Charges & Financial Obligations · Restriction or exception
Government, politician and political party accounts cannot monetize on LIVE
Government, Politician, and Political Party Accounts (GPPPAs) are not eligible to monetize on TikTok LIVE, and that includes receiving Gifts. The document points to a separate page for the in-depth GPPPA monetization policies and for the GPPPA definitions; that page is not part of this text, so who counts as a GPPPA is not defined here.
Details
Who
Government, Politician, and Political Party Accounts (GPPPAs)
What it covers
Monetizing on LIVE, including receiving Gifts
Supporting quotations
Government, Politician, and Political Party Accounts (GPPPAs) are ineligible to monetize on LIVE, including receiving Gifts.
For more information regarding our policies for GPPPAs, including in-depth monetization policies and GPPPA definitions, please see here.
Not stated here
The GPPPA policies and definitions are on a linked page that is not supplied in this document.
These guidelines list LIVE content that is not eligible for monetization, by topic and example
The LIVE Monetization Guidelines set out how certain types of LIVE content may be ineligible for monetization, with the stated aim of promoting authentic, positive and interactive LIVE communities. They are organized by topic area under three core areas, Safety, Quality and Integrity, with examples. TikTok says the list is non-exhaustive and the examples do not cover everything, so the examples illustrate the rules rather than listing every case.
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Supporting quotations
we have LIVE Monetization Guidelines, which set out how certain types of LIVE content may be ineligible for monetization in order to promote authentic, positive, and interactive LIVE communities
These Guidelines are organized by topic area, with examples to explain how they are applied. This is a non-exhaustive list, and the examples do not cover everything.
Our LIVE Monetization Guidelines are organized around three core areas: Safety, Quality, and Integrity.
Charges & Financial Obligations · Restriction or exception
Misleading, engagement-manipulating or exploitative LIVE content is ineligible for any monetization feature
LIVE content that involves monetization features is held to a higher integrity standard. Content or behavior that misleads users, manipulates engagement or rewards, or exploits platform mechanisms for unfair gain is ineligible for LIVE monetization. The principle applies to all current and future LIVE monetization features, which may be further detailed in feature-specific policies that this document does not include.
Details
What it covers
Content or behavior that misleads users, manipulates engagement or rewards, or exploits platform mechanisms for unfair gain
When
All current and future LIVE monetization features
Supporting quotations
LIVE content that involves monetization-related features is held to a higher integrity standard. Content or behavior that misleads users, manipulates engagement or rewards, or exploits platform mechanisms for unfair gain is ineligible for LIVE monetization.
This principle applies to all current and future LIVE monetization features, which may be further detailed in feature-specific policies.
Qualifications & exceptions
Applies to LIVE content that involves monetization-related features.
Covers current and future LIVE monetization features.
Not stated here
Feature-specific policies for individual monetization features are not supplied in this document.
Charges & Financial Obligations · Restriction or exception
Failing baseline safety makes content ineligible; monetization can be limited even without a violation
Because monetization can amplify the reach and impact of content, content that does not meet the baseline safety expectations in the Community Guidelines is ineligible for LIVE monetization. When assessing eligibility, TikTok may consider whether LIVE content aligns with the principles and standards reflected in the Community Guidelines. Separately, TikTok says it limits or restricts LIVE monetization in some contexts even where content does not otherwise violate the Community Guidelines, to mitigate exploitation risk and protect the integrity of its platform and monetization systems. Monetization eligibility is therefore not the same as compliance with the Community Guidelines. The sentence does not itself list those contexts.
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Supporting quotations
content that does not meet these baseline safety expectations will be ineligible for LIVE monetization
we may consider whether LIVE content aligns with the principles and standards reflected in our Community Guidelines
Even where content does not otherwise violate our Community Guidelines, we limit or restrict LIVE monetization to mitigate these risks and maintain the integrity of our platform and monetization systems.
Qualifications & exceptions
Alignment with the Community Guidelines is something TikTok 'may consider', not a stated complete test.
Limits can apply even where the Community Guidelines are not violated.
Not stated here
The Community Guidelines text is not supplied in this document.
The 'certain contexts' that present heightened risk are not listed in that sentence.
