Privacy Policy

Sharing & Disclosure · Company practice

Sensitive details you publish may be visible to other users and the public

If you publish user content about topics such as health, sexual orientation or immigration status, the content may be visible to other users and the public, depending on your privacy settings. The policy’s section on users and the public adds that, based on your privacy settings, your information, including certain account information, user content and usage information, may be visible to other users and the public.

Supporting quotations

if you choose to publish user content about these topics, please keep in mind that such content may be visible to other users and the public, depending on your privacy settings.

Users and the Public

Based on your privacy settings, your information, including certain of your account information, user content, and usage information, may be visible to other users and the public.

Qualifications & exceptions

• Visibility depends on your privacy settings.

Sharing & Disclosure · Company practice

Public accounts and unrestricted posts can be viewed by anyone and may appear on search engines and news sites

Based on your privacy settings, your information, including certain account information, user content and usage information, may be visible to other users and the public. If you have a public account and have not restricted the visibility of your posts individually, your account information and user content can be viewed or shared by anyone, whether or not they have a TikTok account, and may also appear on search engines, content aggregators and news sites. The earlier note on sensitive information says content about sensitive topics you choose to publish may be visible to other users and the public, depending on your privacy settings.

Supporting quotations

Based on your privacy settings, your information, including certain of your account information, user content, and usage information, may be visible to other users and the public. For example, if you have a public account and have not restricted the visibility of your posts individually, your account information and user content can be viewed or shared by anyone, whether or not they have a TikTok account, and may also appear on search engines, content aggregators, and news sites.

if you choose to publish user content about these topics, please keep in mind that such content may be visible to other users and the public, depending on your privacy settings.

Qualifications & exceptions

• Depends on your privacy settings, including whether you have a public account and whether you restricted individual posts.

Cross-references

• narrowed by (model-proposed): Privacy settings let you limit the audience for your videos — Privacy settings, including limiting the audience for your videos, narrow how widely your information and content are visible to other users and the public.

Sharing & Disclosure · Company practice

Certain information may be shared with qualifying researchers for independent research

TikTok may share certain of your information with qualifying researchers to facilitate independent research.

Supporting quotations

We may share certain of your information with qualifying researchers to facilitate independent research.

Not stated here

• The policy does not say who qualifies as a researcher, which information is shared, or what conditions apply.

Sharing & Disclosure · Company practice

Information may be shared at your direction or with your consent, such as passing your email to sellers for marketing

TikTok may share your information for other purposes pursuant to your consent or at your direction. As an example, it may facilitate the sending of marketing communications to you by sellers, such as by sharing your email address.

Supporting quotations

We may share your information for other purposes pursuant to your consent or at your direction. For example, we may facilitate the sending of marketing communications to you by sellers, such as by sharing your email address.

Qualifications & exceptions

• Requires your consent or direction.

Not stated here

• The policy does not say how consent or direction is given for this sharing.

Sharing & Disclosure · Company practice

TikTok may transmit information outside the United States to recipients described in the policy

Subject to applicable laws, including Executive Order 14352 and any compliance obligations under it, TikTok may transmit your information outside of the United States for the purpose of sharing with the recipients described in this Privacy Policy.

Supporting quotations

Subject to applicable laws, including Executive Order 14352 and any compliance obligations thereunder, we may transmit your information outside of the United States, for purposes of sharing with recipients as described in this Privacy Policy.

Qualifications & exceptions

• Subject to applicable laws, including Executive Order 14352 and compliance obligations under it.

Not stated here

• The policy does not name the countries information may go to.
• The text of Executive Order 14352 is not supplied in this document, so what it requires or permits is unknown.

Cross-references

• refers to (model-proposed): Information is shared with TT Commerce & Global Services LLC and its affiliates, limited to specific categories — Both cards cite Executive Order 14352 and compliance obligations under it as a limit on sharing with TT Commerce & Global Services and on transmitting information outside the United States.

Sharing & Disclosure · User right or choice

California residents may request information about sharing for other businesses’ direct marketing

If you are a California resident, once a calendar year you may be entitled to obtain information about personal information TikTok shared, if any, with other businesses for their own direct marketing uses. You submit a request through TikTok’s privacy webform.

Supporting quotations

If you are a California resident, once a calendar year, you may be entitled to obtain information about personal information that we shared, if any, with other businesses for their own direct marketing uses. To submit a request, contact us at:

Qualifications & exceptions

• Once a calendar year, and you “may be entitled” rather than always entitled.

Not stated here

• The linked privacy webform is not supplied in this document.

Sharing & Disclosure · Company commitment

TikTok says it does not sell personal information or share it for cross-context behavioral ads where restricted

TikTok states that it does not sell your personal information and does not share it with third parties for cross-context behavioral advertising “where restricted by applicable law”. It says this while explaining that it may share information for the purposes described in the section.

