Privacy Policy

Use & Processing · Company practice

Sensitive personal information you provide is processed under applicable law

The information you provide may include sensitive personal information as defined under applicable state privacy laws. TikTok says it processes such information in accordance with applicable law, for example to provide the Services and for other purposes permitted by state privacy laws such as the California Consumer Privacy Act. The categories it lists as identified by those laws are racial or ethnic origin, national origin, religious beliefs, mental or physical health diagnosis, sexual life or sexual orientation, status as transgender or nonbinary, citizenship or immigration status, and financial information.

Supporting quotations

Information You Provide may include sensitive personal information, as defined under applicable state privacy laws. We process such information in accordance with applicable law, such as to provide the Services and other permitted purposes under state privacy laws, like the California Consumer Privacy Act ("CCPA").

The type of information that state privacy laws, such as the CCPA, have identified as sensitive personal information include the following: racial or ethnic origin, national origin, religious beliefs, mental or physical health diagnosis, sexual life or sexual orientation, status as transgender or nonbinary, citizenship or immigration status, or financial information.

Qualifications & exceptions

• Processing is described as ‘in accordance with applicable law’; the policy does not list every permitted purpose.

Use & Processing · Company practice

Financial information, driver’s license numbers and under-age-threshold users’ data may be processed for stated purposes

In other situations, TikTok may process your financial information to provide the goods or services you request, your driver’s license number to verify your identity, and information from users under the relevant age threshold to provide an age-appropriate experience.

Supporting quotations

In other situations, we may process your financial information in order to provide you the goods or services you request from us; your driver’s license number in order to verify your identity; and information from users under the relevant age threshold in order to provide an age-appropriate experience.

Not stated here

• The text does not say which “other situations” it means or what the “relevant age threshold” is.

Use & Processing · Context

TikTok uses the Information We Collect for the purposes listed in this section

TikTok says it uses the Information We Collect, meaning the information described in its collection section, for the purposes listed under “How We Use Your Information”. The list includes broad items: other purposes disclosed at collection or pursuant to your consent, and combining information.

Supporting quotations

We use the Information We Collect for the following purposes:

For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

Use & Processing · Company practice

Information is used to operate and administer the Services, create and share content and provide support

TikTok uses information to operate and administer the Services, such as enabling you to create, share and consume content, interact with other users and their content, and receive user support.

Supporting quotations

To operate and administer the Services, such as enabling you to create, share, and consume content and to interact with other users and their content, and providing user support.

Use & Processing · Company practice

Information is used to improve the Services and to train, test and improve machine learning models

TikTok uses information to review, support, improve and develop the Services, and to train, test and improve technology such as machine learning models and algorithms. The item says this includes analyzing how people use the Services, conducting research, soliciting feedback, and monitoring your activity and usage across the devices you use to access the Services.

Supporting quotations

To review, support, improve, and develop the Services, and train, test, and improve technology, such as machine learning models and algorithms, including by analyzing how people are using the Services; conducting research; soliciting feedback; monitoring your activity and usage across the devices you use to access the Services;

Not stated here

• The policy does not say which categories of information are used to train machine learning models beyond the means named in this item.

Cross-references

• referred to by (model-proposed): TikTok scans and reviews your content, messages and AI interactions to improve the Services and enforce its rules — The improve-and-train purpose lists scanning, analyzing and reviewing user content, messages, AI interactions and metadata among its means; the scanning card collects that wording with the enforcement purpose.

Use & Processing · Company practice

TikTok scans and reviews your content, messages and AI interactions to improve the Services and enforce its rules

Two of the listed purposes name scanning, analyzing and reviewing user content, messages, AI interactions and associated metadata. One is improving and developing the Services and training technology; the other is enforcing TikTok’s terms and policies and protecting community safety and the integrity of the Services.

Supporting quotations

and scanning, analyzing, and reviewing user content, messages, AI interactions, and associated metadata.

including by scanning, analyzing, and reviewing user content, messages, AI interactions, and associated metadata.

Qualifications & exceptions

• Stated as a means of improving and developing the Services and as a means of enforcement and protecting community safety.

Not stated here

• The policy does not say whether the scanning is automated, done by people, or both, or how often it happens.

Cross-references

• refers to (model-proposed): Information is used to improve the Services and to train, test and improve machine learning models — The improve-and-train purpose lists scanning, analyzing and reviewing user content, messages, AI interactions and metadata among its means; the scanning card collects that wording with the enforcement purpose.

Use & Processing · Company practice

Information is used to personalize features and content such as your For You feed

TikTok uses information to personalize and customize certain features and content, such as providing your “For You” feed and content creation tools.

Supporting quotations

To personalize and customize certain features and content, such as providing your “For You” feed and content creation tools.

Use & Processing · Company practice

Information is used to provide shopping features and deliver purchases

TikTok uses information to provide its shopping features and to facilitate the purchase and delivery of products, goods and services.

Supporting quotations

To provide our shopping features and facilitate the purchase and delivery of products, goods, and services.

