Privacy Policy - non-EU

Inference & Profiling · Company practice

TikTok infers your interests, gender and age range to personalise content

TikTok says it infers attributes about you, including your interests, gender and age range, for the purpose of personalising content. The use section separately lists inferring additional information such as age range, gender and interests among its purposes.

Supporting quotations

We also infer your attributes, including your interests, gender and age range for the purpose of personalising content.

To infer additional information about you, such as your age range, gender, and interests.

Qualifications & exceptions

• The collection statement names personalising content as the purpose.

Not stated here

• The policy does not say what other attributes are inferred or whether inferences are shown to you.

Inference & Profiling · Company practice

TikTok may analyse the images, video and audio in your User Content, including face and body features and spoken words

TikTok may collect information about the videos, images and audio in your User Content: identifying objects and scenery, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of words spoken. It says it may do this to enable special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations.

Supporting quotations

We may collect information about the videos, images and audio that are a part of your User Content, such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content.

We may collect this information to enable special video effects, for content moderation, for demographic classification, for content and ad recommendations, and for other non-personally-identifying operations.

Qualifications & exceptions

• Stated with "may" for each purpose.
• Purposes listed: special video effects, content moderation, demographic classification, content and ad recommendations, other non-personally-identifying operations.

Not stated here

• The policy points to a separate page about face and voice information; that page is not part of this document and is not read here.

Inference & Profiling · Company practice

TikTok uses information to infer additional details about you, such as age range, gender and interests

TikTok uses information to infer additional information about you, such as your age range, gender and interests. The collection section describes the same inferences as made for the purpose of personalising content.

Supporting quotations

To infer additional information about you, such as your age range, gender, and interests.

Qualifications & exceptions

• "such as" marks the inferred attributes as examples.

Not stated here

• The use item does not state a purpose for the inferences; the collection item names content personalisation.