Branded Content Policy

Legal Rights & Agreement Rules · Context

Policy published 4 August 2026, effective 31 August 2026

This Branded Content Policy was published on 4 August 2026 and its effective date is 31 August 2026. The page says this new policy comes into effect on that date and points to an archive page for the policy that applied before. As of the date this analysis was prepared the effective date has passed. The archived earlier policy is a separate document and is not part of this source.

Supporting quotations

Published: 4 August 2026

Effective date: 31 August 2026

Our new Branded Content Policy comes into effect on 31 August 2026.

Qualifications & exceptions

• The earlier policy is reached only through a link to an archive page.

Not stated here

• What the earlier policy said or how it differs is not stated in this source.

Content & IP Rights · Context

Branded Content means promoting or reviewing a third-party brand for payment or other incentive

The policy defines Branded Content as content that promotes or reviews a third-party brand, or its products or services, in exchange for payment or any other incentive. The rest of the policy applies to content that fits this definition.

Supporting quotations

content that promotes or reviews a third-party brand or its products or services in exchange for payment or any other incentive

Qualifications & exceptions

• The content must promote or review a third-party brand or its products or services.
• The exchange can be payment or any other incentive, not only money.

Content & IP Rights · Context

Gifts, paid posts, commissions and commercial relationships all count as Branded Content

The policy says Branded Content includes content that features or references four situations: a product or service gifted to you by or on behalf of a brand; a brand, product or service you have been paid to post about, whether in money or a gift; a product or service for which you receive a commission on sales, such as through an affiliate link or promotional code; and a brand you have or have had a commercial relationship with, such as being a brand ambassador. The list is introduced with the word includes, so these are examples and the definition itself is not stated to be limited to them.

Supporting quotations

Branded Content includes content that features or references:

A product or service that has been gifted to you by (or on behalf of) a brand;

A brand, product or service that you have been paid to post about (whether in the form of money or a gift);

A product or service for which you will receive a commission on any sales (for instance, via an affiliate link or promotional code); or

A brand that you have or have had a commercial relationship with, such as acting as a brand ambassador.

Qualifications & exceptions

• A past commercial relationship counts, as the wording is have or have had.

Legal Rights & Agreement Rules · Restriction or exception

You are responsible for legal compliance of Branded Content you post, beyond these rules

The policy puts responsibility on the person posting for making sure any Branded Content complies with all applicable laws and regulations. It says its rules are meant to help with compliance but are not exhaustive, and the poster should be aware of other applicable legal requirements. Following the policy therefore does not by itself establish that the content meets the law.

Supporting quotations

You are responsible for ensuring that any Branded Content that you post complies with all applicable laws and regulations.

they are not exhaustive, and you should be aware of any other applicable legal requirements.

Qualifications & exceptions

• The rules in the policy are described as not exhaustive.

Not stated here

• Which laws apply to a particular post is not stated in this source.

Cross-references

• qualified by (model-proposed): Required legal disclosures beyond Branded Content disclosures are the poster's responsibility — The later passage repeats the legal-compliance responsibility and adds that it includes required disclosures and disclaimers beyond the Branded Content disclosures.

Legal Rights & Agreement Rules · Permission or license

TikTok may update these rules and apply them to content already posted

TikTok says it may update the rules periodically, for instance to reflect changes to applicable laws or regulations. In some instances it may apply updated rules to content that has already been posted; the example given is a new law that requires TikTok to stop displaying certain types of content. The source does not describe a notice process for updates.

Supporting quotations

We may update these rules periodically (for instance, if we need to reflect any changes to applicable laws or regulations), and in some instances, we may need to apply them to content you have already posted (for example, if a new law requires us to no longer display certain types of content).

Qualifications & exceptions

• Application to already-posted content is described as happening in some instances.

Not stated here

• Whether or how TikTok notifies posters of updates is not stated in this source.

Legal Rights & Agreement Rules · Restriction or exception

Branded Content must also follow the Terms of Service and Community Guidelines

In addition to this policy, anyone posting Branded Content must comply with TikTok's Terms of Service and Community Guidelines. Both are separate documents reached by link; their content is not supplied in this source and this analysis does not describe it.

Supporting quotations

In addition to following our Branded Content Policy, you must also comply with TikTok’s Terms of Service and Community Guidelines.

Qualifications & exceptions

• The obligation applies in addition to this policy.

Not stated here

• The content of the Terms of Service and Community Guidelines is not supplied here.

Content & IP Rights · Company practice

TikTok may remove non-compliant Branded Content or impose other restrictions

If Branded Content does not comply with these rules, TikTok may remove it or impose other restrictions. The wording is to the extent that the content does not comply, so the response is tied to the non-compliance. The source does not say what the other restrictions are or whether notice or an appeal is offered.

Supporting quotations

To the extent that your Branded Content does not comply with any of these rules, we may remove the content or impose other restrictions.

Qualifications & exceptions

• Applies to the extent the content does not comply with the rules.

Not stated here

• The kinds of other restrictions, and any notice or appeal process, are not stated in this source.

Content & IP Rights · Procedure

You must switch on the commercial content disclosure toggle, which labels the post

When posting Branded Content you must enable the commercial content disclosure toggle in the content disclosure settings. When you enable it and indicate the content is posted on behalf of a third party, the content is labelled automatically to show it is Branded Content. A linked help page explains how to enable the toggle; it is not supplied here.

Supporting quotations

When posting Branded Content, you must enable the commercial content disclosure toggle. This is accessible through the content disclosure settings when posting your content.

When you enable the toggle, and indicate that the content is posted on behalf of a third party, your content will be automatically labelled to indicate that it is Branded Content.

Qualifications & exceptions

• The automatic label applies when the toggle is enabled and the content is indicated as posted on behalf of a third party.