Supporting quotations

while we do not sell your personal information or share your personal information with third parties for purposes of cross-context behavioral advertising where restricted by applicable law

Qualifications & exceptions

• The phrase “where restricted by applicable law” limits at least the statement about cross-context behavioral advertising.

Not stated here

• The wording does not make clear whether “where restricted by applicable law” also limits the statement about selling.
• The policy does not define “sell” or “share” here.

Cross-references

• contrast (model-proposed): Advertising, marketing and analytics partners may receive your information to provide their services — The policy says it does not sell personal information or share it for cross-context behavioral advertising where restricted by law, yet advertising, marketing and analytics partners may receive certain information to provide their services. The policy does not say whether those disclosures count as a sale or as sharing for cross-context behavioral advertising.

Sharing & Disclosure · Company practice

TikTok may share information for the purposes described; third parties may apply their own policies

TikTok says it may share the Information We Collect for the purposes described in the sharing section, and that information disclosed to certain third parties may be processed in accordance with their privacy policies. The policy’s opening says consumer health data as defined under Washington’s My Health My Data Act and similar state laws is addressed in a separate Consumer Health Data Privacy Policy.

Supporting quotations

we want you to understand when and with whom we may share the Information We Collect for the purposes described below. Please note that information disclosed to certain third parties may be processed in accordance with their privacy policies.

For information about how we collect, use, share, and otherwise process consumer health data as defined under Washington’s My Health My Data Act and other similar state laws, please refer to the

Qualifications & exceptions

• Sharing is for the purposes described in the sharing section; consumer health data as defined under Washington’s My Health My Data Act and similar state laws is addressed in a separate policy.

Not stated here

• The privacy policies of those third parties are not supplied in this document.
• The linked Consumer Health Data Privacy Policy is not supplied in this document, so how that data is shared is unknown.

Sharing & Disclosure · Company practice

Information is shared with service providers and business partners as needed for business operations

TikTok shares the Information We Collect with service providers and business partners as necessary to help it perform business operations and for business purposes. The purposes listed include research, payment processing and transaction fulfillment, administering contests and special offers, technology services, deliveries, sending communications, advertising and marketing services, analytics, measurement, data storage and hosting, disaster recovery, and search engine optimization. The items below are examples of such providers and partners.

Supporting quotations

We share Information We Collect with service providers and business partners as necessary to help us perform business operations and for business purposes, including research, payment processing and transaction fulfillment, administering contests and special offers, technology services, deliveries, sending communications, advertising and marketing services, analytics, measurement, data storage and hosting, disaster recovery, and search engine optimization. Examples of such service providers and business partners include:

Qualifications & exceptions

• Shared as necessary to help TikTok perform business operations and for business purposes.

Sharing & Disclosure · Company practice

Information is shared with TT Commerce & Global Services LLC and its affiliates, limited to specific categories

TikTok shares information with TT Commerce & Global Services LLC and its affiliates to facilitate a global and interoperable experience and for other permitted business purposes. It says it only shares specific categories of information consistent with applicable law, including Executive Order 14352 and any compliance obligations under it.

Supporting quotations

TT Commerce & Global Services LLC and its affiliates

to facilitate a global and interoperable experience, and for other permitted business purposes. We only share specific categories of information consistent with applicable law, including Executive Order 14352 and any compliance obligations thereunder.

Qualifications & exceptions

• Only specific categories of information are shared, consistent with applicable law, including Executive Order 14352 and compliance obligations under it.

Not stated here

• The policy does not say which categories are shared with this recipient.
• The text of Executive Order 14352 is not supplied in this document, so what it requires or permits is unknown.

Cross-references

• referred to by (model-proposed): TikTok may transmit information outside the United States to recipients described in the policy — Both cards cite Executive Order 14352 and compliance obligations under it as a limit on sharing with TT Commerce & Global Services and on transmitting information outside the United States.

Sharing & Disclosure · Company practice

Payment processors and fulfillment providers, including PayPal and Stripe, may receive your information

Payment processors and transaction fulfillment providers may receive certain information you provide, automatically collected information, and information from other sources. The policy names PayPal and Stripe as the third-party payment providers or processors in particular.

Supporting quotations

Payment processors and transaction fulfillment providers, who may receive certain

Information From Other Sources, including, in particular, the following third-party payment providers/processors: PayPal

and Stripe

Qualifications & exceptions

• Each such provider may receive only “certain” information in these three categories.

Not stated here

• The privacy policies linked for PayPal and Stripe are not supplied in this document.

Sharing & Disclosure · Company practice

Customer and technical support providers may receive your information

Customer and technical support providers may receive certain information you provide, automatically collected information, and information from other sources.

