Privacy Policy

Use & Processing · Company practice

Collected information is used for the listed purposes and may be combined for any of them

TikTok says it uses the information it collects for the purposes listed in this section, and may combine information it collects for any of those purposes.

Supporting quotations

We use the Information We Collect for the following purposes:

To combine Information We Collect for any of the foregoing purposes.

Qualifications & exceptions

• The combination purpose is limited to "any of the foregoing purposes" in the list.

Use & Processing · Company practice

Information is used to run the Services, let users create and share content, and give support

TikTok uses the information it collects to operate and administer the Services, such as enabling you to create, share and consume content, interact with other users and their content, and providing user support.

Supporting quotations

To operate and administer the Services, such as enabling you to create, share, and consume content and to interact with other users and their content, and providing user support.

Use & Processing · Company practice

Information is used to improve the Services and to train and test machine learning models

TikTok uses collected information to review, support, improve and develop the Services, and to train, test and improve technology such as machine learning models and algorithms. The stated methods include analyzing how people use the Services, conducting research, soliciting feedback, and monitoring your activity and usage across the devices you use to access the Services.

Supporting quotations

To review, support, improve, and develop the Services, and train, test, and improve technology, such as machine learning models and algorithms

by analyzing how people are using the Services; conducting research; soliciting feedback; monitoring your activity and usage across the devices you use to access the Services

Qualifications & exceptions

• The methods are introduced by "including", so they are examples of the means used.

Use & Processing · Company practice

User content, messages, AI interactions and metadata are scanned and reviewed for improvement and enforcement

Two listed purposes include scanning, analyzing and reviewing user content, messages, AI interactions and associated metadata: improving and developing the Services, and enforcing TikTok's Terms of Service, Community Guidelines and other policies and protecting community safety and the integrity of the Services.

Supporting quotations

and scanning, analyzing, and reviewing user content, messages, AI interactions, and associated metadata.

including by scanning, analyzing, and reviewing user content, messages, AI interactions, and associated metadata.

Not stated here

• The linked Terms of Service and Community Guidelines are not supplied here, so this card cannot say what rules the scanning enforces.

Use & Processing · Company practice

Information is used to personalize features such as the For You feed and creation tools

TikTok uses collected information to personalize and customize certain features and content, such as your "For You" feed and content creation tools.

Supporting quotations

To personalize and customize certain features and content, such as providing your “For You” feed and content creation tools.

Use & Processing · Company practice

Information is used to provide shopping features and fulfill purchases

TikTok uses collected information to provide its shopping features and to facilitate the purchase and delivery of products, goods and services.

Supporting quotations

To provide our shopping features and facilitate the purchase and delivery of products, goods, and services.

Use & Processing · Company practice

Information is used for marketing campaigns, and user content is used in campaigns with permission

TikTok uses collected information to promote its own and third-party products and services through marketing campaigns, including communications, contests and events. It may also use user content as part of marketing campaigns, with your permission.

Supporting quotations

To promote our and third-party products and services through marketing campaigns, including communications, contests, and events. We may also use user content as part of our marketing campaigns, with your permission.

Qualifications & exceptions

• Use of user content in marketing campaigns is stated as subject to your permission.

Use & Processing · Company practice

Information is used to provide and improve advertising services and measure ad effectiveness

TikTok uses collected information to provide and improve its advertising services and to measure the effectiveness of the ads it serves.

Supporting quotations

To provide and improve our advertising services and measure the effectiveness of the ads we serve.

Use & Processing · Company practice

Information is used for social features such as Find Friends and account suggestions

TikTok uses collected information to support social functions, including letting people connect (for example through Find Friends), suggesting accounts to you and your account to others, and letting people share, download and otherwise interact with user content.

Supporting quotations

To support the social functions of the Services, including to permit you and others to connect with each other (for example, through our Find Friends function), to suggest accounts to you and suggest your account to others, and for you and others to share, download, and otherwise interact with user content.

Use & Processing · Company practice

Information is used to communicate with you, including about service changes

TikTok uses collected information to communicate with you, including to notify you about changes in its services.

Supporting quotations

To communicate with you, including to notify you about changes in our services.

Use & Processing · Company practice

Information may be used for other purposes disclosed at collection or based on your consent

TikTok may use collected information for any other purposes disclosed to you at the time it collects the information, or pursuant to your consent.

Supporting quotations

For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

Use & Processing · Company practice

Information may be aggregated or de-identified

TikTok lists aggregating or de-identifying the information it collects as one of its purposes.

Supporting quotations

To aggregate or de-identify Information We Collect.

Not stated here

• The text does not say how aggregated or de-identified information is later used or shared.

Use & Processing · User right or choice

You can opt out of marketing emails with the unsubscribe link

You can opt out of receiving marketing emails by using the unsubscribe link or mechanism in those emails.

Supporting quotations

You can opt out of receiving marketing emails by using the “unsubscribe” link or mechanism noted in those emails.