Not stated here

• The linked help page on enabling the toggle is not supplied in this source.

Content & IP Rights · Company practice

Branded Content may be added to the Commercial Content Library, and may stay there after deletion

Where required by law, a post's Branded Content may be added to the TikTok Commercial Content Library. The policy also warns that in some circumstances TikTok may be required to keep Branded Content publicly available in the library even if the original content is later deleted or altered. Deleting or editing a post may therefore not remove its library entry in those circumstances.

Supporting quotations

where required by law, your content may be added to the TikTok Commercial Content Library (please note that

in some circumstances, TikTok may be required to ensure that Branded Content remains publicly available in the library even if the original content is deleted or altered

Qualifications & exceptions

• Adding to the library applies where required by law.
• Continued availability after deletion or alteration applies in some circumstances in which TikTok is required to ensure it.

Not stated here

• Which laws or regions require library inclusion, and which circumstances require continued availability, are not stated in this source.

Content & IP Rights · Restriction or exception

The promoted product or service must be clear without the profile page or links

You must make the product or service you are promoting sufficiently clear without requiring viewers to open your profile page or any links. The example given is to identify it explicitly, verbally and/or in the text caption.

Supporting quotations

You must ensure that the product or service you are promoting is sufficiently clear, without requiring viewers to access your profile page or any links.

you should explicitly identify the product or service verbally and/or in the text caption

Qualifications & exceptions

• Clarity must not depend on viewers visiting a profile page or link.

Not stated here

• How clear is sufficiently clear is not defined in this source.

Content & IP Rights · Restriction or exception

False, deceptive or misleading claims about products or services are not allowed

You must not make false, deceptive or misleading claims about any products or services in Branded Content.

Supporting quotations

You must not make false, deceptive or misleading claims about any products or services.

Content & IP Rights · Restriction or exception

Content promoting illegal products or services is not allowed

You must not post content promoting illegal products or services. The source does not say under which country's law a product or service is judged illegal.

Supporting quotations

You must not post content promoting illegal products or services.

Not stated here

• Which jurisdiction's law decides whether a product or service is illegal is not stated in this source.

Content & IP Rights · Restriction or exception

Products and services in the Prohibited Industries listed below may not be promoted

You must not promote products or services relating to any of the Prohibited Industries listed below this rule in the policy. The industries themselves are set out in the policy's Prohibited Industries and Products section, which is analyzed separately from this card.

Supporting quotations

You must not promote products or services relating to any of the Prohibited Industries listed below.

Qualifications & exceptions

• The ban covers the industries on the policy's Prohibited list.

Cross-references

• refers to (model-proposed): Branded Content promoting or reviewing products from prohibited industries is not allowed — The earlier rule against promoting Prohibited Industries points to the list below it, whose introduction states the ban on promoting or reviewing those industries.

Content & IP Rights · Company practice

Products with market-specific or legal restrictions may be blocked in some countries or age-limited

If you promote products or services covered by the Market-specific Requirements, or that are otherwise subject to additional legal requirements or restrictions in specific countries or regions, TikTok may prevent the content from being accessed in the relevant countries or apply other restrictions, such as specific age limits. The Market-specific Requirements page is a linked document that is not supplied in this source.

Supporting quotations

if you promote products or services subject to any of the Market-specific Requirements, or which are otherwise subject to additional legal requirements or restrictions in specific countries or regions, we may prevent the content from being accessed in the relevant countries, or apply other restrictions (such as specific age limits)

Qualifications & exceptions

• Applies to products or services under the Market-specific Requirements or other country or region legal restrictions.
• The restriction applies in the relevant countries.

Not stated here

• The content of the Market-specific Requirements page is not supplied here.

Content & IP Rights · Restriction or exception

No surreptitious or subliminal techniques, and nothing undermining human dignity

In addition to the rules above, Branded Content must not use surreptitious or subliminal techniques, and must not undermine respect for human dignity. The source gives no examples of either.

Supporting quotations

In addition, you must not:

use surreptitious or subliminal techniques;

undermine respect for human dignity;

Not stated here

• What counts as a surreptitious or subliminal technique, or as undermining human dignity, is not defined in this source.

Content & IP Rights · Restriction or exception

No including or promoting discrimination on listed grounds

Branded Content must not include or promote discrimination based on sex, race or ethnic origin, nationality, religion or belief, disability, age or sexual orientation. The listed grounds are the ones the policy names.

Supporting quotations

In addition, you must not:

include or promote any discrimination based on sex, race or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;

Qualifications & exceptions

• Applies to discrimination based on the listed grounds.

Content & IP Rights · Restriction or exception

No encouraging harm to health, safety or the environment, or promoting unhealthy body image or eating and exercise

Branded Content must not encourage behaviour detrimental to health or safety or harmful to the environment. It must not promote or reinforce negative or unhealthy body images, or exploit insecurities to conform to certain beauty ideals or standards, and must not promote an unhealthy relationship with food or exercise.

Supporting quotations

In addition, you must not:

encourage behaviour detrimental to health or safety or harmful to the environment;

promote or reinforce negative or unhealthy body images, or exploit insecurities to conform to certain beauty ideals or standards;

promote an unhealthy relationship with food or exercise;

Not stated here

• What counts as an unhealthy body image or an unhealthy relationship with food or exercise is not defined in this source.

Content & IP Rights · Restriction or exception

Protections for children: no detriment, no urging purchases, no exploiting trust or showing danger

Branded Content must not cause physical, mental or moral detriment to children. It must not exhort children to buy, rent or hire a product or service, or encourage children to persuade their parents or others to purchase goods or services being advertised. It must also not exploit the special trust that children place in parents, teachers or other persons, or show children in dangerous situations.

