Privacy Policy

Inference & Profiling · Company practice

Videos, images and audio are analyzed for objects, faces, spoken words and demographic classification

TikTok collects content characteristics and features of the videos, images and audio recordings in your user content, for example identifying objects and scenery, the existence and location of a face and other body parts, and the text of words spoken in it. It says it may collect this to enable special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations.

Supporting quotations

Content characteristics and features, including about the videos, images and audio recordings that are part of your user content, for example, by identifying objects and scenery; the existence and location of a face and other body parts; and the text of words spoken in your user content.

We may collect this information to enable special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations.

Qualifications & exceptions

• Purposes are introduced by "may", and the list ends with an open-ended "other non-personally-identifying operations".

Cross-references

• qualified by (model-proposed): Faceprints and voiceprints may be collected from your content; permission is sought only where required by law — The biometric card adds that faceprints and voiceprints may be collected from user content, with permission sought only where required by law; this limits the general content-analysis card.

Inference & Profiling · Company practice

Information is used to infer more about you, such as age, gender and interests

TikTok uses collected information to infer additional information about you, such as your age, gender and interests.

Supporting quotations

To infer additional information about you, such as your age, gender, and interests.

Qualifications & exceptions

• "Such as" makes these examples; the text does not limit inferences to age, gender and interests.

Inference & Profiling · Company commitment

TikTok says it does not profile with legal or similarly significant effects

TikTok states that it does not engage in profiling which results in legal or similarly significant effects, as defined under applicable law.

Supporting quotations

Profiling: We do not engage in profiling which results in legal or similarly significant effects, as defined under applicable law.

Qualifications & exceptions

• The statement is limited to profiling with legal or similarly significant effects as defined under applicable law; it does not say TikTok does not profile at all (the policy elsewhere lists inferring age, gender and interests).