Inference & Profiling · Company practice
TikTok infers age range, gender and interests about you
TikTok infers attributes such as age range and gender, and interests, from the information it already has about you. It uses inferences, for example, for safety such as content moderation, to show relevant information and, where permitted, to serve personalised ads based on your interests.
Details
- What it does
- infers attributes and interests
- What it covers
- age range, gender and interests
- Why
- safety, relevant information, and where permitted personalised ads
Supporting quotations
We infer your attributes (such as age-range and gender) and interests based on the information we have about you.
We use inferences, for example, to keep the Platform safe (such as for content moderation), to show you relevant information, and, where permitted, to serve you personalised ads based on your interests.
Qualifications & exceptions
- Personalised ads from inferences apply "where permitted".
- Uses are given as examples ("for example").
Not stated here
- The text does not say which pieces of information the inferences are drawn from.
Cross-references
- referred to by (model-proposed): Legitimate interest: TikTok infers your age range and may ask you for more information to confirm age — The legitimate-interest use of an inferred age range relies on the earlier statement that TikTok infers attributes such as age range.