Children's Privacy Notice

Use & Processing · Company practice

Identifiers and usage data serve listed internal operations

Roku uses the persistent identifiers and usage information from those parts of the Roku Services for the internal operations it lists: maintaining or analyzing how the Roku Services function; performing network communications; authenticating users or personalizing content; serving contextual advertising or capping advertising frequency; protecting the security or integrity of the user or the Roku Services; and ensuring legal or regulatory compliance. The list is the stated set of purposes for this data, and the notice separately restricts using it for anything else.

Supporting quotations

Roku uses these persistent identifiers and usage information for the following internal operations:

Maintaining or analyzing the functioning of the Roku Services;

Performing network communications;

Authenticating users of, or personalizing the content on, the Roku Services;

Serving contextual advertising on the Roku Services or capping the frequency of advertising;

Protecting the security or integrity of the user or the Roku Services; and

Ensuring legal or regulatory compliance.

Qualifications & exceptions

• Only for the internal operations listed in the notice.
• Applies to persistent identifiers and usage information, not to voice commands.

Cross-references

• contrast (model-proposed): Behavioral advertising is excluded for this data — The internal-operations list permits contextual advertising and frequency capping, while the next sentence excludes behavioral advertising and other non-internal uses of the same identifiers and usage information; together they mark the advertising boundary the notice draws.

Use & Processing · Company commitment

Behavioral advertising is excluded for this data

Roku states that it prevents these persistent identifiers and usage information from being used or disclosed for purposes that are not internal operations, giving behavioral advertising as an example, through internal policies and logic-based restrictions in its internal systems. It illustrates the limit by saying its behavioral advertising systems are configured to exclude personal information collected from those parts of the Roku Services. Contextual advertising and frequency capping stay within the permitted internal operations.

Supporting quotations

Roku prevents these persistent identifiers and usage information from being used or disclosed for other purposes that do not constitute internal operations (such as behavioral advertising) through internal policies and logic-based restrictions in its internal systems.

For example, Roku's behavioral advertising systems are configured to exclude personal information collected from those parts of the Roku Services described above.

Qualifications & exceptions

• Covers persistent identifiers and usage information from the covered parts; the notice does not attach this limit to voice commands.
• Enforcement is described as internal policies and logic-based system restrictions, not a stated external audit.

Cross-references

• contrast (model-proposed): Identifiers and usage data serve listed internal operations — The internal-operations list permits contextual advertising and frequency capping, while the next sentence excludes behavioral advertising and other non-internal uses of the same identifiers and usage information; together they mark the advertising boundary the notice draws.