Cookie Policy

Use & Processing · Company practice

Cookies are used to provide, secure, analyse and customise the Platform

TikTok says cookies let it provide and secure, and also analyse and customise, the Platform, including a safer, personalised experience. As an example, it verifies logged-in users so they get an appropriate experience.

Supporting quotations

Cookies enable us to provide and secure, as well as analyse and customise, the Platform. This includes providing a safer, personalised experience to users of the Platform. For example, we will verify logged-in users to give them an appropriate experience.

Not stated here

• The passage lists purposes in general terms and does not say which cookies serve which purpose; the sections that follow give examples.

Inference & Profiling · Company practice

Cookies let TikTok, advertisers and measurement partners measure ads and show ads based on browsing and profile

Cookies let TikTok, its advertisers and its measurement partners measure how effective ad campaigns are. They also let TikTok show the user ads based on the user's browsing and profile.

Supporting quotations

Cookies let us, our advertisers and measurement partners measure ad campaign effectiveness. They also allow us to show you ads based on your browsing and profile.

Not stated here

• This passage does not say which settings or choices apply to ad targeting; the policy's section on controlling cookies is where choices are described.

Use & Processing · Context

The policy groups cookie uses into four purposes

The policy introduces its examples by saying the Platform uses cookies for four groups of purposes: functionality and customisation, safety and security, analytics and research, and advertising and measurement. It says more information on the purposes of cookies follows.

Supporting quotations

We have provided more information below about the purpose of cookies.

The Platform uses cookies for the following purposes:

Functionality and customisation

Safety and security

Analytics and research

Advertising and measurement

Not stated here

• The policy does not say whether these four groups are the only purposes for which cookies are used.

Data Access & Collection · Restriction or exception

Essential cookies cannot be declined or turned off

Some cookies are essential to provide the Platform and the features the user has requested. The user cannot decline or turn these cookies off afterwards.

Supporting quotations

Some cookies are essential to provide you with the Platform and features you have requested. You cannot decline or turn them off afterwards.

Qualifications & exceptions

• Applies only to cookies that are essential to provide the Platform and requested features.

Not stated here

• The policy does not label which of its example cookies are essential and which are optional.

Cross-references

• referred to by (model-proposed): Essential cookies cannot be controlled by the user — The controls section repeats that essential cookies cannot be controlled, matching the earlier statement that they cannot be declined or turned off.

Data Access & Collection · Company practice

Optional, non-essential cookies are used based on usage and the sites visited

Beyond essential cookies, TikTok says other optional, non-essential cookies will be used based on the user's usage and the sites the user visits. It says a summary of the types of cookies it uses follows.

Supporting quotations

Other optional, non-essential cookies will be used based on your usage and the sites you visit. We outline a summary of the types of cookies we use below.

Not stated here

• The passage does not say which sites are meant by "the sites you visit" (on the Platform or elsewhere) or which cookies in the examples are optional.

Cross-references

• qualified by (model-proposed): Users can accept or refuse optional cookies and manage cookie settings at any time — The user can accept or refuse the optional, non-essential cookies that the policy says are used based on usage and the sites visited.

Use & Processing · Company practice

Functionality cookies customise the Platform and verify the account when logged in

Some cookies help the Platform work better and let TikTok customise it to the user's preferences, for example showing it in the preferred language. TikTok also uses cookies to verify the user's account when logged in, to provide an appropriate experience on the Platform and its features.

Supporting quotations

Some cookies help the Platform work better. They also let us customise the Platform to your preferences. For example, we can display it in your preferred language. We also use cookies to verify your account when logged in. This helps us provide you with an appropriate experience on the Platform and its features.

Retention & Deletion · Company practice

Functionality examples: sid_tt keeps login status 2 months; default_lang and locale last 1 year

TikTok gives examples of functionality cookies. "sid_tt" cookies remember login details and status while the user browses the Platform and are retained for 2 months. "default_lang" cookies record the preferred language and "locale" cookies record the country from which the user visits the Platform; each is retained for 1 year.

Supporting quotations

Below, we provide examples of the cookies we use for functionality and customisation.

