotations

We collect information when you save or upload Pins, photos, or other content, interact with Pins or other content (for example, commenting or adding a Pin), or where you send messages and interact with other users.

Qualifications & exceptions

• Messages and interactions with other users are within the collected 'Content' category as written.

Data Access & Collection · User right or choice

Precise location is shared only if you choose, depending on where you live

Depending on where you live, you can choose to share your precise location using your device settings. A later passage says Pinterest does not collect precise location information from users in the EEA, Switzerland or the UK.

Supporting quotations

Depending on where you live, you can choose to share your precise location using your device settings.

except for Precise location information (which we don’t collect from users in EEA, Switzerland, or the UK)

Qualifications & exceptions

• Sharing is by your choice through device settings; availability depends on where you live.

Not stated here

• Locations other than the EEA, Switzerland and the UK where precise location is or is not collected are not enumerated.

Data Access & Collection · Company practice

Content of your communications with Pinterest is collected

If you contact Pinterest for customer support or otherwise communicate with it, Pinterest collects the content of those communications.

Supporting quotations

If you contact us for customer support or otherwise communicate with us, we collect the content of these communications.

Linking & Identification · Company practice

Previously synced contacts continue to be processed to help you find other Pinterest users

If you previously chose to sync your contacts with your account, Pinterest says it will continue to process certain information about your contacts who are Pinterest users to help you find one another. The use section repeats that purpose.

Supporting quotations

If you previously chose to sync your contacts with your account, we will continue to process certain information about your contacts who are Pinterest users to help you find one another on our Services.

we will process certain information about your contacts who are Pinterest users to help you find them on our Services.

Qualifications & exceptions

• Applies to people who previously chose to sync contacts; the processing is described for contacts who are Pinterest users.

Not stated here

• The source does not say which items of contact information are processed beyond 'certain information', or what happens to contacts who are not Pinterest users.

Cross-references

• contrast (model-proposed): Community building on legitimate interests: similar people, friend finding, Facebook sign-up, synced contacts — The collection section says Pinterest processes certain information about your contacts who are Pinterest users if you previously synced contacts, while the EEA legal-basis listing says it will access contacts stored on your device if you choose to sync. The two descriptions of what happens with synced contacts differ in wording and the source does not reconcile them.

Data Access & Collection · Company practice

Pinterest logs technical information automatically when you use it

Pinterest says that, as with any website, mobile application or internet service, certain internet and electronic network activity information is created and logged automatically when you use it, and introduces examples of the types it collects.

Details not recorded for this card

Supporting quotations

certain internet and electronic network activity information gets created and logged automatically

Qualifications & exceptions

• Introduces examples ('some of the types'); the list that follows is not stated to be exhaustive.

Data Access & Collection · Company practice

Device information collected

Pinterest collects information about the device you use to reach the Services, including the type of device, operating system, network service provider, settings and unique device identifiers.

Supporting quotations

We collect information about the device you use to access our Services, including the type of device, operating system, network service provider, settings, and unique device identifiers.

Data Access & Collection · Company practice

Log data includes your IP address and activity on other websites that use Pinterest features

Pinterest servers record log data, including information your browser or mobile app sends automatically. It includes your IP address, activity on websites you visit that incorporate Pinterest features such as the Save button, browser type and settings, and the date and time you accessed the Services. This means logging can cover your activity on third-party sites that carry Pinterest features.

Supporting quotations

This log data includes, for example, your Internet Protocol (IP) address, activity on websites you visit that incorporate Pinterest features (like the “Save” button) browser type and settings, and the date and time of when you accessed the Services.

Qualifications & exceptions

• The list is introduced with 'for example'.

Not stated here

• A linked page with more on the log data collected is not part of the supplied source.

Data Access & Collection · Company practice

Cookies and similar technologies are used to obtain log data and store settings

Pinterest uses cookies or similar technologies to obtain log data. As an example, it uses cookies to store language preferences or other settings so you do not have to set them up on each visit. It points to its Cookie Policy for more on how cookies are used.

Details not recorded for this card

Supporting quotations

We also use “cookies” or similar technologies to obtain log data.

we use cookies to store your language preferences or other settings

Not stated here

• The Cookie Policy is a separate document that was not supplied, so its additional uses of cookies are not known from this source.

Inference & Profiling · Company practice

Pinterest infers interests and other attributes from your activity and partner information

Pinterest uses your activity (such as the Pins you click, terms you search for, boards you create and text you add in comments or descriptions), together with information you gave at sign-up and information from its partners and advertisers, to make inferences about you and your preferences. For example, a travel board may lead it to infer you are a travel enthusiast. It may also infer other information such as your education or professional experience.

Supporting quotations

we use your activity—such as which Pins you click on, terms you search for, boards you create, and any text that you add in a comment or description—along with other information you’ve provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences

We may also infer other information, such as your education or professional experience.

Qualifications & exceptions

• The travel example is an illustration, not a limit on the inferences made.

Not stated here

• The source does not list which other attributes may be inferred beyond education and professional experience.

Inference & Profiling · Company practice

Approximate location is inferred from your IP address even if you do not share precise location

Pinterest uses your IP address to infer your approximate location even if you do not choose to share your precise location. Photos you share may also include information about where they were taken.

Details not recorded for this card

Supporting quotations

We use your IP address to infer your approximate location, even if you don't choose to share your precise location

photos you share may include information about the location where they were taken.

Qualifications & exceptions

• Approximate location is inferred whether or not you share precise location.

Data Access & Collection · Company practice

A record of your settings choices is kept

Pinterest keeps a record of the choices you select in your settings, including privacy settings and whether you have enabled notifications.

Details not recorded for this card

Supporting quotations

We will keep a record of choices you’ve selected in your settings, including privacy settings and whether you have enabled notifications.

Data Access & Collection · Company practice

Pinterest receives information about you and your activity outside Pinterest from affiliates, advertisers and partners

Pinterest says it receives information about you and your activity outside Pinterest from its affiliates, advertisers, partners and other third parties it works with. The ad personalization section says it uses information from ad partners or other third parties to identify interests, and the advertiser item below describes the information advertisers can send.

Supporting quotations

We also receive information about you and your activity outside Pinterest from our affiliates, advertisers, partners and other third parties we work with.

as well as by using information we receive from ad partners or other third parties

Online advertisers or third parties provide information to us about you

Qualifications & exceptions

• The following list is introduced with 'For example', so it does not exhaust the sources.

Not stated here

• The source does not name the affiliates or partners.

Data Access & Collection · Company practice

Logging in with a third-party platform, linking accounts, or using the Save button lets Pinterest receive information

If you register or log in using a third-party platform such as Facebook or Google, that platform furnishes certain information to Pinterest to facilitate account creation or log-in. If you connect third-party accounts, Pinterest may use information from them to improve your experience. Because some third-party applications use Pinterest features such as the Save button (or you may install a Save button), Pinterest collects log data, including usage data, from those sites or apps.

Details not recorded for this card

Supporting quotations

If you register for or log into the Service using a third party platform (like Facebook or Google), they will furnish certain information to us to facilitate your account creation or log-in with us.

we may use information from those accounts to improve your experience.

If so, we collect log data from those sites or apps, including usage data.

Qualifications & exceptions

• Account information flows depend on registering with, logging in through, or connecting a third-party account.
• Log data from sites or apps with the Save button is collected when those sites or apps use the feature, or when you install the browser button.

Not stated here

• The source does not say which specific items the third-party platform furnishes.

Data Access & Collection · Company practice

Pinterest sometimes receives information about you from technical service partners, including marketing firms

Pinterest says it sometimes receives information about you from technical service partners, including from marketing firms.

Details not recorded for this card

Supporting quotations

We sometimes receive information about you from technical service partners, including from marketing firms.

Qualifications & exceptions

• Stated as occurring 'sometimes'.

Not stated here

• The source does not say what information these partners provide or who they are.

Data Access & Collection · Company practice

Advertisers and partners send Pinterest your visits, purchases and interests, including via the Pinterest Tag

Online advertisers or third parties provide Pinterest information about you to measure, report on or improve ad performance on Pinterest, or to help it decide which ads to show you. Examples are information about your visits to an advertiser's site, purchases you made from them, or interests from a third-party service. Sometimes this arrives through the Pinterest Tag, a piece of code an advertiser puts on their site that delivers insights to Pinterest and its ad partners about actions a person takes on the advertiser's website after viewing an ad on Pinterest. The ad personalization section says Pinterest uses information it receives from ad partners to customize the ads it shows you.

Supporting quotations

Online advertisers or third parties provide information to us about you to measure, report on or improve the performance of ads on Pinterest, or to help us better understand what kinds of ads to show you on Pinterest.

we may receive information about your visits to an advertiser's site, or purchases you made from them, or information about your interests from a third-party service

Sometimes we get this information through the Pinterest Tag (a piece of code an advertiser puts on their site), which delivers insights to us and our ad partners about actions that a person takes on their website after viewing an ad on our Services.

as well as by using information we receive from ad partners or other third parties

Qualifications & exceptions

• Examples are introduced with 'for example'; the types of information are not limited to those named.
• The Pinterest Tag is described as one route ('sometimes'), not the only one.

Not stated here

• The linked page on the Pinterest Tag and the types of information advertisers share is a separate document and was not supplied.

Linking & Identification · User right or choice

You can control how this partner information is used for personalization through Privacy and Data Settings

Pinterest says you can control how it uses the information it receives from partners and advertisers to personalize your experience and the ads you see, using your Privacy and Data Settings. The source does not describe the settings themselves; a later section says opting out of targeted advertising means you still see ads but they are not informed by offsite data.

Supporting quotations

You can control how we use this information to personalize your experience and the ads you see on Pinterest in your

Note that you will still see ads on our Services, but they will not be informed by offsite data.

Qualifications & exceptions

• The control is described for how Pinterest uses the information to personalize; it is not stated to stop the receipt of the information.

Not stated here

• The Privacy and Data Settings page is linked but not supplied, so the available settings are not known from this source.
• The source does not say whether a setting stops Pinterest receiving the information, as opposed to limiting its use.

Use & Processing · Company practice

Pinterest uses your information to provide and improve your experience and show you content that is relevant to you

Pinterest says it is committed to showing you content that is relevant, interesting and personal to you, and that to do so it uses your information to provide and improve your experience. The list that follows gives the specific uses.

Details not recorded for this card

Supporting quotations

We’re committed to showing you content that’s relevant, interesting and personal to you.

we use your information to provide and improve your experience, including to:

Qualifications & exceptions

• The list is introduced with 'including', so the specific uses are not stated to be exhaustive.

Use & Processing · Company practice

Pinterest uses your information to identify you and respond to your questions or comments

Pinterest uses your information to identify you when you use the Services and to respond to your questions or comments.

Details not recorded for this card

Supporting quotations

Identify you when you use our Services.