Supporting quotations

In addition, you must not:

cause physical, mental or moral detriment to children;

exhort children to buy, rent or hire a product or service, or encourage children to persuade their parents or others to purchase goods or services being advertised; or

exploit the special trust that children place in parents, teachers or other persons, or show children in dangerous situations.

Not stated here

• The source does not define who counts as a child, such as an age limit.

Content & IP Rights · Restriction or exception

Branded Content promoting or reviewing products from prohibited industries is not allowed

You must not post Branded Content that promotes or reviews products or services from the industries in the policy's Prohibited Industries and Products list. The list covers adult and sexual products, animals, tobacco and nicotine, dating and live video applications, drugs, financial services, pharmaceuticals and healthcare, political advertising, dishonest behaviour, professional services, sensitive religious content, weapons, weight loss, counterfeit goods and other prohibited products. Each category has its own card here. Separate rules in the policy, covered elsewhere, treat other industries as restricted rather than prohibited.

Supporting quotations

Prohibited Industries and Products

You must not post Branded Content that promotes or reviews products or services from the following prohibited industries.

Qualifications & exceptions

• Applies to Branded Content that promotes or reviews products or services from the listed industries.

Not stated here

• Whether the list is complete beyond its final catch-all category is stated by that category, not here.

Cross-references

• referred to by (model-proposed): Products and services in the Prohibited Industries listed below may not be promoted — The earlier rule against promoting Prohibited Industries points to the list below it, whose introduction states the ban on promoting or reviewing those industries.

Content & IP Rights · Restriction or exception

Adult and sexual products and services are prohibited

Under the prohibited-industries rule, Branded Content may not promote or review adult and sexual products and services. The policy names adult entertainment and related products and services, such as pornography, sex toys, lubricants and fetish costumes, including underwear-like corsets and micro-thongs. It adds that sexual activity is also not allowed.

Supporting quotations

Adult and sexual products and services - Including adult entertainment and related products and services, such as pornography, sex toys, lubricants and fetish costumes, including underwear-like corsets and micro-thongs. Sexual activity is also not allowed.

Qualifications & exceptions

• Examples are introduced with Including.

Not stated here

• Which other products count as adult or sexual beyond the named examples is not stated.

Content & IP Rights · Restriction or exception

Buying or selling animals and products from protected animals is prohibited

Branded Content may not promote or review the buying or selling of animals, or animal body parts and products from protected, endangered or threatened animals. The named examples are organs, horns, ivory, bone, skin, fur, wool, leather and teeth.

Supporting quotations

Animals - Including buying or selling animals and animal body parts and products from protected, endangered or threatened animals, including organs, horns, ivory, bone, skin, fur, wool, leather or teeth.

Qualifications & exceptions

• The animal-product examples relate to protected, endangered or threatened animals.

Not stated here

• How the phrase applies to animal products from other animals, such as wool or leather, is not separately explained.

Content & IP Rights · Restriction or exception

Cigarettes, tobacco and nicotine products are prohibited

Branded Content may not promote or review cigarettes, tobacco and nicotine products. Named examples are cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, nicotine patches, snuff, and vaporisers or vape devices, including those without tobacco content, and other related products and services.

Supporting quotations

Cigarettes, tobacco and nicotine products - Including cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, nicotine patches, snuff, vaporisers or vape devices, including those without tobacco content, and other related products and services.

Qualifications & exceptions

• Vape devices are covered even without tobacco content.

Content & IP Rights · Restriction or exception

Dating and live video applications that convey transactional, infidelity or sexual encounters are prohibited

Branded Content may not promote or review dating services and live video chat services that convey, imply, portray or encourage transactional relationships, infidelity or sexual encounters. This wording ties the prohibition to services with that kind of content or message. Another part of the policy treats dating and live video applications focused on romance or friendship as a restricted industry rather than a prohibited one.

Supporting quotations

Dating and live video applications - Including dating services and live video chat services that convey, imply, portray or encourage transactional relationships, infidelity or sexual encounters.

Qualifications & exceptions

• Applies to services that convey, imply, portray or encourage transactional relationships, infidelity or sexual encounters.

Not stated here

• The line between this prohibited category and the restricted dating category is described only by these two passages.

Cross-references

• contrast (model-proposed): Dating and live video apps focused on romance or friendship are allowed but age and market restricted — Dating and live video services that convey transactional relationships, infidelity or sexual encounters are prohibited, while dating and live video services focused on romance or friendship are a restricted industry that is allowed with age and market limits. The two categories pull in different directions and the source describes the dividing line only through these two passages.

Content & IP Rights · Restriction or exception

Drug-related products and services are prohibited, including prescription drugs and CBD supplements

Branded Content may not promote or review drug-related products and services. The policy names illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.

Supporting quotations

Drug-related products and services - Including illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.

Cross-references

• contrast (model-proposed): Prescription medicine Branded Content is 18+ and market-limited in Canada and the US, and not allowed in listed markets — Drug-related products, including prescription drugs, are prohibited, while prescription medicines appear as a restricted industry that is allowed with age and market limits in Canada and the United States. The source does not explain how the two lists fit together.

Content & IP Rights · Restriction or exception

Certain financial services and schemes are prohibited

Branded Content may not promote or review financial services of the kinds the policy names: pyramid schemes, multi-level marketing opportunities, too-good-to-be-true financial offers, payday loans and get-rich-quick schemes. The category heading is financial services, but the named examples are these particular types.

Supporting quotations

Financial services - Including pyramid schemes, multi-level marketing opportunities, too-good-to-be-true financial offers, payday loans and “get-rich-quick” schemes.

Qualifications & exceptions

• The named types are examples introduced with Including.

Not stated here

• Whether other financial services are covered is not stated beyond the named examples.

