Privacy Policy - EU

Legal Rights & Agreement Rules · Context

This policy covers TikTok apps, websites, software and related services that link to it

The policy applies to personal information that TikTok processes in connection with TikTok apps, websites, software and related services, which it calls the Platform. It covers only those offerings that link to or reference this Privacy Policy.

Supporting quotations

applies to the personal information that TikTok processes in connection with TikTok apps, websites, software and related services (the “Platform”), that link to or reference this Privacy Policy

Qualifications & exceptions

• Applies to the Platform offerings that link to or reference this Privacy Policy.

Not stated here

• The text does not list which apps, websites or services link to it.
• The controller sentence is written for people who live in the EEA, the UK or Switzerland; this policy does not say which policy applies to anyone elsewhere.

Legal Rights & Agreement Rules · Context

For EEA, UK and Swiss residents, two TikTok companies are joint controllers

If you live in the EEA, the UK or Switzerland, TikTok Technology Limited (an Irish company, TikTok Ireland) and TikTok Information Technologies UK Limited (a UK company, TikTok UK) are named as the joint controllers of your information processed in connection with this policy. Under Contact Us, each company is listed with a postal address, TikTok Ireland in Dublin and TikTok UK in London.

Supporting quotations

If you live in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland, TikTok Technology Limited, an Irish company (“TikTok Ireland”), and TikTok Information Technologies UK Limited (“TikTok UK”), a UK company, ("TikTok," "our," "we," or "us") are the joint controllers of your information processed in connection with this Privacy Policy

TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom

Qualifications & exceptions

• Applies if you live in the EEA, the UK or Switzerland.
• Covers your information processed in connection with this Privacy Policy.

Not stated here

• The text does not say how the two companies divide responsibility between them.

Legal Rights & Agreement Rules · Context

This version states a last-updated date of 30 November 2025

The policy opens with the line "Last updated: 30 November 2025", which is the only version date this text gives.

Supporting quotations

Last updated: 30 November 2025

Not stated here

• The text names no later or upcoming version.

Legal Rights & Agreement Rules · Company practice

Information is used to meet legal obligations, perform public-interest tasks or protect vital interests

TikTok uses your information to comply with legal obligations, as necessary to perform tasks in the public interest, or to protect the vital interests of users and other people.

Details not recorded for this card

Supporting quotations

Comply with our legal obligations, or as necessary to perform tasks in the public interest, or to protect the vital interests of our users and other people.

Legal Rights & Agreement Rules · Company practice

Information is used to protect the Platform and defend legal rights and commercial interests

TikTok uses your information to protect the Platform and to defend its legal rights and commercial interests, and those of its affiliates, users and the public.

Details not recorded for this card

Supporting quotations

Protect the Platform and defend our legal rights and commercial interests, and those of our affiliates, users and the public.

Legal Rights & Agreement Rules · Context

TikTok says it needs a legal basis and names six it relies on

TikTok says it may only use your information when it has a legal basis, which varies with the purpose of the processing. The six bases it names are contractual necessity, legitimate interests (its own, yours or another party's), consent, compliance with a legal obligation, performing a task in the public interest, and protection of vital interests.

Supporting quotations

We may only use your information when we have a “legal basis” to do so. We use different legal bases depending on why we use your information

These legal bases are contractual necessity, legitimate interests (ours, yours or those of another party), consent, compliance with a legal obligation, performing a task in the public interest, and protection of vital interests.

Legal Rights & Agreement Rules · User right or choice

The right to access your information always applies, whichever legal basis is used

The legal bases section explains why TikTok uses your information, how it is processed, the categories involved and the associated rights, and says those rights always include the right to access your information. It points to the Your Rights and Choices section for how to exercise rights.

Supporting quotations

This section also describes why we use your information, how this information is processed, the categories of information involved, and the associated rights (which always includes the right to access your information).

Qualifications & exceptions

• The associated rights vary by basis, but access is stated as always included.

Legal Rights & Agreement Rules · Company practice

Contractual necessity applies if you can legally enter a contract, and covers all three categories

If you have the legal capacity to enter into an enforceable contract, TikTok uses Information You Provide, Automatically Collected Information and Information From Other Sources where necessary to perform the contract you enter into, which is its Terms, when you register for, access or use the Platform.