Respond to your questions or comments.

Use & Processing · Company practice

Recommendations are based on your activity on Pinterest and your offsite behavior

Pinterest uses your information to recommend Pins, boards or content based on your activity on the Services and your offsite behavior. For example, if you visit websites that sell electric guitars, it may suggest guitar Pins. The policy says that when it uses cookies to learn about your behavior on or off its services, it or its partners will obtain consent that may be needed under applicable law. For EEA, Swiss and UK residents the later legal-basis section lists customizing the experience based on offsite behavior as a use based on legitimate interests.

Supporting quotations

Recommend Pins, boards, or content you might like based on your activity on our Services and your offsite behavior.

if you visit websites that sell electric guitars, we may suggest guitar Pins to you.

we or our partners will obtain consent that we may need under applicable law

Customize your Pinterest experience based on your offsite behavior.

Qualifications & exceptions

• Consent for cookies used to learn about behavior on or off the services is described as consent 'that we may need under applicable law', so it depends on the law that applies to you.
• The legitimate-interests listing is within the section for EEA, Switzerland and UK residents.

Not stated here

• The source does not say how offsite behavior is learned for recommendations beyond cookies and information from partners.
• The linked Terms of Service passage on how content is recommended was not supplied.

Linking & Identification · Company practice

Pinterest uses your information to suggest people with similar interests and help friends and contacts find you

Pinterest uses your information to suggest other people with similar interests, for example suggesting interior designers if you follow interior design boards. It also uses data to help your friends and contacts find you; for example, people can search for your account using your email. If you previously chose to sync your contacts, it processes certain information about your contacts who are Pinterest users to help you find them.

Supporting quotations

We use your info to suggest other people who have similar interests.

We also use data to help your friends and contacts find you on Pinterest.

people can search for your account on Pinterest using your email

Suggest other people who have similar interests.

Qualifications & exceptions

• Contact processing applies if you previously chose to sync your contacts.

Not stated here

• The source does not say whether you can stop your account being found by email.

Use & Processing · User right or choice

Photo-based search is available if you choose to enable it

Pinterest uses your information to allow searching with photos if you choose. For example, if you take a photo of shoes or furniture you like, you can ask Pinterest to show similar items. You can opt in to this in your device operating system settings.

Supporting quotations

Allow searching with photos, if you choose.

You can opt in to this in your device operating system settings.

Qualifications & exceptions

• Depends on your choice and on opting in through device operating system settings.

Use & Processing · User right or choice

Precise location is used to customize your experience depending on where you live and with your consent

Depending on where you live, and with your consent, Pinterest uses your precise location to customize your experience. For example, if you are near a retailer it may show you that retailer's Pins. You can opt in to and out of this in your device operating system settings.

Supporting quotations

Depending on where you live, and with your consent, identify your precise location and customize your experience on our Services.

You can opt in to (and out of) this in your device operating system settings.

Qualifications & exceptions

• Requires your consent and depends on where you live; opt in and out through device operating system settings.

Use & Processing · Company practice

Pinterest sends updates by email, push notification, SMS or phone; you can unsubscribe or change settings

Pinterest uses your information to send updates by email, push notification, SMS or phone. You can unsubscribe from promotional emails at any time and stop other notifications by updating your settings.

Supporting quotations

Send you updates, including by email, push notification, SMS, or phone.

You can unsubscribe from our promotional emails at any time

by updating your

Qualifications & exceptions

• The 'at any time' unsubscribe is stated for promotional emails; other notifications are stopped through settings.

Not stated here

• The source does not say how to stop SMS or phone contact separately.

Security & Safeguards · Company practice

Pinterest reviews your activity and messages to detect spam, enforce its terms and address risk

Pinterest uses your information to review your activity and messages on the Services to detect spam, enforce its Terms and policies, or detect activity that poses a risk to the community or the public. This can include working with law enforcement to keep Pinterest safe. It also analyzes users' log data and device information to identify and investigate suspicious behavior or violations of its policies or Terms.

Supporting quotations

Review your activity and messages on our Services to detect spam, enforce our Terms and policies, or activity that poses a risk to our community or the public.

This can include working with law enforcement to keep Pinterest safe.

Analyze users’ log data and device information to identify and investigate suspicious behavior or violations of our policies or Terms.

Qualifications & exceptions

• The text includes 'messages' among what is reviewed; it does not say whether this is automated or by people.

Not stated here

• The source does not say how messages are reviewed or under what limits.

Use & Processing · Company practice

Age verification may include facial age estimation and matching your face against a government ID

Pinterest may conduct age verification 'as appropriate', and says this may include facial age estimation and matching your face against a government ID.

Supporting quotations

as appropriate. This may include facial age estimation and matching your face against a government ID.

Qualifications & exceptions

• Stated as done 'as appropriate' and as something it 'may include'.

Not stated here

• The source does not say when age verification is triggered, who performs it, or how long face or ID information is kept.
• The linked age verification appeals page was not supplied.

Legal Rights & Agreement Rules · Company practice

Pinterest may access user information in relation to a legal claim, litigation or regulatory proceeding

Pinterest says it may access user information in relation to a legal claim, litigation or a regulatory proceeding.

Details not recorded for this card

Supporting quotations

May access user information in relation to a legal claim, litigation, or regulatory proceeding.

Qualifications & exceptions

• Stated with 'May'; no further conditions are given in this item.

Use & Processing · Company practice

Information is used for analytics and research on who uses Pinterest and what they do

Pinterest uses information to conduct analytics and research on who is using the Services and what they are doing. For example, by logging how often people use two versions of a feature it can tell which version is better.

Supporting quotations

Conduct analytics and research on who is using our Services and what they are doing.

Use & Processing · Company practice

Pinterest uses information, including Pins, to train machine learning models and build generative AI features

Pinterest uses information to improve the products and services of its family of companies and to offer new features. As an example it uses information to train, develop and improve its technology, such as machine learning models, regardless of when Pins were posted. It names body type technology as trained on images in Pins posted to the Services, and says Pinterest also has features supported by generative artificial intelligence.

Supporting quotations

Improve the products and services of our family of companies and offer new features.

using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted.

which is trained on images in Pins posted to our Services

Pinterest also has features that are supported by generative artificial intelligence technology.

Qualifications & exceptions

• The training use is given as an example ('For example'); the item does not restrict training to the named technologies.
• 'Regardless of when Pins were posted' means earlier Pins can be used.
• A later passage lets EEA, Swiss and UK residents object where legitimate interests are the basis, including for generative AI features.

Not stated here

• This item does not say which content (for example secret boards or messages) is used for training, or give an opt-out for residents outside the EEA, Switzerland and the UK.
• The linked AI at Pinterest page was not supplied.

Use & Processing · Company commitment

Aggregated or de-identified information is created, kept de-identified, and not re-identified

Pinterest uses information to create aggregated or de-identified information that cannot reasonably be used to identify you. It says it processes, maintains and uses that information only in a de-identified fashion for the purposes of this Privacy Policy and will not attempt to re-identify it.

Supporting quotations

Create aggregated or de-identified information that cannot reasonably be used to identify you.

will not attempt to re-identify such information

Qualifications & exceptions

• The commitment covers use for the purposes of this Privacy Policy.

Use & Processing · Company practice

Ads are personalized from onsite and offsite activity and partner information, depending on age, location and settings

Pinterest uses the information it collects to decide which ads to show you on Pinterest and, depending on where you live, to enable itself or partners to show you ads both on and off Pinterest. Depending on your age, location and privacy settings, it customizes ads by identifying your interests from onsite and offsite activities and from information received from ad partners or other third parties. The same list includes advertising Pinterest to you on other sites and apps and telling ad partners how their ads are doing.

Supporting quotations

We also use your information to personalize the ads you see

Decide which ads to show you directly on Pinterest, and, depending on where you live, enabling Pinterest directly or through partners to show you ads both

Depending on your age, location and privacy settings, we customize the ads we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties.

Advertise Pinterest products and services to you on other sites and apps.

Tell our ad partners how their Pinterest ads are doing, and how to make them better.

Qualifications & exceptions

• Off-Pinterest ad display and the ad customization depend on where you live, your age and your privacy settings.
• The examples given (camping tents, sleeping bags) are illustrations.

Use & Processing · Restriction or exception

Where cookies identify your offsite interests for ads, consent is obtained where required

The ad personalization item says that where Pinterest uses cookies to identify your offsite interests, it will get your consent where required. The sentence is qualified by 'where required', so it depends on the law that applies to you.

Supporting quotations

Where we use cookies to identify your offsite interests, we’ll get your consent where required.

Qualifications & exceptions

• Consent is promised 'where required', not in all cases.

Not stated here

• The source does not list where consent is required.

Use & Processing · Company practice

Generative AI features let advertisers add limited content to their ads

Pinterest says it offers features supported by generative artificial intelligence that enable advertisers to add limited content to their ads. The item does not explain how those features work or what information about users they use.

Details not recorded for this card

Supporting quotations

We also offer features supported by generative artificial intelligence to enable our advertisers to add limited content to their ads.

Qualifications & exceptions

• The content advertisers may add is described as 'limited'.

Not stated here

• The source does not say what user information, if any, these features use or what 'limited' means.

Sharing & Disclosure · Company practice

Pinterest discloses cookie IDs, IP address or a hashed email to third parties to advertise Pinterest to you elsewhere

To advertise Pinterest products and services to you on other sites and apps, Pinterest discloses information such as cookie IDs, your IP address or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform and others. Those third parties may combine that information with other information they already have about you and deliver ads about Pinterest to you. The EEA legal-basis section lists the same disclosure as an activity based on legitimate interests. The item links to how to opt out of marketing off Pinterest.

Supporting quotations

we disclose information such as cookie IDs, your IP address, or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform, and others who may combine that information with other information they already have about you and deliver ads about Pinterest to you.

Advertise Pinterest products and services to you on other sites.

Qualifications & exceptions

• The items listed are examples ('such as'), and the recipients are named as examples ('such as Facebook Ads, Google Marketing Platform, and others').
• What the recipients do with the combined information is described as what they 'may' do.

Not stated here

• The source does not say what the recipients may do with the information beyond delivering ads about Pinterest.
• The linked page on marketing off Pinterest and how to opt out was not supplied.

Sharing & Disclosure · Company practice

Information about ads you see or interact with goes to advertisers, aggregated or at individual level

Pinterest discloses information about the ads you see or interact with on Pinterest to advertisers and third-party companies so ad performance can be measured or improved. Some of this information is aggregated, for example a report that a percentage of people who viewed a Pin visited the advertiser's site. Depending on where you live and your settings, it may also disclose this information at an individual level, for example letting an advertiser know that certain people saved a particular Pin. Separately, when you fill out a lead ad form or click an ad, Pinterest shares information related to that action with advertising partners.

