Inferences drawn from Personal Information, including preferences and interests, collected as a category
Row I of the California table lists inferences drawn from Personal Information as a collected and processed category, including preferences, interests and other information used to personalise the reader’s experience.
Details
What it covers
inferences drawn from Personal Information, including preferences, interests and other information used to personalise the experience
Supporting quotations
I. Inferences drawn from Personal Information, including your preferences, interests, and other information used to personalize your experience
Inference & Profiling · Company practice
Multistate inferences used across the full nine purposes
Row I of the multistate chart lists inferences drawn from Personal Information — preferences, interests and other information used to personalise the experience — and attaches nine purposes: service delivery and order fulfilment; analytics and improvement, including building correlations for advertising, and development; personalisation; targeted advertising and advertising measurement; marketing and marketing measurement; performance measurement; service communications and customer service; enforcement and legal obligations; and fraud and illegal-activity prevention.
Details
What it covers
inferences drawn from Personal Information (row I of the multistate chart)
What it does
service delivery, analytics, personalisation, targeted advertising, marketing, performance measurement, service communications, enforcement and fraud prevention
Supporting quotations
I. Inferences drawn from Personal Information, including your preferences, interests, and other information used to personalize your experience
To provide and maintain the Roku Services, and to process and fulfill your requests or orders.
To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality.
To personalize your experience on the Roku Services, including suggesting and offering you relevant content and recommendations.
To show you ads (including targeted ads) through the Roku Services, on Third-Party Channels, and on third-party websites, mobile apps, platforms and devices.
For marketing purposes, including to send you alerts, notifications, emails and text messages, about products, events, promotions and offers from Roku or its partners, and to measure and understand the effectiveness of our marketing.
To measure performance and analyze key metrics relevant to our business.
To communicate with you, including sending you service information such as confirmations, invoices, notices, updates, security alerts, user surveys, and support and administrative messages; and to respond to your comments and questions and provide customer service.
To enforce our terms and conditions or protect our business, partners or users, and comply with our contractual and legal obligations.
To protect, investigate, and deter against fraudulent, unauthorized, infringing or illegal activity, including click fraud.
Inference & Profiling · Company practice
Iowa and Utah inferences: category plus the first two purposes supplied
Row I of the Iowa and Utah chart lists inferences drawn from Personal Information — preferences, interests and other information used to personalise the experience — and begins its purpose column with service delivery and order fulfilment and with analytics and improvement, including building correlations for Roku’s advertising services, and development. The remaining purposes and the recipient columns are supplied in following packets.
Details
What it covers
inferences drawn from Personal Information (row I of the Iowa and Utah chart)
What it does
service delivery and analytics
Supporting quotations
I. Inferences drawn from Personal Information, including your preferences, interests, and other information used to personalize your experience
To provide and maintain the Roku Services, and to process and fulfill your requests or orders.
To understand and analyze our user base and how you use the Roku Services, and to improve and enhance the Roku Services (including building correlations for use in Roku’s advertising services in order to better serve our advertisers), and to develop new products, services, features and functionality.
Not stated here
Only two purposes are supplied for row I here; the card does not state the rest of the row.