Some cookies allow for the proper functioning of the Platform and our services. These cookies remember your login details and status while you browse the Platform, for example, “sid_tt” cookies (retained for 2 months).

Some cookies record your preferred language, like “default_lang” cookies (retained for 1 year). Other cookies, like “locale” cookies (retained for 1 year), record the country from which you visit the Platform.

Qualifications & exceptions

• These are examples, not a complete list of functionality cookies.

Not stated here

• The passage does not say whether each retention period is a maximum or a typical length.

Account & Service Control · Company practice

Other cookies record the user's consent choice about optional cookies

Some functionality cookies record the user's consent so that the choice about optional cookies is remembered.

Supporting quotations

Other cookies record your consent to remember your choice of optional cookies.

Not stated here

• The passage does not give a retention period for the consent-recording cookies.

Security & Safeguards · Company practice

Safety and security cookies help prevent fraud, detect bots and suspicious activity, and route traffic

TikTok uses some cookies to keep the user and the Platform safe and secure. It says these types of cookies enable it to prevent fraudulent attacks on the Platform, detect non-human traffic (bots), detect suspicious activity, and schedule traffic and distribute it properly across networks.

Supporting quotations

We use some cookies to keep you and the Platform safe and secure.

For example, these types of cookies enable us to:

Prevent fraudulent attacks to our Platform.

Detect non-human traffic (bots).

Detect suspicious activity.

Schedule traffic and distribute it properly across networks.

Qualifications & exceptions

• Introduced as examples ("For example"), so the list may not be exhaustive.

Not stated here

• Whether traffic scheduling involves any user data is not stated; the "Schedule traffic" item is plain text and no linked document is included or needed.

Account & Service Control · Company practice

Cookies are used to check whether an account was suspended for violating the Community Guidelines

One listed use of safety and security cookies is to check whether an account was suspended for violating TikTok's Community Guidelines, which lets TikTok take appropriate action.

Supporting quotations

Check if an account was suspended for violating our Community Guidelines. This will let us take appropriate action.

Not stated here

• The passage does not say what action TikTok may take or whether this check applies to visitors who are not logged in.
• The Community Guidelines are not part of this document.

Retention & Deletion · Company practice

Security examples: ttwid cookies kept 1 year; security_verification_ticket cookies kept 1 month

TikTok names "ttwid" cookies (retained for 1 year) and "security_verification_ticket" cookies (retained for 1 month) among those used for the safety and security purposes.

Supporting quotations

The cookies used for these purposes include “ttwid” cookies (retained for 1 year) and “security_verification_ticket” cookies (retained for 1 month).

Qualifications & exceptions

• "Include" signals examples, not a complete list.

Not stated here

• The analytics examples give a different stated lifetime for the "ttwid" cookie (a maximum of 13 months); the policy does not explain the difference.

Cross-references

• contrast (model-proposed): Analytics example: ttwid first-party cookie, up to 13 months — The security examples give the "ttwid" cookie a retention of 1 year, while the analytics example gives the "ttwid" first-party cookie a maximum of 13 months. The policy does not say whether these describe the same cookie, a typical versus a maximum period, or different uses.

Use & Processing · Company practice

Analytics cookies show which pages are viewed and are used to fix errors and test designs

Some cookies help TikTok understand the user's use of the Platform and its features, including which pages the user views. The information lets TikTok measure and quickly fix errors, test design ideas, and understand user activity and patterns, which TikTok says improves the Platform and its features.

Supporting quotations

Some cookies help us understand your use of the Platform and its features. They show which pages you view and how you interact

This information lets us measure and quickly fix any errors on the Platform to improve your experience. We also use the information obtained through these cookies to test design ideas. It helps us understand user activity and patterns. This, in turn, improves the Platform and its features.

Not stated here

• In the saved text the sentence about what the cookies show ends after "how you interact", so anything further it said about interactions is unknown.

Retention & Deletion · Company practice

Analytics example: ttwid first-party cookie, up to 13 months

TikTok says its "ttwid" first-party cookie is for analytics and web optimisation and lasts for a maximum of 13 months.

Supporting quotations

Below are examples of the analytics cookies we use, their purposes and their retention periods.

