Privacy Policy - EU

Legal Rights & Agreement Rules · Context

Policy covers personal information processed across TikTok apps, sites and services that link to it

The policy says it applies to personal information TikTok processes in connection with TikTok apps, websites, software and related services (called the "Platform") that link to or reference this Privacy Policy. The scope therefore depends on the product pointing to this document. The source shows only a "Last updated" date of 30 November 2025; it states no separate effective date and does not list which TikTok products link to it. This saved copy is the regional version titled for the EEA, UK and Switzerland; the text does not say whether it is meant to apply to people outside those regions.

Supporting quotations

This privacy policy ("Privacy Policy") applies to the personal information that TikTok processes in connection with TikTok apps, websites, software and related services (the “Platform”), that link to or reference this Privacy Policy.

Last updated: 30 November 2025

Qualifications & exceptions

• Applies only to Platform services that link to or reference this Privacy Policy.

Not stated here

• The text does not say which TikTok products link to this policy, or whether it governs people outside the EEA, UK and Switzerland.
• Only a last-updated date is given; no effective date appears in this block.

Cross-references

• qualified by (model-proposed): Policy updates: material changes are notified; the Last Updated date is the effective date of changes — The policy states that the Last Updated date reflects the effective date of its changes, which qualifies the version date given at the top of the document.

Legal Rights & Agreement Rules · Company practice

TikTok Ireland and TikTok UK are joint controllers for people in the EEA, UK or Switzerland

For people who live in the European Economic Area, the United Kingdom or Switzerland, TikTok Technology Limited (an Irish company, "TikTok Ireland") and TikTok Information Technologies UK Limited (a UK company, "TikTok UK") are named as joint controllers of the information processed under this policy; "TikTok," "we," "our" and "us" refer to both together. The contact section lists a Dublin address for TikTok Ireland (for users in the EEA and Switzerland) and a London address for TikTok UK (for users in the UK). Separately, the section on information from advertising and measurement partners says TikTok processes certain partner-supplied information as a joint controller with those partners; that is a different joint-controller relationship from the one between the two TikTok companies.

Supporting quotations

If you live in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland, TikTok Technology Limited, an Irish company (“TikTok Ireland”), and TikTok Information Technologies UK Limited (“TikTok UK”), a UK company, ("TikTok," "our," "we," or "us") are the joint controllers of your information processed in connection with this Privacy Policy.

For users in the European Economic Area and Switzerland: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

For users in the United Kingdom: TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom.

We process certain information that we receive from these partners as a joint controller with them.

Qualifications & exceptions

• The joint-controller statement is tied to residents of the EEA, UK or Switzerland.
• Joint controllership with advertising and other partners is a separate, narrower arrangement covering certain partner-supplied information.

Not stated here

• The source does not say how responsibilities are split between TikTok Ireland and TikTok UK, or which entity handles a given request.

Legal Rights & Agreement Rules · Company practice

Legal obligations, public-interest tasks, vital interests, and defending rights and interests

TikTok uses information to comply with legal obligations, or as necessary to perform tasks in the public interest, or to protect the vital interests of users and other people. It also uses information to protect the Platform and defend its legal rights and commercial interests, and those of its affiliates, users and the public.

Supporting quotations

Comply with our legal obligations, or as necessary to perform tasks in the public interest, or to protect the vital interests of our users and other people.

Protect the Platform and defend our legal rights and commercial interests, and those of our affiliates, users and the public.

Legal Rights & Agreement Rules · Company commitment

Legal bases: TikTok says it may only use your information with a legal basis, depending on the purpose

The policy says TikTok may only use your information when it has a "legal basis", and that it uses different bases depending on the purpose of the processing. Six bases are named: contractual necessity, legitimate interests (TikTok's, yours or another party's), consent, compliance with a legal obligation, performing a task in the public interest, and protection of vital interests. This section is said to explain, for each basis, why information is used, how it is processed, the categories involved and the associated rights, and the rights "always" include the right to access your information. It points to the "Your Rights and Choices" section for how to exercise rights.

Supporting quotations

We may only use your information when we have a “legal basis” to do so.

These legal bases are contractual necessity, legitimate interests (ours, yours or those of another party), consent, compliance with a legal obligation, performing a task in the public interest, and protection of vital interests.

This section also describes why we use your information, how this information is processed, the categories of information involved, and the associated rights (which always includes the right to access your information).

Qualifications & exceptions

• Different legal bases apply to different purposes.

