Inference & Profiling · Company practice
TikTok customizes the creators, content and ads you see, on and off the Platform
TikTok customizes parts of your experience to show creators and content it thinks you will be interested in, including ads and other content sponsored by or in collaboration with creators and partners. The Terms give examples of what drives this: the users you follow and engage with, your interests and activity on the Platform, popularity of videos, diversity among content, your device and account settings, and language preference. TikTok may also customize ads you see on and off the Platform, and another section says you agree it can customize ads based on, among other points, information it receives from third parties. Based on the settings offered, you may control how your information is used to inform the ads shown to you.
Details
- What it does
- Customize creators, content and ads shown to you
- Condition
- You may control use of your information for ads only through the settings TikTok offers
Supporting quotations
we customize parts of your experience on the Platform to show you creators and content we think you will be interested in, including ads and other content sponsored by or in collaboration with our creators and our partners
We customize what you see on the Platform based on, for example, the users you follow and engage with, your interests and activity on the Platform, popularity of videos, diversity among content, your device and account settings, and language preference.
We may also customize your experience, including the ads you see on and off the Platform. Based on the settings we offer, you may control how your information is used to inform the ads we show you.
You agree that we can customize ads and other sponsored content from creators, advertisers, and partners, that you see on and off the Platform based on, among other points, information we receive from third parties.
Qualifications & exceptions
- Your control over how your information informs ads is limited to “the settings we offer”.
- The factors listed are introduced by “for example”, so they are not exhaustive.
Not stated here
- The Terms do not describe here which ad settings exist or whether any setting turns off customization entirely.
Cross-references
- referred to by (model-proposed): You agree TikTok can customize ads on and off the Platform using information it receives from third parties — Section 3.8 has you agree to ad customization using third-party information, which supplements the description of customization in Section 3.1.