Supporting quotations

We disclose information about the ads you see or interact with on Pinterest to our advertisers and third-party companies

Some of this information is aggregated.

Depending on where you live and your settings, we may also disclose this information at an individual level.

we would let an advertiser know that a particular Pin has been saved by certain people

when you fill out a lead ad form, or click on an ad on Pinterest, we’ll share information related to that action with advertising partners

Use aggregated information from our measurement providers to tell our ad partners how their Pinterest ads are performing, and how to make them better.

Qualifications & exceptions

• Individual-level disclosure is conditional on where you live and your settings ('may').
• The EEA legal-basis listing for ad measurement describes aggregated information from measurement providers.

Not stated here

• The source does not say which locations or settings allow individual-level disclosure.
• The linked Help Center page on ads performance reporting was not supplied.

Cross-references

• contrast (model-proposed): Ad measurement and analytics on legitimate interests: aggregated measurement-provider information goes to ad partners — The EEA legal-basis listing for ad measurement describes aggregated information from measurement providers, while the general sharing item says that depending on where you live and your settings information about ads may also be disclosed to advertisers at an individual level. The source does not say whether individual-level disclosure applies in the EEA, Switzerland and the UK.

Sharing & Disclosure · User right or choice

Some ad activities may count as targeted advertising, sharing or selling under U.S. state laws; you can opt out

Pinterest says some of these activities may be considered 'targeted advertising', 'sharing' or 'selling' as those terms are defined under certain U.S. state privacy laws. You can opt out of Pinterest using and disclosing your information for these purposes through your Privacy and Data Settings. The wording says 'some' of the activities and does not say which of the listed activities are covered.

Supporting quotations

Some of these activities may be considered “targeted advertising” “sharing” or “selling” as those terms are defined under certain state privacy laws in the US.

You can opt out of Pinterest using and disclosing your information for these purposes.

Qualifications & exceptions

• The labels apply under certain U.S. state privacy laws, using those laws' definitions.

Not stated here

• The source does not say which activities fall under which label, so it is not clear whether the hashed-email and cookie-ID disclosure for ads about Pinterest is covered by the opt-out.
• The Privacy and Data Settings page was not supplied.

Data Access & Collection · Company commitment

Pinterest or its partners will obtain any consent needed when cookies track your behavior on or off Pinterest

When Pinterest uses cookies to learn about your behavior on or off its services, it or its partners will obtain consent that it may need under applicable law. The commitment is limited to consent 'that we may need under applicable law'. The Cookie Policy is linked for more on cookie use.

Supporting quotations

When we use cookies to learn about your behavior on or off of our services, we or our partners will obtain consent that we may need under applicable law.

Qualifications & exceptions

• Consent is promised only to the extent applicable law requires it.

Not stated here

• The Cookie Policy is a separate document and was not supplied.

Legal Rights & Agreement Rules · Context

The legal-bases section applies only to EEA, Swiss and UK residents, and rights depend on the legal basis used

This section applies only to residents of the EEA, Switzerland and the UK. It explains that under data protection law such as the GDPR, companies must have a legal justification to process information for the purposes in the policy. Pinterest says you have particular rights depending on which legal basis it uses, and explains them below. The rights section lists additional rights for these residents and says rights may be limited in some cases.

Supporting quotations

The below section only applies for residents in the EEA, Switzerland, and UK.

companies must have a legal justification to process your information for the various purposes described in this Privacy Policy

You also have particular rights available to you depending on which legal basis we use

Additional rights in the EEA, Switzerland, and the UK

These rights may be limited

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK only.

Not stated here

• The source does not say what legal justification, if any, applies to processing for residents of other places.

Legal Rights & Agreement Rules · Company practice

Pinterest relies on its own or a third party's legitimate interests where not outweighed by your interests and rights

For the uses listed under legitimate interests, Pinterest says it relies on its legitimate interests or those of a third party, where they are not outweighed by your interests and fundamental rights. Each use below states the interests relied on and the categories of information used.

Supporting quotations

We rely on our legitimate interests or those of a third party where they are not outweighed by your interests and fundamental rights.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Legal Rights & Agreement Rules · Company practice

Personalized content on legitimate interests: identify you, recommend content, use offsite behavior

For EEA, Swiss and UK residents, Pinterest lists three uses to show content that is relevant and personal as based on legitimate interests: identifying you when you use the Services, recommending Pins, boards, topics or content based on your activity on the Services, and customizing your experience based on your offsite behavior. The interest relied on is that it is in Pinterest's interest and that of users to receive a personalized, unique and relevant offering, as this is why users come to the Service.

Supporting quotations

Identify you when you use our Services.

Recommend Pins, boards, topics or content you might like based on your activity on our Services.

Customize your Pinterest experience based on your offsite behavior.

It is in our interest and in the interest of Pinterest users to receive a personalized, unique and relevant offering, as this is why users come to the Service.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK; these residents can object where legitimate interests are the basis, as the rights section states.

Use & Processing · Company practice

Categories of information used for personalized content

For personalized content under legitimate interests, Pinterest lists these categories: account information (excluding race or ethnicity), content, location information, log data, information from cookie data and similar technologies, device information, usage data and inferences, user choices, and data from other sources (third party platforms, technical service partners, advertisers and other partners). The list does not name your communications with Pinterest or your synced contacts for this purpose; that is a feature of this list, not a statement that the information is never used elsewhere.

Details not recorded for this card

Supporting quotations

Account information (excluding race or ethnicity)

Content

Location information

Log data

Information from cookie data and similar technologies

Device information

Usage data and inferences

User choices

Data from other sources (third party platforms; technical service partners; advertisers and other partners)

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Race or ethnicity is excluded from the account information category for this purpose.

Not stated here

• The source does not say whether any listed category is limited in how much of it is used for this purpose.

Linking & Identification · Company practice

Community building on legitimate interests: similar people, friend finding, Facebook sign-up, synced contacts

For EEA, Swiss and UK residents, Pinterest lists building your community as based on legitimate interests: suggesting people with similar interests, and helping your friends and contacts find you, for example helping Facebook friends find you when they first sign up if you signed up with Facebook, or letting people search for your account using your email. If you choose to sync contacts, Pinterest says it will access contacts stored on your device to help you find out whether your contacts are on the Services. The interest relied on is helping you make connections you may know to deliver a relevant and unique Service.

Supporting quotations

Suggest other people who have similar interests.

if you sign up using a Facebook account, we can help your Facebook friends find you on Pinterest when they first sign up for Pinterest.

If you choose to sync your contacts with your Pinterest account, we will access contacts stored on your device to help you find out if your contacts are on our Services.

It is in our interest to help you make connections you may know in order to deliver a relevant and unique Service.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Contact access is described as occurring if you choose to sync your contacts.

Not stated here

• This listing says Pinterest will 'access contacts stored on your device'; the collection section describes processing 'certain information about your contacts who are Pinterest users'. The source does not reconcile the two descriptions.

Cross-references

• contrast (model-proposed): Previously synced contacts continue to be processed to help you find other Pinterest users — The collection section says Pinterest processes certain information about your contacts who are Pinterest users if you previously synced contacts, while the EEA legal-basis listing says it will access contacts stored on your device if you choose to sync. The two descriptions of what happens with synced contacts differ in wording and the source does not reconcile them.

Use & Processing · Company practice

Categories of information used for community building

For community building under legitimate interests, Pinterest lists account information (excluding race or ethnicity), content, location information, your contacts, log data, cookie data and similar technologies, device information, usage data and inferences, user choices, and data from other sources. Unlike the personalized-content list, this one names your contacts.

Details not recorded for this card

Supporting quotations

Account information (excluding race or ethnicity)

Content

Location information

Your contacts

Log data

Information from cookie data and similar technologies

Device information

Usage data and inferences

User choices

Data from other sources (third party platforms; technical service partners; advertisers and other partners)

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Race or ethnicity is excluded from the account information category for this purpose.

Security & Safeguards · Company practice

Safety on legitimate interests: law enforcement and researchers, log analysis, message review, age verification

For EEA, Swiss and UK residents, making and keeping Pinterest safe is listed as based on legitimate interests: working with law enforcement and researchers (requests for account information from police or courts, or from researchers who study activity on Pinterest), analyzing log data and device information to investigate suspicious behavior, reviewing activity and messages to detect spam or activity that poses a risk to safety, and conducting age verification, which may include facial age estimation and matching your face against a government ID. The interests relied on are securing systems and fighting spam, threats, abuse or infringement and promoting safety, and ensuring Services are used in line with the Terms.

Supporting quotations

Work with law enforcement and researchers. We may get requests for account information from law enforcement authorities like the police or courts, or from researchers to study activity on Pinterest.

Analyze users’ log data and device information to identify and investigate suspicious behavior or violation of our policies or Terms.

Review your activity and messages on our Services to detect spam or activity that poses a risk to the safety of you, our community and/or members of the public.

Conduct age verification. This may include facial age estimation and matching your face against a government ID.

It is in our interest and in the interest of Pinterest users to secure Pinterest systems and fight spam, threats, abuse or infringement activities and promote safety and security on Pinterest.

It is also in our interest and the interests of other users to ensure our Services are used in accordance with our Terms.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Not stated here

• The source does not say what information is given to researchers.

Use & Processing · Company practice

Categories of information that may be used for safety purposes

For safety purposes Pinterest says the actual information used depends on the factual circumstances but could include any of the following: account information (excluding race or ethnicity), content, location information, your communications with Pinterest, log data, cookie data and similar technologies, device information, usage data and inferences, user choices, and data from other sources.

Details not recorded for this card

Supporting quotations

The actual information used depends on the factual circumstances, but could include any of the following:

Account information (excluding race or ethnicity)

Content

Location information

Your communications with us

Log data

Information from cookie data and similar technologies

Device information

Usage data and inferences

User choices

Data from other sources (third party platforms; technical service partners; advertisers and other partners)

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• The list is introduced with 'could include', so which items are used depends on the circumstances.

Use & Processing · Company practice

Analytics and research on legitimate interests: who uses Pinterest and what they do

For EEA, Swiss and UK residents, Pinterest lists conducting analytics and research on who is using Pinterest and what they are doing as a use based on legitimate interests, with the example of logging how often people use two versions of a feature to see which is better. The same use appears in the general section.

Details not recorded for this card

Supporting quotations

Conduct analytics and research on who is using Pinterest and what they are doing.

Conduct analytics and research on who is using our Services and what they are doing.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK for the legal-basis listing.

Use & Processing · Company practice

Improving products on legitimate interests includes training machine learning on any Pins and generative AI features

For EEA, Swiss and UK residents, Pinterest lists improving the products and services of its family of companies and offering new features as based on legitimate interests. It gives the example of using information to train, develop and improve its machine learning models regardless of when Pins were posted, and says some of this information may be aggregated or de-identified. It says that, to improve search, it uses machine learning to categorise images in Pins into body types and that for this purpose it uses any Pins on Pinterest. It also says it has features supported by generative artificial intelligence. A later passage lets these residents object where legitimate interests are the basis, including for generative AI features.