Cross-references

• contrast (model-proposed): Financial services Branded Content is a restricted industry — Certain financial services, including payday loans, are prohibited, while financial services including loans and credit cards are a restricted industry allowed with limits. The source does not mark where one ends and the other begins.

Content & IP Rights · Restriction or exception

Pharmaceutical, healthcare and medicine products and services are prohibited

Branded Content may not promote or review pharmaceuticals, healthcare and medicine products. The policy lists: medical institutions, treatments or devices, including nutritionists, online pharmacies and telehealth providers; therapy or other mental health consulting services; infant formula and nutritional supplements for babies under the age of two; teeth whitening products and hair growth products; and cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims, including dental surgeries, tattoo services and laser hair removal services.

Supporting quotations

Pharmaceuticals, healthcare and medicine products, including:

Any medical institutions, treatments or devices, including nutritionists, online pharmacies and telehealth providers;

Therapy or other mental health consulting services;

Infant formula and nutritional supplements for babies under the age of two;

Teeth whitening products and hair growth products;

Cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims, including dental surgeries, tattoo services, laser hair removal services, etc.

Qualifications & exceptions

• The listed items are introduced with including; the last item ends with etc.

Not stated here

• Other healthcare-related products beyond those listed are not addressed.

Cross-references

• contrast (model-proposed): Over-the-counter medicine Branded Content is over-18 and market-limited in listed markets, and not allowed in others — Medical treatments, devices and supplements for babies are prohibited, while over-the-counter medicines are a restricted industry allowed with age and market limits. The source does not explain how the two lists fit together.

Content & IP Rights · Restriction or exception

Paid political advertising, including creators paid for political branded content, is prohibited

TikTok does not allow paid political advertising, including creators being compensated for making branded political content. A linked political advertising policy gives more information; its text is not supplied in this source.

Supporting quotations

Political advertising - We do not allow paid political advertising, including creators being compensated for making branded political content.

Qualifications & exceptions

• Applies to paid political advertising and compensated branded political content.

Not stated here

• The linked political advertising policy is not supplied here.

Cross-references

• has exception (model-proposed): No paid political advertising; verified government entities may partner with creators for limited purposes — Paid political advertising is not allowed, but verified government and intergovernmental entities may partner with creators for limited purposes, and election oversight entities may do so for election participation information.

Content & IP Rights · Restriction or exception

Products and services that enable dishonest behaviour are prohibited

Branded Content may not promote or review products or services that enable dishonest behaviour. The policy names those that may infringe upon individual privacy, steal other people's personal information, infringe a third party's intellectual and other property rights, steal other people's property, or assist with dishonest behaviour such as fraud or falsification.

Supporting quotations

Products and services that enable dishonest behaviour - Including products or services that may infringe upon individual privacy, steal other people’s personal information, infringe upon a third party’s intellectual and other property rights, steal other people’s property or assist with dishonest behaviour, such as fraud or falsification.

Qualifications & exceptions

• The category covers products or services that may have these effects.

Content & IP Rights · Restriction or exception

Accounting, legal and immigration services are prohibited

Branded Content may not promote or review professional services. The policy names accounting, legal and immigration services.

Supporting quotations

Professional services - Including accounting, legal and immigration services.

Not stated here

• Whether other professional services are covered is not stated beyond the named examples.

Content & IP Rights · Restriction or exception

Sensitive religious content, including faith-healing health claims, is prohibited

Branded Content may not promote or review sensitive religious content. The policy names content that disrespects religious elements, cultures or figures, any hateful behaviour, hate speech or promotion of hateful ideologies, and claims that faith-based healing, counselling or miracle working can treat, cure or alleviate physical, emotional or mental health.

Supporting quotations

Sensitive religious content - Including content that disrespects religious elements, cultures or figures, any hateful behaviour, hate speech or the promotion of hateful ideologies, or claims that faith-based healing, counselling or miracle working can treat, cure or alleviate physical, emotional or mental health.

Content & IP Rights · Restriction or exception

Weapons, ammunition and explosives are prohibited

Branded Content may not promote or review weapons, ammunition or explosives. Named examples include weapons and related parts such as firearms, firearm parts, silencers and suppressors, paintball guns, BB guns, non-culinary knives, blades, spears, tasers, nunchucks, batons, swords, pepper spray, fireworks or other explosives, and other objects designed to cause harm to individuals or for self-defence.

Supporting quotations

Weapons, ammunition or explosives - Including weapons and related parts, such as firearms, firearm parts, firearm silencers, firearm suppressors, paintball guns, BB guns, non-culinary knives, blades, spears, tasers, nunchucks, batons, swords, pepper spray, fireworks or other explosives, and other objects that are designed to cause harm to individuals or for self-defence.

Qualifications & exceptions

• Knives are listed as non-culinary knives.

Content & IP Rights · Restriction or exception

Weight loss products and services are prohibited

Branded Content may not promote or review weight loss products or services. Named examples are weight loss clinics, weight loss and weight management supplements (including fat burning pills, appetite suppressants, and weight loss and detox teas or lollipops), and fasting services and products.

Supporting quotations

Weight loss products or services - Including weight loss clinics, weight loss and weight management supplements (including fat burning pills, appetite suppressants, weight loss and detox teas or lollipops) and fasting services and products.

Content & IP Rights · Restriction or exception

Counterfeit documents and unauthorised replicas of real products are prohibited

Content must not display or promote counterfeit documents, such as counterfeit degrees, passports or immigration papers, or counterfeit or unauthorised replicas of a real product. This category is worded as a rule on what content may display or promote, not only on products.

Supporting quotations

Counterfeit products - Content must not display or promote counterfeit documents, such as counterfeit degrees, passports or immigration papers, or counterfeit or unauthorised replicas of a real product.

