TikTok uses your information to run shopping features, including sharing it with sellers and payment providers
TikTok uses information to provide its shopping features and facilitate the purchase and delivery of products, goods and services, including by sharing your information with sellers, payment and transaction fulfilment providers and other service providers to process your orders. The sharing section adds that for shopping-feature purchases TikTok may also share your email address with sellers so they can send you marketing communications.
Details
Who
TikTok
Why
provide shopping features, process orders; seller marketing
What it covers
your information; email address
Supporting quotations
To provide our shopping features and facilitate the purchase and delivery of products, goods and services, including sharing your information with sellers, payment and transaction fulfillment providers, and other service providers in order to process your orders.
We may share your email address with sellers so that they can send marketing communications to you.
Qualifications & exceptions
Sharing under this item is for processing orders; the separate statement that sellers may receive your email address for marketing is stated with "may".
Not stated here
The policy does not say whether you can decline the sharing of your email address with sellers.
TikTok uses information to give creators, advertisers, partners and sellers analytics on content, ads and audiences
TikTok uses information to perform analytics so that creators, advertisers, partners and sellers can see how their content, ads or products are performing and better understand their audience and buyers.
Details
Who
TikTok
Why
analytics for creators, advertisers, partners and sellers about performance, audience and buyers
Supporting quotations
To perform analytics so that our creators, advertisers, partners, and sellers can see how their content, ads, or products are performing and to better understand their audience and buyers.
Not stated here
This item does not say whether the analytics are aggregated; the sharing section describes aggregated statistics and insights.
Sharing & Disclosure · Company practice
TikTok uses information to facilitate research by independent researchers that meets certain criteria
TikTok uses information to facilitate research conducted by independent researchers that meets certain criteria. The sharing section separately says it shares your information with independent researchers for research that meets certain criteria.
Details
Who
TikTok
Why
facilitate independent research that meets certain criteria
Supporting quotations
To facilitate research conducted by independent researchers that meets certain criteria.
Qualifications & exceptions
Only research that "meets certain criteria".
Not stated here
The criteria are not stated in this policy.
Sharing & Disclosure · Context
TikTok lists the parties it shares your information with, from business partners to authorities and buyers
The sharing section says TikTok shares your information with the parties listed under it: business partners, service providers, advertisers and measurement partners, independent researchers, its corporate group, law enforcement and other legal recipients, public profiles, parties to business transactions, and sellers and payment providers for shopping purchases. The policy states each as its own heading with its own conditions, described in the cards that follow.
Details
Who
TikTok
What it does
shares your information with listed parties
Supporting quotations
We share your information with the following parties:
Qualifications & exceptions
Each recipient group has its own purposes and conditions.
Not stated here
The policy does not name the individual recipients.
Sharing & Disclosure · User right or choice
If you share content to social media, the video, username and text go to that platform, or a link goes to messaging apps
When you choose to share content on social media platforms, the video, username and accompanying text are shared on that platform. If you share through instant messaging platforms, a link to the content is shared instead.
Details
Who
TikTok
Condition
you opt to share content
What it covers
video, username and accompanying text; or a link
Supporting quotations
Where you opt to share content on social media platforms, the video, username and accompanying text will be shared on that platform or, in the case of sharing via instant messaging platforms, a link to the content will be shared.
Qualifications & exceptions
Applies when you opt to share content.
Social media sharing sends the video, username and text; instant messaging sends a link.
Sharing & Disclosure · Company practice
TikTok shares aggregated statistics and insights with users of its analytics services
TikTok shares aggregated statistics and insights with users of its analytics services so they can understand how people engage with the Platform or the ads shown. For example, advertisers, creators, partners and sellers can receive numbers of views, likes, comments and shares of their content and information to understand their followers, buyers and audience.
Details
Who
TikTok
What it covers
aggregated statistics and insights
Why
help analytics users understand engagement, followers, buyers and audience
Supporting quotations
We share aggregated statistics and insights with users of our analytics services to help them understand how people are engaging with the Platform or with the ads we show.
advertisers, creators, partners, and sellers can receive information about the number of views, likes, comments, and shares of their content, as well as information to understand their followers, buyers, and the audience of their content
Qualifications & exceptions
The statistics are described as aggregated.