Supporting quotations

Improve the products and services of our family of companies and offer new features.

using information to train, develop and improve our technology such as our machine learning models, regardless of when Pins were posted.

Some of this information may be aggregated or de-identified.

Pinterest uses machine learning technology to categorise images in Pins into different

For this purpose, Pinterest uses any Pins on Pinterest.

Pinterest also has features that are supported by generative artificial intelligence technology.

which is trained on images in Pins posted to our Services

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK for the legal-basis listing.
• Only 'some' of the information is described as possibly aggregated or de-identified.
• The right to object for these residents is stated in the rights section.

Not stated here

• 'Any Pins on Pinterest' is not qualified in this item; the source does not say whether secret or private Pins are included.
• The linked AI at Pinterest and body type pages were not supplied.

Cross-references

• qualified by (model-proposed): EEA, Swiss and UK residents can object to direct marketing and to processing based on legitimate interests — The additional rights for EEA, Swiss and UK residents let them object where legitimate interests are the basis, including for generative AI features; this qualifies the legitimate-interests listing for improving products, which includes machine learning and generative AI features.

Legal Rights & Agreement Rules · Company practice

Interest relied on for improving, promoting and developing the Service

The interest Pinterest states for the improvement uses is that it is in its interest and the interests of its users that it improves, promotes and develops the Service in an informed way.

Details not recorded for this card

Supporting quotations

It is in our interest and the interests of Pinterest’s users that we improve, promote and develop the Service in an informed way.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Use & Processing · Company practice

Categories of information used to improve, innovate and develop the Services

For improving, innovating and developing the Services, Pinterest lists account information (excluding race or ethnicity), content, location information, your communications with Pinterest, log data, cookie data and similar technologies, device information, usage data and inferences, user choices, and data from other sources.

Details not recorded for this card

Supporting quotations

Account information (excluding race or ethnicity)

Content

Location information

Your communications with us

Log data

Information from cookie data and similar technologies

Device information

Usage data and inferences

User choices

Data from other sources (third party platforms; technical service partners; advertisers and other partners)

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Race or ethnicity is excluded from the account information category.

Legal Rights & Agreement Rules · Company practice

Legal advice and disputes on legitimate interests: Pinterest preserves and shares information

For EEA, Swiss and UK residents, Pinterest lists preserving and sharing information when it seeks legal advice or seeks to protect itself in litigation and other disputes, including violations of its Terms and policies, as based on legitimate interests. The interests stated are responding to complaints, preventing and addressing fraud, unauthorized use, violations of its Terms and policies, or other harmful or illegal activity, and seeking legal advice and protecting itself, its personnel, property or products, its users or others, including in investigations, regulatory inquiries and litigation.

Supporting quotations

Preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes violations of our Terms and policies.

It is in our interest and in the interest of Pinterest users to respond to complaints, prevent and address fraud, unauthorized use of Pinterest, violations of our Terms and policies, or other harmful or illegal activity.

It is in our interest to seek legal advice and protect ourselves (including our rights, personnel, property or products), our users or others, including as part of investigations or regulatory inquiries and litigation or other disputes.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Not stated here

• The source does not say with whom information is shared when seeking legal advice or in disputes.

Use & Processing · Company practice

Categories of information that may be used for legal advice and disputes

For legal advice and disputes, Pinterest says the actual information used depends on the factual circumstances but could include account information (excluding race or ethnicity), content, location information, your communications with Pinterest, log data, cookie data and similar technologies, device information, usage data and inferences, user choices, and data from other sources.

Details not recorded for this card

Supporting quotations

The actual information used depends on the factual circumstances, but could include any of the following:

Account information (excluding race or ethnicity)

Content

Location information

Your communications with us

Log data

Information from cookie data and similar technologies

Device information

Usage data and inferences

User choices

Data from other sources (third party platforms; technical service partners; advertisers and other partners)

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• The list is introduced with 'could include'.

Use & Processing · Company practice

Communicating with you on legitimate interests: respond to questions and send updates, which may be marketing

For EEA, Swiss and UK residents, Pinterest lists communicating with you as based on legitimate interests: responding to questions or comments, and sending updates (for example when activity such as saves or comments happens) and news by email or push notification depending on your settings, such as weekly updates with Pins you may like. Depending on where you live, this may be marketing and in certain cases Pinterest will obtain your consent. You can stop these notifications by updating your settings. The interests stated are continuously improving customer support and informing users of new features.

Supporting quotations

Respond to your questions or comments.

Send you updates (such as when certain activity, like saves or comments, happens on Pinterest) and news by email or push notification, depending on your settings.

Depending on where you live, this may be marketing and in certain cases we will obtain your consent.

It is in our interest and in the interest of Pinterest users to continuously improve and develop the customer support we provide.

It is in our interest and in the interest of Pinterest users to learn of new features and elements that may be of interest to them.

Qualifications & exceptions

• Marketing and consent depend on where you live, and consent is obtained only 'in certain cases'.
• Applies to residents of the EEA, Switzerland and the UK for the legal-basis listing.

Not stated here

• The source does not say in which cases consent is obtained.

Use & Processing · Company practice

Categories of information used to communicate with you

For communicating with you, Pinterest lists account information (excluding race or ethnicity), content, location information, your communications with Pinterest, log data, cookie data and similar technologies, device information, usage data and inferences, user choices, and data from other sources.

Details not recorded for this card

Supporting quotations

Account information (excluding race or ethnicity)

Content

Location information

Your communications with us

Log data

Information from cookie data and similar technologies

Device information

Usage data and inferences

User choices

Data from other sources (third party platforms; technical service partners; advertisers and other partners)

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Race or ethnicity is excluded from the account information category.

Use & Processing · Company practice

Ads on Pinterest on legitimate interests: ad choice from on-Service information, plus generative AI for advertisers

For EEA, Swiss and UK residents, Pinterest lists delivering advertising on its Services as based on legitimate interests: deciding which ads to show you based on information on the Services, for example showing outdoor-product ads if you show interest in camping tents. It also offers features supported by generative artificial intelligence that let advertisers add limited content to their ads. The interest stated in the next packet is receiving relevant ads, which it calls the primary funding of the service.

Supporting quotations

Decide which ads to show you based on information on our Services.

We also offer features supported by generative artificial intelligence to enable our advertisers to add limited content to their ads.

This is also the primary funding of the service

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• The ad decision here is based on information on the Services; offsite-based ad customization is covered by the consent listing.

Legal Rights & Agreement Rules · Company practice

Interest relied on for ads on Pinterest: relevant ads, free service and revenue

For ads on its Services based on legitimate interests (EEA, Swiss and UK residents), Pinterest states the interest as receiving relevant and interesting ads for products or services users are interested in, as opposed to randomized and generic ads. It adds that this is the primary funding of the service, allows users to keep using it free of charge and allows Pinterest to generate revenue.

Details not recorded for this card

Supporting quotations

It is in our interest and in the interest of Pinterest users to receive relevant and interesting adverts for products or services they are interested in, as opposed to receiving randomized and generic ads which they may have no interest in.

This is also the primary funding of the service and allows users to continue enjoying the service free-of-charge and allows Pinterest to generate revenue.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Use & Processing · Company practice

Categories of information used to deliver ads on Pinterest

For delivering ads on its Services, Pinterest lists account information (excluding race or ethnicity), content, location information, your communications with Pinterest, log data, cookie data and similar technologies, device information, usage data and inferences, user choices, and data from other sources. Cookie information refers to the cookie-based log data described earlier, and data from other sources includes third-party platforms that furnish information when you log in with them.

Details not recorded for this card

Supporting quotations

Account information (excluding race or ethnicity)

Content

Location information

Your communications with us

Log data

Information from cookie data and similar technologies

Device information

Usage data and inferences

User choices

Data from other sources (third party platforms; technical service partners; advertisers and other partners)

We also use “cookies” or similar technologies to obtain log data.

they will furnish certain information to us to facilitate your account creation or log-in with us

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Race or ethnicity is excluded from the account information category.
• This list includes your communications with Pinterest, which the personalized-content and community lists do not.

Sharing & Disclosure · Company practice

Ad measurement and analytics on legitimate interests: aggregated measurement-provider information goes to ad partners

For EEA, Swiss and UK residents, Pinterest lists measurement and ad analytics as based on legitimate interests: using aggregated information from its measurement providers to tell ad partners how their ads are performing and how to improve them, for example reporting that a percentage of people who viewed a Pin visited the advertiser's site. The interest stated is enabling business accounts and advertisers to understand how their ads or content performed and the audience that viewed or interacted with them, which it says also helps keep ads relevant and the Service free. The general sharing item says that, depending on where you live and your settings, information about ads may also be disclosed to advertisers at an individual level.

Supporting quotations

Use aggregated information from our measurement providers to tell our ad partners how their Pinterest ads are performing, and how to make them better.

It is in our interest to enable business accounts and advertisers to view and understand how their ads or content performed and the audience that viewed or interacted with their ads or content.

Depending on where you live and your settings, we may also disclose this information at an individual level.

Qualifications & exceptions

• This listing describes aggregated information; individual-level disclosure is described in the general item as depending on where you live and your settings.

Not stated here

• The source does not say whether individual-level disclosure applies to residents of the EEA, Switzerland and the UK, or who the measurement providers are.

Cross-references

• contrast (model-proposed): Information about ads you see or interact with goes to advertisers, aggregated or at individual level — The EEA legal-basis listing for ad measurement describes aggregated information from measurement providers, while the general sharing item says that depending on where you live and your settings information about ads may also be disclosed to advertisers at an individual level. The source does not say whether individual-level disclosure applies in the EEA, Switzerland and the UK.

Use & Processing · Company practice

Categories of information used for ad measurement and analytics

For measurement and ad analytics, Pinterest lists account information (excluding race or ethnicity), content, location information, log data, cookie data and similar technologies, device information, usage data and inferences, and data from other sources. This list does not name your communications with Pinterest or user choices.

Details not recorded for this card

Supporting quotations

Account information (excluding race or ethnicity)

Content

Location information

Log data

Information from cookie data and similar technologies

Device information

Usage data and inferences

Data from other sources (third party platforms; technical service partners; advertisers and other partners)

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Race or ethnicity is excluded from the account information category.

Sharing & Disclosure · Company practice

Off-Pinterest ads on legitimate interests: cookie IDs, IP address and hashed email go to marketing services

For EEA, Swiss and UK residents, Pinterest lists delivering ads about Pinterest off Pinterest as based on legitimate interests: it discloses information such as cookie IDs, your IP address and a hashed version of your email address to services it uses to market Pinterest to you on other sites and apps, such as Facebook Ads, Google Marketing Platform and others. The interest stated is delivering ads that are relevant, interesting and personal in order to generate revenue.