Content & IP Rights · Restriction or exception

Other highly controversial, distasteful, violent or dangerous businesses and products are prohibited

Branded Content may not promote or review any other businesses, products or services that are highly controversial, distasteful, violent or dangerous and that would be deemed incompatible with the TikTok platform or with applicable law. The named examples are international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services and protected wild flora. Whether something is incompatible is for TikTok to deem.

Supporting quotations

Other prohibited products or services - Any other businesses, products or services that are highly controversial, distasteful, violent or dangerous that would be deemed incompatible with the TikTok platform or with applicable law. Examples include international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services and protected wild flora.

Qualifications & exceptions

• Applies to businesses, products or services deemed incompatible with the TikTok platform or applicable law.

Not stated here

• The source does not say who decides what is deemed incompatible or by what test.

Content & IP Rights · Restriction or exception

Branded Content about sensitive events or topics may not contain listed inappropriate content

The prohibition also covers Branded Content that refers to a sensitive event or topic, with the examples deaths, natural or industrial disasters, violent attacks and civil disorder, and that contains any of the following: personal attacks, hashtag appropriation, the selling of goods or services, political campaigning, solicitation of followers or other inappropriate content. The prohibition is for content that both refers to such a topic and contains one of these items.

Supporting quotations

This also includes Branded Content that refers to a sensitive event or topic (e.g. deaths, natural or industrial disasters, violent attacks, civil disorder, etc.) and contains any of the following: personal attacks, hashtag appropriation, the selling of goods or services, political campaigning, solicitation of followers or other inappropriate content.

Qualifications & exceptions

• Applies when the content both refers to a sensitive event or topic and contains one of the listed items.

Not stated here

• What counts as other inappropriate content is not defined.

Content & IP Rights · Company practice

Restricted-industry Branded Content is allowed but shown only in its posting market and may be age restricted

Branded Content that promotes or reviews products or services from the policy's restricted industries is allowed. It will only be shown in the market where it was posted and may be age restricted. For more on other industries and products the policy refers to its Market-specific Requirements page, which is not supplied in this source. The restricted industries are set out in the lists that follow this passage in the policy.

Supporting quotations

Restricted Industries and Products

Branded Content that promotes or reviews products or services from the following restricted industries is allowed, but will only be shown in the market it was posted in and may be age restricted.

Qualifications & exceptions

• Applies to Branded Content for the restricted industries listed after it.
• Shown only in the market it was posted in; may be age restricted.

Not stated here

• The Market-specific Requirements page is not supplied here.
• The saved text lists items in sequence, so which statements apply to which list item is read from their order.

Legal Rights & Agreement Rules · Restriction or exception

Required legal disclosures beyond Branded Content disclosures are the poster's responsibility

In this section the policy repeats that you are responsible for making sure Branded Content you post complies with all applicable laws and regulations. It adds that this includes, but is not limited to, any required disclosures and disclaimers that are in addition to Branded Content disclosures. It repeats that the policy's rules are meant to help with compliance but are not exhaustive.

Supporting quotations

You are responsible for ensuring that any Branded Content you post complies with all applicable laws and regulations. This includes, but is not limited to, any required disclosures and disclaimers that are in addition to Branded Content disclosures.

they are not exhaustive and you should be aware of any other applicable legal requirements

Qualifications & exceptions

• Disclosures and disclaimers required by law are in addition to the Branded Content disclosures.

Not stated here

• Which additional disclosures apply to a post is not stated in this source.

Cross-references

• qualifies (model-proposed): You are responsible for legal compliance of Branded Content you post, beyond these rules — The later passage repeats the legal-compliance responsibility and adds that it includes required disclosures and disclaimers beyond the Branded Content disclosures.

Content & IP Rights · Restriction or exception

For some industries you can post Branded Content only if invited by an approved brand

You can only post Branded Content to promote the industries and products listed after this passage if you have been invited by an approved brand. The same lists are introduced by the brand requirements described in the next card.

Supporting quotations

You can only post Branded Content to promote the following industries and products if you have been invited by an approved brand.

Qualifications & exceptions

• Applies to the industries and products in the lists that follow.

Not stated here

• The source says the following industries and products without marking which list entries it covers; it is read as applying to the lists placed after it.

Content & IP Rights · Restriction or exception

Brand partners need TikTok's explicit permission, a Registered Business Account, and must use TikTok One

Under a Brand Requirements heading, the policy says all brand partners must receive explicit permission from TikTok to promote the industries and products that follow. The brand partner must have a Registered Business Account and go through any additional required qualification processes. Brands may only partner with content creators through the TikTok One platform. These requirements are on brand partners, not on creators who are invited. The linked business registration page is not supplied.

Supporting quotations

Brand Requirements

All brand partners must receive explicit permission from TikTok to promote for the following industries and products.

Brands may only partner with content creators through the TikTok One platform.

Qualifications & exceptions

• Applies to brand partners promoting the industries and products that follow.
• Requires a Registered Business Account and any additional qualification processes.

Not stated here

• The qualification processes and the business registration page are not described in this source.

Content & IP Rights · Restriction or exception

Alcohol Branded Content covers drinks, alcohol-free alternatives, mixers, accessories and alcohol-brand sponsorship

Alcohol is a restricted industry. The policy says it includes alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs and subscription services, alcohol-making kits and alcohol-sponsored events. It also includes alcohol-free or no-alcohol alternatives, soft drinks presented as mixers for alcohol, drinking accessories or games, and content sponsored by alcohol brands. Age limits and market bans for alcohol are in the next two cards.

Supporting quotations

Alcohol - Including alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs and subscription services, alcohol-making kits and alcohol-sponsored events. This also includes alcohol-free or no-alcohol alternatives, soft drinks presented as mixers for alcohol, drinking accessories or games and content sponsored by alcohol brands.

