Intellectual Property Policy
Released March 27, 2025
- This version was released March 27, 2025 and took effect April 26, 2025 Legal Rights & Agreement Rules
Effective April 26, 2025
- This version was released March 27, 2025 and took effect April 26, 2025 Legal Rights & Agreement Rules
TikTok respects the intellectual property rights of others and requires compliance with the Terms of Service and Community Guidelines which do not allow content that violates or infringes someone else's intellectual property rights, including copyright and trademark.
- Users must comply with the Terms of Service and Community Guidelines, which bar infringing content Content & IP Rights
Copyright
Copyright is a legal right that protects original works of authorship (e.g., music, videos, etc.). Generally, copyright protects an original expression of an idea (e.g., the specific way a video or music is expressed or created) but does not protect underlying ideas or facts.
- Copyright protects original expression, not underlying ideas or facts Content & IP Rights
Copyright Infringement
We do not allow any content that infringes copyright. The use of copyrighted content of others without proper authorization or legally valid reason may lead to a violation of TikTok's policies.
- Content that infringes copyright is not allowed Content & IP Rights
At the same time, not all unauthorized uses of copyrighted content constitute an infringement. In many countries, exceptions to copyright infringement allow the use of copyrighted works under certain circumstances without authorization from the copyright holder. These include the fair use doctrine in the United States, permitted acts of fair dealing in the European Union (EU), and other equivalent exceptions under applicable local laws in other countries.
- Not every unauthorized use of copyrighted content is infringement Content & IP Rights
Removal of Content; Account Bans
Any user content that infringes another person's copyright may be removed. If a user infringes copyright by using the LIVE feature, we may also temporarily restrict their access to LIVE feature.
- Infringing user content may be removed and LIVE access may be temporarily restricted Content & IP Rights
We have adopted and reasonably implemented an intellectual property repeat infringer policy under which we, in appropriate circumstances, ban the account of a user who repeatedly commits copyright infringement. We may exercise our discretion to immediately ban any account in cases of severe copyright violations. We reserve the right to refuse any account holder whose account was used for improper activities from opening a new TikTok account.
- Accounts of repeat copyright infringers may be banned, and severe cases immediately Account & Service Control
- TikTok reserves the right to refuse a new account to a holder whose account was used for improper activities Account & Service Control
Information for Rightsholders
Copyright Infringement Report
- Rightsholders can file a Copyright Infringement Report through an online form or in the app Content & IP Rights
If you believe someone is using your copyrighted work without your permission, you are encouraged to first contact the user for a quick and direct resolution of the matter.
- Rightsholders are encouraged, not required, to contact the user first Content & IP Rights
You may also file a Copyright Infringement Report to request the removal of the alleged infringing content from TikTok via our online form or in-app. Please be aware that the United States Digital Millennium Copyright Act (DMCA) or similar laws in other countries outline the statutory requirements necessary for reporting copyright infringement by submitting a compliant notification. To facilitate the evaluation of your report, you'll need to provide all the information requested in our online Copyright Infringement Report form. If you submit a report to us, we may contact you if we have questions about your report. Failure to include necessary information may limit our ability to investigate your claims and may result in your report being denied. We may provide the user with information about your report, such as the name of the copyright owner.
- Rightsholders can file a Copyright Infringement Report through an online form or in the app Content & IP Rights
- TikTok may give the user information about a copyright report, such as the copyright owner's name Sharing & Disclosure
Before submitting a report, you should consider whether the content you want to report may be a permissible use of your copyright. Please also be aware that intentionally submitting a misleading or fraudulent report will result in your report being denied and may lead to liability for damages under section 512(f) of the United States DMCA or similar laws in other countries.
- A misleading or fraudulent copyright report will be denied and may lead to liability Legal Rights & Agreement Rules
EU Copyright Directive
- Under the EU Copyright Directive heading, a separate form lets rightsholders enquire about licensing works to TikTok Content & IP Rights
Pursuant to Article 17 of the Copyright Directive (EU 2019/790), if you want to make an enquiry about granting an authorisation to TikTok to make your copyright-protected works available on TikTok, please use this form. We will review your request and be in touch.