Supporting quotations

we disclose information such as cookie IDs, your IP address, and a hashed version of your email address to services we use to market Pinterest to you on sites and apps other than Pinterest, such as Facebook Ads, Google Marketing Platform, and others.

We have a legitimate interest in delivering ads that are relevant, interesting and personal to you in order to generate revenue.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Information and recipients are given as examples ('such as').

Not stated here

• The source does not say whether the objection right for these residents ends this disclosure.

Use & Processing · Company practice

Categories of information used for off-Pinterest ads about Pinterest

For ads about Pinterest delivered off Pinterest, the listed categories are account information (excluding race or ethnicity), content, location information, log data, cookie data and similar technologies, device information, usage data and inferences, user choices, and data from other sources. This list does not name your communications with Pinterest.

Details not recorded for this card

Supporting quotations

Account information (excluding race or ethnicity)

Content

Location information

Log data

Information from cookie data and similar technologies

Device information

Usage data and inferences

User choices

Data from other sources (third party platforms; technical service partners; advertisers and other partners)

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Race or ethnicity is excluded from the account information category.

Legal Rights & Agreement Rules · Company practice

Pinterest accesses, preserves or shares information for legal requests and legal or regulatory obligations

Under the legal-obligation basis, Pinterest lists accessing, storing, preserving or sharing information when doing so in response to a court order, search warrant, production order, subpoena or similar legal request. It also lists doing so when it thinks it is reasonably necessary to comply with legal or regulatory obligations, including sharing with researchers, law enforcement or other authorities.

Supporting quotations

To comply with legal and regulatory obligations

Accessing, storing, preserving, or sharing information when doing so in response to a court order, search warrant, production order, subpoena or similar legal request.

Accessing, storing, preserving, or sharing information when we think it is reasonably necessary to comply with legal or regulatory obligations, including sharing with researchers, law enforcement, or other authorities.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK (the legal-bases section).
• The second item turns on what Pinterest 'thinks' is reasonably necessary.

Not stated here

• The source does not say which legal obligations are meant beyond the examples given.

Retention & Deletion · Company practice

Data subject request correspondence is retained for two years, longer while complaints are resolved

Pinterest lists dealing with and resolving requests and complaints under the legal-obligation basis. It retains correspondence relating to data subject requests under the GDPR for two years, in case those requests are not resolved and the correspondence is needed to handle resulting complaints. In such cases it is then retained while the complaints are being resolved.

Supporting quotations

To deal with and resolve requests and complaints. We retain correspondence relating to data subject requests under GDPR for two years, in case those requests are not resolved and this correspondence is required in order to handle any resulting complaints. In such cases, the correspondence is then retained while those complaints are being resolved.

Qualifications & exceptions

• The two-year period is for correspondence about GDPR data subject requests; it is described again in the retention section.

Legal Rights & Agreement Rules · Context

Examples of laws said to require processing: GDPR, the DSA, and Irish company, tax and consumer protection laws

Pinterest gives examples of laws that can require it to process information as described: privacy laws such as the GDPR and the Digital Services Act; court orders to disclose information for court proceedings or regulatory inquiries (for example orders or mandatory requests under the Irish Competition and Consumer Protection Act 2014 and the GDPR); and corporate and taxation obligations such as the Irish Companies Act 2014 and the Taxes Consolidation Act 1997. The laws are named but their contents are not described in the policy.

Supporting quotations

Examples of laws that can require us to process information in the above way include:

Regulatory matters: to comply with regulatory obligations like under privacy laws (GDPR) and the Digital Services Act (DSA).

Civil, commercial, criminal, or consumer protection matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings or regulatory inquiries (e.g. orders or mandatory requests under the Irish Competition and Consumer Protection Act 2014, GDPR).

Corporate and taxation matters: obligations such as the Irish Companies Act 2014 and the Taxes Consolidation Act 1997.

Qualifications & exceptions

• The list is introduced as 'examples'.

Not stated here

• The contents of the named laws are not supplied by the source.

Retention & Deletion · Company practice

Pinterest keeps information to investigate misuse and preserves it for accounts disabled for violating its Terms

In the safety, rights and property part of the legal-bases section, Pinterest says it keeps information where necessary to investigate misuse of its Services, such as spam and other bad experiences. If it disables an account for violating its Terms, it also preserves information about that user for safety, security and integrity purposes. The source gives no retention period for this.

Supporting quotations

Issues relating to the safety of our Service and to protect rights, property and users

We keep information where it is necessary to investigate misuse of our Services, such as spam and other bad experiences.

If we disable an account for violating our Terms, we also preserve information about that user for safety, security and integrity purposes.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK (the legal-bases section).

Not stated here

• No retention period is stated for information kept to investigate misuse or preserved after an account is disabled.

Data Access & Collection · Restriction or exception

Safety, rights and property basis: any collected category except precise location in the EEA, Switzerland or UK

For this basis Pinterest says the information categories used are any of the categories listed in the collection section, except precise location information, which it says it does not collect from users in the EEA, Switzerland or the UK.

Supporting quotations

Any of the categories of information listed in “We collect information in a few different ways” except for Precise location information (which we don’t collect from users in EEA, Switzerland, or the UK).

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Use & Processing · User right or choice

Consent-based uses include searching with photos, which you opt in to through device settings

Where you have given consent, for example through your device settings, Pinterest lists allowing searching with photos: if you take a photo of shoes or furniture you like you can ask it to show similar items. You can opt in to this in your device operating system settings.

Supporting quotations

Where you have given us consent (for example through your device settings):

Allowing searching with photos.

You can opt in to this in your device operating system settings.

Allow searching with photos, if you choose.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK (the legal-bases section).

Use & Processing · Company practice

Ads based on offsite activities rely on consent, including consent that ad partners or third parties already obtained

For EEA, Swiss and UK residents, Pinterest lists ads on Pinterest based on offsite activities as a use for which it relies on consent. It customizes ads by identifying interests from offsite activities and from information received from ad partners or other third parties. Where ad partners or third parties share information about you, Pinterest says it relies on the consent they have already obtained, so for that information the consent is not collected by Pinterest itself. The general section says that where cookies identify offsite interests it will get consent where required.

Supporting quotations

Ads on Pinterest based on offsite activities. We customize the ads we show you by identifying your interests based on your offsite activities, as well as by using information we receive from ad partners or other third parties.

Where ad partners or other third parties share information with us about you, we rely on the consent they have already obtained.

Where we use cookies to identify your offsite interests, we’ll get your consent where required.

Online advertisers or third parties provide information to us about you

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK (the legal-bases section).
• For partner-supplied information, Pinterest relies on consent the partner obtained.

Not stated here

• The source does not describe what consent ad partners obtain or how Pinterest checks it.

Sharing & Disclosure · Company practice

Lead ad form submissions are shared with the advertiser as described on the form

Where you submit information via a lead ad form, for example to sign up for an advertiser's mailing list or request a consultation, Pinterest lists this as a consent-based use and says it will share the submitted information with the advertiser as described on the form.

Supporting quotations

Lead ads. If you submit information via a lead ad form (for example, to sign up for an advertiser’s mailing list or for a consultation), we will share that information with the advertiser as described on the form.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK (the legal-bases section).

Not stated here

• What each lead ad form says is not part of the source.

Use & Processing · Company practice

Race or ethnicity you provide is used to promote you as a Creator, for example during Black History Month

If you choose to provide race or ethnicity information, Pinterest lists using it, on the basis of consent, to promote you as a Creator (for example during Black History Month) or to reach out to you about events.

Supporting quotations

Promotion of Creators. If you choose to provide race or ethnicity information we will use it to promote you as a Creator, for example during Black History Month, or reach out to you about events.

Qualifications & exceptions

• Applies if you choose to provide race or ethnicity information; listed among consent-based uses for EEA, Swiss and UK residents.

Not stated here

• The source does not say whether this use also applies to people outside the EEA, Switzerland and the UK who provide the information.

Data Access & Collection · Restriction or exception

Consent-based uses: any collected category except precise location in the EEA, Switzerland or UK

For consent-based uses, Pinterest says the categories of information used are any of the categories listed in the collection section, except precise location information, which it does not collect from users in the EEA, Switzerland or the UK.

Supporting quotations

Any of the categories of information listed in “We collect information in a few different ways” except for Precise location information (which we don’t collect from users in EEA, Switzerland, or the UK).

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Not stated here

• The wording refers to 'any' collection category, so it is not specific to each consent-based use.

Use & Processing · User right or choice

Where Pinterest relies on consent, you can withdraw it at any time

For EEA, Swiss and UK residents, Pinterest says that where it relies on consent you can withdraw that consent at any time. The rights section adds that the lawfulness of processing before withdrawal is not affected.

Supporting quotations

Where we rely on consent, you can withdraw that consent at any time.

The lawfulness of Pinterest’s processing before you withdraw your consent will not be affected by such withdrawal.

Qualifications & exceptions

• Applies where Pinterest relies on consent.

Not stated here

• The source does not say how consent given to a partner, which Pinterest relies on, is withdrawn.

Account & Service Control · User right or choice

Pinterest offers choices that may also be privacy rights under local law, exercised through account settings

Pinterest says it offers certain choices to control your data and that, depending on where you live (for example the EEA, Switzerland, the UK or the U.S.), these choices may also be privacy rights under local law. To exercise them you are directed to your account settings and, if you still need help, to the Help Center.

Supporting quotations

We offer you certain choices to control your data.

Depending on where you live (e.g., EEA, Switzerland, UK, U.S.), these choices may also be privacy rights you have under local law.

Qualifications & exceptions

• Whether a choice is also a legal right depends on where you live.

Not stated here

• The source does not list which places grant which rights beyond the examples.

Account & Service Control · User right or choice

Access: you can request the information Pinterest holds about you in a portable format

You can request access to the information Pinterest collects and holds about you in a portable format, and the policy points to the Help Center for how to download your data.

Supporting quotations

You can request access to the information we collect and hold about you in a portable format.

Not stated here

• The Help Center page on downloading data was not supplied, so what the export contains is not known from this source.

Account & Service Control · User right or choice

Correction: you can correct your information by updating your profile

You can correct your information by updating the information in your profile.

Details not recorded for this card

Supporting quotations

You can correct your information by updating information in your profile.

Not stated here

• The source does not say how to correct information that is not in your profile.

Account & Service Control · User right or choice

Deletion: you can have your information deleted through the 'Delete your data and account' setting

You can have your information deleted: in your settings, select 'Delete your data and account' and follow the instructions. The same section says rights may be limited, including where you ask to delete information that Pinterest is required by law to keep or has a compelling legitimate interest to keep.

Supporting quotations

You can have your information deleted.