Legal Rights & Agreement Rules · Company practice

Contractual necessity: information used to perform the Terms contract, if you have the legal capacity to contract

Where you have the legal capacity to enter into an enforceable contract, TikTok uses Information You Provide, Automatically Collected Information and Information From Other Sources where necessary to perform the contract you enter into (its Terms) when you register for, access or use the Platform. The listed uses are providing the Platform (creating, sharing and consuming content, interacting, social features, products and services you purchase); personalising features such as the For You feed and suggesting accounts; processing orders and deliveries, including sharing Purchase Information with sellers, payment and transaction fulfilment providers and other service providers; and administering the Platform, such as service-related communications, purchase updates and support, and responding to queries, claims or disputes (including requests for a copy of your information). Whenever information is used on this basis, you have the right to port information you have provided to TikTok. The capacity condition means the text does not describe the basis for people who lack it.

Supporting quotations

If you have the legal capacity to enter into an enforceable contract, we use Information You Provide, Automatically Collected Information, and Information From Other Sources where it is necessary to perform the contract you enter into (our Terms) when you register for, access, or use the Platform.

We use your information to allow you to access and use the Platform, including allowing you to create, share and consume content, interact with others, utilise social features, and provide you with products and services you purchase.

We also personalise certain features and content such as providing your “For You” feed, which shows you videos that we think you would be interested in

We use your information to process orders, such as to facilitate the purchase and delivery of products, and communicate with you about your orders.

This includes sharing Purchase Information with Sellers, Payment and Transaction Fulfilment Providers, and Other Service Providers

We also use the information we have to administer the Platform, such as to communicate with you on service related matters, provide you with updates and support regarding any purchase you make on or through the Platform, and respond to and process your queries, claims or disputes

Whenever we use your information on the basis that it is necessary for the contract we have with you, you have the right to port information you have provided to us.

Qualifications & exceptions

• The basis applies only where use is necessary to perform the contract (the Terms) and you have the legal capacity to contract.
• The portability right is stated for information you have provided to TikTok.

Not stated here

• The text does not say what basis applies to a user who lacks the legal capacity to contract.

Legal Rights & Agreement Rules · Company practice

Legitimate interests: used where necessary, unless outweighed by your interests, rights and freedoms

TikTok says it uses information where necessary to achieve legitimate interests, whether TikTok's, yours or a third party's, provided these are not outweighed by your interests or fundamental rights and freedoms. The following items set out each use with the interest relied upon and the information used. The rights section adds that you have the right to object to processing in certain circumstances, including when TikTok pursues its legitimate interests or those of a third party; TikTok says it will stop the particular processing if it does not have compelling legitimate grounds to continue it or need it for legal claims.

Supporting quotations

We use your information where this is necessary to achieve legitimate interests - whether belonging to us, you, or a third party - provided these interests are not outweighed by your interests or fundamental rights and freedoms.

This right applies when we are performing a task in the public interest, pursuing our legitimate interests or those of a third party

We will stop the particular processing if we don't have compelling legitimate grounds to continue that processing or don’t need it for legal claims.

Qualifications & exceptions

• The balance against your interests and fundamental rights is a condition of this basis.
• The right to object applies "in certain circumstances", and TikTok can continue if it has compelling legitimate grounds or needs the processing for legal claims.

Legal Rights & Agreement Rules · Company practice

Legal claims: information used to prepare for, take and defend actual or anticipated claims

Under legitimate interests, TikTok says it may use your information in connection with preparing for, taking and defending actual or anticipated legal claims or proceedings, including investigating potential claims it may have or be aware of. The interest relied upon is protecting the Platform and defending the legal rights and commercial interests of TikTok, its affiliates, users and the public. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.

Supporting quotations

Protect the Platform and defend legal rights

We may use your information in connection with preparing for, taking and defending actual or anticipated legal claims or proceedings (including investigating any potential claims we may have or be aware of).

to protect the Platform and defend the legal rights and commercial interests of us, our affiliates, our users and the public.

Information You Provide, Automatically Collected Information, and Information From Other Sources.

Qualifications & exceptions

• Covers anticipated as well as actual claims, and claims TikTok may have or be aware of.

Legal Rights & Agreement Rules · User right or choice

Legitimate-interest rights: you can object to, and request restriction of, such use

Whenever TikTok uses your information on the basis that it is necessary for legitimate interests, the policy says you can object to, and request restriction of, that usage. The rights section describes the right to object as applying in certain circumstances.

Supporting quotations

Whenever we use your information on the basis that it is necessary for legitimate interests, you can object to, and request restriction of, such usage.

Qualifications & exceptions

• The Your Rights and Choices section describes the right to object as applying "in certain circumstances".

Legal Rights & Agreement Rules · Company practice

Under-18 users: legitimate interests are relied on where contractual necessity may be unavailable

For users under the age of majority (under 18 in most relevant countries) who have only a limited ability to enter into an enforceable contract, the policy says TikTok may be unable to process information on the ground of contractual necessity, and it relies on legitimate interests instead. The items that follow set out the uses. The first is providing the Platform: using your information to allow you to access and use the Platform, including creating, sharing and consuming content, interacting with others, and providing products and services you purchase.