Supporting quotations

If you have the legal capacity to enter into an enforceable contract, we use Information You Provide, Automatically Collected Information, and Information From Other Sources where it is necessary to perform the contract you enter into (our Terms) when you register for, access, or use the Platform.

Qualifications & exceptions

• Applies only if you have the legal capacity to enter into an enforceable contract.
• Covers use that is necessary to perform the Terms.

Not stated here

• The Terms are not supplied in this text, so the card cannot say what the contract requires.

Cross-references

• qualified by (model-proposed): For people under the age of majority, TikTok relies on legitimate interests where contract may not apply — Contractual necessity applies if you have the legal capacity to enter an enforceable contract; for people under the age of majority with only limited ability to contract, TikTok says it relies on legitimate interests instead.

Legal Rights & Agreement Rules · User right or choice

Where contractual necessity applies, you can port the information you provided

Whenever TikTok uses your information because it is necessary for the contract with you, you have the right to port the information you have provided to it.

Supporting quotations

Whenever we use your information on the basis that it is necessary for the contract we have with you, you have the right to port information you have provided to us.

Qualifications & exceptions

• Applies when the contractual necessity basis is used.
• Covers information you have provided.

Legal Rights & Agreement Rules · Company practice

Legitimate interests can be TikTok's, yours or a third party's, if not outweighed by your rights

TikTok uses your information where necessary to achieve legitimate interests, whether its own, yours or a third party's, provided those interests are not outweighed by your interests or fundamental rights and freedoms. The items that follow each name the interest relied upon and the categories of information used.

Supporting quotations

We use your information where this is necessary to achieve legitimate interests - whether belonging to us, you, or a third party - provided these interests are not outweighed by your interests or fundamental rights and freedoms.

Qualifications & exceptions

• Applies only if the interests are not outweighed by your interests or fundamental rights and freedoms.

Legal Rights & Agreement Rules · User right or choice

For these legitimate-interest uses, you can object and request restriction

Whenever TikTok uses your information because it is necessary for legitimate interests, including the uses for people under the age of majority, you can object to that use and request restriction of it.

Supporting quotations

Whenever we use your information on the basis that it is necessary for legitimate interests, you can object to, and request restriction of, such usage.

Qualifications & exceptions

• Applies when the legitimate interests basis is used.

Legal Rights & Agreement Rules · User right or choice

When TikTok asks for consent, you can revoke it through device permissions or in-app settings

TikTok says it asks for your consent to access or use your information for specific purposes. If it does, you will always be able to revoke consent through your device permissions or in-app settings.

Supporting quotations

We ask for your consent to access or use your information for specific purposes. If we do, you’ll always be able to revoke your consent through your device permissions or in-app settings.

Qualifications & exceptions

• Applies where TikTok asks for consent for a specific purpose.

Legal Rights & Agreement Rules · User right or choice

You can withdraw consent at any time, but earlier processing stays lawful

Whenever TikTok uses your information based on your consent, you can withdraw consent at any time. Withdrawal does not affect the lawfulness of processing done on the basis of your consent before you withdrew it. The policy gives instructions for withdrawing consent for applicable personalised ads settings.

Supporting quotations

Whenever we use your information based on your consent, you can withdraw your consent at any time. However, your withdrawal of consent will not affect the lawfulness of processing your information based on your consent prior to your withdrawal of consent.

You can withdraw your consent for applicable personalised ads related settings by following these

Qualifications & exceptions

• Applies where TikTok relies on your consent.
• Withdrawal is not retroactive for processing done before the withdrawal.

Not stated here

• The linked instructions for withdrawing consent to personalised ads are not supplied here.

Legal Rights & Agreement Rules · User right or choice

Where processing rests on your consent, you can port the information you provided

You also have the right to port information you have provided to TikTok that it uses based on your consent.

Supporting quotations

You also have the right to port information you have provided to us that we use based on your consent.

Qualifications & exceptions

• Applies to information you provided that TikTok uses based on your consent.