In your settings, select “Delete your data and account” and follow the instructions.

if you ask us to delete information which we are required by law to keep or have compelling legitimate interest to keep

Qualifications & exceptions

• Rights may be limited where Pinterest is required by law to keep information or has a compelling legitimate interest in keeping it.

Not stated here

• The source does not say how long information is kept after deletion outside the EEA, Switzerland and the UK retention passage.

Cross-references

• qualified by (model-proposed): Rights may be limited, and a denied request may be appealed by email — The rights section says rights may be limited, including where a deletion request covers information Pinterest is required by law to keep or has a compelling legitimate interest to keep; this qualifies the general statement that you can have your information deleted.
• contrast (model-proposed): Information may be kept for legal and regulatory reasons, including after an account is deleted — Deletion is offered as a setting, while the EEA, Swiss and UK retention passage says information may be kept for legal and regulatory reasons after an account has been deleted. The source does not say how the two fit together or which information is kept.

Sharing & Disclosure · User right or choice

You can opt out of targeted advertising, sharing or sale at any time; ads continue but ignore offsite data

Some of Pinterest's activities may constitute 'targeted advertising', 'sharing' or 'selling' under certain U.S. state privacy laws. You may opt out at any time by following the instructions in your Privacy and Data Settings menu. After opting out you will still see ads on the Services, but they will not be informed by offsite data.

Supporting quotations

You may opt out at any time by following the instructions in your Privacy and Data Settings menu.

Note that you will still see ads on our Services, but they will not be informed by offsite data.

You can opt out of Pinterest using and disclosing your information for these purposes.

Qualifications & exceptions

• The terms are as defined under certain U.S. state privacy laws.

Not stated here

• The source says ads will not be informed by offsite data; it does not say whether other data flows described elsewhere stop.

Use & Processing · User right or choice

Consent can be withdrawn, and earlier processing stays lawful

Where Pinterest relies on consent, you can withdraw it at any time. For people in the EEA, the UK or Switzerland the policy adds that you can withdraw consent at any stage, and that the lawfulness of Pinterest's processing before you withdraw is not affected.

Supporting quotations

Where we rely on consent, you can withdraw that consent at any time.

Right to withdraw consent: Where we rely on consent as a legal basis for processing your data, you can withdraw your consent at any stage.

The lawfulness of Pinterest’s processing before you withdraw your consent will not be affected by such withdrawal.

Qualifications & exceptions

• The detailed statement is in the list of additional rights for residents of the EEA, UK and Switzerland.

Not stated here

• The source does not say how to withdraw consent.

Use & Processing · User right or choice

EEA, Swiss and UK residents can object to direct marketing and to processing based on legitimate interests

If you live in the EEA, the UK or Switzerland you have additional rights. You can object to direct marketing from Pinterest or where it relies on legitimate interests to process your information, such as where features supported by generative artificial intelligence are based on legitimate interests. You can object through a form.

Supporting quotations

If you live in the EEA, the UK, or Switzerland, you also have some additional rights:

Right to object or restrict processing: You can object to direct marketing from us or where we rely on legitimate interests to process your information, such as where features supported by generative artificial intelligence are based on legitimate interests.

Qualifications & exceptions

• Limited to residents of the EEA, the UK and Switzerland.

Not stated here

• The source does not say what happens to an objection to generative AI features, or whether people outside these regions can object.

Cross-references

• qualifies (model-proposed): Improving products on legitimate interests includes training machine learning on any Pins and generative AI features — The additional rights for EEA, Swiss and UK residents let them object where legitimate interests are the basis, including for generative AI features; this qualifies the legitimate-interests listing for improving products, which includes machine learning and generative AI features.

Account & Service Control · User right or choice

EEA, Swiss and UK residents can have the data they provided sent to another organization where feasible

People in the EEA, the UK and Switzerland have a right to portability: you can have the information you provided sent to another organization, where Pinterest holds it with your consent or for the performance of a contract with you and where it is technically feasible.

Supporting quotations

Right to portability: You can have the information you provided to us sent to another organization, where we hold this information with your consent or for the performance of a contract with you, and, where it's technically feasible for us to do so.

Qualifications & exceptions

• Covers information you provided, held with your consent or for a contract, and only where technically feasible.

Legal Rights & Agreement Rules · User right or choice

EEA, Swiss and UK residents can complain to their supervisory authority; UK and Irish authorities are named

Residents of the EEA, Switzerland and the UK have the right to lodge a complaint with the supervisory authority of their country. The policy names the UK Information Commissioner's Office and the Irish Data Protection Commission and gives their postal, phone and email details and an online form for Ireland.

Supporting quotations

Right to lodge a complaint: If you reside in the EEA, Switzerland, and UK, you have the right to lodge a complaint with the supervisory authority of your country.

In the UK, the relevant data protection authority is the Information Commissioner's Office

In Ireland, the relevant data protection authority is the Data Protection Commission

Qualifications & exceptions

• Limited to residents of the EEA, Switzerland and the UK.

Not stated here

• Authorities in other countries are not named.

Legal Rights & Agreement Rules · Procedure

Any of these rights can also be requested through Pinterest's Data Protection Officer

For any of the privacy rights and choices referenced, you can also submit a request to Pinterest's Data Protection Officer about the use and disclosure of your information.

Details not recorded for this card

Supporting quotations

you can also submit a request to our DPO regarding the use and disclosure of your information

Not stated here

• The source does not say how the Data Protection Officer is contacted other than through the earlier contact form link.

Legal Rights & Agreement Rules · Company commitment

Pinterest says it will not discriminate against you for exercising your rights

Pinterest says it will not discriminate against you if you choose to exercise your rights or options related to your personal information.

Details not recorded for this card

Supporting quotations

We will not discriminate against you if you choose to exercise your rights or options related to your personal information.

Legal Rights & Agreement Rules · Restriction or exception

Rights may be limited, and a denied request may be appealed by email

Pinterest says these rights may be limited, for example if fulfilling a request would reveal personal data about another person, would infringe the rights of a third party (including Pinterest's own rights), or if you ask to delete information that Pinterest is required by law to keep or has a compelling legitimate interest to keep. If it denies a request you may have the right to appeal by contacting privacy-support@pinterest.com.

Supporting quotations

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights)

If we deny your request to exercise your rights, you may have the right to appeal our decision by contacting us using privacy-support@pinterest.com.

Qualifications & exceptions

• The examples of limits are introduced with 'for example'.
• The appeal is described as something you 'may have the right' to do.

Not stated here

• The source does not say when an appeal right exists or how long an appeal takes.

Cross-references

• qualifies (model-proposed): Deletion: you can have your information deleted through the 'Delete your data and account' setting — The rights section says rights may be limited, including where a deletion request covers information Pinterest is required by law to keep or has a compelling legitimate interest to keep; this qualifies the general statement that you can have your information deleted.

Account & Service Control · User right or choice

Built-in controls include profile editing, unlinking accounts, secret boards, closing your account and tracking settings

If you have an account, many controls are built into Pinterest or your settings. For example, you can edit your profile information, link or unlink your account from services such as Facebook or Google, edit secret board settings, and close your account at any time. Pinterest also supports settings such as tracking settings on iOS and Android devices.

Details not recorded for this card

Supporting quotations

If you have a Pinterest account, many of these controls are built directly into Pinterest or your settings.

For example, you can: Edit information in your profile, Link or unlink your Pinterest account from other services (like Facebook or Google), Edit secret board settings, and Close your account at any time.

We also support settings such as tracking settings on iOS and Android devices.

Qualifications & exceptions

• The controls are listed as examples.

Not stated here

• What closing an account does to stored information is not described in this passage.

Data Access & Collection · User right or choice

Browser and device settings give you further choices about cookies, location, photos and other data

The policy notes that you may have choices through the device or software you use. A browser may let you control cookies or other local data storage, and your mobile device lets you choose how and whether your precise location, photos and other data are shared with Pinterest.

Details not recorded for this card

Supporting quotations

You may also have choices available to you through the device or software you use to access Pinterest.

The browser you use may let you control cookies or other types of local data storage.

Your mobile device lets you choose how and whether your precise location, photos, and other data is shared with us.

Qualifications & exceptions

• These controls are provided by the browser or device, not by Pinterest.

Use & Processing · Company commitment

Pinterest will respect opt-out preference signals such as Global Privacy Control for users in certain U.S. states

For users who reside in certain U.S. states and have enabled an opt-out preference signal such as Global Privacy Control, Pinterest says it will respect that preference when they use Pinterest.

Supporting quotations

For users who reside in certain U.S. states and have enabled an opt-out preferences signal (such as Global Privacy Control), we will respect this preference when you use Pinterest.

Qualifications & exceptions

• Applies to users who reside in certain U.S. states and have enabled the signal.

Not stated here

• The source does not say which states or what the signal opts out of.

Sharing & Disclosure · Company practice

Public content and profile information can be seen by anyone, and offered through APIs depending on where you live

Pinterest says anyone can see the public content you post, such as boards and Pins you create, and the public profile information you give. Depending on where you live, it also makes this public information available through APIs; for example, a partner can study its most popular Pins or how its Pins are shared on Pinterest.

Supporting quotations

Anyone can see the public content you post, such as boards and Pins you create and public profile information you give us.

Depending on where you live, we also make this public information available through what are called APIs (a technical way to share information quickly).

Qualifications & exceptions

• API availability of public information depends on where you live.

Not stated here

• The source does not say which places have API availability or who can use the APIs.

Sharing & Disclosure · Context

The sharing list covers the categories of information described earlier in the policy

The list of who Pinterest shares information with is introduced by saying it also shares the categories of information described above. The recipients and conditions are in the items that follow.

Details not recorded for this card

Supporting quotations

We also share the categories of information described above:

Qualifications & exceptions

• Each recipient item has its own conditions.

Sharing & Disclosure · Company practice

With other services at your direction; Creators may direct sharing with advertisers or partners

Pinterest shares information with other services at your direction. For example, when you link your Pinterest account to third-party services or publish your content from Pinterest to them, you direct disclosure of certain information to those services. Creators may direct Pinterest to share information with advertisers or other partners for paid engagements.

Supporting quotations

With other services, at your direction.

you direct disclosure of certain information to those services

Creators may direct us to share information with advertisers or other partners for paid engagements.

Qualifications & exceptions

• Disclosure is tied to your direction, for example linking an account or publishing content.

Not stated here

• The source does not say which information is disclosed when you link or publish.

Sharing & Disclosure · Company practice

Pinterest shares data for advertising: ads about Pinterest, partner ads on and off Pinterest, ad performance

Depending on where you live and your privacy settings, Pinterest shares data for advertising and related purposes, including showing you ads about Pinterest on third-party services, enabling partners to show you ads on and off Pinterest, and helping advertisers understand ad performance. When you fill out a lead ad form or click an ad, it shares information related to that action with advertising partners. It may also provide partners with information about you so advertisers can show you ads on or off Pinterest. The policy ties its Privacy and Data Settings page to managing this.