Examples are introduced by "for example".
Not stated here
The policy does not say how aggregation is done or whether small audiences can be identified.
Sharing & Disclosure · Company practice
TikTok provides information and content to service providers such as cloud, content moderation and marketing providers
TikTok provides information and content to service providers that support its business, such as cloud service providers, providers of content moderation services, and service providers that assist in marketing the Platform.
Details
Who
TikTok
What it covers
information and content
Why
cloud services, content moderation, marketing
Supporting quotations
We provide information and content to service providers who support our business, such as cloud service providers and providers of content moderation services to ensure that the Platform is a safe and enjoyable place and service providers that assist us in marketing the Platform.
Qualifications & exceptions
"such as" marks the provider types as examples.
Not stated here
The policy does not say what limits apply to what service providers may do with the information.
Sharing & Disclosure · Company practice
TikTok uses analytics providers to improve the Platform, and they also help serve personalised ads
TikTok uses analytics providers to help it optimise and improve the Platform. It says its third-party analytics providers also help serve personalised advertisements.
Details
Who
analytics providers
Why
optimise and improve the Platform; help serve personalised advertisements
Supporting quotations
We use analytics providers to help us in the optimisation and improvement of the Platform. Our third-party analytics providers also help us serve personalised advertisements.
Not stated here
The policy does not say what information these providers receive.
Sharing & Disclosure · Company practice
TikTok shares information with advertisers, publishers and measurement companies, and to let some advertisers bid
TikTok shares information with advertisers, advertising partners, publishers and third-party measurement companies to show how many and which users viewed or clicked on an ad; to help advertisers understand their audience and customer feedback; to help publishers understand the types of ads served and measure the value of its advertising network services; and, where permitted under applicable law, to enable certain advertisers and advertising partners to bid on ad opportunities.
Details
Who
TikTok
What it covers
information
Why
ad view and click reporting, audience understanding, publisher measurement, bidding on ad opportunities
Condition
bidding where permitted under applicable law
Supporting quotations
We share information with advertisers, advertising partners, publishers, and third-party measurement companies to show how many and which users of the Platform have viewed or clicked on an advertisement
to enable certain advertisers and advertising partners to bid on ad opportunities where permitted under applicable law
Qualifications & exceptions
Bidding enablement applies "where permitted under applicable law" and to "certain" advertisers and partners.
Not stated here
The policy does not say what individual-level information, if any, advertisers receive, and the linked ads page is not part of this document.
Sharing & Disclosure · Company practice
TikTok shares your information with independent researchers for research that meets certain criteria
TikTok shares your information with independent researchers to facilitate research that meets certain criteria. The sharing statement is not limited to aggregated or de-identified data in this paragraph.
Details
Who
TikTok
Why
facilitate independent research meeting certain criteria
Supporting quotations
We share your information with independent researchers to facilitate research that meets certain criteria.
Qualifications & exceptions
Only research that "meets certain criteria".
Not stated here
The criteria and the form of information shared are not stated.
Sharing & Disclosure · Company practice
TikTok may share your information with other members, subsidiaries or affiliates of its corporate group
TikTok may share your information with other members, subsidiaries or affiliates of its corporate group, including to provide the Platform, improve and optimise it, prevent illegal use and support users. The Indonesia supplemental terms add sharing with group members to deliver an integrated, seamless and personalised experience across related services.
Details
Who
TikTok
What it covers
your information
Why
provide, improve and optimise the Platform, prevent illegal use, support users; Indonesia: integrated personalised experience across related services
Where
Indonesia (second anchor)
Supporting quotations
We may also share your information with other members, subsidiaries, or affiliates of our corporate group, including to provide the Platform, to improve and optimise the Platform, to prevent illegal use and to support users.
we may share certain of your personal data with other members, subsidiaries, or affiliates of our corporate group for the purpose of delivering an integrated, seamless, and personalized user experience across related services
Qualifications & exceptions
Stated with "may"; the listed purposes are introduced by "including".