Supporting quotations

If you are under the age of majority (under 18 in most relevant countries), with a limited ability to enter into an enforceable contract only, where we may be unable to process your information on the grounds of contractual necessity, we rely on legitimate interests and use the information we collect to:

Provide you with the Platform

We use your information to allow you to access and use the Platform, including allowing you to create, share, and consume content, interact with others, utilise features, and provide you with products and services you purchase.

Qualifications & exceptions

• The age threshold is stated as "under 18 in most relevant countries", so it varies by country.

Not stated here

• The countries where the age of majority differs from 18 are not listed.

Legal Rights & Agreement Rules · Company practice

Under-18 users, providing the Platform: letting users who cannot contract communicate, discover and express themselves

For users who cannot enter into an enforceable contract, TikTok relies on legitimate interests to use your information to allow you to access and use the Platform, including creating, sharing and consuming content, interacting with others, using features, and providing products and services you purchase. The interests relied upon are providing, supporting and maintaining products and features that let these users communicate, discover and engage with content and express themselves, and the users' own interest in accessing the Platform easily and intuitively. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.

Supporting quotations

We use your information to allow you to access and use the Platform, including allowing you to create, share, and consume content, interact with others, utilise features, and provide you with products and services you purchase.

To provide, support, and maintain products and features that enable users who can’t enter into an enforceable contract with us to communicate, discover, and engage with content and express themselves.

We also rely on the legitimate interest of our users in being able to access the Platform in an easy and intuitive manner.

Information You Provide, Automatically Collected Information, and Information From Other Sources.

Legal Rights & Agreement Rules · User right or choice

Consent: TikTok asks for consent for specific purposes and says you can always revoke it

TikTok says it asks for your consent to access or use your information for specific purposes. When it does, it says you will always be able to revoke consent through your device permissions or in-app settings. The consent section's rights passage adds that whenever information is used based on consent you can withdraw it at any time, but withdrawal does not affect the lawfulness of processing done on the basis of consent before the withdrawal.

Supporting quotations

Your Consent

We ask for your consent to access or use your information for specific purposes.

If we do, you’ll always be able to revoke your consent through your device permissions or in-app settings.

Whenever we use your information based on your consent, you can withdraw your consent at any time.

However, your withdrawal of consent will not affect the lawfulness of processing your information based on your consent prior to your withdrawal of consent.

Qualifications & exceptions

• Withdrawal applies going forward; earlier processing on the basis of consent remains lawful.

Legal Rights & Agreement Rules · Company practice

Legal obligation: information used to meet obligations to you, user safety measures, or valid legal requests

TikTok says it may use your information, including Account Information or User Content, where necessary to comply with a legal obligation. This includes situations where it has obligations to communicate with you, to take measures to ensure users' safety, or to comply with a valid legal request such as an order or disclosure request from regulators, law enforcement agencies or courts. It generally uses Information You Provide and Automatically Collected Information, although this depends on the specific situation.

Supporting quotations

Compliance with a legal obligation

We may use your information including your Account Information or User Content where it is necessary to comply with a legal obligation.

This includes situations where we have obligations to communicate with you, take measures to ensure the safety of our users, or comply with a valid legal request such as an order or disclosure request from regulators, law enforcement agencies or courts.

We generally use Information You Provide and Automatically Collected Information, although it depends on the specific situation.

Qualifications & exceptions

• "Generally" the two named categories are used, depending on the situation.

Legal Rights & Agreement Rules · Company practice

Public interest: research, crime prevention, child safeguarding and public safety; you can object and seek restriction

TikTok says it may use your information where necessary to perform a task in the public interest, including undertaking research, preventing and detecting crime, safeguarding children and promoting public safety, security and integrity as laid down by applicable law. It generally uses Information You Provide and Automatically Collected Information, depending on the situation. When it uses information on this basis, you have the right to object to, and seek restriction of, its usage; the rights section adds that the right to object applies when TikTok is performing a public-interest task, and that TikTok will stop the particular processing if it has no compelling legitimate grounds to continue or does not need it for legal claims.

Supporting quotations

To perform a task in the public interest

We may use your information where it is necessary to perform a task in the public interest, including undertaking research, preventing and detecting crime, safeguarding children and promoting public safety, security, and integrity as laid down by applicable law.

We generally use Information You Provide and Automatically Collected Information, although it depends on the specific situation.

When we use your information on the basis that it is necessary for a task carried out in the public interest, you have the right to object to, and seek restriction of, our usage.

