Roku Cookie Policy (About ads & cookies)

Data Access & Collection · Company practice

The policy covers cookie-based collection on Roku websites

Roku, together with its subsidiaries and affiliated companies, says the policy describes how it collects and processes information about you on the Roku websites it calls the Roku Sites through the use of cookies. The policy defines its use of "cookies" broadly: the term covers website cookies and similar technologies that may collect information automatically when you visit the Roku Sites, such as pixel tags, web beacons, device IDs and similar technologies.

Supporting quotations

This Cookies Policy ("Policy") describes how Roku, its subsidiaries and affiliated companies (collectively referred to as “Roku,” “we,” “us,” or " our") collect and process information about you on the Roku websites (“Roku Sites”) through the use of cookies.

We use the term "cookies" in this Policy to refer to website cookies and also to similar technologies that may collect information automatically when you visit the Roku Sites (such as pixel tags, web beacons, device IDs and similar technologies).

Qualifications & exceptions

• The covered sites are the Roku websites ("Roku Sites"); tracking on products that use Roku's streaming platform is directed to a separate privacy policy.
• "Cookies" in this policy includes similar automatic-collection technologies, not only browser cookies.
• "Roku" means Roku and its subsidiaries and affiliated companies collectively.

Not stated here

• The policy does not name which websites are Roku Sites.

Cross-references

• narrows (model-proposed): Tracking on Roku streaming products is outside this policy — The scope card states that the policy covers information collected on the Roku Sites through cookies; the streaming-products card marks where that stops by sending tracking on products that use Roku's streaming platform, such as players and TVs, to the Privacy Policy instead.

Data Access & Collection · Restriction or exception

Tracking on Roku streaming products is outside this policy

The policy sends readers elsewhere for tracking on products that use Roku's streaming platform, naming Roku players and Roku TVs as examples: for that tracking it points to Roku's Privacy Policy instead of describing it here. The cookie policy's own subject is therefore the Roku Sites, and this text does not say what the Privacy Policy provides.

Supporting quotations

For information about tracking on products utilizing Roku’s streaming platform (including the Roku players and Roku TVs), please click here to review Roku’s Privacy Policy.

Qualifications & exceptions

• The pointer covers products utilizing Roku's streaming platform, with Roku players and Roku TVs given as examples.
• The Privacy Policy is linked, not reproduced in this document.

Not stated here

• The linked Privacy Policy's text is not supplied here, so what it says about product tracking is outside this analysis.

Cross-references

• narrowed by (model-proposed): The policy covers cookie-based collection on Roku websites — The scope card states that the policy covers information collected on the Roku Sites through cookies; the streaming-products card marks where that stops by sending tracking on products that use Roku's streaming platform, such as players and TVs, to the Privacy Policy instead.

Data Access & Collection · Context

A cookie is a small text file a web server places on your device

The policy explains a cookie as a small text file that a web server places on your computer or mobile device when you visit a website, containing a unique identifier that distinguishes your device from others. It says cookies serve purposes such as moving between webpages efficiently, remembering your preferences and generally improving the user experience, and that they can also help make displayed content, online ads and marketing messages more relevant to you and your interests.

Supporting quotations

A cookie is a small text file that a Web server places on your computer or mobile device when you visit a website.

Cookies serve a number of purposes such as letting you navigate between webpages efficiently, remembering your preferences, and generally improving the user experience.

They can also help to ensure that content we display, ads you see online, and marketing messages are more relevant to you and your interests.

Qualifications & exceptions

• The description is general: it says cookies "can" help with relevance and does not confirm each listed use on every Roku Site.

Data Access & Collection · Company practice

Roku and others may use web beacons and pixel tags on sites and in emails

Roku says it and others may also use tracking technologies beyond cookies, such as pixel tags and web beacons, which the policy describes as electronic images that may be used on Roku Sites or in its emails. It gives the purposes as delivering cookies, counting visits, understanding usage of the Roku Sites, analyzing the effectiveness of site features and campaigns, and telling whether an email has been opened and acted upon.

Supporting quotations

We and others may also use other technologies for tracking, such as pixel tags and web beacons.

We use web beacons, for example, to deliver cookies, count visits, understand usage of the Roku Sites, analyze the effectiveness of Roku Site features and campaigns, and tell if an email has been opened and acted upon.

Qualifications & exceptions

• The paragraph says Roku and others "may" use these technologies, so it does not confirm each listed use on every Roku Site.
• "Others" is not identified in this text.

Not stated here

• Which third parties place beacons or pixel tags, and on which sites or emails, is not stated.

Data Access & Collection · User right or choice

You can manage or delete many cookies through a tool, industry sites or browser settings

The policy introduces the following as examples of how you can manage or delete many of the cookies served through the Roku Sites, and lists three routes. First, Roku provides a Cookie Consent Tool through which you may manage or opt out of certain uses of many cookies served through "this Roku Site". Second, you may opt out of certain use of many cookies served for advertising purposes by Roku or many of its third party advertising partners at the listed industry opt-out sites. Third, browser settings usually let you reject and/or remove many cookies, with the precise means varying from browser to browser and described in its help menu.