Charges & Financial Obligations · Restriction or exception
Nudity, sexual behavior and significant exposure can make LIVE content ineligible
As an example of content that fails the baseline safety expectations, the guidelines name some types of body exposure or sexual behavior: nudity, sexual activity, sexual services, any sexually suggestive behavior, or significant exposure. The document says 'some types', so it does not say that every form of body exposure is ineligible, and it gives no threshold for what counts as 'significant' exposure or 'sexually suggestive'.
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Supporting quotations
Body exposure and sexualized behaviors: Some types of body exposure or sexual behavior, including nudity, sexual activity, sexual services, or any sexually suggestive behavior or significant exposure.
Qualifications & exceptions
Stated as 'some types' of body exposure or sexual behavior.
Not stated here
The document does not define 'significant exposure' or 'sexually suggestive behavior'.
Charges & Financial Obligations · Restriction or exception
Dangerous stunts, dares and challenges can make LIVE content ineligible
Content that shows or promotes dangerous stunts, dares or challenges that could lead to physical harm is named as an example of content that fails the baseline safety expectations and so is ineligible for LIVE monetization.
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Supporting quotations
Dangerous activity and challenges: Content that shows or promotes dangerous stunts, dares, or challenges that could lead to physical harm.
Qualifications & exceptions
Covers stunts, dares or challenges that could lead to physical harm.
Charges & Financial Obligations · Restriction or exception
Content promoting hate or attacking people over protected attributes can make LIVE content ineligible
Content that promotes hate or attacks people based on protected attributes, with race, religion, gender and sexual orientation given as examples, is named as an example of content that fails the baseline safety expectations and so is ineligible for LIVE monetization. The list of protected attributes is introduced with 'like', so it is not presented as complete.
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Supporting quotations
Hate speech and hateful behavior: Content that promotes hate or attacks people based on protected attributes like race, religion, gender, or sexual orientation.
Qualifications & exceptions
Protected attributes are given as examples ('like race, religion, gender, or sexual orientation').
Charges & Financial Obligations · Restriction or exception
Harassment, bullying, doxing and coordinated abuse can make LIVE content ineligible
Content that harasses or bullies others is named as an example of content that fails the baseline safety expectations and so is ineligible for LIVE monetization. The examples given are degrading remarks about appearance, doxing, sexual harassment and coordinated abuse.
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Supporting quotations
Harassment and bullying: Content that harasses or bullies others, including degrading remarks about appearance, doxing, sexual harassment, or coordinated abuse.
Charges & Financial Obligations · Restriction or exception
LIVE content built to exploit monetization or degrade the viewer experience may be ineligible
LIVE monetization is meant to support authentic, engaging and interactive real-time experiences. LIVE content that is primarily designed to exploit monetization mechanisms, or that significantly degrades the viewer experience rather than meaningfully engaging viewers, may be ineligible for monetization. These determinations are based on observable aspects of the LIVE experience, such as authenticity, interaction and creator participation.
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Supporting quotations
LIVE content that is primarily designed to exploit monetization mechanisms, or that significantly degrades the viewer experience rather than meaningfully engaging viewers, may be ineligible for monetization.
These determinations are based on observable aspects of the LIVE experience, such as authenticity, interaction, and creator participation.
Qualifications & exceptions
Stated as 'may be ineligible', not always ineligible.
Judged on observable aspects such as authenticity, interaction and creator participation.
Charges & Financial Obligations · Restriction or exception
LIVE content that cannot be recommended on the For You feed is also ineligible for LIVE monetization
LIVE content that is ineligible for recommendation to the For You feed is also ineligible for LIVE monetization. Some of the quality considerations in this section may also be used to assess For You feed eligibility. The For You feed eligibility rules themselves are not set out here.
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Supporting quotations
Some of the considerations outlined in this section may also be used to assess For You feed eligibility. Additionally, LIVE content that is ineligible for recommendation to the For You feed will also be ineligible for LIVE monetization, consistent with the principles and standards reflected in our Community Guidelines.
Qualifications & exceptions
Stated for the Quality and viewer experience section's considerations as 'some' that may also apply to For You feed eligibility.
Not stated here
The rules that decide For You feed eligibility are not supplied in this document.
