Roku Trademark Guidelines

Legal Rights & Agreement Rules · Procedure

You must reasonably cooperate with Roku's legal action to protect its marks

The reader will provide reasonable cooperation with any legal or equitable action Roku takes to protect its right, title and interest in the Roku Marks and Roku Design Marks.

Supporting quotations

You will provide reasonable cooperation with any legal or equitable action by Roku to protect its right, title and interest in and to the Roku Marks or the Roku Design Marks

Qualifications & exceptions

• Cooperation is owed for Roku's legal or equitable actions, not for unrelated disputes.

Not stated here

• The document does not specify what form the cooperation must take.

Legal Rights & Agreement Rules · Company practice

Roku alone decides whether to pursue third-party infringement and keeps any damages

If a third party infringes a Roku Mark or Roku Design Mark, Roku has the sole right, at its discretion, to start and conduct proceedings (including customs or government objections to imports of infringing goods), to negotiate and settle, and to retain any damages recovered.

Supporting quotations

INFRINGEMENT PROCEEDINGS

In the event of infringement of any Roku Marks or Roku Design Marks by a third party, Roku will have the sole right, in its discretion, to initiate and conduct proceedings (including notifications to customs or other government officials objecting to the importation of infringing goods) against the infringing party, to initiate and conduct negotiations with respect thereto, including settlement discussions, and to retain any damages recovered in such proceedings.

Qualifications & exceptions

• Roku's right is sole and discretionary.
• Proceedings expressly include notifications to customs or other government officials objecting to importation of infringing goods.
• Roku also controls negotiations and settlement discussions.
• Damages recovered are retained by Roku.

Not stated here

• The document does not say whether the reader may act on its own against an infringer.

Legal Rights & Agreement Rules · Context

The Guidelines add to your written Roku agreement and override conflicting terms

The Guidelines' requirements sit on top of all other terms of your written agreement with Roku, Inc., and where the two conflict the Guidelines' terms prevail.

Supporting quotations

The requirements set forth in these Guidelines are in addition to all other terms and conditions of your written agreement with Roku, Inc. ("Roku") and supersede any conflicting terms or conditions of such written agreement.

Qualifications & exceptions

• Precedence is limited to conflicting terms of your written agreement with Roku, Inc.

Cross-references

• qualifies (model-proposed): Roku may object within five business days, and you must then modify the materials — The written agreement can expressly displace Roku's five-business-day objection right, consistent with the agreement sitting under the Guidelines' terms.
• qualifies (model-proposed): Marks may be used only on products your agreement permits and only at Roku's quality level — The permitted products and the quality duty come from the reader's written agreement, which the Guidelines supplement and override only where they conflict.

Legal Rights & Agreement Rules · Context

Roku keeps all rights in the marks, and use generates goodwill for Roku

The Guidelines give the reader no right, title or interest in the Roku Marks or Roku Design Marks except the right to use them in accordance with the written Roku agreement; the marks remain Roku's property and all goodwill from any use, whether or not under the agreement, belongs solely to Roku.

Supporting quotations

OWNERSHIP RIGHTS AND COOPERATION

Nothing herein gives to you any right, title or interest in any of the Roku Marks or Roku Design Marks, except the right to use such Roku Marks or Roku Design Marks solely in accordance with the terms of your written agreement with Roku.

The Roku Marks and the Roku Design Marks are the sole property of Roku; and any and all uses by you of the same, and all goodwill derived therefrom, whether or not done pursuant to the written agreement, will inure solely to the benefit of Roku.

Qualifications & exceptions

• The only granted right is use consistent with the written agreement with Roku.
• Goodwill accrues to Roku even for use not made under the agreement.

Legal Rights & Agreement Rules · Procedure

At Roku's request you must provide specimens and sign documents protecting the marks

At Roku's request and reasonable expense, the reader must give Roku specimens and execute the documents, and take the acts, reasonably necessary to protect and confirm Roku's rights in the Roku Marks and Roku Design Marks.

Supporting quotations

At Roku's request and reasonable expense, you must provide Roku with any specimens and execute all documents necessary to protect and confirm Roku's rights to the Roku Marks and the Roku Design Marks and any act reasonably necessary for Roku to secure or maintain rights to the same.

Qualifications & exceptions

• Triggered by Roku's request and at Roku's reasonable expense.