Campaign Terms & Conditions

TikTok · Official agreement

Read the agreement

4 of 52 cards in Content & IP Rights

Content & IP Rights · Restriction or exception

Not engaging "actively and positively" or sharing low-quality content is a ground for removal

A ground for denial, termination or suspension is that you fail to perform and engage actively and positively with other users, or share content that is low quality or violates, or attempts to violate, the TikTok User Terms (or, for creators, the Additional Terms & Policies). The text does not define "actively and positively" or "low quality".

Details
Condition
fail to engage actively and positively, or share low-quality or violating content

Supporting quotations

b. you fail to perform and engage actively and positively with other users, or otherwise share content that is low quality or violates, or attempts to violate, the TikTok User Terms or, if you are a creator, the Additional Terms & Policies as well;

Not stated here

  • "Actively and positively" and "low quality" are not defined, so what meets or fails them is not stated.

Content & IP Rights · Restriction or exception

Derogatory or disparaging public statements about the Joint Venture or a Campaign are a ground for removal

A ground for denial, termination or suspension is that you make any derogatory or disparaging public statement or comment concerning TikTok USDS Joint Venture or a Campaign. The text does not say whether this covers comments made outside the Platform or limits it to false statements.

Details
Condition
derogatory or disparaging public statement or comment about the Joint Venture or a Campaign

Supporting quotations

g. you make any derogatory or disparaging public statement or comment concerning TikTok USDS Joint Venture or a Campaign.

Qualifications & exceptions

  • Public statements or comments.

Not stated here

  • Whether the ground is limited to statements made on the Platform, or to false statements, is not stated.

Content & IP Rights · Permission or license

Creators in a Campaign grant the Joint Venture the right to use their name, voice, image and likeness

If you participate in a Campaign as a creator, you grant TikTok USDS Joint Venture the right to use your name, voice, image and likeness, including in connection with your Campaign content. The grant is described as including, without limitation, those uses. The text does not say whether it is exclusive, how long it lasts, whether it can be withdrawn, or whether any payment is made for it, and "creator" is not defined in the text supplied.

Details
Who
TikTok USDS Joint Venture
What it covers
your name, voice, image and likeness
Condition
you participate in a Campaign as a creator

Supporting quotations

If you participate in a Campaign as a creator, you grant TikTok USDS Joint Venture the right to use your name, voice, image, and likeness, including, without limitation, in connection with your Campaign content

Qualifications & exceptions

  • Applies if you participate in a Campaign as a creator.
  • "Including, without limitation", so the listed uses are not exhaustive.

Not stated here

  • Duration, exclusivity, revocability and any payment for the grant are not stated.
  • "Creator" is not defined in the text supplied.
Also annotated in the same passage (1)

Content & IP Rights · Permission or license

That right extends to advertising and promoting the Campaign, the Platform and paid media

The right to use a creator's name, voice, image and likeness covers the advertising, publicity and promotion of the Campaign, the Platform, and/or paid media.

Details
Why
advertising, publicity and promotion of the Campaign, the Platform, and/or in paid media

Supporting quotations

and for the advertising, publicity, and promotion of the Campaign, the Platform, and/or in paid media.

Qualifications & exceptions

  • Applies to creators who participate in a Campaign.

Not stated here

  • It is not stated which channels count as paid media or where the material may appear.
Also annotated in the same passage (1)