The “ttwid” first-party cookie is for analytics and web optimisation. It lasts for a maximum of 13 months.

Qualifications & exceptions

• The passage gives "a maximum of 13 months", while the security examples give 1 year for a cookie of the same name.

Cross-references

• contrast (model-proposed): Security examples: ttwid cookies kept 1 year; security_verification_ticket cookies kept 1 month — The security examples give the "ttwid" cookie a retention of 1 year, while the analytics example gives the "ttwid" first-party cookie a maximum of 13 months. The policy does not say whether these describe the same cookie, a typical versus a maximum period, or different uses.

Retention & Deletion · Company practice

Google Analytics is used to analyse Platform usage, with a 24-month retention period

TikTok says it also uses Google Analytics to analyse Platform usage, including the number of page views and unique visitors, and that Google Analytics has a retention period of 24 months.

Supporting quotations

We also use Google Analytics to analyse Platform usage. This includes the number of page views and unique visitors. Google Analytics has a retention period of 24 months.

Not stated here

• The passage does not say whether Google Analytics cookies are first-party or third-party, or what information Google receives.

Inference & Profiling · Company practice

Advertising cookies personalise ads using browsing habits, profile and off-app activity, depending on settings

TikTok says the Platform uses first-party and third-party cookies for advertising, including personalising ads based on the user's browsing habits, profile and off-app activity. Personalisation depends on the user's settings.

Supporting quotations

Our Platform uses first-party and third-party cookies for advertising purposes. This includes personalising ads (depending on your settings) based on your browsing habits and profile and your off-app activity.

Qualifications & exceptions

• Personalisation is "depending on your settings".

Not stated here

• This passage does not say which settings apply, what counts as off-app activity or where that activity data comes from.

Cross-references

• qualified by (model-proposed): Users can control how data from cookies is used to show ads through the settings described below — Ad personalisation is said to depend on the user's settings; the controls section says the user can control how cookie data is used to show ads through the settings it describes.

Use & Processing · Company practice

Cookies are used to measure the performance of TikTok's ads on the Platform

TikTok also uses cookies to measure how its ads perform on the Platform.

Supporting quotations

We also use cookies to measure our ads’ performance on the Platform.

Linking & Identification · Company practice

Advertising example: ttp first-party cookie shows ads from advertisers the user visited, kept 1 year

One example of advertising and measurement cookies shows the user personalised ads from an advertiser if the user has visited that advertiser's website or app before. TikTok names its "ttp" first-party cookie for this purpose, with a retention period of 1 year.

Supporting quotations

Examples of the advertising and measurement cookies include cookies:

To show you personalised ads from an advertiser if you have visited their website or app before. For example, we use the “ttp” first-party cookie for these purposes and it has a retention period of 1 year.

Not stated here

• The passage does not say how TikTok learns of the earlier visit to the advertiser's site or app.

Sharing & Disclosure · Company practice

Advertising example: fbp third-party cookie serves TikTok ads on other platforms, kept 3 months

Another example of advertising and measurement cookies serves ads about TikTok on third-party platforms. This includes remarketing TikTok to people who visited TikTok's website and measuring the performance of TikTok's ad campaigns. TikTok names the "fbp" third-party cookie, with a retention period of 3 months.

Supporting quotations

To serve ads about TikTok on third-party platforms. This includes remarketing TikTok to people who visited our website and measuring our ad campaigns’ performance. For example, the “fbp” third-party cookie which has a retention period of 3 months.

Not stated here

• The passage does not say which Partner sets the "fbp" cookie.

Linking & Identification · Company practice

Cookies track user actions after ads and ad identifiers IDFA and GAID are used for measurement and personalising ads

A further example is cookies that measure how ads perform on the Platform, which includes tracking user actions in response to ads, such as visits to an advertiser's website or purchases. TikTok says the third-party advertising identifiers "IDFA" and "GAID" are used for ad measurement and for personalising ads.

Supporting quotations

To measure the performance of ads on our Platform. This includes tracking user actions in response to ads. For example, this includes visits to an advertiser’s website or purchases. For example, the third-party advertising identifiers “IDFA” and “GAID” are used for ad measurement and personalising ads.