Qualifications & exceptions

• Includes alcohol-free alternatives and soft drinks presented as mixers for alcohol.

Content & IP Rights · Restriction or exception

Alcohol Branded Content is age restricted by market: 18+, 21+ or 25+

In the markets the policy lists, alcohol Branded Content is age restricted to the appropriate audiences and to the market in which it was originally posted. The audience minimums are 18 years and older in Argentina, Australia, Brazil, Cambodia, Colombia, Germany, Israel, Italy, Kenya, Mexico, Philippines, Nigeria, Singapore, Spain, South Africa, Taiwan, United Kingdom, Vietnam; 21 years and older in Canada, Japan, United States; and 25 years and older in Indonesia, Korea, Malaysia, Thailand, Ukraine. The policy points to its alcohol advertising policies for which products and services are allowed in each region and for additional restrictions; that page is not supplied here.

Supporting quotations

In the following markets, this Branded Content will be age restricted to the appropriate audiences and to the market in which it was originally posted.

Audiences aged 18 years and older in Argentina, Australia, Brazil, Cambodia, Colombia, Germany, Israel, Italy, Kenya, Mexico, Philippines, Nigeria, Singapore, Spain, South Africa, Taiwan, United Kingdom, Vietnam

Audiences aged 21 years and older in Canada, Japan, United States

Audiences aged 25 years and older in Indonesia, Korea, Malaysia, Thailand, Ukraine

Qualifications & exceptions

• Applies in the listed markets only, and to the market in which the content was originally posted.

Not stated here

• The saved text shows the market lists as separate items after the alcohol entry; reading them as alcohol's age tiers follows from their order.
• The alcohol advertising policies page is not supplied here.

Content & IP Rights · Restriction or exception

Alcohol Branded Content is not allowed in a list of markets

In the markets the policy lists, alcohol Branded Content is not allowed. The listed markets are: Austria, Algeria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bulgaria, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Sweden, Slovakia, Slovenia, Sri Lanka, Switzerland, Turkey, United Arab Emirates, Uruguay, Zambia. Markets that appear in neither the age-restricted nor the not-allowed alcohol lists are not addressed in this part of the source.

Supporting quotations

In the following markets, this Branded Content is not allowed:

Austria, Algeria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bulgaria, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Sweden, Slovakia, Slovenia, Sri Lanka, Switzerland, Turkey, United Arab Emirates, Uruguay, Zambia

Qualifications & exceptions

• Applies in the listed markets only.

Not stated here

• Markets absent from both alcohol lists are not addressed here; the Market-specific Requirements page is not supplied.

Content & IP Rights · Restriction or exception

Dating and live video apps focused on romance or friendship are allowed but age and market restricted

Dating apps and live video applications are also a restricted industry. The policy describes them as dating services and live video chat services focused on generating connections between people interested in romance or friendship. In the markets it lists, this Branded Content is restricted to audiences aged 18 years and older and to the market in which it was originally posted. The listed markets are: Australia, Argentina, Brazil, Canada, Colombia, France, Germany, Indonesia, Israel, Italy, Japan, Kenya, Korea, Malaysia, Mexico, Nigeria, Philippines, Singapore, South Africa, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam. The policy points to its adult content, dating and live chat policies for which products and services are allowed in each region; that page is not supplied. The prohibited list separately bans dating and live video services that convey, imply, portray or encourage transactional relationships, infidelity or sexual encounters.

Supporting quotations

Dating apps and live video applications - Including dating services and live video chat services that are focused on generating connections between people who are interested in romance or friendship.

In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted.

Australia, Argentina, Brazil, Canada, Colombia, France, Germany, Indonesia, Israel, Italy, Japan, Kenya, Korea, Malaysia, Mexico, Nigeria, Philippines, Singapore, South Africa, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam

Qualifications & exceptions

• Applies in the listed markets only.
• Services focused on generating connections between people interested in romance or friendship.

Not stated here

• The adult content, dating and live chat policies page is not supplied here.

Cross-references

• contrast (model-proposed): Dating and live video applications that convey transactional, infidelity or sexual encounters are prohibited — Dating and live video services that convey transactional relationships, infidelity or sexual encounters are prohibited, while dating and live video services focused on romance or friendship are a restricted industry that is allowed with age and market limits. The two categories pull in different directions and the source describes the dividing line only through these two passages.

Content & IP Rights · Restriction or exception

Dating and live video Branded Content is not allowed in a list of markets

In the markets the policy lists, Branded Content for dating apps and live video applications is not allowed. The listed markets are: Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, Sri Lanka, Switzerland, Sweden, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia.

Supporting quotations

In the following markets, this Branded Content is not allowed:

Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, Sri Lanka, Switzerland, Sweden, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia

Qualifications & exceptions

• Applies in the listed markets only.

Not stated here

• The saved text shows this list after the dating entry; reading it as applying to dating and live video content follows from its position.

Content & IP Rights · Restriction or exception

Energy drink Branded Content is 18+, should not feature children, and is not allowed in Kuwait

Branded Content for energy drinks will be restricted to audiences aged 18 years and older and should not feature children. The policy points to its Market-specific Requirements page for more guidance, which is not supplied here. In Kuwait this Branded Content is not allowed.

Supporting quotations

This Branded Content will be restricted to audiences aged 18 years and older and should not feature children.

In the following markets, this Branded Content is not allowed:

Kuwait

Qualifications & exceptions

• The audience restriction is 18 years and older.
• The ban is for Kuwait.

Not stated here

• The Market-specific Requirements page is not supplied here.
• The saved text shows the Kuwait ban as a separate item after the energy drinks entry.