Supporting quotations

Depending on where you live, and your privacy settings, we share data for advertising and related purposes, including showing you ads about Pinterest on third-party services

when you fill out a lead ad form, or click on an ad on Pinterest, we’ll share information related to that action with advertising partners

We may also provide partners with information about you so that advertisers can show you ads on or off of Pinterest.

Decide which ads to show you directly on Pinterest, and, depending on where you live, enabling Pinterest directly or through partners to show you ads both

Depending on where you live and your settings, we may also disclose this information at an individual level.

Qualifications & exceptions

• Sharing for advertising depends on where you live and your privacy settings.
• The information given to partners about you is not specified beyond examples in the ad sections.

Not stated here

• The source does not say which privacy settings stop this sharing.
• The 'Learn more' page on third-party advertising support was not supplied.

Sharing & Disclosure · Company practice

With vendors that process information on Pinterest's behalf under its instructions

Pinterest shares information with vendors it employs to process information on its behalf, based on its instructions and for the purposes described in the policy; for example it shares data with security consultants to help identify spam. It adds that some information it acquires may be collected by vendors on its behalf.

Supporting quotations

With vendors that we employ to process information on our behalf based on our instructions and for the purposes described in this Privacy Policy.

Some information we acquire may be collected by vendors on our behalf.

Qualifications & exceptions

• Vendors act on Pinterest's instructions and for the policy's purposes.

Not stated here

• The vendors are not named and the source does not describe contract terms.

Sharing & Disclosure · Company practice

Disclosure to law enforcement and agencies when Pinterest believes it is reasonably necessary, and in emergencies

Pinterest shares information with law enforcement agencies, government agencies, researchers or other parties in compliance with laws, rules or regulations, for example requests from police or courts. It says it only discloses information in response to such requests if it believes disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights or property of the public, any person or Pinterest; or to detect, prevent or address fraud, security or technical issues. It may also share information if it believes it is necessary to prevent imminent and serious bodily harm in emergencies.

Supporting quotations

With law enforcement agencies, government agencies, researchers, or other parties in compliance with laws, rules, or regulations.

We only disclose information in response to such requests if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Pinterest; or to detect, prevent, or otherwise address fraud, security or technical issues.

We may also share information if we believe it is necessary to prevent imminent and serious bodily harm to a person in emergency situations.

Qualifications & exceptions

• Disclosure turns on Pinterest's belief that it is reasonably necessary for the stated purposes, which include protecting Pinterest's own rights or property and addressing fraud, security or technical issues.
• The emergency sharing is stated separately and is not tied to a request.

Not stated here

• The Law Enforcement Guidelines page was not supplied.

Sharing & Disclosure · Company practice

Pinterest may share publicly accessible information with independent researchers who meet certain criteria

Pinterest says it may share your publicly accessible information with independent researchers who meet certain criteria, to combat societal harms.

Supporting quotations

We may share your publicly accessible information with independent researchers who meet certain criteria, to combat societal harms.

Qualifications & exceptions

• Limited to publicly accessible information and to researchers who meet certain criteria.

Not stated here

• The criteria for researchers are not stated.

Sharing & Disclosure · Company practice

With Pinterest's corporate family, and with a party involved in a merger, acquisition or similar transaction

Pinterest shares information with its corporate family of companies, including wholly-owned subsidiaries and affiliates. If it engages in a merger, acquisition, bankruptcy, dissolution, reorganization or similar transaction or proceeding involving the transfer of information described in the policy, it would share your information with a party involved, for example a potential purchaser.

Supporting quotations

With our corporate family of companies, including wholly-owned subsidiaries and affiliates.

If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Privacy Policy, we would share your information with a party involved in such a process (for example, a potential purchaser).

Qualifications & exceptions

• Transaction sharing applies if Pinterest were to engage in such a transaction.

Not stated here

• The source does not say whether you would be notified or what limits would bind the recipient.

Sharing & Disclosure · Permission or license

By using Pinterest you authorize transfer and storage of your information outside your home country, including the U.S.

Pinterest describes itself as a worldwide service. By using its products or services, you authorize it to transfer and store your information outside your home country, including in the United States, for the purposes described in the policy. It warns that privacy protections and the rights of authorities to access your personal information in those countries may not be equivalent to those of your home country.

Supporting quotations

By using our products or services, you authorize us to transfer and store your information outside your home country, including in the United States, for the purposes described in this policy.

The privacy protections and the rights of authorities to access your personal information in such countries may not be equivalent to those of your home country.

Qualifications & exceptions

• The authorization is given by using the products or services and is for the purposes described in the policy.

Not stated here

• The source does not list the countries to which information is transferred, outside the safeguards described for EEA, Swiss and UK residents.

Sharing & Disclosure · Company practice

EEA, Swiss and UK residents: Pinterest Europe Limited information may go to the U.S. and elsewhere, with safeguards

If you live in the EEA, Switzerland or the UK, Pinterest says it takes additional steps for data transfers. Information controlled by Pinterest Europe Limited will be transferred to, or stored and processed in, the United States or other countries outside where you live for the purposes described in the policy. It lists the safeguards it relies on to ensure an adequate level of protection.

Supporting quotations

If you live in the EEA, Switzerland, or the UK, we take additional steps related to data transfers.

Information controlled by Pinterest Europe Limited will be transferred or transmitted to, or stored and processed in, the United States or other countries outside of where you live for the purposes as described in this policy.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK, for information controlled by Pinterest Europe Limited.

Not stated here

• The source does not say which countries other than the United States receive the information.

Sharing & Disclosure · Company practice

Safeguard: adequacy decisions for transfers to some countries

One safeguard Pinterest relies on is adequacy decisions, which are European Commission decisions under Article 45 GDPR (or equivalent decisions under other laws) recognising that a country offers an adequate level of data protection. It says it transfers information to some countries with such decisions, with a link to the countries listed.

Details not recorded for this card

Supporting quotations

Adequacy decisions. These are decisions issued from the European Commission under Article 45 GDPR (or equivalent decisions under other laws) where they recognise that a country offers an adequate level of data protection.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Not stated here

• The list of countries with adequacy decisions is on a linked page that was not supplied.

Sharing & Disclosure · Company commitment

Safeguard: Pinterest certifies to the EU-U.S., UK Extension and Swiss-U.S. Data Privacy Frameworks for U.S. transfers

For transfers of personal data of EEA, Swiss and UK (and Gibraltar) residents to the U.S., Pinterest says it relies on and has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework, the UK (and Gibraltar) Extension and the Swiss-U.S. Data Privacy Framework. It says Pinterest, Inc. complies with these frameworks and links to the certification.

Supporting quotations

Data Privacy Frameworks. For transfers of personal data of EEA, Switzerland, and UK (and Gibraltar) residents to the U.S., Pinterest relies on and has certified to the U.S. Department of Commerce that it adheres to: the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK (and Gibraltar) Extension to the EU-U.S. DPF (UK Extension), and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) (together the Data Privacy Frameworks).

Pinterest, Inc. complies with Data Privacy Frameworks.

Qualifications & exceptions

• Covers transfers to the U.S. of personal data of EEA, Swiss, UK and Gibraltar residents.

Not stated here

• The certification itself is on an external site that was not supplied.

Sharing & Disclosure · Company practice

Safeguard: standard contractual clauses where there is no adequacy decision, with some exemptions

Pinterest says it relies on standard contractual clauses approved by the European Commission under Article 46 of the GDPR (and their approved equivalents for Switzerland and the UK) to transfer information to third parties in countries without an adequacy decision. It adds that transfers to such countries typically rely on these clauses but in certain circumstances can rely on exemptions under data protection law, for example sharing with law enforcement in emergency situations where a person's life is at risk.

Supporting quotations

We rely on standard contractual clauses to transfer information as described in “How we use the info we collect” to third parties in countries without an adequacy decision.

While transfers to countries that don’t have an adequacy decision typically take place on the basis of SCCs, in certain circumstances, transfers can also take place on the basis of exemptions provided under data protection law.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Exemptions are described as applying 'in certain circumstances', with law enforcement in an emergency as the example.

Not stated here

• The source does not list the other circumstances in which exemptions are used.

Security & Safeguards · Company commitment

Added transfer protections: encryption, pseudonymisation, challenging disproportionate or unlawful government requests

Pinterest says it identifies and uses additional protections as appropriate for each data transfer. It gives examples: technical protections such as encryption and pseudonymisation, and policies and processes to challenge disproportionate or unlawful government authority requests.

Supporting quotations

We also identify and use additional protections as appropriate for each data transfer.

technical protections, such as encryption and pseudonymisation

policies and processes to challenge disproportionate or unlawful government authority requests.

Qualifications & exceptions

• Protections are applied 'as appropriate' for each transfer, with these as examples.

Legal Rights & Agreement Rules · Procedure

You can ask for a copy of the adequacy decisions or standard contractual clauses through the Contact us details

For a copy of the adequacy decisions or standard contractual clauses, Pinterest asks you to contact it through the details in the Contact us section.

Details not recorded for this card

Supporting quotations

For a copy of these adequacy decisions or SCCs, please contact us via the details provided in the Contact us section below.

Legal Rights & Agreement Rules · Procedure

Data Privacy Framework complaints go first to Pinterest, then to JAMS at no cost to you

Under the Data Privacy Frameworks, Pinterest, Inc. commits to resolve complaints about its collection and use of your information. EU, UK and Swiss individuals with inquiries or complaints about personal data received in reliance on the frameworks should first contact Pinterest, Inc. at privacy-support@pinterest.com. Pinterest, Inc. commits to refer unresolved complaints to JAMS, a U.S. alternative dispute resolution provider. If you do not receive timely acknowledgment, or your complaint is not addressed to your satisfaction, you can file with JAMS, whose services are provided at no cost to you.

Supporting quotations

Pinterest, Inc. commits to resolve DPF Principles-related complaints about our collection and use of your information.

should first contact Pinterest Inc. at privacy-support@pinterest.com

Pinterest, Inc. commits to refer unresolved complaints concerning our handling of personal data received in reliance on the Data Privacy Frameworks to JAMS, an alternative dispute resolution provider based in the United States.

The services of JAMS are provided at no cost to you.

Qualifications & exceptions

• Applies to EU, UK and Swiss individuals with complaints about personal data received in reliance on the Data Privacy Frameworks.

Not stated here

• The source does not state a deadline for acknowledgment beyond 'timely'.

Legal Rights & Agreement Rules · User right or choice

The FTC has jurisdiction over Pinterest, Inc.'s DPF compliance, and binding arbitration may be available

The Federal Trade Commission has jurisdiction over Pinterest, Inc.'s compliance with the Data Privacy Frameworks. Under certain conditions it may be possible to invoke binding arbitration for complaints about DPF compliance that are not resolved by any of the other DPF mechanisms, with a link to additional information.