Qualifications & exceptions

• Visits to an advertiser's website and purchases are given as examples of tracked actions.

Not stated here

• The passage does not say how the actions are matched to the user or who receives the data.

Sharing & Disclosure · Company practice

Partners use cookies on the Platform for the listed purposes and to provide extra features such as third-party log in

Some Partners, including third-party platforms, advertisers and measuring partners, use cookies on the Platform for the purposes listed above. These cookies let TikTok provide extra features, for example logging in with third-party accounts such as Facebook or Google or sharing content on other platforms. The policy says its Cookies Partners List names the Partners using cookies on the Platform and links to their own privacy and cookie policies.

Supporting quotations

Other businesses (“Partners”) also set and use cookies on the Platform.

Some of our Partners, including third-party platforms, advertisers and measuring partners, use cookies on the Platform for the purposes listed above. These let us provide you with additional features on the Platform. For example, you can log in using your third-party accounts (like Facebook or Google) or share your content on other platforms. Our Cookies Partners List includes a list of our Partners using cookies on the Platform. It also has links to their own privacy and cookie policies.

Not stated here

• The Cookies Partners List is not part of this document, so the Partners and their policies are unknown from this text.

Data Access & Collection · Restriction or exception

Essential cookies cannot be controlled by the user

Some of the cookies TikTok uses are essential to operate the Platform, and the policy says the user therefore cannot control their use.

Supporting quotations

Some of the cookies that we use are essential to operate the Platform. As a result, you cannot control the use of such cookies.

Qualifications & exceptions

• Applies only to cookies that are essential to operate the Platform.

Not stated here

• The policy does not list which cookies are essential.

Cross-references

• refers to (model-proposed): Essential cookies cannot be declined or turned off — The controls section repeats that essential cookies cannot be controlled, matching the earlier statement that they cannot be declined or turned off.

Account & Service Control · User right or choice

Users can accept or refuse optional cookies and manage cookie settings at any time

The policy says the user can accept or refuse optional cookies, and under the heading "Platform Cookie settings" that the user can manage cookie settings at any time and accept or refuse optional cookies.

Supporting quotations

You can accept or refuse optional cookies.

Platform Cookie settings

You can manage your cookie settings any time and accept or refuse optional cookies.

Qualifications & exceptions

• Applies to optional cookies, not essential ones.

Not stated here

• The text under "Platform Cookie settings" does not say where in the Platform the settings are found or what steps to follow.

Cross-references

• qualifies (model-proposed): Optional, non-essential cookies are used based on usage and the sites visited — The user can accept or refuse the optional, non-essential cookies that the policy says are used based on usage and the sites visited.

Data Access & Collection · Context

Blocking or deleting cookies may lose preferences and stop some functionality

The policy warns that blocking or deleting cookies may mean some of the user's Platform preferences are lost, and that blocking all cookies may mean certain functionalities on the Platform will not operate fully or properly.

Supporting quotations

Blocking or deleting cookies may mean that some of your Platform preferences will be lost. Blocking all cookies may also mean certain functionalities on the Platform will not operate fully or properly.

Qualifications & exceptions

• Stated as "may", so the effect is possible, not certain.
• Losing functionality is tied to blocking all cookies; losing preferences is tied to blocking or deleting cookies.

Not stated here

• The policy does not say which preferences or functionalities are affected.

Inference & Profiling · User right or choice

Users can control how data from cookies is used to show ads through the settings described below

The policy says the user can control how TikTok uses data from cookies to show the user ads, by using the settings it describes in the lines that follow.

Supporting quotations

You can control how we use data from cookies to show you ads by using the settings described below.

Qualifications & exceptions

• Covers how cookie data is used to show ads, as the passage words it.

Not stated here

• The passage does not say whether the settings also stop cookies being set or ad measurement.

Cross-references

• qualifies (model-proposed): Advertising cookies personalise ads using browsing habits, profile and off-app activity, depending on settings — Ad personalisation is said to depend on the user's settings; the controls section says the user can control how cookie data is used to show ads through the settings it describes.