Supporting quotations

The following are examples of how you can manage or delete many of the cookies served through the Roku Sites:

You may manage or opt-out of certain uses of many cookies served through this Roku Site

You may also opt-out of certain use of many cookies served for advertising purposes by Roku or many of Roku’s third party advertising partners

Many web browsers accept cookies by default. If you prefer, you can usually change your browser's settings to reject and/or to remove many cookies.

Qualifications & exceptions

• The routes are presented as examples affecting "many" cookies, not all cookies served on the Roku Sites.
• The consent tool is described as covering "certain uses" of cookies served through "this Roku Site".
• The industry opt-outs are described as covering "certain use" of many cookies used for advertising.
• Browser settings are described as usually available and as varying between browsers.

Not stated here

• The policy does not describe how the Cookie Consent Tool works or which cookies each route reaches.
• The linked industry opt-out pages are separate external sites whose text is not part of this document.

Cross-references

• qualifies (model-proposed): Cookie choices apply only to the browser and device you used — The routes card lists the consent tool, industry opt-out sites and browser settings; the limits card states that any such choice applies only to the browser and device used and does not affect other browsers, Roku Devices or mobile devices, so the routes do not reach tracking elsewhere.
• contrast (model-proposed): The Roku Sites do not currently respond to Do Not Track signals — A reader meets two different answers to the same wish. The Do Not Track card says the Roku Sites do not process or respond to the browser's DNT signal because no uniform standard exists, while the routes card offers a Roku consent tool, industry opt-out sites and browser settings for many cookies. They concern different mechanisms - a browser signal against cookie-level choices - so this is a reviewed tension in how a preference is expressed, not a contradiction in Roku's wording.

Data Access & Collection · Restriction or exception

Cookie choices apply only to the browser and device you used

Whichever of these options you choose, the choice applies only to the specific browser and device from which you opt out and does not affect activities or targeted advertising on other browsers or different devices, including Roku Devices and your mobile devices. Rejecting or removing cookies may also prevent certain features or services of the Roku Sites from working properly. Because opt-out preferences are themselves stored in a cookie, deleting all cookies, using a different browser or buying a new computer means the opt-out choices must be renewed.

Supporting quotations

your choices will apply only to the specific browser and device from which you opt out and will not affect activities or targeted advertising on other browsers or different devices, including Roku Devices and your mobile devices

if you choose to reject or remove cookies, this may prevent certain features or services of Roku Sites from working properly

Since your cookie opt-out preferences are also stored in a cookie in your website browser, please also note that if you delete all cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choices.

Qualifications & exceptions

• The browser-and-device limit is stated for choices made through the listed options.
• Loss of features is stated as something that "may" happen.
• The renewal requirement follows from opt-out preferences being stored in a cookie.

Not stated here

• The policy does not say how a choice made in one browser is repeated for Roku Devices or mobile devices.

Cross-references

• qualified by (model-proposed): You can manage or delete many cookies through a tool, industry sites or browser settings — The routes card lists the consent tool, industry opt-out sites and browser settings; the limits card states that any such choice applies only to the browser and device used and does not affect other browsers, Roku Devices or mobile devices, so the routes do not reach tracking elsewhere.

Data Access & Collection · Company practice

Roku may track whether the emails it sends are opened

Roku may use e-mail tracking technologies to monitor the success of e-mail campaigns it operates, for example recording how many e-mails in a campaign were opened. If you do not want that tracking, the policy says some email services let you change your display to turn off HTML or disable image downloads, and that exercising those settings should effectively disable Roku's email tracking. You may also unsubscribe from marketing emails as described in those emails.

Supporting quotations

Roku may also use e-mail tracking technologies to monitor the success of e-mail campaigns it operates (for example, recording how many e-mails in a campaign were opened).

If you do not want us to track emails we send you, some email services let you change your display to turn off HTML or disable download of images and exercising these rights should effectively disable our email tracking.

you may also unsubscribe from our marketing emails as described in those emails.

Qualifications & exceptions

• Tracking is described as something Roku "may" use for campaigns it operates.
• The effect of turning off HTML or images is stated as "should" disable tracking, not as a guarantee.
• Unsubscribing is offered as a separate step for marketing emails, and the policy does not tie it to the tracking of emails already sent.

Not stated here

• Which tracking technology is used in the emails, and whether non-marketing emails are tracked, is not stated.

Data Access & Collection · Company practice

The Roku Sites do not currently respond to Do Not Track signals

The policy notes that some Internet browsers can transmit "Do Not Track" signals and says that, since uniform standards for those signals have not been adopted, the Roku Sites do not currently process or respond to them. It points readers to a separate site to learn more about the signal.

Supporting quotations

Since uniform standards for “Do Not Track” signals have not been adopted, the Roku Sites do not currently process or respond to “Do Not Track” signals.

Qualifications & exceptions

• The position is stated as current practice ("do not currently process or respond"), not as a permanent rule.

Not stated here

• Whether the Roku Sites respond to other browser privacy signals is not stated.

Cross-references

• contrast (model-proposed): You can manage or delete many cookies through a tool, industry sites or browser settings — A reader meets two different answers to the same wish. The Do Not Track card says the Roku Sites do not process or respond to the browser's DNT signal because no uniform standard exists, while the routes card offers a Roku consent tool, industry opt-out sites and browser settings for many cookies. They concern different mechanisms - a browser signal against cookie-level choices - so this is a reviewed tension in how a preference is expressed, not a contradiction in Roku's wording.