Details not recorded for this card

Supporting quotations

The Federal Trade Commission has jurisdiction over Pinterest, Inc.’s compliance with the Data Privacy Frameworks.

Under certain conditions, it may be possible to invoke binding arbitration for complaints regarding DPF compliance not resolved by any of the other DPF mechanisms

Qualifications & exceptions

• Binding arbitration is available only 'under certain conditions' and for complaints not resolved by other DPF mechanisms.

Not stated here

• The conditions for binding arbitration are on a linked external page that was not supplied.

Legal Rights & Agreement Rules · Company commitment

Pinterest, Inc. stays responsible for an agent's processing inconsistent with the DPF Principles, with an exception

Pinterest, Inc. says it remains responsible if its agent, when acting on its behalf, processes personal information in a manner inconsistent with the DPF Principles, unless it is not responsible for the event giving rise to the damage.

Details not recorded for this card

Supporting quotations

Pinterest, Inc. remains responsible if its agent, when acting on its behalf, processes personal information in a manner inconsistent with the DPF Principles, unless it is not responsible for the event giving rise to the damage.

Qualifications & exceptions

• Qualified by 'unless it is not responsible for the event giving rise to the damage'.

Not stated here

• The DPF Principles themselves are not supplied.

Retention & Deletion · Company commitment

Pinterest keeps information only as long as it needs it, then removes or depersonalizes it

Pinterest says it keeps your information only so long as it needs it to provide Pinterest to you and fulfill the purposes described in the policy. When it no longer needs to use the information and there is no need to keep it to comply with legal or regulatory obligations, it will either remove it from its systems or depersonalize it so it can't be used to identify you.

Supporting quotations

We keep your information only so long as we need it to provide Pinterest to you and fulfill the purposes described in this policy.

we’ll either remove it from our systems or depersonalize it so that we can't use it to identify you

Qualifications & exceptions

• Applies once information is no longer needed and there is no legal or regulatory need to keep it.

Not stated here

• This general statement gives no period. The specific periods in the source appear under the EEA, Switzerland and UK heading, and the source does not say whether they apply elsewhere.

Retention & Deletion · Company practice

For EEA, Swiss and UK residents, storage periods are decided case by case using stated factors

For residents of the EEA, Switzerland and the UK, Pinterest says it keeps information only as long as necessary for the purposes in the policy, which include providing the Service or other legitimate purposes such as complying with legal obligations, enforcing and preventing violations of its Terms, fighting spam, or protecting and defending its rights, property and users. Storage periods are determined case by case depending on the factors that follow.

Supporting quotations

We keep your information only so long as necessary for the purposes identified in this Privacy Policy, which include providing our Service, or for other legitimate purposes, such as complying with legal obligations, enforcing and preventing violations of our Terms, to fight spam, or protecting or defending our rights, property and users.

The storage periods are determined on a case-by-case basis depending on the following factors:

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Retention & Deletion · Company practice

The nature of the information and why it is collected sets how long it is kept

The first stated factor is the nature of the information and why it is collected and processed. Pinterest says the length of time it keeps information will generally be determined by how long it needs the information to provide you with the Services, including optional features you use and customer support.

Details not recorded for this card

Supporting quotations

The nature of the information and why it is collected and processed: The length of time we will keep your information will generally be determined by how long we need that information to provide you with our Services, including any optional features you use and to provide customer support.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK; stated as 'generally'.

Retention & Deletion · Company practice

Account information is kept while your account exists; content is kept as long as needed for its purpose

As examples, Pinterest keeps account information such as your name, email address and password for as long as your account exists because it needs it to operate the account. It keeps content, such as information when you save or upload Pins, photos or other content or interact with them, for as long as it is necessary to process it for the purpose for which it was collected.

Supporting quotations

We keep account information, like your name, email address, and password, for as long as your account is in existence because we need it to operate your account.

for as long as it is necessary to process it for the purpose for which it was collected

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.
• Content has no fixed period; it depends on the purpose.

Not stated here

• The source does not say what happens to account information or content after the account is closed, apart from the legal and regulatory reasons listed later.

Retention & Deletion · Company practice

Communications with Pinterest are kept for 2 years

Under the EEA, Swiss and UK retention factors, Pinterest keeps your communications with it, for example when you contact customer support or otherwise communicate with it, for a period of 2 years.

Supporting quotations

We keep your communications with us (for example, where you contact us for customer support or otherwise communicate with us) for a period of 2 years.

Qualifications & exceptions

• Applies to residents of the EEA, Switzerland and the UK.

Not stated here

• The source does not say whether the same period applies outside the EEA, Switzerland and the UK.

Retention & Deletion · Company practice

Log data is generally kept for 25 months, including to deliver ads

Pinterest says it generally keeps log data for a period of 25 months to provide its Services to you, to make Pinterest safe, to improve product features, and to deliver ads that are relevant, interesting and personal to you.

Supporting quotations

We generally keep log data for a period of 25 months to provide our Services to you, to make Pinterest safe, improve our product features, and to deliver ads that are relevant, interesting and personal to you.

When you use our Services, our servers record information

Qualifications & exceptions

• Stated as 'generally'.
• Appears under the heading for EEA, Swiss and UK residents.

Not stated here

• The source does not say whether the 25-month period applies outside the EEA, Switzerland and the UK.
• The log data described includes IP address and activity on sites that carry Pinterest features; the source does not say whether any of it is kept longer.

Retention & Deletion · Restriction or exception

Information may be kept for legal and regulatory reasons, including after an account is deleted

Under the EEA, Swiss and UK retention heading, Pinterest says that in certain cases it also keeps information for legal and regulatory reasons, including after a Pinterest account has been deleted. For example, it retains information for as long as it needs it for a legal claim, litigation or regulatory proceeding. The rights section similarly says deletion requests can be limited where Pinterest is required by law to keep information or has a compelling legitimate interest to keep it.

Supporting quotations

In certain cases, we also keep your information for legal and regulatory reasons, including after your Pinterest account has been deleted.

we retain information for as long as we need it for a legal claim, litigation or regulatory proceeding

if you ask us to delete information which we are required by law to keep or have compelling legitimate interest to keep

Qualifications & exceptions

• Applies under the EEA, Switzerland and UK heading; stated for 'certain cases'.

Not stated here

• The source does not say how long legal or regulatory retention lasts or which information is kept.

Cross-references

• contrast (model-proposed): Deletion: you can have your information deleted through the 'Delete your data and account' setting — Deletion is offered as a setting, while the EEA, Swiss and UK retention passage says information may be kept for legal and regulatory reasons after an account has been deleted. The source does not say how the two fit together or which information is kept.

Retention & Deletion · Company practice

Complaint correspondence and limited complainant data are kept for two years, longer while complaints are resolved

Pinterest retains correspondence relating to data subject requests under the GDPR for two years, in case requests are not resolved and the correspondence is needed to handle resulting complaints; it is then retained while those complaints are being resolved. When a user submits a complaint, Pinterest retains limited personal data of the complainant, which includes their name, username and user id associated with their email, plus the content of support tickets, for two years.

Supporting quotations

We retain correspondence relating to data subject requests under GDPR for two years, in case those requests are not resolved and this correspondence is required in order to handle any resulting complaints. In such cases, the correspondence is then retained while those complaints are being resolved.

When a user submits a complaint to Pinterest, Pinterest retains limited personal data of the complainant which includes their name, username, and user id associated with their email, plus the content of support tickets for two years.

Qualifications & exceptions

• Applies under the EEA, Switzerland and UK heading; the list of complainant data is introduced with 'includes'.

Retention & Deletion · Company practice

Information is preserved as long as reasonably necessary when Pinterest receives a legal request for your account

To respond to requests from law enforcement authorities like the police or courts, Pinterest says it retains or preserves your information for as long as is reasonably necessary where it receives a legal request, for example a preservation order or search warrant related to your account.

Details not recorded for this card

Supporting quotations

we retain/preserve your information for as long as is reasonably necessary where we receive a legal request for example a preservation order or search warrant related to your account

Qualifications & exceptions

• Applies under the EEA, Switzerland and UK heading; triggered by a legal request related to your account.

Not stated here

• The source does not say how long 'reasonably necessary' lasts.

Account & Service Control · Restriction or exception

Children under 13 are not allowed to use Pinterest; older minimum ages apply where required

Children under 13 are not allowed to use Pinterest. If you are based in a state or country with an older age requirement, you may only use the Services if you are at or over the age at which you can provide consent to data processing. The Help Center is referenced for more information.

Supporting quotations

Children under 13 are not allowed to use Pinterest.

If you are based in a state or country with an older age requirement, you may only use the Services if you are at or over the age at which you can provide consent to data processing.

Qualifications & exceptions

• The higher age applies if your state or country has an older age requirement.

Not stated here

• This section does not describe what Pinterest does with information about a child under the minimum age; the age verification passage covers one detection method.

Legal Rights & Agreement Rules · Permission or license

Pinterest may change the policy by posting changes, and continued use means the new policy applies

Pinterest says it may change the policy from time to time and will post any changes on the policy page. If you continue to use Pinterest after the changes take effect, the new policy applies to you. If the changes are significant, it may provide a more prominent notice, such as sending an email. The page itself announces an update effective November 12, 2026.

Supporting quotations

We may change this policy from time to time and if we do, we’ll post any changes on this page.

If you continue to use Pinterest after those changes are in effect, the new policy applies to you.

If the changes are significant, we may provide a more prominent notice, such as by sending you an email.

Qualifications & exceptions

• A more prominent notice is something Pinterest 'may' provide and only for significant changes.

Not stated here

• The source does not say how far ahead of a change notice would be given.

Legal Rights & Agreement Rules · Procedure

Contact: the Help Center is the main route; Pinterest, Inc. is responsible for U.S. residents; a DPO is available

Pinterest says the best way to get in touch or to exercise the options in the policy is through the Help Center. If you live in the United States, Pinterest, Inc. is responsible for your information and can be contacted at its San Francisco address. You can also contact the Data Protection Officer.

Supporting quotations

The best way to get in touch with us or to exercise your options described above is through the

If you live in the United States, Pinterest, Inc. is responsible for your information.

You can also contact our

Qualifications & exceptions

• The statement of responsibility is limited to people who live in the United States.

Not stated here

• For people outside the United States, the EEA, Switzerland and the UK, this section does not name the responsible company.

Legal Rights & Agreement Rules · Context

The version analyzed states an effective date of April 30, 2025

The policy states 'Effective date: April 30, 2025'. This is the dated version the cards here describe; the page also announces an update effective November 12, 2026, which is a separate text.

Supporting quotations

Effective date: April 30, 2025