Account & Service Control · User right or choice

Logged-in account holders can manage how their information affects certain ads, but the policy gives no instructions

Under "Your Personalised Ads settings" the policy says that a user with a TikTok account who is logged in can manage how their information affects certain ads they see on the Platform. The sentence ends by saying the user can do so by following instructions, but no instructions follow in this policy's text. The policy's own link for the setting points to a separate page.

Supporting quotations

Your Personalised Ads settings

If you have a TikTok account and are logged in, you can manage how your information affects certain ads you see on the Platform.

You can do so by following the following instructions:

Qualifications & exceptions

• Applies to "certain ads", not all ads.
• Applies only to users who have an account and are logged in.

Not stated here

• The policy promises instructions ("You can do so by following the following instructions:") but none follow in the text; the next element is empty and the next heading is "Your App settings". This is a gap in the publisher's document, not an omission by this analysis.
• The linked page about ads and your data is not part of this document, so what it says is unknown; its steps are not imported here.

Account & Service Control · User right or choice

Apple devices: use Limit Ad Tracking (before iOS 14) or limit third-party tracking (iOS 14 or newer)

Under "Your App settings" the policy says the user can tailor device settings to control mobile advertising identifiers. On Apple devices with iOS versions older than iOS 14, the user can turn on the "Limit Ad Tracking" setting in the device settings. On iOS 14 or newer, the user can limit third-party tracking in the device settings.

Supporting quotations

Your App settings

You can also tailor your device settings to control your mobile advertising identifiers:

On Apple devices: For iOS versions older than iOS 14, you can turn on the “Limit Ad Tracking” setting in your device settings. For iOS 14 or newer, you can limit third-party tracking in your device settings.

Qualifications & exceptions

• The choice depends on the iOS version.

Not stated here

• The policy does not say how the device settings change what TikTok or its Partners do, or give the steps to find the settings.

Account & Service Control · User right or choice

Android devices: turn on Opt out of Ads Personalisation in the device

On Android devices the policy says the user can turn on the "Opt out of Ads Personalisation" setting in the device, as a way to control mobile advertising identifiers.

Supporting quotations

You can also tailor your device settings to control your mobile advertising identifiers:

On Android devices, you can turn on the “Opt out of Ads Personalisation” in your device.

Not stated here

• The policy does not give the steps to find the setting or say how it changes what TikTok or its Partners do.

Data Access & Collection · User right or choice

Browsers let users view, delete and block cookies and local storage

The policy says most browsers also let the user choose a level of privacy settings. The user can control cookie and local storage settings, such as seeing what cookies or other locally stored data exist and deleting them one by one, blocking third-party cookies, blocking cookies from particular sites, blocking all cookies from being set, or deleting all cookies and site data.

Supporting quotations

Your web browser settings

Most browsers will also allow you to choose the level of privacy settings you want. You can control your cookies and local storage settings, like:

See what cookies or other locally stored data you have and delete them on an individual basis;

Block third-party cookies;

Block cookies from particular sites;

Block all cookies from being set; or

Delete all cookies/site data.

Qualifications & exceptions

• Says "Most browsers"; the options depend on the browser.

Not stated here

• The policy does not say whether TikTok's non-cookie technologies, such as SDKs or mobile ad IDs, are affected by browser settings.

Account & Service Control · Procedure

Browser help is linked for Chrome, Safari, Internet Explorer, Edge and Firefox

For more on managing the most popular browsers, the policy lists web addresses for Google Chrome, Safari, Internet Explorer, Edge and Firefox.

Supporting quotations

For more information on how to manage the most popular browsers, see below:

Google Chrome:

Safari:

Internet Explorer:

Edge:

Firefox:

Not stated here

• The browser help pages are separate third-party pages that are not included in this document, so the steps they give are unknown from this text.

Legal Rights & Agreement Rules · Company commitment

TikTok may update the policy and will notify users of material changes

TikTok says it may update the Cookies Policy from time to time and will notify users of any material changes through the Platform or other means. The "Last updated" date at the top shows the effective date of the policy changes.

Supporting quotations

We may update this Cookies Policy from time to time. We will notify you of any material changes to this policy through the Platform or other means. The “Last updated” date at the top of this Cookies Policy shows the effective date of such policy changes.

Qualifications & exceptions

• The notification commitment covers "material changes" only.