This right applies when we are performing a task in the public interest

We will stop the particular processing if we don't have compelling legitimate grounds to continue that processing or don’t need it for legal claims.

Qualifications & exceptions

• The right to object applies "in certain circumstances"; TikTok may continue where it has compelling legitimate grounds or needs the processing for legal claims.

Legal Rights & Agreement Rules · Company commitment

Transfers out of the EEA, UK or Switzerland: adequacy decisions, Article 49 or standard contractual clauses

When TikTok transfers information outside the EEA, the UK or Switzerland, it says it ensures an adequate level of protection by relying on one of three routes. Adequacy decisions under GDPR Article 45 (or equivalent under other laws) cover transfers to some countries. In the absence of an adequacy decision, it relies on GDPR Article 49 (1)(b) and (c) to transfer Purchase Information to sellers and transaction fulfilment providers in countries without an adequacy decision when necessary to provide shopping features for purchase and delivery, or to process orders. It relies on the European Commission's Article 46 standard contractual clauses (and approved UK and Swiss equivalents) to transfer information to certain Corporate Group entities and third parties in countries without an adequacy decision. For a copy of the adequacy decisions or standard contractual clauses you can contact TikTok through the Contact us details.

Supporting quotations

When we transfer your information outside of the EEA, the UK, or Switzerland, we ensure it benefits from an adequate level of data protection by relying on:

We transfer your information as described in “What Information We Collect” to some countries with adequacy decisions

In the absence of an adequacy decision, We rely on Article 49 (1)(b) and (c) GDPR to transfer

to sellers and transaction fulfilment providers in countries without an adequacy decision when necessary to provide shopping features to facilitate the purchase and delivery of products, goods and services, or to process your orders

We rely on standard contractual clauses to transfer information as described in “What Information We Collect” to certain entities in our Corporate Group

and third parties in countries without an adequacy decision.

For a copy of these adequacy decisions or standard contractual clauses, please contact us via the details provided in the “Contact us” section below.

Qualifications & exceptions

• Article 49 reliance is limited to Purchase Information sent to sellers and fulfilment providers when necessary for shopping features or orders.
• Standard contractual clauses are stated for certain Corporate Group entities and for third parties in countries without an adequacy decision.

Not stated here

• The countries with adequacy decisions are in a linked page that is not supplied.

Legal Rights & Agreement Rules · Procedure

Policy updates: material changes are notified; the Last Updated date is the effective date of changes

TikTok may amend or update the policy from time to time. It says it will notify you of material changes by a notice through the Platform or by other means. The "Last Updated" date at the top reflects the effective date of such policy changes, so for this saved copy the date at the top, 30 November 2025, is the stated effective date of the changes it reflects. The text does not say how much advance notice is given before a change takes effect, or whether non-material changes are announced.

Supporting quotations

We may amend or update this Privacy Policy from time to time.

We will notify you of any material changes to this policy by a notice provided through the Platform or by other means.

The “Last Updated” date at the top of this policy reflects the effective date of such policy changes.

Privacy Policy Updates

Qualifications & exceptions

• Notice is stated for material changes only.

Not stated here

• No advance notice period is given, and the text does not say how "other means" of notice work.

Cross-references

• qualifies (model-proposed): Policy covers personal information processed across TikTok apps, sites and services that link to it — The policy states that the Last Updated date reflects the effective date of its changes, which qualifies the version date given at the top of the document.

Legal Rights & Agreement Rules · Procedure

Contact: webform, Data Protection Officer, and postal addresses including a Swiss representative

You can contact TikTok about the policy through a webform, which the rights section also gives for exercising rights, and can reach its Data Protection Officer through a linked page not supplied here. By post, for users in the EEA and Switzerland the address is TikTok Technology Limited in Dublin, Ireland; for users in Switzerland the appointed representative is TikTok Switzerland GmbH in Zurich; for users in the United Kingdom the address is TikTok Information Technologies UK Limited in London. These entities correspond to the Irish and UK joint controllers named in the introduction.

Supporting quotations

Contact Us

You can contact us about this Privacy Policy through our

You can reach TikTok's Data Protection Officer

You can also contact us at the following postal address.

For users in the European Economic Area and Switzerland: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

For users in Switzerland, our appointed representative is: TikTok Switzerland GmbH, Talacker 41, 8001, Zürich, Switzerland.

For users in the United Kingdom: TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom.

To exercise any of the above rights, please contact us through our

TikTok Technology Limited, an Irish company (“TikTok Ireland”), and TikTok Information Technologies UK Limited (“TikTok UK”), a UK company

Qualifications & exceptions

• The Swiss representative is separate from the Dublin address listed for EEA and Switzerland users.

Not stated here

• The webform and Data Protection Officer pages are linked but not supplied in this text.