Legal Rights & Agreement Rules · Company practice

Information may be used to meet legal obligations, including regulators' and law enforcement requests

TikTok may use your information, including your Account Information or User Content, where necessary to comply with a legal obligation. This includes obligations to communicate with you, take measures to keep users safe, or comply with a valid legal request such as an order or disclosure request from regulators, law enforcement agencies or courts. It generally uses Information You Provide and Automatically Collected Information, depending on the situation.

Supporting quotations

We may use your information including your Account Information or User Content where it is necessary to comply with a legal obligation. This includes situations where we have obligations to communicate with you, take measures to ensure the safety of our users, or comply with a valid legal request such as an order or disclosure request from regulators, law enforcement agencies or courts.

We generally use Information You Provide and Automatically Collected Information, although it depends on the specific situation.

Qualifications & exceptions

• Applies where necessary to comply with a legal obligation.
• Which information is used depends on the specific situation.

Legal Rights & Agreement Rules · Company practice

Information may be used for public-interest tasks, and you can object or seek restriction

TikTok may use your information where necessary to perform a task in the public interest, including research, preventing and detecting crime, safeguarding children and promoting public safety, security and integrity as laid down by applicable law. It generally uses Information You Provide and Automatically Collected Information, depending on the situation. Where this basis applies, you have the right to object to and seek restriction of the use.

Supporting quotations

We may use your information where it is necessary to perform a task in the public interest, including undertaking research, preventing and detecting crime, safeguarding children and promoting public safety, security, and integrity as laid down by applicable law. We generally use Information You Provide and Automatically Collected Information, although it depends on the specific situation.

When we use your information on the basis that it is necessary for a task carried out in the public interest, you have the right to object to, and seek restriction of, our usage.

Qualifications & exceptions

• Applies where necessary for a task carried out in the public interest, as laid down by applicable law.
• Which information is used depends on the specific situation.

Legal Rights & Agreement Rules · Context

Rights apply generally or only in some circumstances, and TikTok Ireland responds

You have rights and choices about your information. Some apply generally and others only in certain circumstances, and depending on the scenario they may be subject to limitations. TikTok Ireland is responsible for responding to your request within the relevant legal periods and, if necessary, liaises with TikTok UK.

Supporting quotations

Some of these rights apply generally, while others will only apply in certain circumstances. Depending on the scenario, these rights may be subject to some limitations.

TikTok Ireland will be responsible for responding to your request within the relevant periods provided by law. If necessary to resolve your request, TikTok Ireland will liaise with TikTok UK.

Qualifications & exceptions

• Some rights apply only in certain circumstances.
• Rights may be subject to limitations depending on the scenario.

Not stated here

• The text does not state the response periods; it refers to the relevant periods provided by law.

Legal Rights & Agreement Rules · User right or choice

You can ask for confirmation, details and a copy of your information, free of charge

You can ask TikTok, free of charge, to confirm what information it processes about you, to provide certain information about the processing, and for a copy of your information. In-app controls let you see information available to other users through the "me" tab and request a copy with the "Download your data" tool.

Supporting quotations

You can ask us, free of charge, to confirm what information we process about you, to provide certain information about the processing, and for a copy of your information.

access your information that is available to other users when you navigate to the "me" tab on your account

request a copy of your information by using the “Download your data” tool

Not stated here

• The linked instructions for requesting your data are not supplied here.

Legal Rights & Agreement Rules · User right or choice

You can delete content or your account in-app, or ask TikTok to delete your information

You can delete or ask TikTok to delete your information. In-app controls let you delete content posted on your account, such as User Content and Account Information, delete your full account, or request deletion of a particular piece of content using the in-app reporting feature.

Supporting quotations

You can delete or ask us to delete your information.

delete the content posted on your account, such as your User Content and your Account Information

delete your full account

request the deletion of a particular piece of content using the in-app reporting feature

Not stated here

• This passage states no conditions, exceptions or timeline for deletion; the linked instructions and reporting help pages are not supplied here.
• Retention after deletion is not addressed in this passage.

Cross-references

• contrast (model-proposed): Information is kept as long as necessary for the Platform, other purposes and legal needs — You can delete content or your account or ask TikTok to delete your information, while TikTok also says it retains information when necessary for legal obligations, a legitimate business interest or legal claims. The policy does not say how these fit together.