Not stated here

• The passage does not give an advance notice period or say that the user's agreement will be sought.

Legal Rights & Agreement Rules · Procedure

Questions about the policy or privacy issues go through a webform

The policy says questions about the Cookies Policy, or any privacy issues, can be sent to TikTok through a webform linked in the policy.

Supporting quotations

If you have questions about this Cookies Policy, or any privacy issues, contact us

Not stated here

• The webform is a separate page that is not part of this document; no response time is stated.

Legal Rights & Agreement Rules · Context

The Privacy Policy is where cookie data processing, international transfers and safeguards are covered

For details on TikTok's cookie data processing, the policy refers the reader to its Privacy Policy and says that policy covers international data transfers, the safeguards mechanisms implemented and the use of personal data with cookies.

Supporting quotations

For details on TikTok’s cookie data processing, see our Privacy Policy. It covers international data transfers, safeguards mechanisms implemented and the use of personal data with cookies.

Not stated here

• The Privacy Policy is not part of this document, so its content on transfers and safeguards is unknown from this text.

Sharing & Disclosure · Context

For Partners' data transfers, the policy points to the Partners' own privacy and cookie policies

For more information on Partners' data transfers, the policy tells the reader to see the Partners' privacy and cookies policies, and refers to the section titled "How TikTok Partners use cookies". That section says the Cookies Partners List names the Partners using cookies and links to their own privacy and cookie policies.

Supporting quotations

For more info on our Partners’ data transfers, see their privacy and cookies policies. (See point 3: How TikTok Partners use cookies, of this Cookies Policy).

Our Cookies Partners List includes a list of our Partners using cookies on the Platform. It also has links to their own privacy and cookie policies.

Other businesses (“Partners”) also set and use cookies on the Platform.

Qualifications & exceptions

• The reference says "point 3"; the headings in this text carry no numbers, but the title it gives matches the heading "How TikTok Partners use cookies".

Not stated here

• The Partners' privacy and cookie policies and the Cookies Partners List are not part of this document, so where Partners send data is unknown from this text.

Legal Rights & Agreement Rules · Context

The policy states it was last updated on 4 November 2024

The saved copy of the Cookies Policy is headed "Last updated: 4 November 2024". The policy's change section says this date shows the effective date of its policy changes.

Supporting quotations

Last updated: 4 November 2024

Legal Rights & Agreement Rules · Context

The policy covers TikTok's apps, websites, software and related services

The policy says it explains how TikTok and its partners use cookies and similar technologies. It applies to TikTok's apps, websites, software and related services, which it calls the "Platform", and it also covers the user's choices for controlling those technologies.

Supporting quotations

This Cookies Policy explains how TikTok and our partners use cookies and similar technologies. It applies to TikTok’s apps, websites, software and related services (together, the “Platform”). It also covers your choices to control them.

Not stated here

• This passage does not list which specific apps or websites make up the Platform and names no country or region limit.

Legal Rights & Agreement Rules · Restriction or exception

The Privacy Policy governs data collected through cookies unless this policy says otherwise

Unless the Cookies Policy states something different, TikTok's Privacy Policy applies to the data TikTok collects through cookies and similar technologies. The Cookies Policy therefore covers the technologies and choices, while the Privacy Policy is the default source for how the collected data is handled.

Supporting quotations

Unless otherwise stated in this Cookies Policy, our Privacy Policy applies to the data we collect through cookies and similar technologies.

Qualifications & exceptions

• Applies unless the Cookies Policy states otherwise.

Not stated here

• The Privacy Policy is not part of this document, so what it says about data collected through cookies is not known from this text.

Data Access & Collection · Context

Cookies identify a browser or device and let sites store or access information on it

The policy describes cookies as small text files that let websites and apps identify a browser or device. Cookies and similar technologies let websites and apps store or access information on the device, which turns on certain features and distinguishes the user from other visitors. It says most website and app providers use them for navigation, web security, usage tracking, remembering preferences and customising the experience, especially in relation to ads.

Supporting quotations

Cookies are small text files that let websites and apps identify your browser or device. Cookies and similar technologies let websites and apps store or access info on your device.