- Under the EU Copyright Directive heading, a separate form lets rightsholders enquire about licensing works to TikTok Content & IP Rights
If you want to request that your music or audiovisual works are made unavailable in the EU, we need you to file this form. So that TikTok can consider your request, you will have to provide us with relevant and necessary information about you and your copyrighted works. Upon receiving this information and validating your request, TikTok will do its best to ensure that your copyrighted work is made unavailable on TikTok in the EU.
- TikTok will do its best to make requested works unavailable in the EU after validating the request Content & IP Rights
You may ask us to prevent future copies of a video from re-appearing on the platform when you submit a report via our online Copyright Infringement Report form. If you do so, and where a video is removed due to your report, we will use our best efforts to prevent the same video from re-appearing on the platform.
- On request, TikTok will use best efforts to keep a removed video from reappearing Content & IP Rights
Information for Users: Copyright Infringement Appeal
If you are a user located outside of the European Union
- Outside the EU: in-app notice of copyright removal; content is later deleted and cannot be reinstated Retention & Deletion
- A user outside the EU can appeal a copyright removal in the app and must supply required information Content & IP Rights
You'll receive an in-app notification if your content has been removed due to a copyright infringement report. We delete the removed content after a period of time in accordance with applicable laws and our data retention policy. After the deletion, your content can no longer be reinstated.
- Outside the EU: in-app notice of copyright removal; content is later deleted and cannot be reinstated Retention & Deletion
- Content may be reinstated at TikTok's sole discretion if it does not infringe or no court action is reported Content & IP Rights
If you believe your content has been removed in error or believe that you are authorised to use the content, you can reach out to the copyright owner directly to request a retraction.
- A user outside the EU who thinks a removal was in error can ask the copyright owner for a retraction Content & IP Rights
You may also submit an appeal within the TikTok app, which can be accessed from the in-app notification sent to you. Please be aware that the United States DMCA or similar laws in other countries provide instructions on how an affected user can appeal a removal by submitting a compliant counter-notification. To facilitate the evaluation of your appeal, you'll need to provide all required information, including your contact information and any evidence to support your claim. If you submit an appeal to us, we may contact you if we have additional questions about your appeal. Failure to include necessary information may limit our ability to investigate your claims and may result in your appeal being denied. Please note that, where appropriate and authorised by law, we will forward your entire appeal to the original reporter, including any contact information you provide, in accordance with our Terms of Service and Privacy Policy. The copyright claimant may use this information to file a lawsuit against you. For example, the copyright claimant may file an action seeking a court order to keep the content down pursuant to the United States DMCA or similar laws in other countries.
- A user outside the EU can appeal a copyright removal in the app and must supply required information Content & IP Rights
- TikTok may forward a non-EU user's entire copyright appeal, including contact details, to the original reporter Sharing & Disclosure
We may reinstate your content if the content does not infringe on the rightsholder's copyright or we do not receive notice that the copyright claimant has filed an action seeking a court order to keep the content down pursuant to the United States DMCA or similar laws in other countries. The decision to reinstate any content is at TikTok’s sole discretion.
- Content may be reinstated at TikTok's sole discretion if it does not infringe or no court action is reported Content & IP Rights
If you are a user located in the European Union
- Users in the EU: in-app notice of copyright removal; content is later deleted and cannot be reinstated Retention & Deletion
- A user in the EU who believes they have the right to post the content can appeal in the app Content & IP Rights
You'll receive an in-app notification if your content has been removed due to a copyright infringement report. We delete the removed content after a period of time in accordance with applicable laws and our data retention policy. After the deletion, your content can no longer be reinstated. If you receive a copyright infringement report and believe that you have the right to post the content in question, you can submit an appeal within the TikTok app, which can be accessed from the in-app notification sent to you.