Content & IP Rights · Context

Film, TV programme and game trailers are restricted, with guidance on the Market-specific Requirements page

Branded Content for film, TV programme and game trailers is listed as a restricted industry. The policy gives no rule of its own here and refers to the Market-specific Requirements page for guidance, which is not supplied in this source.

Supporting quotations

Film, TV programme and game trailers - Please see the Market-specific Requirements for more guidance.

Not stated here

• The guidance on trailers sits in the Market-specific Requirements page, not supplied here.

Content & IP Rights · Restriction or exception

Financial services Branded Content is a restricted industry

Financial services is a restricted industry. The policy says it includes loans, credit cards, insurance services, investment services and lending and management of money assets. Market restrictions for this industry follow in the policy and are covered separately. The prohibited list also bans particular financial offers such as pyramid schemes, multi-level marketing opportunities, too-good-to-be-true offers, payday loans and get-rich-quick schemes.

Supporting quotations

Financial services - Including loans, credit cards, insurance services, investment services and lending and management of money assets.

Not stated here

• Which financial products fall between the restricted and prohibited lists is not spelled out.

Cross-references

• contrast (model-proposed): Certain financial services and schemes are prohibited — Certain financial services, including payday loans, are prohibited, while financial services including loans and credit cards are a restricted industry allowed with limits. The source does not mark where one ends and the other begins.

Content & IP Rights · Restriction or exception

Gambling Branded Content is over-18 and market-limited in listed markets, and not allowed in others

For gambling, lotteries and real money games, in the markets the policy lists this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted. Those markets are: Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Israel, Japan, Mexico, Philippines, Saudi Arabia, Singapore, Spain, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam. The United States is in this list. In another list of markets this Branded Content is not allowed: Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Italy, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Thailand, Ukraine, Uruguay, Zambia. The policy points to its gambling and gaming advertising policies for additional restrictions and details for your country; that page is not supplied here.

Supporting quotations

In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted.

Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Israel, Japan, Mexico, Philippines, Saudi Arabia, Singapore, Spain, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam

In the following markets, this Branded Content is not allowed:

Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Italy, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Thailand, Ukraine, Uruguay, Zambia

Qualifications & exceptions

• Applies in the listed markets only; the over-18 and original-market restriction applies in the first list and a ban in the second.

Not stated here

• Markets in neither list are not addressed in this part of the source.
• The gambling and gaming advertising policies page is not supplied here.
• The saved text shows these as consecutive items after the Gambling entry, so reading them as that entry's market rules follows from their order.

Content & IP Rights · Restriction or exception

Underwear Branded Content is a restricted industry, with further guidance in the Market-specific Requirements

Underwear is a restricted industry. The policy says it includes bras, pants, briefs, trunks and boxer shorts shown on or off a model, and refers to its Market-specific Requirements page for more guidance, which is not supplied in this source.

Supporting quotations

Underwear - Including bras, pants, briefs, trunks and boxer shorts shown on or off a model. Please see the Market-specific Requirements for more guidance.

Qualifications & exceptions

• Covers underwear shown on or off a model.

Not stated here

• The Market-specific Requirements page is not supplied here.

Content & IP Rights · Restriction or exception

Semi-nudity or significant body exposure of anyone under 18 is not allowed

A note in the restricted list says semi-nudity or significant body exposure of anyone under the age of 18 is not allowed. The note appears directly after the underwear entry. The source does not say whether it applies only to underwear Branded Content or to Branded Content more generally.

Supporting quotations

Note: Semi-nudity or significant body exposure of anyone under the age of 18 is not allowed.

Qualifications & exceptions

• Applies to anyone under the age of 18.

Not stated here

• Whether the note is limited to the underwear entry before it or applies more widely is not stated in this source.

Content & IP Rights · Permission or license

No paid political advertising; verified government entities may partner with creators for limited purposes

Advertising by government and intergovernmental entities is listed as restricted. TikTok does not allow paid political advertising. However, verified government and intergovernmental entities may partner with content creators to create branded content, provided it is limited to promoting tourism, cultural or entertainment initiatives; promoting a significant public interest relating to the welfare or well-being of the general public, such as public health, safety or education; or promoting employment or volunteer opportunities. The source does not say how an entity is verified.

Supporting quotations

Advertising by government and intergovernmental entities - TikTok does not allow paid political advertising.

However, verified government and intergovernmental entities may partner with content creators to create branded content, provided it is limited to:

Promoting tourism, cultural or entertainment initiatives

Promoting a significant public interest relating to the welfare or well-being of the general public, such as public health, safety or education

Promoting employment or volunteer opportunities

Qualifications & exceptions

• Only verified government and intergovernmental entities.
• Branded content must be limited to the three listed purposes.

Not stated here

• How verification works is not described in this source.

Cross-references

• exception to (model-proposed): Paid political advertising, including creators paid for political branded content, is prohibited — Paid political advertising is not allowed, but verified government and intergovernmental entities may partner with creators for limited purposes, and election oversight entities may do so for election participation information.

Content & IP Rights · Permission or license

Election oversight entities may use branded content only for election participation information

Official entities responsible for overseeing elections may partner with content creators to produce branded content about elections and referendums. This branded content must be limited to the procedures and methods for participating in elections or referendums, including logistical information, voter registration, promoting participation and recruiting for election-related employment or volunteer opportunities.

Supporting quotations

Official entities responsible for overseeing elections may partner with content creators to produce branded content about elections and referendums. This branded content must be limited to the procedures and methods for participating in elections or referendums, including logistical information, voter registration, promoting participation and recruiting for election-related employment or volunteer opportunities.

Qualifications & exceptions

• Only official entities responsible for overseeing elections.
• Limited to procedures and methods for participating, including logistical information, voter registration, promoting participation and recruiting for election-related work.