Charges & Financial Obligations · Restriction or exception
Reproduced, rebroadcast, automated or otherwise inauthentic LIVE content may be demonetized
LIVE monetization is meant to support authentic LIVE experiences that reflect genuine creator contribution. Content that relies primarily on reproduced, rebroadcast, automated, or otherwise inauthentic forms of presentation may be ineligible for monetization, and TikTok introduces its examples as things it 'may demonetize'.
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Supporting quotations
LIVE monetization is intended to support authentic LIVE experiences that reflect genuine creator contribution. Content that relies primarily on reproduced, rebroadcast, automated, or otherwise inauthentic forms of presentation may be ineligible for monetization.
Qualifications & exceptions
Applies to content that relies 'primarily' on these forms of presentation.
Stated as 'may be ineligible'; examples are introduced as what TikTok 'may demonetize'.
Charges & Financial Obligations · Restriction or exception
Pre-recorded, spliced or looping video presented as a real LIVE may be demonetized
Pre-recorded videos, spliced videos and looping videos that are presented to viewers as if they were authentic LIVE experiences are an example of what TikTok may demonetize. The qualification is that the video is presented as if it were live; the example does not say that every use of pre-recorded video is ineligible.
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Supporting quotations
Pre-recorded videos, spliced videos, and looping videos that are presented to viewers as if they are authentic LIVE experiences.
Qualifications & exceptions
Applies where the video is presented to viewers as if it is an authentic LIVE experience.
Charges & Financial Obligations · Restriction or exception
LIVE content run mainly by AI or other automated tools, without meaningful creator presence, may be demonetized
Content generated or operated primarily through automated systems, such as AI or other third-party tools, is an example of what TikTok may demonetize when it lacks meaningful creator presence, interaction, or facilitation of the LIVE experience. The wording ties the problem to the missing creator involvement, not to the use of a tool by itself.
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Supporting quotations
Content that is generated or operated primarily through automated systems, such as AI or other third-party tools, without meaningful creator presence, interaction, or facilitation of the LIVE experience.
Qualifications & exceptions
Applies to content generated or operated 'primarily' through automated systems.
Applies where there is no meaningful creator presence, interaction, or facilitation.
Charges & Financial Obligations · Restriction or exception
Passive, repetitive, unattended or non-engaging LIVE content may be demonetized
LIVE monetization is meant to support engaging and interactive experiences. Content that is largely passive, repetitive, unattended, or lacking meaningful viewer engagement may be ineligible for monetization, and TikTok introduces the examples that follow as things it 'may demonetize'.
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Supporting quotations
LIVE monetization is intended to support engaging and interactive experiences. Content that is largely passive, repetitive, unattended, or lacking meaningful viewer engagement may be ineligible for monetization.
Qualifications & exceptions
Stated as 'may be ineligible'.
Charges & Financial Obligations · Restriction or exception
Continuous, monotonous actions with no clear objective or viewer interaction may be demonetized
Content with continuous and monotonous actions that have no clear objectives or direct interaction with viewers is an example of what TikTok may demonetize. This includes repeated or prolonged actions that lack direct interaction to keep viewers engaged, such as repeatedly directing viewers off-platform.
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Supporting quotations
Content featuring continuous and monotonous actions without clear objectives or direct interaction with viewers, including repeated or prolonged actions that lack direct interaction to keep viewers engaged, such as repeatedly directing viewers off-platform.
Qualifications & exceptions
Applies to repeated or prolonged actions that lack direct interaction with viewers.
Charges & Financial Obligations · Restriction or exception
Sleeping or routine tasks without viewer interaction may be demonetized
Content that is largely passive or unattended, such as sleeping during a LIVE or performing routine or task-based activities without interaction or engagement with viewers, is an example of what TikTok may demonetize. The example is about the lack of interaction with viewers, which is the condition the wording attaches to routine activities.
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Supporting quotations
Content that is largely passive or unattended, such as sleeping during LIVE or performing routine or task-based activities without interaction or engagement with viewers.
Qualifications & exceptions
Routine or task-based activities are covered when done without interaction or engagement with viewers.
Charges & Financial Obligations · Restriction or exception
Prolonged blurred, obscured or static screens may be demonetized
Content with persistently poor or inactive visual presentation, such as prolonged blurred, obscured or static screens that give little meaningful viewing experience, is an example of what TikTok may demonetize.
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Supporting quotations
Content with persistently poor or inactive visual presentation, such as prolonged blurred, obscured, or static screens that provide little meaningful viewing experience.