- Users in the EU: in-app notice of copyright removal; content is later deleted and cannot be reinstated Retention & Deletion
- A user in the EU who believes they have the right to post the content can appeal in the app Content & IP Rights
Under EU law, users are allowed to use copyright works without the authorization of the copyright holder for quotation, criticism, review and for the purpose of caricature, parody or pastiche provided that such use is fair. EU countries may also provide for additional exceptions. See below some further information about the exceptions and limitations to copyright available in the EU:
- Under EU law, fair quotation, criticism, review, caricature, parody or pastiche is allowed without the holder's consent Content & IP Rights
- Quotation, criticism and review
Quotation is the use of an extract from a copyright-protected work for purposes such as illustrating an assertion, defending an opinion or engaging in debate. Quotations may also be used for the purposes of criticising a copyrighted work (e.g. critical commentary on a movie) or reviewing one (e.g. reviewing a book or an album).
- Quotation, criticism and review are described as using an extract to illustrate, defend, debate, criticise or review Content & IP Rights
- Caricature, parody and pastiche
Caricatures aim at exaggerating or distorting reality, usually for humorous purposes. A parody will evoke an existing copyrighted work while being noticeably different from it and should constitute an expression of humor or mockery. A pastiche will usually incorporate distinctive elements from other works or styles into a new work.
- Caricature, parody and pastiche are described as exaggeration, mockery and incorporation of other works' elements Content & IP Rights
In order for any use of copyrighted work to come within an exception or limitation, it must be fair. This means that it should, where applicable: (i) be no longer than necessary; (ii) be accompanied by sufficient acknowledgement of the source material and (iii) not unreasonably harm the legitimate interests of the rightholder.
- An EU exception applies only if the use is fair: no longer than necessary, acknowledged, and not unreasonably harmful Content & IP Rights
Trademark
A trademark is a word, symbol, slogan, design, or combination of any of the foregoing that identifies the source of a product or service and distinguishes it from other products or services.
- A trademark identifies the source of a product or service and distinguishes it from others Content & IP Rights
Trademark Infringement
- Trademark infringement is generally unauthorized use of an identical or similar mark likely to cause confusion Content & IP Rights
Trademark laws prohibit trademark infringement, which is generally the unauthorized use of an identical or a similar trademark or service mark in connection with goods or services in a way that is likely to cause confusion, deception or mistake about the source, origin, sponsorship or affiliation of the associated goods and/or services.
- Trademark infringement is generally unauthorized use of an identical or similar mark likely to cause confusion Content & IP Rights
At the same time, the use of another’s trademark for purposes of accurately referencing, lawfully commenting, criticizing, parodying, or reviewing the trademark owner’s products or services, or for purposes of comparing them to other products or services, where the mark is not used to designate the user’s own goods or services or those of a third party, is generally not considered a violation of our policies. Likewise, it is generally permissible to make a fan page about a brand, even without the brand’s permission, provided that the user does not claim to speak for or be associated with the brand or otherwise violate the brand’s intellectual property rights.
- Using another's trademark to reference, comment on, parody, review or compare is generally not a violation Content & IP Rights
- A fan page about a brand is generally permissible without the brand's permission Content & IP Rights
Counterfeiting
- Counterfeiting is dealing in goods under an identical or substantially similar registered trademark without permission Content & IP Rights
Counterfeiting is the illegal manufacturing, importing and exporting, distributing, selling, facilitating the trade of, or otherwise dealing in goods under a trademark that is identical to or substantially similar to a registered trademark, without the trademark owner's permission, thereby infringing the rights of the trademark owner.
- Counterfeiting is dealing in goods under an identical or substantially similar registered trademark without permission Content & IP Rights
Removal of Content; Account Bans
Any content that violates another’s trademark rights may be taken down and we do not permit the purchase, sale, trade, promotion, or solicitation of counterfeit goods on TikTok, and will remove such content. In some cases, for trademark violations in connection with the use of the LIVE feature, we may also temporarily restrict access to the LIVE feature of the violating user.
- Content that violates another's trademark rights may be taken down Content & IP Rights
- Buying, selling, trading, promoting or soliciting counterfeit goods is not permitted and the content will be removed Content & IP Rights
- Trademark violations through LIVE may lead to a temporary LIVE restriction Content & IP Rights
We have adopted and reasonably implemented an intellectual property repeat infringer policy under which we, in appropriate circumstances, ban the account of a user who repeatedly commits trademark infringement. We may exercise our discretion to immediately ban any account in cases of severe trademark violations. We reserve the right to refuse any account holder whose account was used for improper activities from opening a new TikTok account.