Not stated here

• How an entity shows it is an official election overseer is not described in this source.

Content & IP Rights · Restriction or exception

Financial services Branded Content is 18+ and market-limited in listed markets, and not allowed in others

In the markets listed by the policy for financial services (loans, credit cards, insurance, investment services and lending and management of money assets), this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. Those markets are: Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam. The United States is in this list. In another list of markets this Branded Content is not allowed: Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Ukraine, Uruguay, Zambia. The policy points to its financial services advertising policies for which products and services are allowed in each region and for additional restrictions; that page is not supplied here.

Supporting quotations

In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted.

Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam

In the following markets, this Branded Content is not allowed:

Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Ukraine, Uruguay, Zambia

Qualifications & exceptions

• Applies in the listed markets only; the 18+ and original-market restriction applies in the first list and a ban in the second.

Not stated here

• Markets in neither list are not addressed in this part of the source.
• The financial services advertising policies page is not supplied here.
• The saved text shows these as consecutive items after the Financial services entry, so reading them as that entry's market rules follows from their order.

Content & IP Rights · Restriction or exception

Over-the-counter medicine Branded Content is over-18 and market-limited in listed markets, and not allowed in others

Over-the-counter medicines Branded Content, a restricted industry, will be restricted to users over the age of 18 and to the market in which it was originally posted in the markets the policy lists: Australia, Argentina, Azerbaijan, Bahrain, Bangladesh, Belarus, Brazil, Canada, Colombia, Egypt, France, Germany, Iraq, Israel, Jordan, Kazakhstan, Kuwait, Lebanon, Mexico, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Spain, United Arab Emirates, United Kingdom, United States. The United States is in this list. In another list of markets this Branded Content is not allowed: Algeria, Austria, Belgium, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Ireland, Italy, Japan, Kenya, Korea, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Serbia, Singapore, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, Uruguay, Vietnam, Zambia. The policy points to its healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country; that page is not supplied here.

Supporting quotations

Over-the-counter medicines

In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted.

Australia, Argentina, Azerbaijan, Bahrain, Bangladesh, Belarus, Brazil, Canada, Colombia, Egypt, France, Germany, Iraq, Israel, Jordan, Kazakhstan, Kuwait, Lebanon, Mexico, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Spain, United Arab Emirates, United Kingdom, United States

In the following markets, this Branded Content is not allowed:

Algeria, Austria, Belgium, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Ireland, Italy, Japan, Kenya, Korea, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Serbia, Singapore, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, Uruguay, Vietnam, Zambia

Qualifications & exceptions

• Applies in the listed markets only; the over-18 and original-market restriction applies in the first list and a ban in the second.

Not stated here

• Markets in neither list are not addressed in this part of the source.
• The healthcare and pharmaceuticals advertising policies page is not supplied here.
• The saved text shows these as consecutive items after the entry, so reading them as that entry's market rules follows from their order.

Cross-references

• contrast (model-proposed): Pharmaceutical, healthcare and medicine products and services are prohibited — Medical treatments, devices and supplements for babies are prohibited, while over-the-counter medicines are a restricted industry allowed with age and market limits. The source does not explain how the two lists fit together.

Content & IP Rights · Restriction or exception

Prescription medicine Branded Content is 18+ and market-limited in Canada and the US, and not allowed in listed markets

Prescription medicines are a restricted industry. In Canada and the United States this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted. In another list of markets it is not allowed: Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, Zambia. Canada and the United States are the only markets named for the restricted case; markets in neither list are not addressed in this part of the source. The policy points to its healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country; that page is not supplied here. The prohibited list separately bans drug-related products including recreational and prescription drugs.

Supporting quotations

Prescription medicines

In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted.

Canada and United States.

In the following markets, this Branded Content is not allowed:

Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, Zambia

Qualifications & exceptions

• Applies in Canada and the United States for the restricted case, and in the listed markets for the ban.

Not stated here

• Markets in neither list are not addressed here.
• The healthcare and pharmaceuticals advertising policies page is not supplied here.
• How this restricted entry relates to the prohibited drug-related category is not explained in the source.

Cross-references

• contrast (model-proposed): Drug-related products and services are prohibited, including prescription drugs and CBD supplements — Drug-related products, including prescription drugs, are prohibited, while prescription medicines appear as a restricted industry that is allowed with age and market limits in Canada and the United States. The source does not explain how the two lists fit together.

Content & IP Rights · Restriction or exception

Vitamin supplement Branded Content is over-18 and market-limited in listed markets, and not allowed in others

Vitamin supplements Branded Content, a restricted industry, will be restricted to users over the age of 18 and to the market in which it was originally posted in the markets the policy lists: Canada, France, Germany, Israel, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam. The United States is in this list. In another list of markets this Branded Content is not allowed: Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia. The policy points to its healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country; that page is not supplied here.

Supporting quotations

Vitamin supplements

In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted.

Canada, France, Germany, Israel, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam

In the following markets, this Branded Content is not allowed:

Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia

Qualifications & exceptions

• Applies in the listed markets only; the over-18 and original-market restriction applies in the first list and a ban in the second.

Not stated here

• Markets in neither list are not addressed in this part of the source.
• The healthcare and pharmaceuticals advertising policies page is not supplied here.
• The saved text shows these as consecutive items after the entry, so reading them as that entry's market rules follows from their order.

Content & IP Rights · Context

Gambling, lotteries and real money games are a restricted industry

Gambling, lotteries and real money games are listed as a restricted industry. The market restrictions that follow this entry in the policy are covered in the next section of this analysis.

Supporting quotations

Gambling, lotteries and real money games

Not stated here

• Market rules for this industry follow in later parts of the policy.