Privacy Policy

Linking & Identification · Company practice

Syncing contacts lets TikTok collect names, numbers, emails and friends lists and match them to accounts

If you choose to sync your contacts, TikTok collects information such as names, phone numbers and email addresses from your device’s phone book, and the friends list from your social network, and matches that information to users who have TikTok accounts.

Supporting quotations

Your phone and social network contacts, with your permission. If you choose to sync your contacts, we will collect information, such as names, phone numbers, and email addresses from your device’s phone book, and friends list from your social network, and match that information to users who have TikTok accounts.

Qualifications & exceptions

• Collected with your permission and only if you choose to sync your contacts.

Cross-references

• qualified by (model-proposed): Your device may have controls over what TikTok collects, such as access to your phone contacts and location — Contact collection depends on your permission, and your device settings control whether TikTok accesses your phone contacts.

Linking & Identification · Company practice

TikTok assigns device and user IDs and may use them to identify your activity across devices

TikTok automatically assigns device IDs and user IDs and may use this and other information to identify your activity across devices.

Supporting quotations

We automatically assign device IDs and user IDs, and may use this and other information to identify your activity across devices.

Linking & Identification · Company practice

Advertisers and partners tell TikTok about your activity elsewhere and supply ad identifiers

Advertisers, publishers, and measurement and other partners provide TikTok with information about you and actions you took outside TikTok’s websites and apps, including pages you visit, products or services you purchase and apps you download. They also provide mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers. TikTok uses these to help measure the effectiveness of ads it serves and to better deliver ads to you on its websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings. The policy adds that if you have an account you can use “Ads” in your in-app settings to manage how your activity elsewhere online is used to serve you ads.

Supporting quotations

Advertisers, publishers, and measurement and other partners provide us with information about you and the actions you have taken outside of our websites and apps, including the pages you visit, products or services you purchase, and apps you download. These partners also provide information such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help measure the effectiveness of ads we serve and to better deliver ads to you on our websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings.

If you have a TikTok account, you can navigate to “Ads” in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.

Qualifications & exceptions

• How ads are delivered depends on your ads settings.

Not stated here

• Pages linked from the ads-settings item, such as the privacy webform for people without an account, are not supplied in this document.

Cross-references

• qualified by (model-proposed): With an account, in-app Ads settings manage how your activity elsewhere is used for ads and Ad Network ads — How partner-supplied activity data is used to deliver ads depends on your ads settings, which account holders manage under Ads in their in-app settings.

Linking & Identification · Company practice

TikTok may combine the information it collects for any of the listed purposes

TikTok may combine the Information We Collect for any of the purposes listed in this section.

Supporting quotations

To combine Information We Collect for any of the foregoing purposes.