Use & Processing · Company practice

Information is used to promote TikTok’s and third parties’ products, and your content in campaigns only with permission

TikTok uses information to promote its own and third-party products and services through marketing campaigns, including communications, contests and events. It may also use user content as part of its marketing campaigns, with your permission.

Supporting quotations

To promote our and third-party products and services through marketing campaigns, including communications, contests, and events. We may also use user content as part of our marketing campaigns, with your permission.

Qualifications & exceptions

• The permission condition is stated for the use of user content; the item states no permission condition for the promotional communications themselves.

Use & Processing · Company practice

Information, including data from advertising partners, is used to provide ads and measure their effectiveness

TikTok uses information to provide and improve its advertising services and to measure the effectiveness of ads it serves. The policy’s account of data from advertising partners says it uses that data to help measure ad effectiveness and to better deliver ads to you on its websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings.

Supporting quotations

To provide and improve our advertising services and measure the effectiveness of the ads we serve.

which we use to help measure the effectiveness of ads we serve and to better deliver ads to you on our websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings.

Qualifications & exceptions

• Delivery of ads on TikTok’s own apps and through TikTok Ad Network depends on your ads settings.

Use & Processing · Company practice

Information is used to power social features, including suggesting accounts to you and suggesting yours to others

TikTok uses information to support the social functions of the Services: letting you and others connect (for example through Find Friends), suggesting accounts to you and suggesting your account to others, and letting you and others share, download and otherwise interact with user content.

Supporting quotations

To support the social functions of the Services, including to permit you and others to connect with each other (for example, through our Find Friends function), to suggest accounts to you and suggest your account to others, and for you and others to share, download, and otherwise interact with user content.

Use & Processing · Company practice

Information is used to verify identity or age for features such as livestreams and verified accounts

TikTok uses information to verify your identity or age in order to use certain features, such as livestream or verified accounts, or in other instances where verification may be required. This connects to the proof of identity or age it says it collects to verify an account.

Supporting quotations

To verify your identity or age in order to use certain features, such as livestream or verified accounts or in other instances where verification may be required.

Information to verify an account such as proof of identity or age.

Not stated here

• The policy does not list the other instances in which verification may be required.

Cross-references

• refers to (model-proposed): Proof of identity or age may be collected to verify an account — The identity-and-age verification purpose relies on the proof of identity or age that TikTok says it collects to verify an account.

Use & Processing · Company practice

Information is used to communicate with you, including about changes in its services

TikTok uses information to communicate with you, including to notify you about changes in its services.

Supporting quotations

To communicate with you, including to notify you about changes in our services.

Use & Processing · Company practice

Information is used to enforce the Terms of Service, Community Guidelines and other policies and protect the community

TikTok uses information to enforce its Terms of Service, Community Guidelines and other conditions and policies that apply to you, and to protect the safety of its community and the integrity of the Services.

Supporting quotations

To enforce our Terms of Service, Community Guidelines, and other conditions and policies that apply to you and to protect the safety of our community and integrity of the Services

Not stated here

• The linked Terms of Service and Community Guidelines are not supplied in this document, so the rules being enforced are unknown.

Use & Processing · Company practice

TikTok may aggregate or de-identify the information it collects

TikTok lists aggregating or de-identifying the Information We Collect as one of its purposes.

Supporting quotations

To aggregate or de-identify Information We Collect

Not stated here

• The policy does not say here how aggregated or de-identified information is used, or what standard of de-identification applies.

Use & Processing · User right or choice

With an account, in-app Ads settings manage how your activity elsewhere is used for ads and Ad Network ads

If you have a TikTok account, you can go to “Ads” in your in-app settings to manage how your activity elsewhere online is used to serve you ads on TikTok’s websites and apps. Using your in-app settings, you can also manage the ads that TikTok Ad Network serves you elsewhere online.

Supporting quotations

If you have a TikTok account, you can navigate to “Ads” in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps. Using your in-app settings, you can also manage the ads that TikTok Ad Network serves you elsewhere online.

Qualifications & exceptions

• Requires a TikTok account.

Not stated here

• The privacy webform linked from the same item is not supplied in this document.

Cross-references

• qualifies (model-proposed): Advertisers and partners tell TikTok about your activity elsewhere and supply ad identifiers — How partner-supplied activity data is used to deliver ads depends on your ads settings, which account holders manage under Ads in their in-app settings.

Use & Processing · User right or choice

Without an account, you can manage Ad Network ads through a webform or the ad notice

If you do not have a TikTok account, you can manage the ads that TikTok Ad Network serves elsewhere online using TikTok’s privacy webform, or through the ad notice that appears along with ads delivered by the TikTok Ad Network.

Supporting quotations

If you do not have a TikTok account, you can manage the ads that TikTok Ad Network serves elsewhere online using the webform

or through the ad notice that appears along with ads that are delivered by the TikTok Ad Network.

Qualifications & exceptions

• For people who do not have a TikTok account.

Not stated here

• The linked privacy webform page is not supplied in this document.