Legal Rights & Agreement Rules · User right or choice

You can correct inaccurate information, much of it in-app

You can change or ask TikTok to change or correct your information where it is not accurate. You can change or correct much of it through in-app controls and settings, such as Account Information and video content.

Supporting quotations

You can change or ask us to change or correct your information where that information is not accurate. You can change or correct much of your information through the in-app controls and settings (such as your Account Information and video content).

Qualifications & exceptions

• Applies where the information is not accurate.

Legal Rights & Agreement Rules · User right or choice

You can receive your information in a portable format where contract or consent is the basis

You have the right to data portability where TikTok relies on contractual necessity or consent. You can receive your information in a structured, commonly used and machine-readable format and share it with a third party, by choosing "Download your data" in settings or through TikTok's Data Portability API.

Supporting quotations

You have the right to data portability in circumstances where we rely on contractual necessity or consent as our legal basis. This means that you have the right to receive your information in a structured, commonly used, and machine-readable format and to share it with a third party.

You can exercise your right of portability by choosing to “Download your data” in your settings.

You can also port your TikTok data through TikTok’s Data Portability API.

Qualifications & exceptions

• Applies where TikTok relies on contractual necessity or consent as its legal basis.

Not stated here

• The linked instructions and Data Portability API page are not supplied here.

Legal Rights & Agreement Rules · User right or choice

You can object to processing for public-interest tasks, legitimate interests or research, in certain circumstances

You have the right to object to the processing of your information in certain circumstances: when TikTok performs a public-interest task, pursues its or a third party's legitimate interests, or processes data to facilitate scientific or historical research in certain circumstances. You should provide relevant information, including the processing you object to, why, and how it affects you. TikTok will stop that processing unless it has compelling legitimate grounds to continue or needs it for legal claims.

Supporting quotations

This right applies when we are performing a task in the public interest, pursuing our legitimate interests or those of a third party, or when your data is processed for the purpose of facilitating scientific or historical research in certain circumstances.

In submitting an objection request, please provide all relevant information, including the processing activity you are objecting to, why you want to object and how the processing activity affects you, and any additional information that you think will help us review your request.

We will stop the particular processing if we don't have compelling legitimate grounds to continue that processing or don’t need it for legal claims.

Qualifications & exceptions

• Applies in certain circumstances: public-interest tasks, legitimate interests, or facilitating scientific or historical research.
• TikTok stops the processing unless it has compelling legitimate grounds or needs it for legal claims.

Not stated here

• The linked right-to-object page is not supplied here.

Legal Rights & Agreement Rules · User right or choice

You can request restriction of processing in four listed situations

You have the right to request restriction of the processing of your information where (a) you are challenging its accuracy, (b) it has been unlawfully processed but you oppose deletion, (c) you need it retained for a legal claim, or (d) you have objected and are awaiting the outcome.

Supporting quotations

You have the right to request the restriction of the processing of your information where (a) you are challenging the accuracy of the information, (b) the information has been unlawfully processed, but you are opposing the deletion of that information, (c) where you need the information to be retained for the pursuit or defence of a legal claim, or (d) you have objected to processing and you are awaiting the outcome of that objection request.

Qualifications & exceptions

• Applies only in the four listed situations.

Legal Rights & Agreement Rules · Procedure

Rights requests go through a webform, and TikTok may ask you to verify identity

To exercise the rights listed, you contact TikTok through its webform. Before responding, TikTok may require you to verify your identity or account details or provide additional information so it can understand your request.

Supporting quotations

To exercise any of the above rights, please contact us through our

Before we can respond to a request to exercise one or more of the rights listed above, you may be required to verify your identity or your account details or provide additional information so that we can understand your request.

Qualifications & exceptions

• Verification or additional information may be required before TikTok responds.

Not stated here

• The linked webform is not supplied here, so the card cannot say what it asks for.

Legal Rights & Agreement Rules · User right or choice

If unhappy with a response, you can contact TikTok or complain to a data protection authority

TikTok encourages you to contact it if you are not satisfied with how it responded to a rights request. You also have the right to lodge a complaint with the Irish Data Protection Commission, which it names as TikTok Ireland's lead supervisory authority, or with your local supervisory authority.

