US State Law Privacy Notice (CA Privacy Notice)

Roku · agreement dated July 1, 2026 · Official agreement

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3 of 166 cards in Retention & Deletion

Retention & Deletion · Company practice

Personal Information kept as long as needed for legitimate business purposes or as law requires or allows

The Retention paragraph says Personal Information Roku collects may be retained for as long as needed to fulfil legitimate business purposes, including the purposes outlined in Section 2 of the Notice, which is the collections, purposes and disclosures table carded above. It may also be kept for a time period specifically required or allowed by applicable regulations or laws. No fixed retention period is stated for any category.

Details
What it does
retain Personal Information
Condition
as long as needed for legitimate business purposes or a period required or allowed by regulations or laws

Supporting quotations

Retention
Personal Information we collect may be retained for as long as needed to fulfill legitimate business purposes, including the purposes outlined in Section 2, “Categories of Personal Information We Collect, Process, and Disclose to Third Parties; and the Purposes of Processing” of this Supplemental U.S. State Law Privacy Notice, or for a time period specifically required or allowed by applicable regulations or laws.

Qualifications & exceptions

  • for as long as needed to fulfill legitimate business purposes
  • or for a time period specifically required or allowed by applicable regulations or laws

Not stated here

  • No fixed or maximum retention period is given for any category of Personal Information.

Retention & Deletion · Company practice

Multistate retention: as long as needed for business purposes or as regulations require or allow

For the multistate group, the Retention paragraph repeats the California wording: Personal Information may be retained for as long as needed to fulfil legitimate business purposes, including those outlined in Section 2 of the Notice, which is the categories, purposes and disclosures chart; or for a time period specifically required or allowed by applicable regulations or laws. No fixed retention period is stated.

Details
What it does
retain Personal Information
Condition
as long as needed for legitimate business purposes or a period required or allowed by regulations or laws

Supporting quotations

Retention
Personal Information we collect may be retained for as long as needed to fulfill legitimate business purposes, including the purposes outlined in Section 2, “Categories of Personal Information We Collect, Process, and Disclose to Third Parties; and the Purposes of Processing” of this Supplemental U.S. State Law Privacy Notice, or for a time period specifically required or allowed by applicable regulations or laws.

Qualifications & exceptions

  • for as long as needed to fulfill legitimate business purposes
  • or for a time period specifically required or allowed by applicable regulations or laws

Not stated here

  • No fixed or maximum retention period is given for any category.

Retention & Deletion · Company practice

Iowa and Utah retention: business need or regulatory period, with no fixed term

The Iowa and Utah section repeats the retention statement: Personal Information may be retained as long as needed to fulfil legitimate business purposes, including those outlined in Section 2 of the Notice, which is the categories, purposes and disclosures chart for this section, or for a period specifically required or allowed by applicable regulations or laws. No fixed retention period is given.

Details
What it does
retain Personal Information
Condition
as long as needed for legitimate business purposes or a period required or allowed by regulations or laws

Supporting quotations

Retention
Personal Information we collect may be retained for as long as needed to fulfill legitimate business purposes, including the purposes outlined in Section 2, “Categories of Personal Information We Collect, Process, and Disclose to Third Parties; and the Purposes of Processing” of this Supplemental U.S. State Law Privacy Notice, or for a time period specifically required or allowed by applicable regulations or laws.

Qualifications & exceptions

  • for as long as needed to fulfill legitimate business purposes
  • or for a time period specifically required or allowed by applicable regulations or laws

Not stated here

  • No fixed or maximum retention period is given for any category.