Linking & Identification · Company practice
Browsers and devices in one household are joined for advertising
Roku states that it associates the browsers and devices used by the same individual or household for the purposes of advertising to that individual or household on different browsers or devices, naming smartphones, tablets, streaming players, connected TVs and computers. Its illustration is concrete: this allows ads seen on a tablet to be based on activity engaged in on the Roku TV. The unit of advertising is therefore the household joined across devices rather than a single device.
Details
- What it does
- associate browsers and devices of one individual or household
- Why
- advertise to that individual or household across those devices
Supporting quotations
We associate the browsers and devices (such as smartphones, tablets, streaming players, connected TVs, and computers) used by the same individual or household for purposes of advertising to that individual or household on different browsers or devices.
Qualifications & exceptions
- Joins browsers and devices used by the same individual or household.
- Named device types include smartphones, tablets, streaming players, connected TVs and computers.
Not stated here
- How Roku decides that devices belong to one household is not stated here.