Supporting quotations

We encourage you to “Contact us” if you are not satisfied with how we have responded to any of your rights requests. You also have the right to lodge a complaint with the Irish Data Protection Commission (TikTok Ireland’s lead supervisory authority) or with your local supervisory authority.

Legal Rights & Agreement Rules · User right or choice

Your privacy settings also control who sees your information

In addition to the rights listed, you can control privacy settings for your account. Elsewhere the policy says that, based on your privacy settings, your Account Information, User Content and Usage Information may be visible to other users and the public.

Supporting quotations

In addition to these rights, you can control privacy settings for your account.

Based on your privacy settings, your information, including your Account Information, User Content, and Usage Information may be visible to other users and the public.

Qualifications & exceptions

• Visibility depends on the privacy settings you choose.

Not stated here

• The linked privacy settings page is not supplied here, so the card cannot list the settings.

Cross-references

• qualifies (model-proposed): Your account information and content can be visible to other users and the public, depending on your settings — How widely your account information and content are visible depends on your privacy settings, which the rights section says you can control.

Legal Rights & Agreement Rules · User right or choice

EU users can choose whether TikTok combines their activity data with affiliated services such as TikTok Shop

If you are a user in the EU, TikTok offers you the choice of whether to combine and cross-use your TikTok activity data with its affiliated services, like TikTok Shop, where legally required.

Supporting quotations

If you are a user in the EU, we offer you the choice of whether to combine and cross-use your TikTok activity data with our affiliated services, like TikTok Shop, where legally required.

Your choice regarding the use of information across different services.

Qualifications & exceptions

• Offered to users in the EU, where legally required.

Not stated here

• The text does not say whether users in the UK or Switzerland get this choice.
• Affiliated services other than TikTok Shop are not named; the linked page on this choice is not supplied here.

Legal Rights & Agreement Rules · Company practice

Transfers out of the EEA, UK or Switzerland rely on adequacy decisions or standard contractual clauses

When TikTok transfers your information outside the EEA, the UK or Switzerland, it says it ensures an adequate level of protection by relying on adequacy decisions, where a country is recognised as adequate, or on standard contractual clauses for certain Corporate Group entities and for third parties in countries without an adequacy decision. You can ask for a copy of the adequacy decisions or standard contractual clauses through the Contact Us details. The policy lists a third basis, Article 49, for purchase information, which is covered in its own card.

Supporting quotations

When we transfer your information outside of the EEA, the UK, or Switzerland, we ensure it benefits from an adequate level of data protection by relying on:

We transfer your information as described in “What Information We Collect” to some countries with adequacy decisions

We rely on standard contractual clauses to transfer information as described in “What Information We Collect” to certain entities in our Corporate Group

For a copy of these adequacy decisions or standard contractual clauses, please contact us via the details provided in the “Contact us” section below.

Qualifications & exceptions

• Adequacy decisions apply to some countries only, such as those listed on the linked page.
• Standard contractual clauses apply to certain Corporate Group entities and to third parties in countries without an adequacy decision.

Not stated here

• The linked list of countries, the Commission decisions and the standard contractual clauses are not supplied here, so the card cannot say which countries or entities are covered.

Legal Rights & Agreement Rules · Company practice

Purchase information can go to sellers in countries without adequacy decisions where necessary for the purchase

In the absence of an adequacy decision, TikTok says it relies on Article 49(1)(b) and (c) GDPR to transfer Purchase Information to sellers and transaction fulfilment providers in countries without an adequacy decision. It does so when necessary to provide shopping features, to facilitate purchase and delivery, or to process your orders.

Supporting quotations

In the absence of an adequacy decision, We rely on Article 49 (1)(b) and (c) GDPR to transfer

to sellers and transaction fulfilment providers in countries without an adequacy decision when necessary to provide shopping features to facilitate the purchase and delivery of products, goods and services, or to process your orders

Qualifications & exceptions

• Applies to Purchase Information sent to sellers and transaction fulfilment providers.
• Applies only when necessary for shopping features, purchase and delivery, or processing orders.

Not stated here

• The text does not say what the cited GDPR provisions require; the linked description of Purchase Information is not supplied here.