Supporting quotations

Customer and technical support providers, who may receive certain Information You Provide, Automatically Collected Information, and Information From Other Sources

Qualifications & exceptions

• Only “certain” information in these three categories.

Sharing & Disclosure · Company practice

Advertising, marketing and analytics partners may receive your information to provide their services

Advertising, marketing and analytics partners may receive certain information you provide, automatically collected information, and information from other sources, for the purpose of providing their services. The policy also says that TikTok’s service providers and business partners use cookies and similar technologies, including to provide advertising.

Supporting quotations

Advertising, marketing, and analytics partners, who may receive certain Information You Provide, Automatically Collected Information, and Information From Other Sources

for the purpose of providing their services.

that we and our service providers and business partners use to provide certain features and functionalities, including to measure and analyze how you use the Services, including which pages you view most often and how you interact with content; enhance your experience using the Services; improve the Services; provide you with advertising

Qualifications & exceptions

• Only “certain” information in these three categories, and for the purpose of providing the partners’ services.

Not stated here

• The policy does not name these partners.

Cross-references

• contrast (model-proposed): TikTok says it does not sell personal information or share it for cross-context behavioral ads where restricted — The policy says it does not sell personal information or share it for cross-context behavioral advertising where restricted by law, yet advertising, marketing and analytics partners may receive certain information to provide their services. The policy does not say whether those disclosures count as a sale or as sharing for cross-context behavioral advertising.

Sharing & Disclosure · Company practice

Creators, advertisers and sellers receive aggregated statistics about views, likes and audiences

Users of TikTok’s analytics services may receive aggregated statistics and insights to understand user engagement. For example, creators, advertisers and sellers can receive the number of views, likes, comments and shares of their content and information to understand their followers, buyers and the audience of their content. TikTok may create this aggregate information using information you provide and automatically collected information.

Supporting quotations

Users of our analytics services, who may receive aggregated statistics and insights to understand user engagement. For example, creators, advertisers and sellers can receive information about the number of views, likes, comments and shares of their content, as well as information to understand their followers, buyers and the audience of their content. We may create this aggregate information using

Sharing & Disclosure · Company practice

Sellers and their service providers receive your transaction information and technical details for security

When you make a purchase through TikTok’s shopping features, sellers and their service providers may receive certain information you provide, automatically collected information and information from other sources. TikTok says it shares the information related to your transaction with such entities, as well as certain technical information for security purposes.

Supporting quotations

Sellers and their service providers, who may receive certain Information You Provide, Automatically Collected Information, and Information From Other Sources

when you make a purchase through our shopping features. We share the information related to your transaction with such entities, as well as certain technical information for security purposes.

Qualifications & exceptions

• When you make a purchase through TikTok’s shopping features.

Sharing & Disclosure · Company practice

Third-party platforms and partners may receive information depending on the features you use and permissions you grant

Third-party platforms and partners may receive certain information you provide, automatically collected information and information from other sources, depending on the features you use and the permissions you grant. TikTok says it shares your information with these entities to offer a seamless sign-up, log-in and content-sharing experience and to enable third-party features that let you connect your TikTok account.

Supporting quotations

Third-party platforms and partners, who may receive certain Information You Provide, Automatically Collected Information, and Information From Other Sources

depending on the features you use and the permissions you grant. We share your information with these entities to offer you a seamless sign-up, log-in, and content-sharing experience as well as to enable third-party features which allow you to connect your TikTok account.

Qualifications & exceptions

• Depends on the features you use and the permissions you grant.

Sharing & Disclosure · Company practice

Information may be shared with affiliates under common control with TikTok USDS Joint Venture

TikTok may share the Information We Collect with affiliates controlled by, or under common control with, TikTok USDS Joint Venture, as necessary for the purposes set out in this Privacy Policy.

Supporting quotations

We may share Information We Collect with affiliates controlled by, or under common control with, TikTok USDS Joint Venture as necessary for the purposes set forth within this Privacy Policy.

Qualifications & exceptions

• Only as necessary for the purposes set out in the Privacy Policy.

Sharing & Disclosure · Company practice

Information may be shared in a merger, acquisition, reorganization, asset sale or bankruptcy

TikTok may share the Information We Collect in connection with, or during negotiations of, a corporate transaction such as a merger, acquisition in full or in part, reorganization, asset sale, or, in the unlikely event, bankruptcy.

Supporting quotations

We may share Information We Collect in connection with or during negotiations of a corporate transaction, such as a merger, acquisition in full or in part, reorganization, asset sale, or in the unlikely event of bankruptcy.

Not stated here

• The policy does not say whether you would be notified, or whether the recipient must keep honoring this policy.