These technologies also remember user preferences and customise the user experience, especially in relation to ads.

Qualifications & exceptions

• This is a general description of cookies as used by "most website and app providers"; TikTok's own uses are described in later sections.

Data Access & Collection · Context

The policy uses "cookies" to include SDKs, pixels, APIs, mobile ad IDs, tags and local storage

TikTok says it uses cookies and similar technologies such as software development kits (SDKs), pixels, APIs, mobile ad IDs, tags and local storage, and that this policy calls them all "cookies". Later statements about "cookies" therefore cover these technologies as well as browser cookies.

Supporting quotations

TikTok uses cookies and similar technologies, such as software development kits (“SDKs”), pixels, APIs, mobile ad IDs, tags and local storage. We call them all “cookies” in this Cookies Policy.

Qualifications & exceptions

• The list is introduced by "such as", so it gives examples.

Not stated here

• The policy does not say whether the list is complete.

Data Access & Collection · Company practice

Most Platform cookies are TikTok's own first-party cookies

Most of the cookies on the Platform are set on browsers or devices and used directly by TikTok. The policy calls these first-party cookies.

Supporting quotations

Most of the cookies on our Platform are set on browsers or devices and used directly by us. These are referred to as “first-party” cookies.

Qualifications & exceptions

• Says "most", not all; the remainder are the partner cookies described next.

Sharing & Disclosure · Company practice

Partners set third-party cookies on the Platform, including for ad measurement and personalised ads

Other businesses, which the policy calls "Partners", also set and use cookies on the Platform. The policy says these cookies help keep the Platform safe and secure and promote TikTok's services on other apps and websites. They also let TikTok, its advertisers and its measurement partners measure how effective ad campaigns are and show the user personalised ads. The policy calls cookies set by Partners "third-party cookies".

Supporting quotations

Other businesses (“Partners”) also set and use cookies on the Platform.

They help us keep it safe and secure and promote our services on other apps and websites. These cookies also enable us, our advertisers and measurement partners to measure ad campaign effectiveness and show you personalised ads.

In this Cookies Policy, we refer to cookies set by Partners on the Platform as “third-party cookies”.

Qualifications & exceptions

• The stated purposes are security, promoting TikTok's services elsewhere, ad campaign measurement and personalised ads.

Not stated here

• This passage does not identify the Partners by name; it points to a separate Partners page that is not part of this document.

Sharing & Disclosure · Context

A separate Partners page lists who uses cookies on the Platform and their privacy policies

The policy points to a separate page for more information about the Partners that use cookies on the Platform, with links to their own privacy policies. The Partners and what their policies say are on that page, not in this document.

Supporting quotations

You can find more information about the Partners that use cookies on the Platform and links to their own privacy policies here.

Qualifications & exceptions

• Reached through a link in the policy.

Not stated here

• The Partners page was not supplied, so the names of the Partners and the content of their privacy policies are unknown from this text.

Retention & Deletion · Company practice

Session cookies last only while the browser is open

Cookies can remain on a computer or mobile device for different lengths of time. Session cookies exist only while the browser is open and are deleted automatically or shortly after the browser is closed.

Supporting quotations

Some cookies are “session cookies”. They exist only while your browser is open and are deleted automatically or shortly after you close your browser.

Qualifications & exceptions

• Deletion happens "automatically or shortly after" closing the browser, so it is not always immediate.

Retention & Deletion · Company practice

Persistent cookies stay after you close the browser or app and can be recognised on return

Persistent cookies stay on the device after the browser or app is closed and expire automatically after a set time, which the policy gives as examples like a few days or weeks. When the user returns to the Platform, a third-party site or other sites that use the same cookies, persistent cookies on the device can be recognised.

Supporting quotations

They stay after you close your browser or app. Persistent cookies expire automatically after a set time, like a few days or weeks.

When you return to the Platform, a third-party site or other sites that use the same cookies, persistent cookies on your device can be recognised.

Qualifications & exceptions

• "A few days or weeks" is given as an example ("like"), not as a maximum.
• Recognition can happen on the Platform, third-party sites and other sites that use the same cookies.

Not stated here

• This passage gives no maximum lifetime; specific cookie lifetimes appear in later sections.