Qualifications & exceptions
Applies to persistent or prolonged poor or inactive presentation.
Charges & Financial Obligations · Restriction or exception
Content that manipulates viewer engagement or monetization features is ineligible
Content, behavior or activities that seek to manipulate viewer engagement or monetization features are ineligible for monetization. The examples that follow are introduced as things TikTok 'may demonetize', and they concern Gifts, likes, follows, comments and similar engagement metrics.
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Supporting quotations
Content, behavior, or activities that seek to manipulate viewer engagement or monetization features are ineligible for monetization.
Qualifications & exceptions
Applies to content, behavior or activities that 'seek to' manipulate engagement or monetization features.
Charges & Financial Obligations · Restriction or exception
Tricking or mechanically soliciting viewers for Gifts or engagement may be demonetized
Content that tricks, manipulates, or mechanically and repeatedly solicits viewers to increase Gifts or engagement metrics through deceptive, inauthentic, baiting, or non-interactive behaviors is an example of what TikTok may demonetize.
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Supporting quotations
Content that tricks, manipulates, or mechanically and repeatedly solicits viewers to increase Gifts or engagement metrics through deceptive, inauthentic, baiting, or non-interactive behaviors.
Qualifications & exceptions
Applies to deceptive, inauthentic, baiting or non-interactive behaviors that seek to increase Gifts or engagement metrics.
Charges & Financial Obligations · Restriction or exception
Follow-for-follow promises and offering likes, follows or Gifts in exchange for engagement may be demonetized
Content that uses misleading promises or artificial engagement exchanges to increase Gifts or engagement metrics is an example of what TikTok may demonetize. The examples given are 'follow-for-follow' promises and offering likes, follows or Gifts in exchange for engagement.
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Supporting quotations
Content that uses misleading promises or artificial engagement exchanges to increase Gifts or engagement metrics, such as "follow-for-follow" promises or offering likes, follows, or Gifts in exchange for engagement.
Qualifications & exceptions
Applies to misleading promises or artificial engagement exchanges used to increase Gifts or engagement metrics.
Charges & Financial Obligations · Restriction or exception
Exploiting viewers' emotions, sympathy or sense of obligation to get Gifts may be demonetized
Content or behaviors that exploit viewers' emotions, sympathy, or sense of obligation to pressure viewers into sending Gifts or increasing engagement metrics are an example of what TikTok may demonetize.
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Supporting quotations
Content or behaviors that exploit viewers' emotions, sympathy, or sense of obligation to pressure viewers into sending Gifts or increasing engagement metrics.
Qualifications & exceptions
Applies where the behavior pressures viewers into sending Gifts or increasing engagement metrics.
Charges & Financial Obligations · Restriction or exception
Presenting only opposing viewpoints and asking viewers to send Gifts or engage may be demonetized
Content or behaviors where creators solely present two or more opposing viewpoints and ask viewers to send Gifts, comments, likes or shares are an example of what TikTok may demonetize. The word 'solely' limits the example to creators who do nothing beyond presenting the viewpoints and asking for the response.
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Supporting quotations
Content or behaviors where creators solely present two or more opposing viewpoints and ask viewers to send Gifts, comments, likes, or shares.
Qualifications & exceptions
Applies where creators 'solely' present two or more opposing viewpoints and ask viewers to respond with Gifts, comments, likes or shares.
Charges & Financial Obligations · Restriction or exception
Soliciting Gifts or financial aid for personal needs or unrelated crowdfunding may be demonetized
Content or behaviors where creators solicit Gifts or financial aid by leveraging personal financial needs, intermediary fundraising, or personal crowdfunding unrelated to content creation are an example of what TikTok may demonetize. The source adds that official donation tools and methods are available for users to raise or contribute funds to nonprofit organizations, with a 'Learn more' reference to a page that is not part of this text.
Details not recorded for this card
Supporting quotations
Content or behaviors where creators solicit Gifts or financial aid by leveraging personal financial needs, intermediary fundraising, or personal crowdfunding unrelated to content creation.
official donation tools and methods are available for our users to raise or contribute funds to nonprofit organizations
Qualifications & exceptions
Personal crowdfunding is described as 'unrelated to content creation'.