Indonesia adds a further purpose in its supplemental terms.
A public profile makes your content visible to anyone, and search engines and news sites may access or share it
If your profile is public, your content is visible to anyone on the Platform and may also be accessed or shared by friends and followers and by third parties such as search engines, content aggregators and news sites. You can change who can see a video each time you upload one, or set your profile to default private through the Private Account setting in "Manage my account".
Details
Condition
profile is public
What it covers
your content
What it does
you can set who sees a video or default to a private account
Supporting quotations
if your profile is public, your content will be visible to anyone on the Platform and may also be accessed or shared by your friends and followers as well as third parties such as search engines, content aggregators and news sites.
You can change who can see a video each time you upload a video.
Alternatively, you can change your profile to default private by changing your settings to 'Private Account' in “Manage my account” settings.
Qualifications & exceptions
Applies if your profile is public.
Third-party access or sharing is stated with "may".
Sharing & Disclosure · Company practice
TikTok may disclose your information to prospective buyers, sellers or partners in business and asset transactions
TikTok may disclose your information to third parties if it sells or buys a business or assets (including through liquidation, bankruptcy or otherwise), in which case it discloses your data to the prospective seller or buyer. It also says that if it sells, buys, merges, is acquired by or partners with other companies or businesses, or sells some or all of its assets, user information may be among the transferred assets.
Details
Who
TikTok
Condition
sale, purchase, merger, acquisition or partnership, or asset sale
What it covers
user information and data
Supporting quotations
We may also disclose your information to third parties:
in the event that we sell or buy any business or assets (whether a result of liquidation, bankruptcy or otherwise), in which case we will disclose your data to the prospective seller or buyer of such business or assets; or
if we sell, buy, merge, are acquired by, or partner with other companies or businesses, or sell some or all of our assets. In such transactions, user information may be among the transferred assets.
Qualifications & exceptions
Stated with "may"; applies to sales, purchases, mergers, acquisitions, partnerships and asset sales.
Not stated here
The policy does not say whether you are told or whether the recipient must keep to this policy.
Sharing & Disclosure · Company practice
Shopping purchases: TikTok shares order and delivery details with sellers and providers, and may share your email
When you buy through TikTok's shopping features, TikTok shares the transaction information with the seller, payment and transaction fulfilment providers and other service providers, for example order items, contact details and delivery information so the order can be processed. It may share your email address with sellers so they can send you marketing communications. These entities may use the shared information in accordance with their own privacy policies, which are not part of this document.
Details
Who
TikTok
What it covers
order items, contact details, delivery information, email address
Condition
purchase through shopping features
Why
process the order; seller marketing communications
Supporting quotations
When you make a purchase through our shopping features, we share the information related to the transaction with the seller, payment and transaction fulfillment providers, and other service providers.
For example, we will share the order items, contact details and delivery information so your order can be processed.
We may share your email address with sellers so that they can send marketing communications to you.
These entities may use the information shared in accordance with their privacy policies.
Qualifications & exceptions
Applies to purchases through shopping features.
Email sharing with sellers is stated with "may".
Recipients' use is governed by their own privacy policies.
Not stated here
The policy does not say whether you can decline email sharing with sellers or what the sellers' policies provide.
Australia: group entities outside Australia are given limited remote access to your information
If you use the Platform in Australia, certain TikTok group entities located outside Australia are given limited remote access to your information to provide certain functions, as described in the sharing section. The policy points to a separate page listing the countries where group entities receiving personal information from Australia are located.
Details
Who
TikTok group entities outside Australia
Where
Australia
What it covers
your information (limited remote access)
Supporting quotations
If you are using the Platform in Australia, the following additional terms shall apply.
Certain entities in our corporate group, located outside of Australia, are given limited remote access to your information so that they can provide certain functions
Qualifications & exceptions
Applies if you use the Platform in Australia.
Access is described as "limited" and "remote".