Legal Rights & Agreement Rules · Company commitment

TikTok may change the policy and says it will notify you of material changes

TikTok may amend or update the policy from time to time. It says it will notify you of material changes by a notice through the Platform or by other means, and that the Last Updated date at the top reflects the effective date of the changes.

Supporting quotations

We may amend or update this Privacy Policy from time to time. We will notify you of any material changes to this policy by a notice provided through the Platform or by other means.

The “Last Updated” date at the top of this policy reflects the effective date of such policy changes.

Qualifications & exceptions

• Notice is promised for material changes only.

Not stated here

• The text does not say how much advance notice is given or when a change takes effect relative to notice.

Legal Rights & Agreement Rules · Procedure

You can contact TikTok about the policy through a webform or reach its Data Protection Officer

You can contact TikTok about the policy through its webform, which is also the route for rights requests. You can also reach TikTok's Data Protection Officer through a separate link.

Supporting quotations

You can contact us about this Privacy Policy through our

You can reach TikTok's Data Protection Officer

To exercise any of the above rights, please contact us through our

Not stated here

• The webform and Data Protection Officer pages are linked but not supplied here.

Legal Rights & Agreement Rules · Context

Postal contact addresses are listed for the EEA, Switzerland and the UK

TikTok gives postal addresses for contact. For users in the EEA and Switzerland the address is TikTok Technology Limited in Dublin, Ireland; for users in Switzerland the appointed representative is TikTok Switzerland GmbH in Zürich; and for users in the United Kingdom it is TikTok Information Technologies UK Limited in London.

Supporting quotations

For users in the European Economic Area and Switzerland: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

For users in Switzerland, our appointed representative is: TikTok Switzerland GmbH, Talacker 41, 8001, Zürich, Switzerland.

For users in the United Kingdom: TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom.

Qualifications & exceptions

• Each address is tied to the listed region.

Legal Rights & Agreement Rules · Company practice

Legitimate interest: using information to prepare, bring or defend legal claims

TikTok may use your information in connection with preparing for, taking and defending actual or anticipated legal claims or proceedings, including investigating any potential claims it may have or be aware of. The interest relied upon is protecting the Platform and defending the legal rights and commercial interests of TikTok, its affiliates, users and the public. It uses all three categories of information.

Supporting quotations

We may use your information in connection with preparing for, taking and defending actual or anticipated legal claims or proceedings (including investigating any potential claims we may have or be aware of).

to protect the Platform and defend the legal rights and commercial interests of us, our affiliates, our users and the public.

Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Protect the Platform and defend legal rights

Qualifications & exceptions

• Covers actual or anticipated legal claims or proceedings.

Legal Rights & Agreement Rules · User right or choice

Where legitimate interests are the basis, you can object to the use and ask for restriction

Whenever TikTok uses your information because it is necessary for legitimate interests, you can object to that use and request restriction of it.

Supporting quotations

Whenever we use your information on the basis that it is necessary for legitimate interests, you can object to, and request restriction of, such usage.

Qualifications & exceptions

• Applies when the legitimate interests basis is used.

Legal Rights & Agreement Rules · Company practice

For people under the age of majority, TikTok relies on legitimate interests where contract may not apply

If you are under the age of majority (under 18 in most relevant countries) and have only a limited ability to enter an enforceable contract, TikTok says it may be unable to process your information on the basis of contractual necessity. In that case it relies on legitimate interests, and the first use listed is providing you with the Platform.

Supporting quotations

If you are under the age of majority (under 18 in most relevant countries), with a limited ability to enter into an enforceable contract only, where we may be unable to process your information on the grounds of contractual necessity, we rely on legitimate interests and use the information we collect to:

Provide you with the Platform

Qualifications & exceptions

• Applies to people under the age of majority with only a limited ability to enter an enforceable contract.
• The age is given as under 18 "in most relevant countries".

Not stated here

• The text does not list the countries where the age of majority differs from 18.

Cross-references

• qualifies (model-proposed): Contractual necessity applies if you can legally enter a contract, and covers all three categories — Contractual necessity applies if you have the legal capacity to enter an enforceable contract; for people under the age of majority with only limited ability to contract, TikTok says it relies on legitimate interests instead.