The mention of official donation tools concerns raising or contributing funds to nonprofit organizations.
Not stated here
The 'Learn more' page about official donation tools is a linked page that is not supplied in this document.
Charges & Financial Obligations · Restriction or exception
LIVE formats or behaviors that degrade the viewing experience may be ineligible
Certain LIVE formats or behaviors may result in a degraded viewing experience and may therefore be ineligible for monetization. The examples that follow are introduced as things TikTok may demonetize.
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Supporting quotations
Certain LIVE formats or behaviors may result in a degraded viewing experience, and may therefore be ineligible for monetization.
Qualifications & exceptions
Stated as 'may result in' a degraded experience and 'may therefore be ineligible'.
Charges & Financial Obligations · Restriction or exception
Conduct meant to demean, degrade or humiliate oneself or others may be demonetized
Content where creators engage in, encourage or instigate conduct intended to demean, degrade or humiliate oneself or others is an example of what TikTok may demonetize.
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Supporting quotations
Content where creators engage in, encourage or instigate conduct intended to demean, degrade, or humiliate oneself or others.
Qualifications & exceptions
Applies to conduct 'intended to' demean, degrade or humiliate.
Charges & Financial Obligations · Restriction or exception
Dangerous or reckless behavior, or behavior that distresses or disrupts others, may be demonetized
Content where creators engage in, encourage or instigate dangerous or reckless behaviors, such as excessive consumption of food or drink, and activities that may distress, disrupt or negatively affect others, is an example of what TikTok may demonetize.
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Supporting quotations
Content where creators engage in, encourage, or instigate dangerous or reckless behaviors, such as excessive consumption of food or drink, as well as activities that may distress, disrupt, or negatively affect others.
Qualifications & exceptions
Covers engaging in, encouraging or instigating the behavior.
Activities need only be ones that 'may' distress, disrupt or negatively affect others.
Charges & Financial Obligations · Restriction or exception
TikTok limits LIVE monetization in higher-risk contexts even where Community Guidelines are not violated
Because monetization adds financial incentives that can shape creator behavior and amplify content, TikTok says certain contexts may present heightened risks of exploitation when paired with monetization. Even where content does not otherwise violate the Community Guidelines, it limits or restricts LIVE monetization to reduce these risks and protect the integrity of its platform and monetization systems. The headings that follow in this section address monetization involving youths, conflicts or tragedies, and critical events; the document does not say these are the only such contexts.
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Supporting quotations
LIVE monetization is designed to be applied in ways that align with the responsible use of monetization features.
certain contexts may present heightened risks of exploitation when paired with monetization. Even where content does not otherwise violate our Community Guidelines, we limit or restrict LIVE monetization to mitigate these risks and maintain the integrity of our platform and monetization systems.
Qualifications & exceptions
Applies to 'certain contexts' that present heightened risks of exploitation.
Applies even where content does not otherwise violate the Community Guidelines.
Not stated here
The Community Guidelines text is not supplied in this document.
The sentence does not list every context treated as heightened risk.
Charges & Financial Obligations · Restriction or exception
LIVE content where youths under 18 are the main focus or participants is ineligible
Content where youths, defined as individuals under the age of 18, are the primary focus or primary participants is ineligible for monetization. The examples are introduced as things TikTok may demonetize. The document does not say how age is determined.
Details
What it covers
Content where youths are the primary focus or primary participants
Supporting quotations
Content where youths, defined as individuals under the age of 18, are the primary focus or primary participants is ineligible for monetization.
Qualifications & exceptions
Youths are defined as individuals under the age of 18.
Applies where youths are the primary focus or primary participants.
Not stated here
How a participant's age is determined is not stated.
Charges & Financial Obligations · Restriction or exception
Deliberately showcasing, repeatedly featuring or giving youths a sustained presence may be demonetized
Content where youths are deliberately showcased, repeatedly featured, or given a sustained presence is an example of what TikTok may demonetize under its rule on monetization involving youths.
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Supporting quotations
Content where youths are deliberately showcased, repeatedly featured, or given a sustained presence.
Qualifications & exceptions
Applies to youths who are deliberately showcased, repeatedly featured, or given a sustained presence.