Not stated here
The list of countries is on a separate page that is not part of this document.
Sharing & Disclosure · Company practice
Indonesia: TikTok may share personal data within its corporate group for an integrated, personalised experience
For Indonesia, in addition to the purposes in the main sharing section, TikTok may share certain personal data with other members, subsidiaries or affiliates of its corporate group for the purpose of delivering an integrated, seamless and personalised user experience across related services.
Details
Where
Indonesia
Why
integrated, seamless and personalised experience across related services
Supporting quotations
In addition to the purposes described in “How we share your information”, we may share certain of your personal data with other members, subsidiaries, or affiliates of our corporate group for the purpose of delivering an integrated, seamless, and personalized user experience across related services.
Latin America: TikTok may share data with third parties and transfer it to servers outside your country
For Spanish-speaking Latin America, TikTok may share your personal data with a third party for purposes other than processing on its behalf. Your personal data may also be transferred to servers or data centres outside the country where you live, such as in Singapore, Malaysia, Ireland and the United States, for storage and/or processing. The categories of recipients and purposes are described in the main sharing section, and for how the corporate group, business partners and service providers may process the data you are directed to the Contact section. By providing your data and using the Platform you consent to the sharing and transfers described in the sharing and storage sections that require your consent.
Details
Where
Spanish-speaking Latin America
What it covers
personal data
Condition
consent by providing data and using the Platform, for activities that require consent
Supporting quotations
We may share your personal data with a third party for purposes other than processing on our behalf.
Your personal data may also be transferred/transmitted to servers or data centers outside the country where you live, such as in Singapore, Malaysia, Ireland and the United States, for storage and/or processing.
The categories of the recipients of your personal data and its purposes are described in the section “How we share your information” of the main body of the Privacy Policy.
By providing us with your personal data and using our Platform, you consent to those data sharing and transfer activities described in the “How we share your information" and "Where we store your information" sections of this Privacy Policy that require your consent.
Qualifications & exceptions
Sharing and transfer are stated with "may".
Consent is stated to apply to the sharing and transfer activities that require consent.
Not stated here
The text does not say which of the described sharing and transfer activities require consent.
Sharing & Disclosure · Permission or license
UAE: using the Platform means you agree to this policy and consent to sharing of your personal data under the main text
For the United Arab Emirates, the additional terms prevail over the main policy if they conflict. Under the sub-heading on how TikTok shares your personal data, they say that by using the Platform in the UAE you agree to the terms of the policy and consent to TikTok sharing your personal data in line with the main text of the policy.
Details
Where
United Arab Emirates
Condition
using the Platform in the UAE
What it does
consent to sharing in line with the main text
Supporting quotations
If you are using the Platform in the United Arab Emirates (“UAE”), the following additional terms apply. If any conflict arises between the main Privacy Policy and the additional terms, the following terms shall prevail:
How we share your personal data
by using the Platform in the UAE you agree to the terms of this Privacy Policy and consent to our sharing of your personal data in line with the main text of this Privacy Policy.
Qualifications & exceptions
Applies when using the Platform in the UAE.
Consent is stated to follow from using the Platform.
Not stated here
The text does not describe a way to withhold consent while continuing to use the Platform.
Sharing & Disclosure · Company practice
Russia: personal data may be transferred to and stored in Singapore, and public profiles rest on your consent
For Russia, your personal data may be transferred from Russia to Singapore and stored there, outside the country where you live. TikTok relies on your consent to public distribution of personal data when your account setting is Public Profile, and you can change to a private account in the "Manage my account" settings.
Details
Where
Russia
What it does
transfer to and store in Singapore; change to Private Account
Supporting quotations
Your personal data may be transferred from Russia to Singapore and stored in that location, outside of the country where you live.
We rely on your consent to public distribution of personal data, when your account settings are 'Public Profile'.
You can change your profile to private by changing your settings to 'Private Account' in “Manage my account” settings.
Qualifications & exceptions
Transfer is stated with "may".
Consent applies when the account is set to Public Profile.