- Accounts of repeat trademark infringers may be banned, and severe cases immediately Account & Service Control
- TikTok reserves the right to refuse a new account to a holder whose account was used for improper activities Account & Service Control
Information for Rightsholders: Trademark Infringement Report
- Trademark owners are encouraged, not required, to contact the user first Content & IP Rights
If you believe someone has infringed on your trademark rights, you are encouraged to first contact the user for a quick and direct resolution of the matter.
- Trademark owners are encouraged, not required, to contact the user first Content & IP Rights
You may also file a Trademark Infringement Report to request the removal of the alleged infringing content from TikTok via our online form or in-app. All reports should contain the information requested in our online Trademark Infringement Report form. If you submit a report to us, we may contact you if we have additional questions about your report. Failure to include necessary information may limit our ability to investigate your claims and may result in your report being denied. We may provide the user with information about your report, such as the name of the trademark owner. Before submitting a report, you should consider the applicability of permitted acts under trademark laws. Please also be aware that intentionally submitting a misleading or fraudulent report will result in your report being denied and may lead to liability for damages under applicable laws.
- Trademark owners can file a Trademark Infringement Report through an online form or in the app Content & IP Rights
- TikTok may give the user information about a trademark report, such as the trademark owner's name Sharing & Disclosure
- A misleading or fraudulent trademark report will be denied and may lead to liability for damages Legal Rights & Agreement Rules
Information for Users: Trademark Infringement Appeal
- Users are notified of a trademark removal in the app; removed content is later deleted and will not be reinstated Retention & Deletion
You'll receive an in-app notification if your content has been removed due to a trademark infringement report. We delete the removed content after a period of time in accordance with applicable laws and our data retention policy. After the deletion, your content will no longer be reinstated.
- Users are notified of a trademark removal in the app; removed content is later deleted and will not be reinstated Retention & Deletion
If you believe your content has been removed in error or believe that you are authorised to use the content, you can reach out to the trademark owner directly to request a retraction.
- A user who thinks a trademark removal was in error can ask the trademark owner for a retraction Content & IP Rights
You may also submit an appeal within the TikTok app, which can be accessed from the in-app notification sent to you. You'll need to provide all required information, including your contact information and any evidence to support your claim. If you submit an appeal to us, we may contact you if we have additional questions about your appeal. Failure to include necessary information may limit our ability to investigate your claims and may result in your appeal being denied. Please note that, where appropriate and authorised by law, we will forward your appeal to the original reporter, including any contact information you provide, in accordance with our Terms of Services and Privacy Policy.
- A user can appeal a trademark removal in the app and must supply required information Content & IP Rights
- TikTok may forward a trademark appeal, including contact details, to the original reporter Sharing & Disclosure
General Note
- Users are responsible for the content they post Content & IP Rights
As a TikTok user, you are responsible for the content you post. If you have questions about copyright law or trademark law, such as questions about whether your content or your use of another person’s name or brand infringes or otherwise violates another person’s rights, you may want to contact an attorney.
- Users are responsible for the content they post Content & IP Rights
- Users with questions about copyright or trademark law may want to contact an attorney Legal Rights & Agreement Rules
As a holder of intellectual property rights, if you are unsure whether the content you plan to report to us is infringing your intellectual property rights, you may wish to first seek legal advice before reporting such content to us.
- Rightsholders unsure whether content infringes may wish to seek legal advice before reporting Legal Rights & Agreement Rules
Please note that, TikTok is not in a position to adjudicate disputes between third parties, and may not be able to remove the content or suspend the account being reported. In accordance with our legal obligations, we provide users and rightholders with an intellectual property rights infringement dispute resolution mechanism. Users or rightholders may have other ways to seek resolution, such as out-of-court dispute settlement processes or in-court proceedings under laws in their countries.
- TikTok does not adjudicate disputes between third parties and may not remove content or suspend a reported account Legal Rights & Agreement Rules
- TikTok provides a dispute resolution mechanism and users or rightholders may seek other routes Legal Rights & Agreement Rules