Charges & Financial Obligations · Restriction or exception
Youths performing or taking part in monetized interactions as a primary component may be demonetized
Content where youths perform, interact with viewers, or participate in monetized interactions as a primary component of the content is an example of what TikTok may demonetize under its rule on monetization involving youths.
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Supporting quotations
Content where youths perform, interact with viewers, or participate in monetized interactions as a primary component of the content.
Qualifications & exceptions
Applies where these activities are a primary component of the content.
Charges & Financial Obligations · Restriction or exception
Content that depicts or exploits conflicts or tragedies for engagement, or polarizes discourse, is ineligible
Content that depicts and/or exploits conflicts or tragedies for engagement, or that polarizes discourse, is not eligible for monetization. The examples that follow are introduced as things TikTok may demonetize.
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Supporting quotations
Content that depicts and/or exploits conflicts or tragedies for engagement, or that polarizes discourse, is not eligible for monetization.
Qualifications & exceptions
Covers content that depicts and/or exploits conflicts or tragedies for engagement, or that polarizes discourse.
Charges & Financial Obligations · Restriction or exception
Exploiting controversial issues in a polarizing or inflammatory way may be demonetized
Content that exploits controversial issues in a polarizing or inflammatory manner, including content that exploits such issues to bait for engagement or manipulate viewer perception, is an example of what TikTok may demonetize.
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Supporting quotations
Content that exploits controversial issues in a polarizing or inflammatory manner, including content that exploits such issues to bait for engagement or manipulate viewer perception.
Qualifications & exceptions
Applies to content that exploits controversial issues in a polarizing or inflammatory manner.
Charges & Financial Obligations · Restriction or exception
Depicting or exploiting real-world tragedies, disasters or traumatic events may be demonetized
Content that depicts and/or exploits real-world tragedies, disasters or traumatic events, including content that exploits such issues to bait for engagement and financial gain or to manipulate viewer perception, is an example of what TikTok may demonetize.
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Supporting quotations
Content that depicts and/or exploits real-world tragedies, disasters, or traumatic events, including content that exploits such issues to bait for engagement and financial gain, or to manipulate viewer perception.
Qualifications & exceptions
Covers content that depicts and/or exploits real-world tragedies, disasters or traumatic events.
Charges & Financial Obligations · Restriction or exception
Content depicting real-world conflicts such as protests, riots or civil unrest may be demonetized
Content that depicts real-world conflicts, such as protests, demonstrations, riots or civil unrest, is an example of what TikTok may demonetize. As worded, this example names depiction and does not add the exploitation or engagement-baiting condition that appears in the examples before it, although the rule it falls under covers content that 'depicts and/or exploits' conflicts or tragedies.
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Supporting quotations
Content that depicts real-world conflicts, such as protests, demonstrations, riots, or civil unrest.
Content that depicts and/or exploits conflicts or tragedies for engagement, or that polarizes discourse, is not eligible for monetization.
Qualifications & exceptions
The wording of this example refers to depicting conflicts; it does not itself mention exploitation or baiting.
Not stated here
The document does not say whether neutral or newsworthy depictions of such events are treated differently.
Charges & Financial Obligations · Company practice
TikTok may restrict some or all LIVE monetization features during critical events, without a violation
To keep the platform from being exploited during times of crisis, TikTok says it may temporarily restrict certain or all LIVE monetization features during critical events, so that content does not capitalize on sensitive situations for financial gain. This restriction is not described as depending on a creator's violation; it is tied to the event. TikTok says it will resume regular monetization once the situation is managed and the risk of exploitation has been mitigated. The document does not define 'critical events' or say how long a restriction lasts.
Details
Who
TikTok
Condition
During critical events
When
Temporary; regular monetization resumes once the situation is managed and the risk is mitigated
Supporting quotations
we may temporarily restrict certain or all LIVE monetization features during critical events to prevent the exploitation of these moments for financial gain, ensuring that content does not capitalize on sensitive situations.
We will resume regular monetization once the situation is managed and the risk of exploitation has been mitigated.
we limit or restrict LIVE monetization to mitigate these risks and maintain the integrity of our platform and monetization systems
Qualifications & exceptions
Stated as a temporary restriction on 'certain or all' LIVE monetization features during critical events.
Resumption is tied to the situation being managed and the risk of exploitation being mitigated.
Not stated here
'Critical events' are not defined, and no duration or notice for a restriction is stated.